Do like this mascara. It goes on easily without blobs & 'gooping' lashes together which is one of my pet peeves. It does remove easily with micellar water or coconut oil. Will definitely purchase a... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Love the coverage and staying power but I’d love it more if it weren’t waterproof. I hate having to use special cleanser to remove waterproof eye makeup. Haven’t had to do that for years and years. No... See more
Company replied
I really love the mascara it performs exactly as described. I have dry eye syndrome & the mascara did not effect my eyes. The mascara goes on easily no tugging & no clumping or flaking or burning.... See more
Company replied
Customer Service Fantastic! Very responsive resolved my issue and made it right! I received a defective eyeliner and they replaced it no questions asked. These days it’s hard to find good customer ser... See more
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Company details
Written by the company
💋 Beauty isn’t about looking younger—it’s about embracing where you are now. Thoughtful cosmetics for mature skin.
Contact info
315 Montgomery St, 94104, San Francisco, United States
- info@cellmeticsbeauty.com
- cellmeticsbeauty.com
4.4
Excellent
191 reviews
Replied to 100% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great Mascara
Love the mascara but it is a little harder to remove.
December 25, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Darlene,
Thank you! We’re glad to hear you love the mascara and appreciate your feedback on removal. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Love the color and glides on smoothly
December 22, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Ginger,
Thank you so much! We’re delighted that you love the color and smooth application. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
This is the first mascara EVER that…
This is the first mascara EVER that didn’t leave dark flakes under my eyes after a short time. I was amazed!
December 16, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Jan,
Thank you! We’re thrilled that our mascara didn’t leave flakes and worked so well for you. If you have any questions, we’re always happy to help! 😊
Best regards,
Cellmetics Beauty Team
So impressed with your mascara!!
So impressed with your mascara!!! It doesn’t clump, even with multiple passes, and my lashes look long and natural. Best I’ve tried - and I’ve tried a lot.
December 17, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Susan,
Thank you! We’re so glad to hear our mascara gives you long, natural-looking lashes without clumping. If you have any questions, we’re always happy to help! 🌿
Best regards,
Cellmetics Beauty Team
The mascara does what it promises
The mascara does what it promises! My lashes look fuller and longer, with no sticking together or clumping. They also look as if I've used an eyelash curler on them, when I haven't. The only downside is that it's a bit troublesome to remove. But I guess that's not too big a price to pay for healthy, prettier lashes!
December 15, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Marcia,
Thank you! We’re delighted that our mascara delivers fuller, longer lashes and a natural look. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
I was skeptical as most mascaras are a…
I was skeptical as most mascaras are a major struggle to remove but I’ve been pleasantly surprised. So much so that I’m now trying the liner!
December 8, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Betsy,
Thank you! We’re thrilled that the mascara has been easy to remove and that you’re enjoying trying the liner. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Thank you!
Thank you! I've been using the same mascara for years. Thought it was the only one that didn't irritate my sensitive eyes...but actually, after using Cellmetics, I'll never go back. It glides on every lash and stays on with no irritation. Worth every penny.
December 5, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Charlotte,
Thank you so much! We’re thrilled that our mascara glides on easily and is gentle on your sensitive eyes. If you have any questions, we’re always happy to help! 🙌
Best regards,
Cellmetics Beauty Team
I bought this mascara with high hopes
I bought this mascara with high hopes. But they were quickly dashed! I found it to clump and after dry, during the day it flaked off. I was hopeful but it didn’t live up to the hype.
December 12, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Connie,
We’re sorry to hear that our mascara didn’t meet your expectations. It is designed to give mature lashes soft, natural-looking fullness while staying put, but we understand that sometimes application or wear can vary depending on individual lashes.
We truly want to help resolve any issues you experienced. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
Mixed review
Eyeliner is great. Not impressed wit the brow pencil. The color is inconsistent with the liner color even though they were supposed to both be the same color. Also brow pencil does not go on easily.
December 10, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Debbie,
Thank you for sharing your feedback. We’re glad to hear that you’re enjoying the eyeliner! We’re sorry that the brow pencil didn’t meet your expectations. We understand how important it is for colors to match and for the application to be smooth, and we appreciate you bringing this to our attention.
We truly want to help make this right. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
Top professional and and the quality of the product is amazing
The customer service, the products are top quality the best mascara I’ve ever used
December 16, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Brenda,
Thank you! We’re delighted to hear that you love the quality of our products and customer service. If you have any questions, we’re always happy to help! 🌿
Best regards,
Cellmetics Beauty Team
Too hard to remove
Too hard to remove, breaks my lashes off!
Your description says easy off. It doesn't describe it as waterproof or I wouldn't have ordered it.
December 1, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello there,
We’re very sorry to hear that you had trouble removing our mascara. It is water-resistant and designed to stay put, but for gentle removal, we recommend using an oil-based or waterproof make-up remover and letting it sit on your lashes for a few seconds before wiping. This helps prevent pulling or breakage.
We truly want to help resolve any issues you experienced. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
This product is truly great
This product is truly great. No scam and feels good on. No itching or burning and comes off easily. I’ve used many brands over my 72 years and this is the best.
December 11, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Susan,
Thank you so much! We’re thrilled that you love the feel and performance of our mascara after all these years. If you have any questions, we’re always happy to help! 🌿
Best regards,
Cellmetics Beauty Team
It was worth the wait
It was worth the wait. Just hoping if I order again it might get here a bit faster but it is the Christmas season and that does put a strain on deliveries!!
December 11, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Robin,
Thank you! We’re glad to hear your order was worth the wait and appreciate your patience during the busy season. If you have any questions, we’re always happy to help! ✨
Best regards,
Cellmetics Beauty Team
How do you remove the mascara?
December 5, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Kathy,
For gentle removal, we recommend using an oil-based or waterproof make-up remover and letting it sit on your lashes for a few seconds before wiping. If you have any other questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Get into the next chapter of cosmetics ...age appropriate
I am impressed with the quality of the mascara..very appropriate for mature women..
The eyebrow color pencil,easy to use, and works very well
December 9, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Dianna,
Thank you! We’re thrilled that our mascara and eyebrow pencil are working so well for you. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Great mascara and eyeliner
It goes on very nice and love the eyeliner also.
November 17, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Becky,
Thank you! We’re delighted that you’re enjoying both the mascara and eyeliner. If you have any questions, we’re always happy to help! ✨
Best regards,
Cellmetics Beauty Team
Reply from Cellmetics Beauty
Hello Pauline,
Thank you! We’re glad your order arrived quickly and met your expectations. If you have any questions, we’re always happy to help! 🌿
Best regards,
Cellmetics Beauty Team
The Ultimate Mascara Experience
Having tried nearly every mascara available, I rate Cellmetics as the best mascara EVER. It goes on evenly, as in a dream, and it never flakes or runs. It's a bit harder to remove than tubing mascara like AlleyOop and Prime Prometics , but it is worth the time and patience required to remove it. Micellular water followed by moisturizer soap and water does the trick. I don't anticipate testing any other mascara because I have finally found the ultimate!
December 7, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Jan,
Thank you so much! If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
Like it!
I have been looking at your mascara forquite some time. I finally decided to try it. I love it. It goes on smoothly and stays put.
November 30, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Pam,
Thank you! We’re delighted that you love how smoothly the mascara goes on and that it stays put. If you have any questions, we’re always happy to help! 💕
Best regards,
Cellmetics Beauty Team
I do not like the fact that it is hard…
I do not like the fact that it is hard to remove!!
I used a cotton ball with oil on and left it lay on my eye for a couple seconds and still had trouble getting it off!
Lost some eye lashes in the process!
But it doesn't flake or stick your eyelashes together or lump up.
December 3, 2025
Unprompted review
Reply from Cellmetics Beauty
Hello Deb,
We’re very sorry to hear about your experience with removing our mascara and the lash breakage you experienced. While it is designed to be water-resistant and stay put without flaking or clumping, we understand that removal can sometimes be tricky. For the gentlest results, we recommend using an oil-based or waterproof make-up remover and letting it sit a little longer on your lashes before wiping.
We truly want to help resolve this for you. Please reach out to us at help@cellmeticsbeauty.com with your order details, and our team will be happy to assist.
Best regards,
Cellmetics Beauty Team
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