Do like this mascara. It goes on easily without blobs & 'gooping' lashes together which is one of my pet peeves. It does remove easily with micellar water or coconut oil. Will definitely purchase a... See more
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Review summary
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What people talk about most
Based on these reviews
Love the coverage and staying power but I’d love it more if it weren’t waterproof. I hate having to use special cleanser to remove waterproof eye makeup. Haven’t had to do that for years and years. No... See more
Company replied
I really love the mascara it performs exactly as described. I have dry eye syndrome & the mascara did not effect my eyes. The mascara goes on easily no tugging & no clumping or flaking or burning.... See more
Company replied
Customer Service Fantastic! Very responsive resolved my issue and made it right! I received a defective eyeliner and they replaced it no questions asked. These days it’s hard to find good customer ser... See more
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Company details
Written by the company
💋 Beauty isn’t about looking younger—it’s about embracing where you are now. Thoughtful cosmetics for mature skin.
Contact info
315 Montgomery St, 94104, San Francisco, United States
- info@cellmeticsbeauty.com
- cellmeticsbeauty.com
4.4
Excellent
191 reviews
Replied to 100% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The mascara is really nice
The mascara is really nice. Good lengthening and fullness, along with rich color. I do wish more colors were offered. Only down side is it's a bit hard to remove.
January 21, 2026
Unprompted review
Reply from Cellmetics Beauty
Hello Dona,
Thank you! We’re thrilled that you’re enjoying the length, fullness, and rich color of the mascara. If you have any questions or need tips for removal, we’re always happy to help! 🙌
Best regards,
Cellmetics Beauty Team
No clumps and easy application
I don’t wear mascara often, so I’ve tried this only once since receiving it. I really like it. It doesn’t clump like most others do and is easy to apply without it being messy and difficult. It also stays on well and doesn’t flake. I’ve been on a long quest to find a mascara I like. When I saw this listed in Oprah’s Favorite Things for mature lashes, I ordered immediately and I’m not disappointed. Love it!
January 15, 2026
Unprompted review
Reply from Cellmetics Beauty
Hello Susan,
Thank you! We’re delighted that you love the easy application and no-clump formula. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Horrible Mascara
This mascara was horrible! I thought it would be gentle on my lashes but it ended up making my lashes come out because I couldn’t get the stuff off. Then I asked for a refund and they said it would cost $15 for the shipping label. So it’s a ripoff all the way around!!
January 22, 2026
Unprompted review
Reply from Cellmetics Beauty
Hello there,
We’re very sorry to hear about your experience with our mascara. It is water-resistant and designed to give mature lashes soft, natural-looking fullness while staying put all day. For gentle removal, we recommend using an oil-based or waterproof makeup remover and letting it sit on your lashes for a few seconds before wiping - this helps prevent rubbing or pulling.
Regarding refunds, all details are outlined in our Terms & Conditions, but we truly want to help resolve this for you. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
So far, so good!
First experience with Cellmetics but with limited use so far of their products to date. Mascara seems to be as described…lashes look healthy and product remover works well…time will tell but like experience so far!
January 21, 2026
Unprompted review
Reply from Cellmetics Beauty
Hello Judith,
Thank you! We’re glad to hear you’re enjoying your first experience with Cellmetics and that your lashes look healthy. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
I love this mascara
I love this mascara! I am 80 years young and I don’t wear a lot of makeup, but I wanted a new mascara . I love the color brown for me. It is easy to apply and it doesn’t clump at all. Thank you for making such a great product 😊
January 14, 2026
Unprompted review
Reply from Cellmetics Beauty
Hello Jeannie,
Thank you so much! We’re thrilled that you love the brown shade and the easy, clump-free application. If you have any questions, we’re always happy to help! 🌿
Best regards,
Cellmetics Beauty Team
The Blue mascara I ordered was broken
The Blue mascara I ordered was broken. I hadn't tried to use it until last night. When I opened it, the brush stayed in the container and all I got was the "stick."
January 10, 2026
Unprompted review
Reply from Cellmetics Beauty
Hi there,
Thank you for taking the time to share your feedback — we’re really sorry to hear about the issue you experienced. We’d like to clarify, however, that Cellmetics does not offer a blue mascara in our product range. It’s possible there may be some confusion with another brand or item.
That said, we truly want to help resolve this properly. Please reach out to us directly at help@cellmeticsbeauty.com with your order details, and we’ll be happy to look into this and assist you further. Thank you again for bringing this to our attention.
Best regards,
Cellmetics Beauty Team
Makeup remover still takes a lot to get…
Makeup remover still takes a lot to get mascara off. While I like the mascara for the separation and length I think other brands are just slightly easier to remove.
January 10, 2026
Unprompted review
Reply from Cellmetics Beauty
Hello Cheryl,
Thank you for sharing! We’re glad to hear you like the separation and length our mascara provides. If you’d like any tips for easier removal, we’re happy to help! 😊
Best regards,
Cellmetics Beauty Team
This eyeshadow is so luxurious
This eyeshadow is so luxurious! It is silky and glides on easily and the color is beautifullysubtle. I received several compliments when I recently wore it.
January 3, 2026
Unprompted review
Reply from Cellmetics Beauty
Hello Tonya,
Thank you! We’re so happy you’re enjoying the luxurious feel and subtle color of your eyeshadow. If you have any questions, we’re always happy to help! 🌿
Best regards,
Cellmetics Beauty Team
The Mascara applies very easily & No Goo on the end of the Mascara brush. Love it
The products are very easy to apply and remove
Excellent for the more mature audience, not overwhelming makeup
December 19, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Janice,
Thank you! We’re delighted that our mascara and other products are easy to apply and perfect for mature skin. If you have any questions, we’re always happy to help! 🙌
Best regards,
Cellmetics Beauty Team
The first mascara I've used in 10 that…
The first mascara I've used in 10 that I haven't had some type of problem with since I wear contacts. I love it!
January 5, 2026
Unprompted review
Reply from Cellmetics Beauty
Hello Patricia,
Thank you so much! We’re thrilled to hear our mascara works well for you, even with contacts. If you have any questions, we’re always happy to help! 🙌
Best regards,
Cellmetics Beauty Team
It minimizes pores
I ordered the wrong shade of tint but loved the light coverage. I placed another order with the right shade and it's absolutely perfect. It minimizes pores and gives your skin a dewy look without looking too moist. It doesn't sink into fine lines. However, the only issue I have it doesn't even out discoloration you might have. It does a little, but I would prefer it to do a little more. I will definitely order it again.
December 15, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Nanette,
Thank youfor sharing! If you have any questions, we’re always happy to help! 🌿
Best regards,
Cellmetics Beauty Team
Great mascara!
I tried the mascara for hooded eyes and now you can tell I have eyelashes again! It's not clumpy, and it stays on.
January 2, 2026
Unprompted review
Reply from Cellmetics Beauty
Hello Kelly,
Thank you! We’re delighted that our mascara helps your hooded eyes and stays on without clumping. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Tinted Cellmetics Foundation
I have very dry skin and was skeptical that this base makeup would be effective. Well it has worked wonderfully. I love it and I want to thank the team at Cellmetics for answering all my questions and concerns. It’s a great product.
December 22, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Sandy,
Thank you so much! If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Have only used it once..
Have only used it once... had eye surgery and they are still sensitive..... but it went on smooth and didn't clump
December 24, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Janet,
Thank you! We’re delighted that the mascara went on smoothly and didn’t clump, especially while your eyes are still sensitive. If you have any questions, we’re always happy to help! ✨
Best regards,
Cellmetics Beauty Team
So far so good
So far so good, seems to be gentle on my eyes thus far
December 27, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello April,
Thank you! We’re glad to hear the mascara feels gentle on your eyes so far. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
The ease of putting them on
The ease of putting them on. How great they look and the compliments I get. Everyone thinks I had my nails done at a salon. I just wish there were more colors in the medium almond nails...
December 26, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello there,
Thank you so much! If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
I love all the products
I love all the products. The mascara is fantastic. No smudges or dripping down my face. I have an eye that tears from time to time. Other mascaras cannot hold up to Cellmetics. The eyebrow pencil is thin and allows for much more control than other pencils. Eyeshadow and lipstick are also great. All products stay on all day. I will only use Cellmetics from now on.
December 26, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Mary,
Thank you! We’re delighted that you’re loving all your Cellmetics products and that they stay put all day. If you have any questions, we’re always happy to help! ✨
Best regards,
Cellmetics Beauty Team
It’s TRUE
It’s true!! This mascara is unbelievably amazing! It delivers on ALL promises!!!
I have purchased SO many mascaras, from ridiculously expensive to very cheap and ones in-between, trying to find one that doesn’t leave me looking like a raccoon. The search is FINALLY over because this one really does works!! After all these years THANK YOU for this little tube of magic!! My next purchase will be the eyeliner. I can’t wait to give it a try!!
December 26, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Dottie,
Thank you so much! We’re thrilled to hear our mascara is delivering exactly what you hoped for. If you have any questions or need tips for other products, we’re happy to help! ✨
Best regards,
Cellmetics Beauty Team
Reply from Cellmetics Beauty
Hello Carol,
Thank you! We’re glad to hear you had a great experience with our customer service! If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Much less clumping than other brands
Much less clumping than other brands! The color was surprisingly flattering!!
December 20, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Fran,
Thank you! We’re thrilled that you’re enjoying the flattering color and smooth application. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
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