DIEM Scents Reviews 56

TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 24 reviews, reviewers had a great experience with this company. Customers are really happy with the products, consistently praising the quality of the fragrances. Many people appreciate the unique and long-lasting scents, noting that they stand out from other options on the market. Reviewers also love the innovative and convenient design of the refillable cases and travel-sized containers, finding them practical for everyday use and travel. However, some people were dissatisfied with the customer service, mentioning issues with unresponsiveness to emails when trying to get updates. While a small group of people felt the product wasn't the right fit for them personally, they still appreciated the helpfulness of the team.

What people talk about most

Product

Customers consistently note positive experiences with the product, praising the unique, long-lasting, and... See more

Quality

Consumers find quality to be positive, consistently praising the exceptional quality and uniqueness of the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I love the concept if this subscription model. Takes the stress out of trying to choose scents by simply answering a few questions and/or reading the well put together descriptions. It's a fun way to... See more

Rated 5 out of 5 stars

I've been a customer of Diem since launch and received not only their launch Discovery Set, but also more recently, their Club Kit. The fragrances are of exceptional quality, my personal favourites be... See more

Rated 5 out of 5 stars

Absolutely love the concept of DIEM! The case fits into almost every bag, which makes it perfect for when you’re on the go. I ordered the starter kit and got two extra samples - which is great for try... See more

Rated 5 out of 5 stars

Excellent Customer Service – Kind and Fair Although the product wasn’t the right fit for me personally, I really appreciate how understanding and helpful the team was. They treated me with kindne... See more


Company details

  1. Perfume Store

Written by the company

To those who’ve been told one scent can define you, we say: choose more. Choose a fragrance that speaks to who you are, not who others think you should be. Because you’re never going to fit all that personality into a single bottle. At DIEM, fragrance isn’t just something you wear—it’s a declaration of freedom. With our subscription club, you get the freedom to explore a new scent every month, reflecting every version of yourself, from the boldest to the most understated, the glamorous to the everyday. It’s about feeling empowered to choose a fragrance whenever you want, and to let that scent reflect your mood, your intentions, your day. This is DIEM: Dynamic. Individual. Empowered. Fragrance is personal—it’s your story, your power, your statement, every time you wear it.


Contact info

4.0

Great

TrustScore 4 out of 5

56 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant concept. Great product.

From my first order I was so impressed with the speed, service and quality. Having the luxury of trying different scents at home was a joy, and what I liked most is it challenged me to really rethink what I like. The quality of all scents I was sent was so high, genuinely wasn’t one I dislike. I’ve since bought the gift set too, the presentation and quality of a discovery box makes a perfect present, and gives the recipient the chance to choose their favourite in their own time - removing any risk of me getting it wrong. Will buy from again.

July 25, 2024
Unprompted review
Rated 5 out of 5 stars

Unique Fragrance Experience with a Personal Touch

I recently tried Diem Scents and loved the whole experience. The starter kit, which lets you try five different fragrances before choosing your favourite, is such a great idea. After trying them all, I went for Catching Dusk, which has a perfect balance of warm and fresh notes. It’s versatile enough for day or night, and it lasts beautifully without being overpowering. The whole process, from sampling to ordering the full bottle, was smooth, and the eco-friendly focus makes it even better. I’ll definitely be coming back for more.

August 20, 2024
Unprompted review
Rated 5 out of 5 stars

Really nice buying experience

Really nice buying experience. Beautifully packaged, great scents. Would highly recommend this as a way to find the perfect scent for you.

October 1, 2024
Unprompted review
Rated 5 out of 5 stars

I love the unique concept of Diem and…

I love the unique concept of Diem and finding new ways to discover a new scent. Following the scent quiz I was sent 5 samples of which 2 I absolutely loved. Not only were they unique they were also super long lasting and warranted lots of compliments from friends. If you want something less mainstream and love scent, I definitely recommend giving Diem a go 🥰

October 3, 2024
Unprompted review
Rated 5 out of 5 stars

Lunar Bud - a winner !

I saw about Diem on a post by Sheerluxe and bought a bottle of their Lunar Bud fragrance, the scent lasted a long time and I got lots of compliments which is always nice.

August 1, 2024
Unprompted review
Rated 5 out of 5 stars

They say you can't please all of the…

They say you can't please all of the people all of the time but for me-and virtually everyone I know-this product sure comes close. The range,quality, packaging, service, price, and- most of all- the wonderful long-lasting scents are fab-u-lous!

October 3, 2024
Unprompted review
Rated 5 out of 5 stars

Gorgeous smells

Gorgeous smells, love the packaging and the personalised nature of it all. So much better than generic ‘high-street’ smells. The aftershave itself is fresh and lasts for a long time. Just a great brand and I’ll definitely be buying more.

October 3, 2024
Unprompted review
Rated 5 out of 5 stars

I love this brand

I love this brand: the scents always surprise me positively with the smell (obvs!) and how long they last. I've fully converted now to Diem from my Hermes etc. Great work team Diem!

October 2, 2024
Unprompted review
Rated 5 out of 5 stars

Absolutely Brilliant!

Really fun way to find new scents! The packaging and scents both felt very high quality. Was hard to choose a favourite but ended up ordering a 30ml of Self Made.

September 15, 2024
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking

Absolutely shocking. They claim to send you personally chosen for you fragrance. The three I received were awful. Nothing at all like anything I would buy from the shops. One was manly……My son and husband turned their noses up. Sorry but this company really isn’t for me.

August 24, 2024
Unprompted review
Rated 2 out of 5 stars

Great idea, not such a great product

Love the idea of discovering new scents, and having seen this company all over instagram i thought I'd try the discovery set.
I filled in the survey and included some of my favourite perfumes - I like light, fresh, citrussy and fruity feminine scents.
The perfumes arrived really quickly and were beautifully packaged, and I liked the tester strips and description cards.
However, 3 of the 5 scents are overpowering and masculine, reminding me of old men's aftershave. Those ones stick around even after scrubbing my skin. The other two are nice enough but barely lasted a few hours before the scent had faded.
Again, the idea is great but I'm not convinced of the quality and for the price I think I'll stick with what I know. Won't be repurchasing.

August 1, 2024
Unprompted review
Rated 2 out of 5 stars

I don't think it's personalised (or not well)

They claim to send personalised scents, but I don't think they do, as three out of five sample scents in my box were unrelated to my favourite scents. I think they have a standard sample set they send to everybody, although it is beautifully packaged. It's not cheap—£40 for 30ml—so I think you'd be better off with the traditional route of trying a scent in a shop and buying from a reputable traditional brand.

June 6, 2024
Unprompted review
DIEM Scents logo

Reply from DIEM Scents

Hi there,

Sorry you haven't had a great experience with Diem. We definitely do personalise the boxes and there are over 2000 possible combinations. We're not a dupe brand and don't include scents that are a copies your scents, but rather ones from our range that have similar characteristics and some new outliers that we think might be worth a try.

What we like to suggest to customers is to rate your scents back in your personal dashboard and we use that to learn even more about your scent preferences and recommend more scents to try.

We'd be very happy to look at your last order , if you don't mind sending across your details or please email at hello@diemscents.com, where we'll assign someone personally to help you find one of our scents you'll love.

Many thanks

Rated 1 out of 5 stars

Smells like a rip off.

Claim to give you a personalised scent trial pack, after you input a few of your favourite fragrances. What I was sent were absolutely horrific. Imagine being sat on a bus full of old ladies, all the conflicting old fashioned perfumes. You get 5, four of them were like that and one was a very masculine scent. Not one of then anything like the scent profiles I told them I liked.
Beautifully packaged garbage.
They have deleted any comment I have made on their socials and only respond to the positive.
UPDATE
Since posting this review I have been contacted by one of the co-founders of Diem who has promised to send me more samples in the hopes that we can find some scents that I like, and also added me to the list to receive their new range next month. Seems genuinely interested in making good on their promise to tailor their product to the customer.
Have updated the rating to reflect this excellent customer service.
UPDATE 2
Further samples have been sent out free of charge but all of them are horrible. Have contacted to request closure of my account and no further samples. This company really doesn't have anything to offer.

May 17, 2024
Unprompted review
DIEM Scents logo

Reply from DIEM Scents

Hi Karen,

We're very sorry you haven't had a delightful experience with Diem, that's definitely not what we like to hear.

If you wouldn't mind please contacting us directly on hello@diemscents.com with any order details, that would be most helpful, as we can't seem to find you on our customer list at the moment.

There's lots we can do to help, including making sure you get a new set to try in case that one was faulty, and we have new scents available as we release them every month, that we'd be happy for you to try.

Our perfumes are made by some of the world's top perfumers that make a lot of top-end luxury brands, and we pay more for our ingredients than most people on the market.

Our personalisation algorithm is also very new, and it learns much more when you're able to rate the scents that are sent to you - rather than just relying on the answers in the sign-up process. We can 100% help with this.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look