CODE Beautiful Reviews 149

TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their high quality and effectiveness, noting that they perform exactly as described. Many appreciate the excellent user experience, highlighting the ease of application and the natural look achieved. The delivery service is frequently mentioned as speedy and efficient, with products arriving well-packaged. However, some customers were not happy with specific products, finding that a mascara caused irritation and itchiness, leading to dissatisfaction. Additionally, a few people experienced issues with delivery times, reporting significant delays and a lack of detailed information regarding their orders.

What people talk about most

Product

People report positive experiences with product quality. Many consumers praise the effectiveness and high... See more

Quality

Reviewers highlight positive aspects of quality. Customers consistently praise the high quality of the... See more

Delivery service

Clients share positive opinions on delivery service, consistently praising the speed and efficiency of... See more

User experience

Customers had positive experiences with the user experience. Many reviewers found the products easy to use,... See more

Based on these reviews

Rated 5 out of 5 stars

Lovely products that don't settle into lines on mature skin. Does exactly as described with brilliant weightless coverage. I use Fairer Soul, Forget Fake Lashes alongside brown volumising and lengthe... See more

Company replied

Rated 5 out of 5 stars

I have bought from the amazing independent brand since the day they began selling - and have loved seeing them bring new products to market. Always the best ingredients used and the best formulatio... See more

Company replied

Rated 5 out of 5 stars

I have been using only Code Beautiful make up for a couple of years now. They're vegan, cruelty free & designed by two hardworking Welsh sisters who source their ingredients & producers who u... See more

Company replied

Rated 5 out of 5 stars

I’m very please with my latest purchase from CODE Beautiful.The products are very good - the LLE is a great under eye concealer, I use ‘Fairer Soul’ as I have a very pale skin and I always keep the su... See more

Company replied


Company details

  1. Cosmetics Store

Information provided by various external sources

We create standout beauty products that do what they are supposed to do and more. No trends, no nonsense; just the products you've asked for, upgraded to enhance the way you naturally look and feel. Vegan and Cruelty Free. Free Worldwide Delivery.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

149 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Bad reaction to Forget Fake Lashes

Forget Fake Lashes seemed to live up to the claims when I first used it. Lashes looked fuller and longer. However every time I use it I get very sore skin at the outer corners of my eyes. I have used it several times because I wanted it to work but I am going to have to give it up because of the bad reaction.

April 15, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

so sorry to hear this, our products are designed and tested for the most super sensitive eyes and skin. We haven't heard from you - email us - happy to help you work out what this is hello@code-beautiful.com also would be great to check your skincare products too - could any be oil based? as any oil based skincare can cause makeup to slip, as I say happy to help you just drop us an email and we can work out what it is for you x

Rated 5 out of 5 stars

Hope to try other products

I would like to start by apologising to CODE Beautiful for a previous review. It was unfair, as I put a reaction to the eye products down to chemicals but have since been wondering if it was an allergic reaction (which can also happen with natural substances). I have given them to my daughter, who seems to be OK with them. I still have the blusher, which I'm very happy with, and I am considering buying the brow brush, which shouldn't affect my eyes. Since my previous review (which I edited several times due to wanting to get the wording right) and then deleted, I have looked at all the ingredients and have learned that people on chemotherapy treatment have also benefitted from their products. The makeup tutorials are also really helpful, and the two week money back guarantee is good too!

April 13, 2024
Unprompted review
Rated 5 out of 5 stars

Check you have enough product before you travel

I was away recently and ran out of concealer and had to buy one locally. What a mistake. I realised how amazing the concealer is and will be purchasing a replacement shortly. Morale of the story? Check your products before you go away.

April 9, 2024
Unprompted review
Rated 5 out of 5 stars

OMG Amazing

I wished I'd found you products years ago, your lid lift enhance is amazing, it doesn't go into your wrinkles or any creases you have, and it's so smooth, it's like velvet. I have tried Dior, Clarins, Estee Lauder and your product knocks spots off them all, it does what it says on the tin. Thank you for looking after the older lady.

March 30, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much, lovely to hear this feedback - we're pleased you found us ❤️ xx

Rated 5 out of 5 stars

Bought lid lift enhance

Bought lid lift enhance
Amazing around eyes
I also have used as a base on lips before lip gloss. Love this product !!!!

March 16, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much pleased you love it ❤️ x

Rated 5 out of 5 stars

I've bought 5 of their products

I've bought 5 of their products. All of them are exactly as advertised, beautifully packed and fast delivery.

February 15, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much ❤️ so pleased you love them, thank you Margaret x

Rated 1 out of 5 stars

CODE BEAUTIFUL FFL PRIMER

Code beautiful FFL Had high hopes for this primer, but very disappointed. Hardly any product gets on the brush, seems so dry. Wouldn’t know I’d used a primer, my eyelashes were no thicker or better after applying my usual mascara. Unfortunately bought just before a holiday and was away for 2 weeks so couldn’t return for the 14 days money back guarantee.

February 11, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

oh dear so sorry to hear this Mandy, I can't find any orders under this name to check when you purchased. However CODE FFL is absolutely supposed to be dry (there's a wiper in side that pulls the right amount of product) but it will give you fuller thicker lashes - Id recommend applying a few coats of CODE FFL on one eye with VLM or your mascara, then just mascara on the other eye and you will see the difference. Happy to help you and give tips on application just drop us an email hello@code-beautiful.com xx

Rated 5 out of 5 stars

fantastic product 👌

I bought this a few days ago on the say so from my sister... it is brilliant stuff. I'm 51 and my eye lashes are not great..iv used many mascaras from high end to regular, this is the only product so far that makes my lashes look full and long, added bonus it doesn't smudge one bit. absolutely will be buying again.. thank you fantastic product 👏🧡

February 21, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much Diane, pleased you (and your sister) love it ❤️ xx

Rated 5 out of 5 stars

Amazing

Ive been having lashes put on every 3 weeks for about 10 years a few weeks ago I decided to give them a break ..I looked awful no lashes bought 3 different mascaras still looked awful..I saw this advert and decided to give it a go ./wow amazing my lashes look thick and long really good product Thankyou x

February 16, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

ahh that's lovely, pleased you are loving it and you'll definitely notice better conditioned lashes too 😊 xx

Rated 5 out of 5 stars

Fabulous product

Second purchase of LLE light hearted and love it! 🥰 It covers discolouration of eye lids very well and a little goes a long way. I use it alone as an eye shadow and gives great lift and at 66 years old have never found such a product that I could use that way ❤️

February 1, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much! pleased you are loving CODE LLE ❤️ xx

Rated 5 out of 5 stars

Received the lash primer a few days…

Received the lash primer a few days ago. I am super sceptical buying online but have to say I’m really pleased with the results. 2 years of wearing falsies so ended up with really short lashes. This has made a huge difference under my mascara. Definitely recommend ❤️

February 5, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

THANK YOU! pleased you love it, thanks for sharing ❤️ xx

Rated 5 out of 5 stars

Excellent service. Fabulous products

Excellent service. Fabulous products. I love all the products purchased which is almost every product available! It look the natural look the makeup gives 😍

February 4, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you Janet, pleased you are happy and thanks for your support ❤️ xx

Rated 5 out of 5 stars

So pleased I found this product

First time I have ordered from this company and I must say i was impressed with the speed of delivery and the product.
I hesitated at first in ordering the lash primer as it was more than I would pay for mascara however I thought I would give it a try. It did what it promised. My lashes felt longer which made using my old mascara easier as it went on with one coat. Also love the fact this product is animal friendly I will be back....

January 27, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

thank you that's lovely to hear, so pleased you found us ❤️ xx

Rated 5 out of 5 stars

I ordered the lash primer

I ordered the lash primer , and love it , yer ive got lashes now 😊, will order the mascara soon, I’ve also ordered they primer , and yes I can tell the difference, I am going to order more , and then just keep my make up to the minimum, as they say less is definitely more , especially as we age , thank you 😊xx

January 23, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you Maureen, pleased you love it 😍 xx

Rated 5 out of 5 stars

Great products and service.

Great products and service.
Speedy delivery too.
Easy to follow tutorials on the products and good value for money.
Will purchase again :)

January 26, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you! pleased you are loving our products and tutorials too 😍 xx

Rated 5 out of 5 stars

New natural looking lashes

I received my product this morning delivery was quick. Tried it and I actually have lashes! Amazing, I dont like the look of all these fake eyelashes all young people are wearing.
This is natural looking and stays on all day.
Love it.

January 25, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you! pleased you are loving it ❤️ xx

Rated 5 out of 5 stars

I've started using some of your…

I've started using some of your products a few months ago, and I love them, they do as they say they will. Delivery service is also excellent. Thank you a happy customer. X

January 17, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

ahh that's lovely thank you so much pleased you are happy and loving our products ❤️ x

Rated 5 out of 5 stars

Magic on lashes code FFL

I always had lush, long lashes but over the years and after the menopause they were short and sparse.
I saw FFL, quite by chance on fb and decided to give the product a try. It arrived within a couple of days. The first application and every one since has been like magic! My lashes look long and lush again. I highly recommend, so easy to use too. Thanks girls.. x

January 5, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much! Pleased you found us ❤️ x

Rated 5 out of 5 stars

I love these products

I love these products and use them most days for a natural look, although you can bump the look up easily if needed. CODE FFL is fab, my lashes are thicker and look great without having to use mascara. I also love the lip liner, it goes on so smoothly and stays put all day, it's absolutely the best I've ever used.
I've been using them for over a year now.

January 7, 2023
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look