Had such a smooth set up with DNA payments their system is amazing and Douglas was beyond helpful. Couldn’t have asked for a better customer experience and happy to be using them as our payment provid... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Great company! After dealing with various card companies and being stung by pretty much all of them, DNA have renewed my faith and Guy the man that dealt with our activation was especially good! Mark... See more
Company replied
Big thanks to Guy for the amazing support! He has an excellent service mind. He helped me fix my app login problem and was so patient with our communication. Despite my English not being very strong,... See more
Company replied
We had a visit from Jamie Holmes about a week ago and he was brilliant! He saved our business £100 per month with their rates. Helped setting up and cancelling our existing service. He is very knowled... See more
Company replied
Company details
About DNA Payments
Written by the company
Pioneering payment solutions powering businesses to thrive
At DNA Payments Group, we're committed to finding you the ideal Payment Solution.
Founded in 2018, we're one of the largest independent, fully vertically integrated omnichannel payments companies in the UK and EU.
Our eight companies (and counting) include DNA Payments, 123Send, Optomany, Active Payments, EFT Solutions, Kwalitas, FPMS, Card Cutters and Zash.
DNA Payments currently processes over £900m a month and has over 100k terminals servicing over 65k customers across UK and EU.
To learn more visit our website dnapayments.com
At DNA Payments Group, we're committed to finding you the ideal Payment Solution.
Founded in 2018, we're one of the largest independent, fully vertically integrated omnichannel payments companies in the UK and EU.
Our eight companies (and counting) include DNA Payments, 123Send, Optomany, Active Payments, EFT Solutions, Kwalitas, FPMS, Card Cutters and Zash.
DNA Payments currently processes over £900m a month and has over 100k terminals servicing over 65k customers across UK and EU.
To learn more visit our website dnapayments.com
Contact info
10 Lower Grosvenor Place,, SW1W 0EN, London, United Kingdom
- 0208 102 8100
- support@dnapaymentsgroup.com
- dnapayments.com
4.8
Excellent
2K reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I had a great experience
I had a great experience working with Guy, he helped me set up my new card machine from DNA Payments and the whole process was smooth and easy. Communication was clear and straightforward, and he explained everything in a simple way. He was patient, helpful, and made sure everything was working properly.
February 17, 2026
Reply from DNA Payments
Hi Mohamed
That's great news, and thanks very much for letting us know about how great the service from Guy was!
We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Setting up terminal
The service I received today setting up the terminal was excellent
February 16, 2026
Reply from DNA Payments
Hi Paul
That's great news, and thanks very much for letting us know about how excellent the customer service from our team has been!
We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
I phoned DNA about my card machine and…
I phoned DNA about my card machine and spoke to Josh who could not have done my query any quicker, thankyou once again and a fantastic service
February 13, 2026
Unprompted review
Reply from DNA Payments
Hi Leslie
That's great news, and thanks very much for letting us know about the fantastic service provided by Josh!
We're delighted to have helped you with your scard machine enquiry. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Great company to deal with
Great company to deal with — very friendly and really easy to work with from start to finish.
Paula, who contacted us to set up our new card terminal, was especially helpful and approachable. She made the whole process straightforward and ensured everything was organised quickly and efficiently.
A very positive experience overall.
February 13, 2026
Reply from DNA Payments
Hi Andi
That's great news, and thanks very much for letting us know about how helpful and friendly Paula and our team has been! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
We have recently switched to dna…
We have recently switched to dna payment services from another provider.
Jamie came to see us at work and completed all the initial formalities.. not a pushy salesman and very friendly and amicable..
Then a couple of days later after our card reader arrived we were contacted by Amina who helped us with the setup of the machine and was more than happy to be patient with us while she explained the step by step setup.Amina was lovely and polite and patient.. thank you..
We did have a couple of issues on the setup as one or two of the settings were wrong and Amina handed us over to the lovely Katie who again was friendly and understanding and sorted out our issues and answered all of our questions.. 5 stars thank you.
So far so good and looking forward to using our new card machine.
February 13, 2026
Unprompted review
Reply from DNA Payments
Hi Simon
That's great news, and thanks very much for letting us know about Jamie, Amina and Katie! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
DNApayments supply and configuration
Great help from Guy, Samina and the rest of the team at DNApayments with the new credit card machines.
February 13, 2026
Reply from DNA Payments
Hi Keith
That's great news, and thanks very much for letting us know about how excellent the service from Samina & Guy was! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Nicola Marques assisted me with a…
Nicola Marques assisted me with a better deal than I had and all was delivered securely and Nicola set up my terminal and showed me how to use everything. Great service
February 12, 2026
Unprompted review
Reply from DNA Payments
Hi
That's great news, and thanks very much for letting us know about Nicola! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Guy was very helpful in the set up of…
Guy was very helpful in the set up of my account
February 12, 2026
Reply from DNA Payments
Hi Winifred,
That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Great service
Great service. Easy to speak with someone polite and helpful customer service
February 11, 2026
Unprompted review
Reply from DNA Payments
Hi Emma
That's great news, and thanks very much for letting us know! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Card machine constantly stopped working…
Card machine constantly stopped working and would randomly ask for pass codes at in convenient times and then need to be restarted. Complained several times, always responded to obnoxiously that this was normal for card machines. I've had a card machine from about 6 different companies in the last 10 years and NEVER had that before. V behind the times with tech too.
September 1, 2025
Unprompted review
Reply from DNA Payments
Hi Leila
Thanks for getting in touch with us about the card machine issue you have had. I've sent you a request for further information via Trustpilot for more details, such as your business name, and contact details so we can find your account and contact details to pick up your case.
Once we have some more details from you we can investigate further. Alternatively, you can contact us at 0208 102 8100 or support@dnapaymentsgroup.com.
Kindest regards,
DNA Payments Complaints Team
Guy was very helpful to get me start…
Guy was very helpful to get me start with my machine 👍🏼
February 11, 2026
Reply from DNA Payments
Hi Del
That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Great customer service and support
February 11, 2026
Reply from DNA Payments
Hi Arya
That's great news, and thanks very much for letting us know! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Efficient products and service
Recently switched merchant to DNA payments and am very pleased thus far
Customer service easy to contact and resolution of 'frilly bits' achieved promptly within same call
February 10, 2026
Unprompted review
Reply from DNA Payments
Hi Nrad
That's great news, and thanks very much for letting us know! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Great service received Nicola and GUY by…
Just signed up with DNA payments by Nicola who came to our business in brixham she was very helpful and kind she helped us find and understand what equipment was suitable for us. We then received a phone call by GUY who was really friendly and helpful member of staff GUY guided us to understand how to use the machine and made sure we were happy with the service. Would definitely recommend DNA So far Very happy
February 10, 2026
Reply from DNA Payments
Hi James,
That's great news, and thanks very much for letting us know about Nicola & Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Andy provided great customer service
Andy provided great customer service, highly recommended!
February 10, 2026
Reply from DNA Payments
Hi
That's great news, and thanks very much for letting us know about Andy! We're delighted to have helped you.. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Guy provided a professional and…
Guy provided a professional and reliable service from start to finish. Communication was clear, expectations were well managed, and everything was delivered as agreed. I would not hesitate to recommend him.
February 9, 2026
Reply from DNA Payments
Hi Fabio
That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Excellent customer service
They made sure I was happy with my device by guiding me throuch all my queries and made sure all my needs were met.
February 9, 2026
Reply from DNA Payments
Hi Sandra,
That's great news, and thanks very much for letting us know! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Reply from DNA Payments
Hi Nick
That's great news, and thanks very much for letting us know about Andy! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Great service
The team art DNA have been great! Sales guy Gareth was great - Knowledgable, punctual and very friendly. Once we agreed to move forward the service team were also very good. Paula contacted me once the devise had been delivered to help with setting up. Again very friendly and nothing was too much trouble.
February 9, 2026
Reply from DNA Payments
Hi Lindsay,
That's great news, and thanks very much for letting us know about Gareth & Paula! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
Reply from DNA Payments
Hi Goitom
That's great news, and thanks very much for letting us know! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!
If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.
Kindest regards,
DNA Payments Group
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