CODE Beautiful Reviews 149

TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their high quality and effectiveness, noting that they perform exactly as described. Many appreciate the excellent user experience, highlighting the ease of application and the natural look achieved. The delivery service is frequently mentioned as speedy and efficient, with products arriving well-packaged. However, some customers were not happy with specific products, finding that a mascara caused irritation and itchiness, leading to dissatisfaction. Additionally, a few people experienced issues with delivery times, reporting significant delays and a lack of detailed information regarding their orders.

What people talk about most

Product

People report positive experiences with product quality. Many consumers praise the effectiveness and high... See more

Quality

Reviewers highlight positive aspects of quality. Customers consistently praise the high quality of the... See more

Delivery service

Clients share positive opinions on delivery service, consistently praising the speed and efficiency of... See more

User experience

Customers had positive experiences with the user experience. Many reviewers found the products easy to use,... See more

Based on these reviews

Rated 5 out of 5 stars

Lovely products that don't settle into lines on mature skin. Does exactly as described with brilliant weightless coverage. I use Fairer Soul, Forget Fake Lashes alongside brown volumising and lengthe... See more

Company replied

Rated 5 out of 5 stars

I have bought from the amazing independent brand since the day they began selling - and have loved seeing them bring new products to market. Always the best ingredients used and the best formulatio... See more

Company replied

Rated 5 out of 5 stars

I have been using only Code Beautiful make up for a couple of years now. They're vegan, cruelty free & designed by two hardworking Welsh sisters who source their ingredients & producers who u... See more

Company replied

Rated 5 out of 5 stars

I’m very please with my latest purchase from CODE Beautiful.The products are very good - the LLE is a great under eye concealer, I use ‘Fairer Soul’ as I have a very pale skin and I always keep the su... See more

Company replied


Company details

  1. Cosmetics Store

Information provided by various external sources

We create standout beauty products that do what they are supposed to do and more. No trends, no nonsense; just the products you've asked for, upgraded to enhance the way you naturally look and feel. Vegan and Cruelty Free. Free Worldwide Delivery.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

149 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fab!

I ordered the lash primer ‘FFL’. Absolutely fantastic product. I don’t think I could go without it now. It makes such a difference to the length of my eyelashes when I apply it before my mascara. I found the delivery quick as well and I love knowing they are a cruelty free brand. Looking forward to trying more of their products!

January 6, 2024
Unprompted review
Rated 2 out of 5 stars

Unfortunately I had the same issues as…

Unfortunately I had the same issues as Jill Weymouth using the same ‘FFL’ product, surprisingly I also received exactly the same response from Code Beautiful customer service, which makes you think it’s scripted! The products are not cheap and clearly don’t work for everyone but this doesn’t seem to interest Code Beautiful, all they do is say ‘I’m sorry but this isn’t normally the feedback we receive’. Well you have so the company should act and resolve not ignore and send more instructions that have clearly already been tried! In a nutshell the products aren’t value for money! Won’t be buying again.

January 4, 2024
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Hello! nothing scripted here Sarah and I reply personally to everyone. We are always happy to help, give tips to get the best results. Email me hello@code-beautiful.com so we can help and if you are not happy you can always use our 14 day money back guarantee x

Rated 5 out of 5 stars

Fantastic products and even better customer service

Fantastic products and even better customer service. I have been a fan of top brands until now but these products are better and at much lower prices.
I forgot to add a discount code, emailed and the difference was refunded instantly.
You who are giving poor reviews due to small price increases, please, look around you. Costs have spiralled and businesses have to reflect that in their prices. Excellent value for money in my opinion, now a firm fan and spreading the word!

December 29, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much ❤️ really pleased that you love our products and are happy that means a lot xx

Rated 5 out of 5 stars

Never to purchase any other brand.... Go Coda

This is a review from Helen Thorne and not William Thorne. I would very hard pushed to find other brands to beat these beautiful products. After having a reaction to false eyelashes I tried the Forget Fake Lashes and the Volumising Lengthening Mascara. What a fantastic product. I then bought the eyebrow gel, followed by the highlighter light and dark shade. Then to complete my make over and the piece de resistance I purchased the lip liner and the beautifully minty lip plumper. Thank you girls for these amazing products. I am nearly 66 and love your products for not only how they make me look but how they make me feel.

December 1, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Ahhh thank you so much Helen - really pleased that you are happy and you are loving our products ❤️

Rated 5 out of 5 stars

Lip Intense Plumper

Got my Lip Intense Plumper last week. Been using it everyday since. It's lovely. I'm sure my bottom lips seem plumper. The colour is beautiful as well. Would definitely recommend this.

December 8, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much, pleased you love it ❤️

Rated 3 out of 5 stars

I like the mascara but the lids always split

I am now on my third mascara and all 3 have suffered lid splits. I have and have had no issues with any other brand of mascara only Code Beautiful so it must be down to the quality of their packaging. It really is quite frustrating. I have already spoken to them about it previously and they just said they have no issues with their lids. I struggle to understand why it should only happen with their product.

November 23, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Hello Jill - so sorry to hear this, I know we spoke last year when you raised this to us and it was about an old product you had, we've never had any issues with our mascara lids so not sure why this would happen Jill. Please email us again if this ever happens as we have not had this before. happy to help x

Rated 1 out of 5 stars

FFL MASCARA PRIMER- TERRIBLE QUALITY

having used the forget fake lashes mascara primer for many years, the last tube i ordered is absolutely useless, its consistency is runny and has very few fibres, i have asked if a replacement can be sent, to see if it is just this tube.

October 16, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

oh dear so sorry to hear this, nothing has changed with CODE FFL for the past 10 years, I have just emailed you some tips and to help you out, but we've never had any faulty, with FFL you won't see the product on your lashes but apply couple of coats one one eye with mascara, and none on the other to see the difference.

Rated 5 out of 5 stars

Lovinlg the condition of my lashes since…

Loving the condition of my lashes since I've been using Pre mascara conditioner. My lashes are longer than ever. Lovely presentation with packaging, great for presents and spreading the love. Gilly.,

October 6, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much pleased you love it ❤️

Rated 5 out of 5 stars

5/5…I’d mark higher if I could…the…

5/5…I’d mark higher if I could…the immediate response & contact from these 2 sisters is amazing. From their interaction on social media (FB for me) is spot on!! The quality of the products, delivery time & packaging are great…..love the feel of them on my skin & totally recommend!
Thanks Sarah & Emma ❤️

September 29, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

ahh thank you so much ❤️ really pleased you are happy xx

Rated 5 out of 5 stars

Finally, a mascara I can wear all day

I ordered several items and the one I'm most excited about is the mascara. I had nearly given up trying to find a mascara that did not make my eyes burn, itch or water. Finally, a mascara that I can wear all day with no problems at all. No flaking or smudging either. Add to that the fact that it looks lovely and really brightens up my eyes, and it is an overall win/win situation. thank you.

September 19, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much ❤️ really pleased you are loving it xx

Rated 1 out of 5 stars

This is the first time I tried Code…

This is the first time I tried Code Beautiful and I am disappointed with the products. The VLM mascara just goes on in clumps and then flakes off. I watched the application video several times but all I seem to do when I try their tips is end up with it on my eyelids. Putting on mascara shouldn’t be that complicated!
The LLE is ok but makes my lids feel a bit stiff. I haven’t used the brow product yet as using up my previous one.
The products aren’t cheap so should be much better.
Sadly I wouldn’t recommend these products and won’t be buying them again

September 21, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Oh dear sorry to hear this that’s not the feedback we get. I've emailed you Jill with tips, our mascara is different and using the technique really does make a difference. Also LLE you need to use less - less is more with this product - I have emailed you tips anyway to help 🙂

Rated 1 out of 5 stars

Lid lifting enhance shrunken product

After buying your products for a long time, I just reordered the Lid lift enhance and it has shrunk massively so at 24 pounds a pop I Shall not be ordering any of your products again!
Disgusted!

August 19, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

our customers asked us for a better quality component some people experienced lid and tube cracking with the last one so we’ve spent the last year trying to improve the component and give the best value to our customers. we did update our website and messages about the change. all our production costs have more than doubled - so to get a 6.5ml component that doesn't break at that price is not possible. so instead we have put a couple ml less in the components which is better quality but will still last you 12 months - which is still great value x

Rated 5 out of 5 stars

what fantastic service

what fantastic service, very fast delivery, and i'm so impressed with the products, just had to try them as soon as they arrived. love to use small independent businesses, i will certainly be making more purchases in the future.

August 16, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Thank you so much for the lovely feedback, pleased you love them ❤️

Rated 3 out of 5 stars

LID LIFT ENHANCE

A really good product - does exactly what it says. I’m on my 2nd bottle - HOWEVER - the second bottle is much smaller - first purchase was 6.5ml and the second is only 4.5mls. Unfortunately Customer Supports response was “well it’s only a couple of mls and the larger size was lasting too long”. One way to get customers to order more frequently I suppose. Hence only 3 stars.

August 16, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

our customers asked us for a better quality component some people experienced lid and tube cracking with the last one so we’ve spent the last year trying to improve the component and give the best value to our customers. It's most definitely not a way to get 'customers to order more frequently' all our production costs have more than doubled - so to get a 6.5ml component that doesn't break at that price is not possible. so instead we have put a couple ml less in the components which is better quality but will still last you 12 months - which is still great value x

Rated 5 out of 5 stars

Does what it says on the tin

Just received my lid lift enhance product. Was a little dubious at first and was sceptical whether it was just another one of those products that offer the world..but really does deliver. Really pleased. Will look to order the mascara next time. The service was great too.

August 15, 2023
Unprompted review
Rated 1 out of 5 stars

Lid Lift Enhance shrunk from 6.5 mls to just 4mls

Purchased all 3 shades of the Lid Lift Enhance and it is indeed a fab product. However, my original bottles were 6.5 ml, and having just received my new bottles, they appear to have shrunk to 4ml... !!! Shocked and disappointed tbh as I dont recall the price having shrunk, and I dont recall this fact being advertised ? Bad form Code Beautiful, bad form!

August 11, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

So sorry you feel you had to leave us a 1 star review- that makes us really sad. We work with our customers when we develop products and we had quite a lot of requests to change the component of CODE LLE (due to some of the tubes/lids breaking) We’ve been working so hard to get you a better quality component and give you value for money. Which has been so tough given everything is now so much more expensive! The new production of CODE LLE is a double walled high quality component which now has a couple of ml less in it which will make hardly any difference to the length of time you’ll be able to enjoy it, it’s still going to last you at least 6 months. We do have the ml size on our website too and in the imagery.

Rated 5 out of 5 stars

Just got my eyebrow definer in brown

Just got my eyebrow definer in brown. It actually coloured my eyebrow hairs and they look much better now!! I bought it because it's going to help tint them as well so now I can see I have brows!!

August 8, 2023
Unprompted review
CODE Beautiful logo

Reply from CODE Beautiful

Amazing! pleased you love it ❤️ x

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look