Daisy London Reviews 

690
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 83 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the stunning, high quality jewelry designs and the exceptionally helpful support team members who handle any issues swiftly and kindly. People also love the prompt delivery and the lovely, detailed packaging that always makes receiving an order a real delight. Some reviewers were not happy with the durability of certain items over extended periods. Consumers noted that the gold plating on rings and necklaces started showing clear signs of fading or tarnishing after just a few months of regular wear. Despite this drawback, buyers still appreciate the polite service and quick assistance provided when seeking replacements.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, often mentioning beautiful designs and items that... See more

Quality

People report positive experiences with quality, highlighting beautiful designs and well-made pieces that... See more

Customer service

Clients share positive opinions on customer service, highlighting exemplary and honest support from the team.... See more

Service

Customers consistently note positive experiences with service, highlighting efficient, friendly, and... See more

Staff

Users describe positive interactions with staff, highlighting exceptional support and professionalism from... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have been buying from Daisy London for years and have been wearing their pieces for just as long without tarnish. Each piece has such a lovely design and I always receive so many compliments when I’... See more

Rated 5 out of 5 stars

Best customer service I’ve received! After loving and wearing my necklace everyday for 2 years the gold plate started to fade. Contacted them to see if they offered repairs or re coating in 18ct gold... See more

Company replied

Rated 5 out of 5 stars

I ordered a ring from Daisy and unfortunately received the wrong item. Contacted their customer service team - received a message the same day saying that they will send the correct ring next day deli... See more

Company replied

Rated 5 out of 5 stars

When my order arrived one of the items I received wasn’t what I’d ordered. These things happen and I contacted the Customer Services team - George was absolutely brilliant. The correct item was dispat... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

Effortless, everyday jewellery with meaning.


Contact info

4.8

Excellent

TrustScore 5 out of 5

690 reviews

5-star
4-star
3-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 66% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(690)

76 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My go to

Replaced a pair of faulty earrings immediately with no fuss, even after a few months of wear. Great company that sell good quality items. I have paid hundreds elsewhere for the same quality. I won’t buy jewellery anywhere else now!

July 29, 2026
Unprompted review
Rated 5 out of 5 stars

Love my necklace!

June 10, 2026
Daisy London logo

Reply from Daisy London

We're so happy to hear that you love your new necklace! Thank you so much for your support.

- The Daisy Team x

Rated 1 out of 5 stars

Birthday present

My twin sister bought me a silver daisy bracelet for my birthday from John Lewis at first I got lots of compliments but now it's starting to tarnish and also affecting my other silver bracelets so I can't ware it anymore absolutely devastated because I now need to tell my sister I can't ware it anymore, phone call to John Lewis tomorrow

April 28, 2026
Unprompted review
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Reply from Daisy London

Hi Maria, we are so sorry to hear that you've had an issue with your bracelet tarnishing. Please do reach out to us on info@daisyjewellery.com and we'll get this resolved as quickly as possible for you.

- The Daisy Team

Rated 5 out of 5 stars

Beautiful jewelry

Beautiful jewelry, exactly as pictured. My order arrived quickly and when the ring I ordered didn't fit, I was easily able to return it and exchange it for the correct size. I love the pieces and have been wearing them every day!

May 11, 2026
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Reply from Daisy London

Thank you so much for taking the time to share your experience Melissa! We appreciate your support so much.

- The Daisy Team x

Rated 5 out of 5 stars

Every experience with Daisy has been…

Every experience with Daisy has been amazing. Order updates, packaging, any begrudging returns and exchanges. Absolutely 5 star service!

May 12, 2026
Unprompted review
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Reply from Daisy London

Thank you so much for your kind review Kaylee, that's so lovely to hear!

- The Daisy Team x

Rated 5 out of 5 stars

Scribble Heart Charm Necklace

I ordered the Scribble Heart Charm Necklace and I love it so much! Great quality and also arrived in the most beautiful packaging. Would 100% recommend <3

May 11, 2026
Unprompted review
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Reply from Daisy London

We are so happy you love your Scribble Heart Necklace, Alysha! It's definitely a team favourite too :)

Thank you for taking the time to share your thoughts!

- The Daisy Team x

Rated 5 out of 5 stars

Excellent Customer service and care

Before my purchase, I had some questions so I sent the questions via the website. They responded very promptly- it was a very comprehensive response and it was good to see that they a great balance of professionalism and genuine caring about their customers. So refreshing to receive honest and sensible customer service, which is rare these days !
The necklace was fab aswell.

April 9, 2026
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Reply from Daisy London

Thank you very much for sharing your experience, we are super happy to hear that you had a great experience with our Customer Care team. Your support is so appreciated!

- The Daisy Team x

Rated 5 out of 5 stars

The costumer service is 10/10

The costumer service is 10/10.

My personalized necklace broke 5 months after receiving it so I no longer could wear it. I emailed the costumer service with what I should do/ask a jeweler to fix is. Instead of giving my advice they gave me a complete new personalized necklace, free of charge. I'm so happy, I missed waring it and now I finally can wear it again.

May 4, 2026
Unprompted review
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Reply from Daisy London

Thank you so much for your kind review, Simone - we are really happy we were able to get you back wearing your personalised necklace again :)

- The Daisy Team x

Rated 5 out of 5 stars

Love this brand!

I have ordered from Daisy many times, I love the service, the packaging, and of course the jewellery. I recommend them to everyone! I had an issue with a necklace once and they sorted it very quickly. Honestly I can't fault them

March 29, 2026
Unprompted review
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Reply from Daisy London

Thank you so much for sharing your experience, and for your kind words - it means a lot to us here at Daisy!

The Daisy Team x

Rated 5 out of 5 stars

Had such a wonderful experience with…

Had such a wonderful experience with Daisy London.
They were clear and understanding through the entire process and made a special exception when it came to personal attention.
A big shout out to George.
Would recommend wholeheartedly.

March 10, 2026
Unprompted review
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Reply from Daisy London

We're so happy to hear this Zak - thank you so much for your kind review and support :)

- The Daisy Team x

Rated 5 out of 5 stars

Incredible customer service

I bought my partner the gorgeous Aphrodite pendant necklace in silver for her birthday, but sadly it must have been faulty and slipped off only a few days later. I reached out to the customer service team and was contacted by George, who was incredibly kind and helpful - they offered to replace the necklace free of charge and were super communicative during the process. Thank you so much George, you’re a legend! Will definitely be shopping with Daisy again.

February 27, 2026
Unprompted review
Daisy London logo

Reply from Daisy London

Thank you so much for taking the time to share your experience Julia, and we’re really glad we could help turn things around for you!

We so appreciate your support and are so pleased to hear you’ll be shopping with Daisy again. If you ever need anything in the future, we’re always here to help :)

- The Daisy Team x

Rated 5 out of 5 stars

Earring Replacement

I had such a great experience with the customer service team. I lost one of my favourite earrings and wasn’t sure if it would even be possible to purchase a single replacement ,but they made it happen!

A special thank you to George for the quick, friendly and helpful support throughout. The whole process was smooth and easy, and I’m so happy to have my earring back. Truly excellent service, really appreciate it!

February 27, 2026
Unprompted review
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Reply from Daisy London

We're so happy to hear you had a great experience Diana, and that you have now been able to reunite your favourite earring with a matching one :)

- The Daisy Team x

Rated 5 out of 5 stars

Just Love Daisy Jewellery

I don’t often write review but I have a number of rings, a necklace and a bracelet from Daisy and they are all beautiful designs and great quality. Worth every penny full price but the sales are exceptional.

February 19, 2026
Unprompted review
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Reply from Daisy London

We are so happy to hear that you love your pieces, Lottie - that means a lot to us!

- The Daisy Team x

Rated 5 out of 5 stars

Gorgeous jewellery

I’ve received a beautiful necklace and bracelet set as a Christmas gift. It wasn’t 100% my style tho. It was super easy to exchange it for a different one. Was super happy with my purchase so I’ve spoilt myself with another bracelet 😁 Their Jewellery is gorgeous and I already got some compliments. Customer service is outstanding and I would highly recommend Daisy.

February 17, 2026
Unprompted review
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Reply from Daisy London

Thank you so much Gosia, your kindness and support is so appreciated by us here at Daisy!

- The Daisy Team x

Rated 5 out of 5 stars

excellent customer support

I purchased from Daisy London over Christmas and had a few issues with my order - one of the items was missing. As soon as I told the team they arranged for a replacement to be sent out by courier but because it was over Christmas I wasn’t home to receive it and then it had to be sent out again. All of that to say - the support I received with these issues was outstanding and I felt like the team went above and beyond to sort them out - shout out to George. The pieces when I got them were lovely, well made and beautiful and I think represent very good value for money. I wear the earrings every day. I would recommend Daisy London to anyone.

December 22, 2025
Unprompted review
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Reply from Daisy London

Thank you so much for sharing your experience Charlotte! We're so happy to hear our Customer Care team could get this resolved for you - and that you loved your jewellery when you got it :) we really appreciate you taking the time to write such a kind review.

- The Daisy Team x

Rated 5 out of 5 stars

Beautiful ring

Beautiful ring. Well made and great packaging.

February 14, 2026
Unprompted review
Daisy London logo

Reply from Daisy London

We're so glad you think so, Miriam :)

- The Daisy Team x

Rated 5 out of 5 stars

love buying presents for others and…

love buying presents for others and myself on here. beautiful packaging, arrives quickly, thank you

January 12, 2026
Daisy London logo

Reply from Daisy London

We are really happy to hear this Janine, thank you for your support :)

- The Daisy Team x

Rated 5 out of 5 stars

Lovely bracelets for a present

The jewellery bought is exactly as described and pictured on the website. The delivery was prompt and their help desk very helpful when called.

January 12, 2026
Daisy London logo

Reply from Daisy London

Thank you so much for sharing your experience David, it means a lot!

- The Daisy Team x

Rated 5 out of 5 stars

Great jewelry

Great service and quality- my favorite jewelry

January 12, 2026
Daisy London logo

Reply from Daisy London

We love that Daisy is your fave jewellery, Claire! Thank you so much.

- The Daisy Team x

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