CODE Beautiful Reviews 149

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their high quality and effectiveness, noting that they perform exactly as described. Many appreciate the excellent user experience, highlighting the ease of application and the natural look achieved. The delivery service is frequently mentioned as speedy and efficient, with products arriving well-packaged. However, some customers were not happy with specific products, finding that a mascara caused irritation and itchiness, leading to dissatisfaction. Additionally, a few people experienced issues with delivery times, reporting significant delays and a lack of detailed information regarding their orders.

What people talk about most

Product

People report positive experiences with product quality. Many consumers praise the effectiveness and high... See more

Quality

Reviewers highlight positive aspects of quality. Customers consistently praise the high quality of the... See more

Delivery service

Clients share positive opinions on delivery service, consistently praising the speed and efficiency of... See more

User experience

Customers had positive experiences with the user experience. Many reviewers found the products easy to use,... See more

Based on these reviews

Rated 5 out of 5 stars

Lovely products that don't settle into lines on mature skin. Does exactly as described with brilliant weightless coverage. I use Fairer Soul, Forget Fake Lashes alongside brown volumising and lengthe... See more

Company replied

Rated 5 out of 5 stars

I have bought from the amazing independent brand since the day they began selling - and have loved seeing them bring new products to market. Always the best ingredients used and the best formulatio... See more

Company replied

Rated 5 out of 5 stars

I have been using only Code Beautiful make up for a couple of years now. They're vegan, cruelty free & designed by two hardworking Welsh sisters who source their ingredients & producers who u... See more

Company replied

Rated 5 out of 5 stars

I’m very please with my latest purchase from CODE Beautiful.The products are very good - the LLE is a great under eye concealer, I use ‘Fairer Soul’ as I have a very pale skin and I always keep the su... See more

Company replied


Company details

  1. Cosmetics Store

Information provided by various external sources

We create standout beauty products that do what they are supposed to do and more. No trends, no nonsense; just the products you've asked for, upgraded to enhance the way you naturally look and feel. Vegan and Cruelty Free. Free Worldwide Delivery.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

149 reviews

5-star
4-star
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2-star
1-star

Replied to 66% of negative reviews

Typically replies within 24 hours

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Rated 3 out of 5 stars

Used products ?? Unhygenic!!!

I ordered the lid lift duo concealers and a mascara.... the mascara box arrived with the cellophane wrapping almost off and the cardboard end looked tattered, as if this had already been opened... I see they offer returns for their products if you dont like them, which I find somewhat alarming - isn't this against health and hygiene practice??
Anyway I took a photo of the box and emailed it to the company querying this - absolutely no response from them, so I think I have my answer.
They only seem to respond when you have something positive to say about their products
As for the lid lift concealer.... well, TBH it hasn't given me the spectacular results that others seem to have had
I wanted to support a small UK business, but will probably continue to use Rumi

**UPDATE regarding response from the company below - I have the email I sent to them in my outbox which has not been returned, ( or replied to) and it is the correct address, so I don't like the inference that I'm a liar

July 18, 2025
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Really sad to see that you've left our small business this review... you have not contacted us - we respond very quickly to all emails and social messages our email address is hello@code-beautiful.com and social is @CODEBeautiful. our products are also NOT cellophane wrapped so not sure even if this is a real review which could be damaging for our small family business.

If the box we sent it in came damaged that is out of our control unfortunately things can get damaged in the postal network but we would NEVER send any used products, our products are 100% new and unopened. If you would have contacted us like I say we always respond straight away. UPDATE: we 100% did not receive the email - send it again if its the correct address as above or on social - we always reply super speedy....

Rated 3 out of 5 stars

Bad design

I love the lipliner. The colour great and it stays put for ages, but sadly I am going to have to stop using it. The design to twist the lid to sharpen it is so tight I have to ask someone to do it for me which isnt always convenient. I wish it was like the usual turn to extend system as, the present design is not only difficult, it also wastes the lipstick.
I did email but was told to try the blush in a pot but it isn't what I need.
Great company and nice stuff.

May 24, 2025
Unprompted review
Rated 5 out of 5 stars

Pleasantly Impressed

So I’ve lost count the amount of times I fallen foul to those instagram makeup videos that sell cosmetics that promise so much and feel let down and out of pocket….. this time, I’m pleasantly surprised. Having been disappointed by my mascara, I decide to give the duo a try. I hate clumpy looking spider leg lashes so I admit I was dubious about using the no false lash primer but surprisingly it build my lashes without clumping. I followed with the brown mascara and I was amazed by the results. I did find I still needed to use my lash curler to give me a wider eye finish, but it’s lasted all day without smudging, even on my lower lashes, which I usually don’t wear mascara on as I always get panda eyes.
I’ll definitely be looking to purchase again and may look to purchase other products too.

April 5, 2025
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

thank you really pleased you are happy ❤️

Rated 5 out of 5 stars

Brilliant Customer Service

I really like the ethos behind this small brand and their products are fantastic quality. When two colours of the eye products didn't suit me, the customer service was fantastically helpful.

April 2, 2025
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

thank you so much pleased you are happy ❤️

Rated 5 out of 5 stars

Wow what a brilliant product

Wow what a brilliant product! My eyelashes look so long!
I’d never put mascara on without it now

March 24, 2025
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

thank you so much pleased you love it ❤️

Rated 2 out of 5 stars

Hi I have been using your lash builder…

Hi I have been using your lash builder and mascara for about a year. I have always previously liked the result. My most recent purchase I have only just opened as my previous one lasted well. There is hardly any product on the brush with both the beige coloured lash builder and the black mascara. I have had to reuse my benefit mascara. I am just so disappointed. You seem to have cut back in the tube, though I obviously cannot see in. Please respond as you earliest opportunity.

February 5, 2025
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

oh wow so sorry to hear this, you should have got in touch with us we're always happy to help, we've not heard from you? I can see the last time you purchased the Lash Kit was back in November, both FFL and VLM are packed with a generous 12ml inside and it should absolutely be dry there's a wiper inside to pull out the right amount of product. Drop us an email if you need any help 🙂 x

Rated 5 out of 5 stars

Fantastic products……

I have now used 2 Code Beautiful products, the LLE and the FFL, both are sooooo good I’ve just ordered the Natural Brow Definer. I have been that pleased with your products that, after showing a pic of my eyebrows to my daughter, she purchased the Forever Fake Lashes. So well done CB, keep up the good work.

January 14, 2025
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

thank you so much, pleased you love them ❤️

Rated 5 out of 5 stars

Such great products

Such great products, and such great service even when it all doesn't go to plan. Thank you for your help.

December 14, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

ahh that's lovely - thank you so much ❤️ x

Rated 5 out of 5 stars

The product FFL delivers what is…

The product FFL delivers what is promised....a brilliant addition to my makeup, would absolutely recommend. It lasts well, I have just received my second purchase , prompt delivery

December 14, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

amazing! thank you so much ❤️x

Rated 5 out of 5 stars

NBD (natural Brow Definer) Bronze

Previously I ordered NBD (natural Brow Definer) in 02 Brown, but felt it was slightly too heavy. Now received 03 Bronze and even though it looks dark, it is a much better tone for my fair skin. Thank you.

October 19, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

fab - pleased Bronze NBD works for you, Brown is dark brown. pleased you love it ❤️ x

Rated 5 out of 5 stars

Staying power

If I could give 10 stars I would , the quality of the products is bang on, I at 54 have tried everything from cheap to expensive concealers that have all ended up sweating off due to me constantly being on fire with the menopause & yet the one I bought from these girls is top notch & feels like velvet which is the only way to describe it & not matter how on fire I am it stays put 💪🏻💪🏻💪🏻,, highly highly recommend to anyone over 40 or going thru the MP.

September 13, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

THANK YOU! so pleased you love are loving our products ❤️ x

Rated 5 out of 5 stars

Love there products the mascara is…

Love there products the mascara is wonderful brings your eyelashes up so good have had a few of them now would not use anything else would fully recommend to family and friends.

August 11, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

amazing! thank you so much ❤️ x

Rated 5 out of 5 stars

Lovely products

I have all but one of the Code Beautiful products and I love them! My most recent purchase is Code NBD Natural Brow Definer - which I bought in brown. It’s a lovely product which is easy to control and darkens and visually fills out my natural brows perfectly without making them stiff and looking fake. I’m about to add the final colour of LLD - I have the two lightest (I could go even lighter really) but after uhming and ahhing for a while I’m going to try a little ‘contouring’ with the darkest colour (I’ve never tried this before but the videos have encouraged me to have a go!)

May 8, 2024
Unprompted review
Rated 5 out of 5 stars

Outstanding product

Code beautiful was an advert on Facebook. I never buy from Fb as I have been ripped off a couple of times however the video caught my attention. I checked reviews on Trustpilot and went ahead and ordered. What can I say this is the best mascara I have ever used! 11 years after chemotherapy and feeling ugly i now have great lashes and feel great. Thank you Code beautiful

May 24, 2024
Unprompted review
Rated 5 out of 5 stars

Best Mascara EVER!

Best Mascara EVER!
Code Beautiful came through on my Instagram & what made me give it a try was the demo video. Purchased the Code Lash Kit, can honestly say this is the best primer & mascara I have used & I have used lots & very expensive ones! Love the lash separation and the way the primer & mascara coats my lashes, the brushes are superb as some can be quite soft and don’t get hold of your lashes, these brushes do. Sometimes around my eyes can be sensitive this mascara has not agitated them at all. Really very happy! Thank you ladies

May 16, 2024
Unprompted review
Rated 5 out of 5 stars

I love it

I love it, I had fake lashes put on,all my lashes came off when the false ones were removed, I purchased Codeffl and the mascara
It's amazing. First purchased Jan

May 7, 2024
Unprompted review

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