Choice Funeral Plans Reviews 

920
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 424 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and representatives for being exceptionally helpful, kind, and professional when guiding families through sensitive arrangements. Consumers appreciate the clear explanations, reassuring communication, and supportive approach that significantly reduces stress during difficult moments. Many individuals note that the entire process feels easy, respectful, and comforting from the very first phone call to setting up the final plan. Some people were dissatisfied with occasional administrative delays, distant branch locations, or a lack of upfront pricing clarity. Despite these minor drawbacks, the overwhelming majority of consumers remain highly satisfied with the overall service quality and professional support.

What people talk about most

Staff

Clients share profound appreciation for the staff, frequently highlighting their kind, empathetic, and... See more

Service

Reviewers highlight positive aspects of service, describing the overall experience as excellent,... See more

User experience

Reviewers mention positive feedback about user experience, highlighting how helpful staff made the process... See more

Customer service

Consumers find customer service to be exceptionally supportive and professional, frequently praising staff... See more

Price

Users describe positive interactions with price, highlighting that the plans are much cheaper compared to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Wombwell branch managed my late wife's funeral with dignity and respect two years ago. So was a no brainer when it came to sorting my funeral plan. Staff gave all relative information Were not p... See more

Rated 5 out of 5 stars

We Chose Pink’s Funeral Walingham (Choices) because we had used them before for my farther and also we have made a plan for my mother when it’s needed. As the service was so good and the lady was so h... See more

Company replied

Rated 5 out of 5 stars

After deciding to proceed with a Choice Funeral Plan for my elderly mother, I spoke with Hayley on the phone who was so thoughtful and helpful while guiding me through the whole process. We develop... See more

Company replied

Rated 5 out of 5 stars

Have used Earls funeral services in the past and always found them to be very helpful and considerate. They were very respectful of my wishes and explained everything in detail without any pressure. W... See more

Company replied


Company details

  1. Funeral Insurance Company
  2. also in
  3. Funeral Director

Written by the company

Our Funeral Plans enable you to prepay for certain elements of your funeral in advance and fix the cost of Funeral Director Services, protecting you from the risk of these rising. Choice Funeral Plans can be purchased direct, or they can be purchased in funeral homes which are operated by the Funeral Partners Group. Funeral Partners is a network of Funeral Directors throughout the UK, most of which are well-established local firms. Some of our businesses have been around for over 300 years.

A plan to suit you

Written by the company

Our Funeral Plan allows you to make arrangements for your funeral, which may protect your loved ones from uncertainty about your final wishes and risks of rising costs for these services.

Contact info

4.9

Excellent

TrustScore 5 out of 5

920 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 83% of negative reviews

Typically replies within 2 weeks

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4.9

All reviews

(920)

387 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Extremely friendly and helpful…

Extremely friendly and helpful representative Jennifer from Bexley Funeral Services who arranged a Pre-paid Direct Cremation for my elderly mother who has been admitted to an aged care home.
A Choice Cremation Plan was arranged after fixing issues with me living in Australia

June 4, 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Steve

Thank you so much for taking the time to leave us a 5 star review.

We’re pleased to know that you had a positive experience with Bexley Funeral Service and that you were impressed by the service you received from Jennifer.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 4 out of 5 stars

Friendly and professional staff who…

Friendly and professional staff who made the process easy

June 26, 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Thank you so much for taking the time to leave us a review.

If there is anything more we can do to improve your experience or if you have any further suggestions, please feel free to reach out.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

We got my plan through one of our local…

We got my plan through one of our local funeral directors. It was very easy to do and was explained quite well.

June 12, 2026
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Reply from Choice Funeral Plans

Dear Julie

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and easy process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

I just popped in to enquire about a…

I just popped in to enquire about a funeral plan. The staff had time to talk to me and gave me a very informative brochure to read at home. I then made an appointment and there was no fuss to complete the paperwork. The staff were brilliant, especially the manager who helped with the form. Plus it was cheaper than other funeral directors

June 12, 2026
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Reply from Choice Funeral Plans

Dear Paula

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and simple process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Everything was conducted in a friendly…

Everything was conducted in a friendly and courteous manner

June 25, 2026
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Reply from Choice Funeral Plans

Dear Frederick

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Very straight forward

Very straight forward

May 21, 2026
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Reply from Choice Funeral Plans

Dear Linda

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and straightforward process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 2 out of 5 stars

It took more than a week for you to…

It took more than a week for you to acknowledge receit of my payment and I had to continually chase the funeral director to get confirmation that the plan was going to be put in place.

June 26, 2026
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Reply from Choice Funeral Plans

Dear Mike,

Thank you for taking the time to share your feedback. We value all feedback from our customers, as they help us review and improve our services.

We sincerely apologise for the frustration you experienced while trying to obtain confirmation that your bank transfer payment had been received. We understand the importance of timely and clear communication, and we regret that this did not meet the standard you should expect from us.

Following our recent discussion, we are pleased that we were able to clarify the situation and confirm that all of your documentation has now been received. We are also delighted to hear that you are satisfied with the support provided by your Funeral Director and that Jude was able to address your concerns and provide a full explanation.

We appreciate you taking the time to speak with us and allowing us the opportunity to resolve the matter. Your feedback is invaluable in helping us improve our service, and we thank you for your patience and understanding.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

They were very knowledgeable and really…

They were very knowledgeable and really helpful and it was all sorted out for us . Really nice

June 25, 2026
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Reply from Choice Funeral Plans

Dear Anne

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

We were made to feel at ease and as…

We were made to feel at ease and as this was a plan for my brother who has special needs and isn't able to sort his plan out himself we were helped with what would be best for him so a big thankyou to Chris whites and to the staff that were very helpful

June 1, 2026
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Reply from Choice Funeral Plans

Dear Anna

Thank you so much for taking the time to leave us a 5 star review.

We’re pleased to know that you had a positive experience with Chris White Funeral Directors.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

I found the service patient and…

I found the service patient and understanding and I can contact them at any time to make changes or just ask questions.

July 15, 2026
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Reply from Choice Funeral Plans

Dear Kate

Thank you so much for taking the time to leave us a 5 star review.

We are so glad that you were impressed by the service you received from our team.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Easy and simple process to ensure peace…

Easy and simple process to ensure peace of mind

July 1, 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Gary

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and easy process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Clive

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Taking out a Choice funeral plan.

I have used the same funeral directors for my parent's funeral's it is only fitting that I use them today for my funeral arrangements. They have been excellent in providing service and comfort at the time of bereavement. Taking a policy out with Choice early gives me comfort that everything is in place without having to worry about costs.

June 8, 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear David

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 1 out of 5 stars

Not happy!…

Changed funeral director soon after plan purchased.
Not happy!

July 13, 2026
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Reply from Choice Funeral Plans

Dear Mrs Ratcliffe,

Thank you for taking the time to share your feedback. We value all feedback from our customers, as they help us review and improve our services. We are sorry to hear that you remain disappointed with the outcome.

Following the concerns you raised, we carried out a thorough review of the matter and provided a detailed written response explaining our findings and the reasons behind our decision.

Our priority is always to act in the best interests of the families we support. We only work with funeral homes that have an established contractual relationship with us and that we are satisfied consistently meet, and often exceed, the standards and requirements we expect.

We appreciate that this was not the resolution you had hoped for, and we are sorry for the disappointment this has caused. We hope that our written response has provided clarity regarding the circumstances and explained the reasons for our position.

If you would like to discuss this further with us or have any questions regarding our response to you, please do get in contact with us on 01803 298243 where we will be happy to assist you.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

A mothers wish

I was very comfortable to arrange my mother's plan, the staff were kind and respectful to her every wish, thank you

June 18, 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Kathleen

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that our team were able to provide caring and supportive service.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Very nice people to deal with

Very nice people to deal with. Difficult to review a service until you need to use it - but so far so good.

June 15, 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Neil

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

The wonderful staff at John Roaches F.D

The staff at John Roaches F.D, Johnstone were very supportive, professional & treated me great kindess, dignity & compassion.

June 9, 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Martin

Thank you so much for taking the time to leave us a 5 star review.

We’re pleased to know that you had a positive experience with John Roach Funeral Directors.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Very easy process to set up a choice…

Very easy process to set up a choice funeral plan. Paperwork very thorough and each different type of plan fully explained. Good value for money

June 5, 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Allison

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Great service provided personally and…

Great service provided personally and professionally with my local long standing company. Thankyou.

July 15, 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Mrs Storey

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 1 out of 5 stars

Unfortunately you sent me a brochure of…

Unfortunately you sent me a brochure of possible grave stones/ headstones without any price Mentioned, then you actually contacted me requesting what my choice was going to be! Excuse me and others! Are you really trying to destroy your business, with having to request a choice without the purchasing individual actually knowing what the cost would be.
I really find that bad Business practice.
It appears That I will be looking for a business that actually informations the bereaved the actual cost.

Mr Stephen whiteman and Blade
Former British Army Veteran 1975-1982

July 1, 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Mr Whiteman,

Thank you for your feedback. We are sorry to hear that you have been disappointed with your experience.

We understand your frustration regarding the lack of pricing information. Our intention was to provide details of the available memorial options before discussing individual requirements, as prices can vary depending on the size, material, inscription and any additional design elements chosen.

We apologise if our follow-up contact gave the impression that we were asking you to make a decision before receiving pricing information. This was certainly not our intention, and we appreciate you bringing your concerns to our attention.

Your feedback is valuable and will be shared with the team so we can review how we communicate pricing and memorial options with bereaved families. We understand that transparency is important when making such significant decisions.

We are sorry that we have left you with this impression and would like to work with you to find a suitable resolution. If and when you feel ready to discuss this further, please contact the branch directly on 020 8567 3904 and a member of the team will be happy to assist.

Kind regards,
Choice Funeral Plans

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