While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 275 reviews, most reviewers were somewhat happy with their experience overall. Many people found the application process to be straightforward and easy to use, with some appreciating the quick turnaround for expedited services. Reviewers also noted the convenience of having an alternative photo ID, especially for those without a driving license. However, some people were dissatisfied with the service, particularly regarding payment and refunds. Many customers reported that money was taken upfront, and refunds were often denied even when the application process was not completed or the service was deemed unsatisfactory. There were also concerns about customer service, with some reviewers describing it as unhelpful or unresponsive, and the verification process was frequently cited as awkward and frustrating.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, with many expressing significant dissatisfaction. Customers... See more

Payment

People report negative experiences with payment, citing issues such as hidden fees and money being taken... See more

Refund

Customers had negative experiences with refund. Many reviewers report that the company refuses to issue... See more

User experience

Clients share ambiguous opinions on user experience. Many reviewers found the process quick, easy, and... See more

Customer service

Customers consistently express dissatisfaction with customer service. Many reviewers report difficulties with... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Like: card turned up Dislikes: - taking money before applicant has been through the application process - the application process seems to assume a smart phone is being used. Using a laptop deve... See more

Company replied

Rated 4 out of 5 stars

Opted for fast turn around, service very quick. Only experienced issue with uploading a selfie, regardless of what I did to correct rejection issue, I could not get a totally evenly lit plain backgrou... See more

Company replied

Rated 4 out of 5 stars

Amazing and immediate replies to emails! The same process as a passport really. As my son is SEND the photo/ digital section I found very difficult and stressful as it kept rejecting it. Trying to... See more

Company replied

Rated 5 out of 5 stars

My ID card arrived within 36 hours of applying. Be patient while applying because it has to be thorough, so that there are no margins for error, but it doesn't time out/expire while (taking time)... See more

Company replied


Company details

  1. Non-Profit Organization

Written by the company

CitizenCard is the largest ID card provider in the UK with over 2 million cards issued. All CitizenCards display the PASS hologram endorsed by the Home Office and the Chartered Trading Standards Institute. In addition, our 18+ photo ID also displays the logos of the National Police Chiefs' Council (NPCC) and the UK Home Office's SIA (Security Industry Authority). CitizenCard is well-established as the UK’s most widely-recognised ID card. Even if you have a passport or driving licence, keep those IDs safe at home and apply for a CitizenCard for everyday ID and proof of age needs. CitizenCard can be used for domestic flights, entering festivals, bars & pubs, cinemas, casinos and in supermarkets or shops.


Contact info

3.0

Average

TrustScore 3 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Biggest scam going

Biggest scam going.
Takes your money and doesn’t reply to emails.
Also doesn’t issue refunds.
Thinks up of silly excuses not to issue card.

October 10, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. The Electronic ID Validation is an automated process that sometimes requires few attempts to verify the submitted ID document. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Shambolic Service

Refused to continue with my application. Refused to accept my evidence when signing up for a card. It's been 2 months now and no progress. They have refused 5 times to give me my £35 back. NEVER EVER use this disgusting horrible service. Will take your money and run.

August 25, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. Please be advised that application requirements are provided prior to the payment process. It is your responsibility to thoroughly read and understand these requirements before proceeding with an application. Your application was placed on hold as you provided a screenshot of your birth certificate which is not able to be accepted.
Please email contact@citizencard.com and we should be able to help with your application.

Rated 5 out of 5 stars

Good I’d

Was very quickly dispatched once the verification was completed very happy to have my first id

September 18, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

Rated 1 out of 5 stars

Extremely bad customer service and no…

Extremely bad customer service and no reply to complaints. I applied for my urgent card 30 days ago and I still have not had it due to their inability to reply to emails, their lack of continuity due to multiple staff dealing with one case and information not being shared. Their ignorance despite proof of evidence and their seeming joy to drag things out to make things difficult for you. As stated I made a complaint but that was ignored also! Absolute mess of an organisation!
Following your reply...you say the cost covers the verification. The verification was the whole problem! Your staff ignored numerous emails that contained proof of verified details of identity and denied receipt of these, despite proof of receipt which delayed the process significantly! Each email from myself took at least 3 days before I received a reply.... This was supposed to be an Urgent application!! It took you 33 days to process this and no apologies from your staff just attitude in their emails.

September 10, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with the service you received. Please note that all activity and correspondence is shared by our team. As per our T&Cs the payment covers the cost of processing and verifying the application. All applications are subject to verification. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 5 out of 5 stars

Arrived in 48 hours

Arrived in 48 hours, very quick very simple to do from a basic smartphone

September 22, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

Rated 1 out of 5 stars

Complete scam - don't waste your money

Paid for urgent application - £35, which is a week's grocery shopping for my household.

2 days later, text message: "we've paused your application. Check your email for details of what to do next" -no email. 2 days on from the text (and 4 days from their receipt of my money), still no email.

Their attitude is "Oh, but it's so easy to apply online using a driving licence or passport! There's SO MANY referee options you can use!" - If people HAD driving licences or passports, they wouldn't need to waste their money with these scammers! I'm medically banned from holding a driving licence, and I can't afford a passport application - especially since, like this bunch, they also take their considerable application fee as "non-refundable" (because admin is HARD, guys! Using a computer for all of 5mins is DEFINITELY expensive and stressful!!!) - in the case of a passport, I'm facing the same cost as 90% of my monthly bills combined just to apply - can't do it, especially as "professional referees" are thin on the ground once they realise they're expected to respond immediately to emails, or immediately answer unscheduled phone calls, while at work (and, in the case of passport applications, have to provide their own passport details...which understandably gives data security concerns.)

The UK is an absolute joke with its "must have ID that the government approves of, and agrees actually is ID, in order to GET ID." Birth certificate? Not ID. National Insurance number? Not ID. Disclosure and Barring Service Certificate? Not ID. Disabled person's bus pass, which HAS a photo, and is issued by a government body? Not ID (except Jersey believe it is, if you're arriving by ferry, and the UK government themselves say it's supposed to stand in for the driving licence you're banned from holding with certain disabilities...and the OAP bus pass IS accepted by the UK government as ID...)

Given that a rip-off fee-charging concern like this can't manage basic competence and actual provision of the "service" paid for, I don't hold out a lot of hope for the government managing to competently handle their plans for free compulsory ID... (and,if that comes through, can we all claim back money we've wasted with scammers like CitizenCard, or applying for passports when we're in no position to afford to travel abroad?)

CitizenCard - you haven't actually DONE any "processing" that would merit £18-35 until you've actually provided someone with a card. Opening an envelope, or reading a webpage, does NOT cost that much.

The UK government are determined to go after particular groups of British citizens - at this point, having photo ID they nominally accept isn't about "something fun to go clubbing with that you're not worried if you lose!" (which is basically CitizenCard's marketing shtick) - it's about literal, bare-bones SAFETY. It's about human rights. It's about being able to risk leaving your house.

But to them? All of that's just a reason for the moolah to roll in.

This country is a joke, and it's become that way because of companies like this.

September 29, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. We're always keen to hear from our customers, so if you have specific feedback you'd like to provide us with, please email contact@citizencard.com.

Rated 5 out of 5 stars

My Son is unable to hold a driving…

My Son is unable to hold a driving license for medical reasons so this seemed like the perfect substitute. I didn’t want him to lose his passport so I paid for the faster service and it went through without any problems and we had it by the end of the week. Fantastic and would recommend

September 11, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

Rated 1 out of 5 stars

SCAM ARTISTS

Scam artist say there a non profit organisation but won’t return a refund for a card I haven’t received. I haven’t had a single email back I couldn’t provide a reference and currently have no ID so I asked for a refund as I can’t pass the steps required to obtain this form of ID… DO NOT USE THIS

September 26, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 2 out of 5 stars

Robbed me of £30 on renewal and haven’t got my card or a refund a month later

Wish I had read these reviews previously! I got a citizen card a few years ago and needed to renew it. The process was fast and simple and I paid extra to have it delivered within 3 days. I then got a message to say my photo hadn’t been accepted, I explained that I already have a card with that photo and didn’t get a reply for ages so I arranged alternative ID and asked for a refund. I have never had such rude customer service before! They refused to refund saying it wasn’t their fault, when it clearly is since I already have a card with that photo and didn’t make any changes I simply renewed the card. I paid to have a card in three days and it’s been a month now with only two email replies from them. Planning to take this further and contact my bank mak

September 24, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with the service you received. Please accept our apologies. I will speak to our Customer Services Manager to make sure it doesn't happen in the future.

Rated 1 out of 5 stars

ABSOLUTE SCAM ARTIST!

ABSOLUTE SCAM ARTIST!! Stay away at all costs!! Same story as all the other negative reviews on here. At what point are they gonna take responsibility!

September 24, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. Please be advised that application requirements are provided prior to the payment process. It is your responsibility to thoroughly read and understand these requirements before proceeding with an application.

Rated 1 out of 5 stars

Would like to swear here!

Would like to swear here!! Robbing xxxxs. Take your money first, before you fill in application, Any problems there after…Your not entitled to a refund? Payment for there time and effort. This should be a crime!

September 12, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. Please be advised that application requirements are provided prior to the payment process. It is your responsibility to thoroughly read and understand these requirements before proceeding with an application.I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Absolutely terrible system

Absolutely terrible system. I have applied 5 times. The system is pretty fussy, so you'd think that if it asks you again and then gives you a green tick on each test, it's good. However, after every approved "green" submission, the system will then come back after the fact and tell you it's not good and you'll have to start again. Support is no help. I am busy all day so I can't use an alternative right now: I need this to work, but it doesn't. I paid for the Urgent service, but I shouldn't have bothered

September 23, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 5 out of 5 stars

Very impressed

Very impressed. I used Citizencard years ago and had to fill in all kinds of forms but the Yoti option got it done entirely online. It's very easy to download and register.

August 4, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this fantastic review.

Rated 1 out of 5 stars

Worst company ever you cannot can…

Worst company ever you cannot can cancel hour order and get a refund they are scam artists make you jump through 6000 hoops just to get no where they make out your id is not focused everytime even though it is a perfect photo

September 18, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. The Electronic ID Validation is an automated process that sometimes requires few attempts to verify the submitted ID document. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Terrible service.

Terrible service, take your money and make you jump through hoops, supply what documentation you have, a professional referee, that you were born in the UK. No phone number for contact. If you had what they ask for, then you would not need this service. Stay away from them at all costs.

September 17, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please be advised that application requirements are provided prior to the payment process. It is your responsibility to thoroughly read and understand these requirements before proceeding with an application. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Paid to receive my card within two…

Paid to receive my card within two days. Its been two weeks with no card and they don't even have a working call line. They send the same email which is clearly automated and never respond with advice or help. I've requested a refund many times at this point and to no avail. I would change this review if they actually gave me the refund.

September 4, 2025
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look