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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the high quality of the products, noting that items are well-made, durable, and often exceed expectations. Many people appreciate the unique designs and versatility of the clothing, finding them suitable for various occasions. The delivery service is frequently highlighted as prompt and efficient, with many customers receiving their orders quickly and well-packaged. However, some customers were dissatisfied with the return policy, finding it restrictive or difficult to navigate. A few other people also felt that the quality of certain items was poor, with some garments showing signs of wear after minimal use or not matching the online descriptions. Additionally, some reviewers experienced issues with sizing, noting discrepancies between the advertised sizes and the actual fit of the clothing.

What people talk about most

Product

Customers had positive experiences with product quality and design. Many reviewers praise the lovely quality,... See more

Quality

Clients share positive opinions on quality, with many praising items for being well-made, having lovely... See more

Delivery service

Reviewers highlight positive aspects of delivery service. Customers consistently praise the quick and speedy... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers praise quick delivery,... See more

Return policy

Consumers express significant dissatisfaction with the return policy. Many reviewers report issues such as... See more

Based on these reviews

Rated 4 out of 5 stars

I’ve just received my first Charli order of the libby shirt and so far I’m really impressed! Really nice attention to detail with the cuff buttons and I even got 10% off for my first order!! Next day... See more

Company replied

Rated 5 out of 5 stars

I recently purchased the Marlowe shirt from them and I'm absolutely obsessed!! The shirt is gorgeous, the construction and finishing is very well done, the design is unique but not over the top so I c... See more

Company replied

Rated 5 out of 5 stars

Absolutely love my cardigan from Charli– the quality is amazing and it’s quickly become a staple in my wardrobe. It fits perfectly, and the whole online shopping experience was smooth and personal. Yo... See more

Company replied

Rated 5 out of 5 stars

I recently discovered Charli and I’m genuinely impressed. I picked up a few of their shirts and absolutely love the fit and quality. I rarely leave reviews, but felt I had to this time. It’s refreshi... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store

Written by the company

NOT affiliated in any way with: CHARLIE LONDON - CHARLIELONDON - CHARLYLONDON https://uk.trustpilot.com/review/charlylondon.com ______________________________________________ We are 100% UK Based | Fast Customer Service | UK Customer Support 0203 576 5419 | Easy Returns | Trusted Reviews | Established 2008 | estore@charli.co.uk


Contact info

4.1

Great

TrustScore 4 out of 5

157 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

Great Maia top and skirt

The Maia top and skirt I bought are great! Nice quality and a good fit. Have not yet worn or washed so don’t know how well they will keep their shape, but I am pleased so far with the lovely drapey look and feel.

I’m a UK10 and the size S fits well.

Delivery was a tiny bit slower than I had hoped but arrived in 4 days with no problems.

April 11, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your lovely feedback. We’re so pleased to hear that you’re enjoying your Maia top and skirt and that you’re happy with the quality, fit, and beautiful drape.


Warm regards,
Julie | Customer Care Team

Rated 5 out of 5 stars

Fabulous brand

Always quick delivery, well packed easy to order, just a fabulous brand

April 9, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your wonderful feedback. It’s so lovely to hear that you find our ordering process easy and that your deliveries arrive quickly and well packaged. Your kind words about the brand truly mean a lot to us.

Warm regards,
Julie Customer Care Team

Rated 5 out of 5 stars

Beautiful Twin Set

My items are lovely quality, the colour is beautiful . I can wear the pieces together or separately. I have two of these now in terracotta and black.

April 3, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you for your sweet feedback, we’re so pleased you’re enjoying your pieces from Charli! We’re delighted to hear. 💕

Warm regards,
Julie
Charli | Customer Care Team

Rated 5 out of 5 stars

Such a great place to shop my items…

Such a great place to shop my items arrived absolutely gorgeous the material is so so soft comfy stunning Selina cotton set come on weather warm up can’t wait to wear it thanks so much 😘

March 24, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your lovely feedback, we’re so pleased you’re enjoying your pieces from Charli! The Selina cotton set is such a beautiful choice, and we’re delighted to hear how soft and comfortable it feels. We hope the warmer weather arrives soon so you can enjoy wearing it. 💕

Warm regards,
Julie
Charli | Customer Care Team

Rated 5 out of 5 stars

Great quality

Great quality, style and price

March 20, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your lovely feedback! It’s wonderful to hear that our quality and style continue to impress.

Warm regards,
Julie
Charli | Customer Care Team

Rated 5 out of 5 stars

I love the Erin reversible sweater and…

I love the Erin reversible sweater and now have it in two colors. Very cute and cozy. Love that the ties can be worn in the front or back. Nicely made. When the third color is available in my size, I will purchase that one too. Highly recommend.

March 5, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your wonderful feedback. We’re so pleased to hear how much you love the Erin reversible sweater, it’s actually one of our bestsellers and a favourite with many of our customers. It’s great to know you’re enjoying the versatility of wearing the ties both front and back.

Kind regards,
Julie
Charli Team

Rated 5 out of 5 stars

Love Charlie!

Recently bought a lovely jumper from Charlie
Charlie is a great company - speedy delivery, easy returns and great customer service.

February 16, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your lovely review. We're glad to hear your feedback!

Kind regards,
The Charli Team

Rated 5 out of 5 stars

Quickly delivered to me,,,

Quickly delivered to me,,,, lovely items and will definitely be buying more and they are not overpriced. Excellent 👍

February 16, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your lovely feedback. We’re so pleased you’re enjoying your pieces and we look forward to welcoming you back again soon.

Kind regards,
The Charli Team

Rated 5 out of 5 stars

Highly recommend this brand

Great quality clothing delivered earlier than expected

February 3, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your recommendation, it really means a great deal to us. We truly appreciate your support and are so pleased you’ve had a positive experience with the brand.

Warm regards,
Charli Customer Care Team

Rated 5 out of 5 stars

Items match online photos

Just received my second Charli order and am happy with my purchase. First time I ordered I was not as pleased with the quality of some items as they did not match photos, but this time all is great. From ordering to delivery it took about 10 days which I find good considering UK to Gernany takes much longer now after brexit.

January 21, 2026
Unprompted review
Charli logo

Reply from Charli

We’re pleased to hear that you’re happy with your latest purchase and that everything met your expectations this time. We also appreciate your honest feedback regarding your previous order — comments like this help us continue to improve both our product imagery and quality consistency.

Thank you again for giving us another opportunity, and we truly appreciate your support.

Warm regards,
Julie
Charli Customer Care Team

Rated 5 out of 5 stars

Prompt shipping

Prompt shipping. Love the top! Will definitely order from them again!

January 21, 2026
Unprompted review
Charli logo

Reply from Charli

We’re so pleased to hear you love the top and we look forward to welcoming you back again soon.

Thank you so much for your lovely feedback.

Warm regards,
Charli Customer Care Team

Rated 5 out of 5 stars

Great quality great fit

Always a gamble on line but the quality of this dress was great and it was a perfect fit . Design is good too … easy to look both casual or dressy a very versatile addition to my wardrobe.

January 18, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your thoughtful review. We’re so pleased to hear that the dress fit perfectly. It’s wonderful to know it’s become a great addition to your wardrobe.

Warm regards,
Julie Customer Care Team

Rated 4 out of 5 stars

Quick delivery and easy returns

Unfortunately the item I ordered didn’t fit me, but I did appreciate the quick delivery and easy returns process.

January 13, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you for sharing your feedback. While we’re sorry to hear the item wasn’t quite right for you, we’re pleased that you found the delivery quick and the returns process easy. We really appreciate you taking the time to let us know.

Warm regards,
Julie Customer Care Team

Rated 5 out of 5 stars

Bought yet another sweater!!!!

Bought loads of sweaters from Charli over the years. They wash well and retain their appearance. Lovely colours! Love all of them. Easy website, prompt delivery.
Highly recommend!

January 6, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your wonderful feedback. We’re so pleased to hear that you’ve enjoyed our communication, delivery, and products, it truly means a lot to us.

We appreciate you taking the time to share your experience. 💕

Warm regards,
Julie
Charli | Customer Care Team

Rated 5 out of 5 stars

Loved this jumper

Loved this jumper, great quality and prompt delivery.

January 7, 2026
Unprompted review
Charli logo

Reply from Charli

We’re so pleased that you love your jumper and that it arrived promptly. Your support truly means a lot to us.

Warm regards,
Julie
Charli | Customer Care Team

Rated 5 out of 5 stars

Another great purchase

Another great purchase from this amazing brand..quality and style

January 2, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your lovely feedback! It’s wonderful to hear that you’re enjoying your purchase and that our quality and style continue to impress.

Warm regards,
Julie
Charli | Customer Care Team

Rated 5 out of 5 stars

Five star rating

Helpful and good serve - Daniella happy to help.

Just a point I love the styles that Charlie do but some of the one size only are a little on the big size and so perhaps there could be an option of two sizes. one slightly smaller option. this refers to jumpers.

January 1, 2026
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your kind words and five-star rating! I’m so glad I could help and that you had a positive experience with us. It really means a lot to hear your feedback.

Warm regards,
Daniella
Charli | Customer Care Team

Rated 5 out of 5 stars

Loved this sweater

Loved this sweater
Fits well on size 14
Has got shape. Shorter at the front and longer at the back which suits me when I wear it with my satin skirt.
Looks smart and dressy but casual at the same time
Really pleased with it

January 5, 2026
Unprompted review
Charli logo

Reply from Charli

Hi Jo, thank you so much, we’re so glad to hear you loved your sweater! We really appreciate you taking the time to share your feedback.

Warm regards,
Julie
Charli | Customer Care Team

Rated 5 out of 5 stars

Absolutely love this outfit…

Absolutely love the outfit I bought from Charli having seen it in an article in the New York Times on what to travel in!
Have bought several pieces in the past and always been super happy with quality for pricepoint.
Daniella very helpful and always fast delivery. Very happy!!

December 23, 2025
Unprompted review
Charli logo

Reply from Charli

Thank you so much for your kind words. I'm delighted to hear you love your Charli pieces and that I could help you in any way. We truly appreciate you taking the time to share your feedback with us 💕

Warm regards,
Daniella

Charli Team

Rated 1 out of 5 stars

No Dress, No Refund

Ordered a dress, did not receive the dress, wrote to them and requested a refund, got nothing

May 14, 2025
Unprompted review
Charli logo

Reply from Charli

Hi Mandy,

We’re very sorry to hear this and would like to look into it for you as a priority. If an order hasn’t been received, we absolutely want to investigate and resolve this as quickly as possible.

Please contact us directly at estore@charli.co.uk with your order number and delivery details, and our customer care team will be happy to assist you.

Warm regards,
Daniella
Customer Care Team

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