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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the high quality of the products, noting that items are well-made, durable, and often exceed expectations. Many people appreciate the unique designs and versatility of the clothing, finding them suitable for various occasions. The delivery service is frequently highlighted as prompt and efficient, with many customers receiving their orders quickly and well-packaged. However, some customers were dissatisfied with the return policy, finding it restrictive or difficult to navigate. A few other people also felt that the quality of certain items was poor, with some garments showing signs of wear after minimal use or not matching the online descriptions. Additionally, some reviewers experienced issues with sizing, noting discrepancies between the advertised sizes and the actual fit of the clothing.

What people talk about most

Product

Customers had positive experiences with product quality and design. Many reviewers praise the lovely quality,... See more

Quality

Clients share positive opinions on quality, with many praising items for being well-made, having lovely... See more

Delivery service

Reviewers highlight positive aspects of delivery service. Customers consistently praise the quick and speedy... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers praise quick delivery,... See more

Return policy

Consumers express significant dissatisfaction with the return policy. Many reviewers report issues such as... See more

Based on these reviews

Rated 4 out of 5 stars

I’ve just received my first Charli order of the libby shirt and so far I’m really impressed! Really nice attention to detail with the cuff buttons and I even got 10% off for my first order!! Next day... See more

Company replied

Rated 5 out of 5 stars

I recently purchased the Marlowe shirt from them and I'm absolutely obsessed!! The shirt is gorgeous, the construction and finishing is very well done, the design is unique but not over the top so I c... See more

Company replied

Rated 5 out of 5 stars

Absolutely love my cardigan from Charli– the quality is amazing and it’s quickly become a staple in my wardrobe. It fits perfectly, and the whole online shopping experience was smooth and personal. Yo... See more

Company replied

Rated 5 out of 5 stars

I recently discovered Charli and I’m genuinely impressed. I picked up a few of their shirts and absolutely love the fit and quality. I rarely leave reviews, but felt I had to this time. It’s refreshi... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store

Written by the company

NOT affiliated in any way with: CHARLIE LONDON - CHARLIELONDON - CHARLYLONDON https://uk.trustpilot.com/review/charlylondon.com ______________________________________________ We are 100% UK Based | Fast Customer Service | UK Customer Support 0203 576 5419 | Easy Returns | Trusted Reviews | Established 2008 | estore@charli.co.uk


Contact info

4.1

Great

TrustScore 4 out of 5

157 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Absolutely fantastic company from start…

Absolutely fantastic company from start to finish . Beautiful clothes ..sent quickly ..Will definitely be buying more items

October 26, 2024
Unprompted review
Charli logo

Reply from Charli

Hello Angela,

Thank you so much for your feedback! We are glad to know that you have had a good experience with us.

Best,
Charli Team xx

Rated 5 out of 5 stars

Gorgeously Soft

Ordered the Alma jumper in dark espresso. Arrived promptly. Gorgeous colour. Amazingly soft. Great quality. So impressed.

October 9, 2024
Unprompted review
Charli logo

Reply from Charli

Hi there
Thank you for your 5 start review - we really appreciate it!

We are excited to hear you love the Alma Sweater as much as we do :)
We hope to see you soon❤️

Best,
Charli Team xx

Rated 5 out of 5 stars

Ordered a Selina cotton set as a…

Ordered a Selina cotton set as a surprise to my wife for our holiday - she loved it! Really fast delivery also

June 12, 2024
Unprompted review
Charli logo

Reply from Charli

Hello Samir,

Thank you so much for your kind words! Your feedback truly means a lot and motivates our team to keep delivering the best service possible.

Best,
Charli Team xx

Rated 1 out of 5 stars

Poor Quality, Worse Customer Service

Bought a co-ord for £80 which I wore approximately 6 times during the course of 6 months. The trousers basically disintegrated during this short time, and when I contacted customer services to ask for a replacement they denied it. Terrible quality, even worse customer service. Do not purchase if you’re buying for longevity.

June 5, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Lucy,

As explained in our emails, we couldn't replace this for you because of the time that had passed from when you ordered the item to when you flagged this with us. Furthermore the issues flagged was clearly the result of fair wear and tear.

We aim to provide the best customer service possible at all time but we also have to consider all factors.
I am sorry to hear you are disappointed with this.

Kind Regards,
Charli Team

Rated 1 out of 5 stars

Disappointing

I ordered a pretty, floaty dress that only came in one size (up to a 14). I wear a 12 so expected it to be loose and floaty but it pulled across the bust and felt quite tight under the bust. I tried to send it back giving the reason why but the website would only accept my return if I changed my reason. Nobody answers the phone so I had to give another reason and I have to pay return for it to go back even though the sizing is misleading ☹️

May 10, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Jackie,
I am sorry to hear about your experience and that you weren't able to get in touch with us.

Please email us at estore@charli.co.uk with your order number and we will be more than happy to assist you and rectify any issue, if possible.

Kind Regards,
Charli Customer Care Team x

Rated 5 out of 5 stars

Beautiful cotton set

I was a little reluctant to purchase from this company after reading the latest reviews but I have to say I've been really happy with my purchase. The selina cotton set is lovely, fits really well and good quality

May 9, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Libby,
Thank you for your 5 start review - we really appreciate it!

We are excited to hear you love your Selina Set as much as we do :)
We hope to see you soon❤️

Best,
Charli Team xx

Rated 1 out of 5 stars

Do not order from Charli London!

I ordered an item in good faith for a vacation. It arrived late and didn't fit. I have subsequently been charged $50 in shipping fees and received obnoxious responses from their "customer service" department. Way to go in building a business and attracting loyal customers Charli London. Unreal. You so don't get it.

May 1, 2024
Unprompted review
Rated 1 out of 5 stars

Really disorganised company and…

Really disorganised company and expensive for the quality of clothes! I tried to exchange - from purchase to finally getting a refund as the item was never sent took over a month!

April 8, 2024
Unprompted review
Charli logo

Reply from Charli

Hi,

I believe we spoke about this over the phone, the situation was a lengthy process due to a mistake from Royal Mail's end and not Charli. This was explained to you via email, we cannot take authority for mistakes made by other companies.

We hope to see you shopping with Charli again!

Thanks

Rated 1 out of 5 stars

Be sure you want to keep your item(s)…

Be sure you want to keep your item(s) before you order!

Not only are you charged for the original delivery, but you are also charged for the return AND the original delivery charge you paid is deducted AGAIN from your refund too. So you pay for delivery TWICE if you dare to return, as well as the return charge.

Rang customer service (as I assumed it to be a mistake), only to be glibly directed to small print in their T&Cs saying they always deduct the delivery charge you paid too as they 'gave that money to Royal Mail' (their choice of supplier for their business).

I was also emphatically informed by Sam that the reason my top was 'so cheap' is because customers who keep items shouldn't be penalised by people like me returning them! Have bought from Charli several times in the past but never had to return before. One top costing £36 cost me £11.89 to have delivered and to return. Beware! Interestingly, I returned the top because it was dreadful quality with stitching at the collar coming apart. Charli is most definitely not what it used to be. I will not be buying again. Shortsighted.

April 17, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Paula,
We are sorry to hear you are unsatisfied.

Please note that the delivery cost paid at the time of purchase is charged only once and it is not refundable as the delivery service has been provided.
We offer return for all unworn items within 14 days from delivery date, as stated on our website there is a charge to cover the return costs which is deducted from your refund amount. You are also welcome to chose your own return method if you are not happy with the costs of the provided return label.

If you think the delivery cost was mistakenly charged twice please contact our customer service at estore@charli.co.uk, our team will look into that for you.

Best Wishes,
Charli Team

Rated 1 out of 5 stars

Terrible customer service

Clothes were okay, but absolutely terrible customer service when trying to make a return. No one picked up the phone or returned calls. ‘Customer service manager’ was extremely rude. Never buying from them again and would advise others not to.

April 17, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Rebekah,
We are sorry you are not happy with the customer service.

We offer return for all unworn items within 14 days from delivery date. This is stated on our website and on the return slip that came with your order. We can see your return request was not within the indicated timeframe and therefore the request was denied.

Kind Regards,
Charli Team

Rated 5 out of 5 stars

Really lovely clothes

Really lovely clothes. Return process efficient - refund came through quickly and exchange really quick also.

March 27, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Marcella,

Thank you so much for your 5 star review, we really appreciate it here at Charli! We hope to see you soon❤️

Best,

The Charli Team x

Rated 5 out of 5 stars

Excellent all-round service, would use again A***

Good website, easy to navigate, looked for ages to find a long cardigan and more than happy with the long cream cardigan I received and the midi grey skirt so good service, good comms and efficient delivery service, no issues. I would buy from again

February 26, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Kathy,

Thank you so much for your 5 star review, we really appreciate it here at Charli! We are so glad you love the cardigan❤️

Best,

The Charli Team x

Rated 4 out of 5 stars

Second purchase much better than first one

*Update* Despite the first purchase not being a great experience, I placed a second order for a different blouse. This time the material was spot on, and the toile pattern was just lovely. I'm really happy to have given Charli a second chance and got a beautiful blouse to wear.

I ordered the Mae blouse and the description stated that ' Mae is a soft viscose blouse with a relaxed fit'. When the blouse arrived, it was clearly made from very thin cotton, and not viscose at all. It was very creased when I got it out of the packet, and this type of cotton will never look good like the picture on the website. If I had known the item was cotton, rather than viscose I wouldn't have ordered it.

I checked how to return the blouse and saw that, although items have free delivery, £3.99 is deducted for P&P for returns.
I tried to contact customer service on the phone, as I'm not happy that the full amount wouldn't be returned, especially as I would have kept the item if it was made from the fabric as described. There was no answer on the phone and the mailboxes were all full for the various extensions. I am awaiting a reply by email.
Even though Charli gives you the option to review items, there are no visible reviews for any of the items. This is concerning as it's hard to get ideas of customer satisfaction of the website.

*Edit- I had a reply by email the next working day, and they have agreed to refund the charges and will also change the description for the blouse.
It's a pity they won't actually change the material for the blouse as it would be a really lovely item in a better fabric.

February 24, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Julie,

Thank you for flagging this issue - we have immediately addressed it and fixed it!
If for whatever reason we are not reachable over the phone we will always get back via email.

We will flag the fabric suggestion to our production team.

Best,
Charli Team x

Rated 1 out of 5 stars

They don’t offer refunds?

About a year ago I went to purchase something from Charli. I bought a skirt took it home and tried it on. It didn’t look quite right on me once I brought it home and so took it back to the store a couple of days later in the original packaging and pristine condition. They refused to offer me a refund and instead gave me store credit (£80). I said that I wasn’t 100% sure on the skirt when I bought it and that the assistant helping me knew that and therefore should have told me that they didn’t offer returns. Anyway, I was upset as £80 is a lot of money for me. I checked on their website and it did say they offer returns. So I went back to the shop the next day and they were actually pretty unpleasant towards me even though I am pretty shy and extremely un-confrontational. Since then I haven’t been back to use my store credit because it is such an unfriendly environment (I was also told I couldn’t use store credit in any other branch of the shop or online). Is it just me or does this feel like stealing? Anyway we are are a year on now and it still upsets me when I think about it.

April 13, 2023
Unprompted review
Charli logo

Reply from Charli

Hi there,
We are sorry to hear you had a bad experience in the shop.

Please note that this is the Trustpilot account for Charli.com not the London Store.

Kind Regards,
Charli Team x

Rated 5 out of 5 stars

Quality, comfort and classy items! You feel expensive wearing them!

Cannot rate this company anymore if I tried! I’ve recommended it to so many people! Even abroad! The items I currently have are the Maddie shirt in navy, Maya shirt in jeans blue, ligia shirt in French toile, poppy sweater in ivory, a lilac wrap over(OOS) and a cream poncho all absolutely gorgeous, perfect fit and incredible quality. The poppy sweater comes up large around the neckline as an FYI, but still recommend it. Will be placing a new order soon on their spring collection and cannot wait!

November 25, 2023
Unprompted review
Charli logo

Reply from Charli

Hi there,

Thank you so much for your great review, we really appreciate it here at Charli! We are thrilled to hear you love these pieces❤️

Best,
The Charli Team x

Rated 4 out of 5 stars

Confusing method of applying Discount Code

I placed an order, subscribed to their newsletter and 10 minutes later received an email telling me I had 10% off my first order.
I contacted them immediately to explain this and asked if the discount would be applied to my order as it was my first order.
I had a reply to say as it had not yet been processed this would be done and a refund made.
I have yet to see if this happens. But assuming it does it shows good after service.
However, why not put the discount code on the order form if it applies only to the first order?

February 21, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Christine,
Thank you for your feedback.

We had an issue with the emails for a short period of time - it has since been fixed!
Please do contact us at estore@charli.co.uk if you're refund is still not showing.

Best,
Charli Team x

Rated 5 out of 5 stars

Smooth transaction from placing my…

Smooth transaction from placing my order to payment. Quick delivery which is always a bonus

February 1, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Judith,
Thank you so much for your 5 star review, we really appreciate it here at Charli and hope to see you soon again! ❤️

Best,

The Charli Team x

Rated 5 out of 5 stars

Fantastic 10 out of 10!! would highly Recommend

This was the first time i have bought from Charli London and I have to say my experience was brilliant from start to finish! The products are of very high quality i will certainly purchase again 10 out of 10!!

January 24, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Sue,
Thank you so much for your 5 star review, we are thrilled to hear you love the products and hope to see you soon again! ❤️

Best,
Charli Team x

Rated 5 out of 5 stars

Excellent quality and stylish clothing

Excellent quality and stylish clothing. Customer service is also second to none.

January 24, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Lesley,

Thank you so much for your 5 star review, we really appreciate it here at Charli! We always do our best for our lovely customers❤️

Best,

The Charli Team x

Rated 5 out of 5 stars

Delighted with my purchases

Delighted with my purchases. Good quality and styling. Good standard of packaging and delivery.

January 18, 2024
Unprompted review
Charli logo

Reply from Charli

Hi Jo,

Thank you so much for your 5 star review, we really appreciate it here at Charli! We are delighted to hear you are satisfied with your purchase and our service❤️

Best,

The Charli Team x

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