DIEM Scents Reviews 56

TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 24 reviews, reviewers had a great experience with this company. Customers are really happy with the products, consistently praising the quality of the fragrances. Many people appreciate the unique and long-lasting scents, noting that they stand out from other options on the market. Reviewers also love the innovative and convenient design of the refillable cases and travel-sized containers, finding them practical for everyday use and travel. However, some people were dissatisfied with the customer service, mentioning issues with unresponsiveness to emails when trying to get updates. While a small group of people felt the product wasn't the right fit for them personally, they still appreciated the helpfulness of the team.

What people talk about most

Product

Customers consistently note positive experiences with the product, praising the unique, long-lasting, and... See more

Quality

Consumers find quality to be positive, consistently praising the exceptional quality and uniqueness of the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I love the concept if this subscription model. Takes the stress out of trying to choose scents by simply answering a few questions and/or reading the well put together descriptions. It's a fun way to... See more

Rated 5 out of 5 stars

I've been a customer of Diem since launch and received not only their launch Discovery Set, but also more recently, their Club Kit. The fragrances are of exceptional quality, my personal favourites be... See more

Rated 5 out of 5 stars

Absolutely love the concept of DIEM! The case fits into almost every bag, which makes it perfect for when you’re on the go. I ordered the starter kit and got two extra samples - which is great for try... See more

Rated 5 out of 5 stars

Excellent Customer Service – Kind and Fair Although the product wasn’t the right fit for me personally, I really appreciate how understanding and helpful the team was. They treated me with kindne... See more


Company details

  1. Perfume Store

Written by the company

To those who’ve been told one scent can define you, we say: choose more. Choose a fragrance that speaks to who you are, not who others think you should be. Because you’re never going to fit all that personality into a single bottle. At DIEM, fragrance isn’t just something you wear—it’s a declaration of freedom. With our subscription club, you get the freedom to explore a new scent every month, reflecting every version of yourself, from the boldest to the most understated, the glamorous to the everyday. It’s about feeling empowered to choose a fragrance whenever you want, and to let that scent reflect your mood, your intentions, your day. This is DIEM: Dynamic. Individual. Empowered. Fragrance is personal—it’s your story, your power, your statement, every time you wear it.


Contact info

4.0

Great

TrustScore 4 out of 5

56 reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 3 out of 5 stars

Please undo the move to subscriptions

I love the Diem fragrances but was super disappointed when they moved to a subscription model. I buy fragrances when I need them, and don’t wear them every day, so would prefer to be able to just buy a bottle and use it. Such a shame as they’re a step above anything else I’ve tried in terms of smell, longevity etc.

May 1, 2025
Unprompted review
DIEM Scents logo

Reply from DIEM Scents

Hi James - Thank you for your kind words on the quality of our scents and your feedback. DIEM is not only a subscription proposition, there are just added benefits such as 20% off, free delivery and access to exclusive scents if you join as a subscriber. You can still buy yourself a refillable case and refills to suit and even with our subscription proposition, you can pause or choose your frequency of scent delivery and cancel at any time. We do appreciate this is not for everyone & welcome your feedback.

Greg

Rated 5 out of 5 stars

I love the concept if this subscription…

I love the concept if this subscription model. Takes the stress out of trying to choose scents by simply answering a few questions and/or reading the well put together descriptions. It's a fun way to try new scents and I look forward to my monthly "gift". The fragrances are long lasting and from my experience so far are all very different. The handbag sized container is also well designed. Love!

May 13, 2025
Unprompted review
Rated 5 out of 5 stars

I started with the Club Diem kit for…

I started with the Club Diem kit for £20, came with a case and two samples. Honestly in love with Quiet Riot, but the other two weren’t to my liking as much. Really high quality perfumes for the price, be sure to fill in the discovery test carefully so you get the right scents! Maybe I was a bit too adventurous so my order was a bit of a hit and miss

May 1, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing scents and service


I’ve been trying them all, and obviously not all were to my taste, but there’s a few scents that have become my go-to smell and I get compliments everytime I wear them.

Additionally the customer service (Charlotte in particular) is amazing - can’t fault it.

May 5, 2025
Unprompted review
Rated 1 out of 5 stars

You can do better!

I have been a customer of your fragrances and would like to share some concerns regarding your pricing, product performance, packaging, and environmental impact.

Pricing and Product Performance:

While I appreciate the unique scents you've developed, I find the pricing does not align with the product performance. For instance, Diptyque offers a 75ml Eau de Parfum at £160 and a 100ml Eau de Toilette at £135 . In contrast, your 10ml bottles are priced at £20, equating to £200 for 100ml. Additionally, I've noticed that fragrances like "Deep Silence" require reapplication every 1.5 hours, whereas two sprays of Diptyque's "Tam Dao" last throughout the day.​
Diptyque

Packaging and Environmental Impact:

The decision to exclusively offer 10ml bottles raises significant environmental concerns. Consuming 100ml of your fragrance results in discarding ten small bottles, contributing to more waste which our planet already struggles with. The beauty industry already faces challenges with packaging waste, and your current model exacerbates this issue. Offering larger sizes, such as 30ml, 50ml, or 100ml, would reduce waste and appeal to environmentally conscious consumers.​

10ml Bottle Case Quality:

The new case for the 10ml bottles are nothing special and lack durability. After a month of use, it is scratched, and the matte finish is peeling. A more robust design would better serve customers who carry their fragrances on the go.​

I urge you to reconsider your pricing strategy, product offerings, and packaging to enhance customer satisfaction and demonstrate a commitment to environmental sustainability. Addressing these concerns will not only improve your brand's reputation but also contribute positively to the broader community.

April 12, 2025
Unprompted review
Rated 5 out of 5 stars

My new favourite scent!

I’m a big fan of fragrances and trying new things, so when I came across DIEM I had to check them out.

I love the branding, it's premium yet bold with an edgy feel. I really liked that you could pick the colour case you wanted. It’s really convenient too, I took mine out the other day, just threw it in my pocket, and could freshen up on the go without carrying a full bottle around.

I went with Quiet Riot for my scent, which DIEM recommended through their scent quiz, and it’s a new favourite for sure. When my order arrived, the whole unboxing experience felt premium, thoughtful packaging, cool little mini prints, and just an overall attention to detail that made it feel premium.

I wasn’t crazy about one of the free samples they included, but I love that they give you a chance to try new scents before committing. The second free scent though I really liked and will add that to my next order for sure.

I’d highly recommend giving DIEM a go!

March 20, 2025
Unprompted review
Rated 4 out of 5 stars

Great perfumes and a big improvement in customer service

UPDATE: 23 January. Following further emails, my discovery set arrived. I'm really pleased with it and of the 5 in the set, I love 1 and like most of the others. I gave Charlotte some very honest feedback with no vitriol because, at the end of the day, no one wants to deliver a poor service. Obviously some processes have either gone awry and/or their suppliers have let them down. Seemingly both initially for me. She has been honest with me and know they need to make improvements. This is NOT a scam, they are a real company and on Companies House. I received a refund and a discount towards a purchase. For a small
company that's a lot to give away. So I will increase the rating to 4 stars and see how it goes on the next order.

Ordered on 11 January. Heard nothing about dispatch so emailed on 16 January. 5 emails later and today is 21 January, I still don't have my order. I have sent an email today asking to cancel the order and for a refund.

1 star as I actually had a couple of replies but it's one excuse after another. Apparently they're in London using Royal Mail, my delivery address is a film and tv studio just outside Cardiff so hardly a remote address and I've had everything from small local deliveries to internationals, with no problem. Poor service. No excuse. I will hold judgement of whether this is a scam if I get my money back.

January 21, 2025
Unprompted review
Rated 1 out of 5 stars

SCAMMERS - avoid - FRAUD

Was sent "FREE" sample
Then sent and this scam company took £40 from paypal

NO contact number - they think i have signed up for subs - NO NO NO

AVOID THIS VILE SCAMMERS

Have reported to fraud reports in UK, and FBI are aware in USA

November 5, 2024
Unprompted review
Rated 5 out of 5 stars

Great way to explore new fragrances!

Having used the same brand for some time, I wanted to try something new, and explore fragrances I might have otherwise ignored. The discovery set was the perfect way to do so in the comfort of my home, and allowed me to try different scents each day until I picked a new favourite!

September 1, 2024
Unprompted review
Rated 5 out of 5 stars

Such a gorgeous little parcel and well…

Such a gorgeous little parcel and well presented..such a treat. Received in great time and felt very personal. Every little bottle of perfume I genuinely love yet they are all so different. Such a great idea

August 16, 2024
Unprompted review
Rated 5 out of 5 stars

Beautiful Fragrance

I recently purchased a fragrance from Diem Perfumes, and I couldn’t be more impressed! The scent is unique and beautifully layered, with a balance that lasts throughout the day without being overpowering. What really stood out to me was the attention to detail—not just in the fragrance itself but in the packaging and the overall buying experience.

Diem Perfumes offers a wide range of gorgeous scents, and their commitment to quality is evident in every aspect. I’ve received so many compliments on the perfume. I highly recommend Diem for anyone looking for a luxurious and memorable fragrance at a fraction of High Street prices.

September 9, 2024
Unprompted review
Rated 5 out of 5 stars

I received a beautifully made discovery…

I received a beautifully made discovery set, including 5 vials customised to my preferences via the short survey they ask during purchase. One of these in particular stood out to me, and is now my go to daily fragrance (Off Piste).

Highly recommended for those that are looking to switch up their default fragrance that's getting tired, with something fresh and new.

They also provide sample packs, and single vials to purchase too, which avoids the dreaded disappointment when buying a full sized bottle.

Well done Diem.

September 28, 2024
Unprompted review
Rated 5 out of 5 stars

The future of fragrance

i love the fact that you get to test different scents (5 x 2ml) and then decide which is best BEFORE ordering a full bottle (try before you buy). Furthermore each bottle lasts 2 days even when used generously meaning there is twice the enjoyment in the trial phase.

I also like the fact that a "scent ID" is created which obviously helps for gifting purposes. I found the scent suggestions pretty accurate and ended up using all those identified as "my scent".

Top this up with premium packaging and a sleek brand design, I feel Diem is leading the way for the future of fragrance.

June 24, 2024
Unprompted review
Rated 5 out of 5 stars

Gorgeous brand and concept

Gorgeous brand and concept. I love the bespoke service. My favourites are Lunar Bud and Two Halves, always get lots of comments when I wear. Keep up the good work Diem!

June 4, 2024
Unprompted review
Rated 5 out of 5 stars

Great customer service

Always found it had to pick new perfume, but trying them at home makes it super easy and convenient.
Samples arrived very quickly, well packaged.
Will purchase again

September 10, 2024
Unprompted review

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