DoughGirl Reviews 

859
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 431 reviews, most reviewers were somewhat happy with their experience overall. Many consumers appreciate the delicious taste and high quality, with several people describing items as fantastic and wonderful. Customers also frequently noted the attractive presentation in great packaging, and some reviewers found the selection online to be amazing and easy to order. Conversely, a small portion of people felt significant dissatisfaction with the delivery service, mentioning multiple instances of late arrivals and missed delivery notifications. Furthermore, some customers highlighted problems with the product itself, such as discovering items stale, overly sweet with strong sweetener tastes, or not having the expected filling ratio. Also, unhappy reviewers mentioned difficulties reaching assistance, describing customer service as unhelpful when trying to sort out late or missing orders.

What people talk about most

Product

Customers consistently note positive experiences with product, highlighting the delicious taste, generous... See more

Quality

Reviewers highlight positive aspects of quality, expressing delight with the delicious and fresh taste of the... See more

Delivery service

Consumers find delivery service experiences to be mixed, with strong disagreement regarding timing and... See more

Order

Reviewers mention ambiguous feedback about order experiences, ranging from high satisfaction to notable... See more

Value for money

Customers had positive experiences with value_for_money, consistently describing the items as reasonably... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really amazing product, looks and tastes amazing. Would have been 5 stars but although each slice is individually wrapped, the actual postal box was not great and had one small cooler pack inside and... See more

Company replied

Rated 4 out of 5 stars

We ordered 12 cookie pie slices as an alternative to a birthday cake and it was incredible. 4 stars may actually be harsh but only marked it down slightly as not all the flavours were available that w... See more

Company replied

Rated 3 out of 5 stars

I was disappointed that my order was not dispatched until the day after my preferred delivery date I had chosen, which meant it was late for the occasion I had ordered it for. Also there were no... See more

Company replied

Rated 3 out of 5 stars

The cookie dough pie slices are to die for, highly recommend these! However, the brownies we received were rock hard, more like a biscuit, not what was expected. Overall, we vote 2.5-3/5, if all items... See more

Company replied


Company details

  1. Bakery

Written by the company

About DoughGirl DoughGirl is a bold, flavour-first bakery brand based in the UK, specialising in indulgent, handcrafted cookie pies and loaded bakes that are made to stand out. Born from a love of unapologetically big flavours and proper bakery indulgence, DoughGirl creates gooey-centred cookie pies, chunky stuffed cookies and limited-edition drops that customers genuinely get excited about. Every product is baked in small batches using premium ingredients, generous fillings and signature DoughGirl flair. We don’t do boring. We don’t do average. And we definitely don’t do small portions. From nostalgic classics to creative, seasonal specials, our mission is simple — to make every bite memorable. We’re proud to be growing a loyal community of DoughGirl fans across the UK who come to us for quality, consistency and a little bit of indulgence when they deserve it most. Whether you’re ordering for a celebration, a gift, or just because… DoughGirl is here to deliver big flavour, big attitude and seriously good bakes.


Contact info

3.9

Great

TrustScore 4 out of 5

859 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(859)

822 reviews in the last 12 months

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Rated 5 out of 5 stars

Great website used a few times now…

Great website used a few times now mainly for gifts and they are just delicious great prices lovely packaging great company

August 6, 2026
DoughGirl logo

Reply from DoughGirl

That's got to be the sweetest review! We are elated to hear that you enjoyed your order and look forward to your return custom in the future!

Rated 3 out of 5 stars

Choco lover

Excellent taste really crumbly. Good service

August 6, 2026
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Reply from DoughGirl

Thank you for your review. We always appreciate your feedback and take any comments on board. If you need any assistance, please contact our customer service team

Rated 5 out of 5 stars

Highly recommend

Highly recommend, we loved everything single cake and slab we ordered, tasted delightful

August 3, 2026
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Reply from DoughGirl

Thank you so much for your sweet review! We look forward to your future custom again soon!

Rated 2 out of 5 stars

2 missed orders...

I'd ordered around 4/5 times and had good experiences until recently. I even tried giving them another chance since I'd been happy with them previously but I won't be using them again.

I placed an order a week in advance of the delivery date that I'd selected. The delivery date came and went with no email updates. I emailed to chase up my order and the next day received an email to say my order had now been dispatched. No explanation, barely an apology, very "copy and paste" responses.

I'd had good experiences previously so was happy to try them again, but the same thing happened again. Their responses felt disingenuous and like they were written by AI. They avoided answering simple questions such as when the order would be dispatched. Eventually I gave up and asked them to cancel the order as they'd missed the person's birthday and since they couldn't tell me when the order would be sent I was just going to order elsewhere. This is where I was told it could be 20 working days until I receive a refund...All they have to do is press a few buttons to process a refund. I've never known any refund to take that long, it just felt like they were messing me around unneccessarily.

Both times I strongly believe they missed my order and it wasn't until I chased it up there was any progress on the orders. I'm a reasonable person and value honesty. If I'd just received a reply that felt like it was written by an actual person, felt like they cared at all and were honest about the situation I would have happily given them another chance.

July 13, 2026
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Reply from DoughGirl

Thank you for your review. We are sorry to hear that you are unhappy with your experience thus far. We kindly request that you contact our Customer Service team via the app so that they may assist you accordingly.

Rated 5 out of 5 stars

Absolutely the best thing I've ever…

Absolutely the best thing I've ever tasted! Don't debate over ordering just do it! Communication was amazing, 2 items were out of stock but quickly refunded and gifted a code for a free cookie! You will not be disappointed

August 12, 2026
Unprompted review
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Reply from DoughGirl

Thank you for your review! We are so pleased that you loved your order :)

Rated 5 out of 5 stars

Honest review

Never tried before, and after seeing all the advertisements I finally gave in. Bought six different slices and got a wonky box free. Firstly, yes the dates and delivery system can be a bit tedious, luckily my delivery was only a day late. I personally think they should get rid of the date decider and be a situation of first come first served as it would take the stress out of deliveries arriving late.

I have only tried two of my items so far, first being the banoffee pie slice and a wonky caramel pretzel brownie. I understand what people when they say they can be too sweet and sickly - that being the cookie pie slices as I am someone who can’t tolerate overly sweet things. However, given that I bought them to share instead of having one on my own, that definitely helps, also const effective. The brownie was lush, no complaints, I put it in the fridge as it was hot out and it went hard, but personally I’m easily pleased, so zero complains. The dates on the cookie pie slices are great, and the wonky box had this weeks dates on and so personally, I have nothing to complain about. The wonky box is also a great idea, I received the brownie and then three cookie pie slices, one will be going to my sister as I’m not a fan of white chocolate bueno, but again, I really can’t complain. Personally I think it’s reasonably priced for what you’re getting, all come individually wrapped with the ingredients on. If I had to complain about one thing, and it’s not even that big of a complaint, it would just be to add an extra cooling bag or something on hotter days. I’d much prefer to spend my money on these then something like Krispy Kreme’s.

August 13, 2026
Unprompted review
DoughGirl logo

Reply from DoughGirl

Thank you so much for your sweet review! We are pleased to hear that you are happy with your order

We really appreciate your feedback and will pass all relevant information onto the appropriate departments.

We look forward to your future custom again soon!

Rated 5 out of 5 stars

Delicious & Different

Delicious & Different

I ordered some cookies from Doughgirl because I wanted something a little different from the usual cupcakes, and I’m so glad I did! My daughter was absolutely delighted with them. The cookies were delicious, a really good size, and the presentation box was such a fun touch.

The only slight snag was the delivery. I had chosen a specific delivery date, but unfortunately they arrived a couple of days later. I think the communication around delivery could be a little better.

That said, it definitely wouldn’t stop me from ordering from Doughgirl again. The cookies were lovely, and I would happily buy from them again. 🍪💕

August 6, 2026
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Reply from DoughGirl

That's got to be the sweetest review! We are elated to hear that you enjoyed your order and look forward to your return custom in the future!

Rated 5 out of 5 stars

Amazing quality products

Amazing quality products! Tasted amazing. Easy ordering process and delivery was quick without any issues.

August 6, 2026
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Reply from DoughGirl

Thank you so much for your sweet review! We look forward to your future custom again soon!

Rated 2 out of 5 stars

Dough say me? No

The order arrived, the design of a round cake was not what I received. They were all in a thrown around mess. So not well packaged. Some of the cakes had a good sell by date, others were a day! All in all very expensive dry cakes.

August 6, 2026
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Reply from DoughGirl

Thank you for your review. We are sorry to hear that you are unhappy with your experience thus far. We kindly request that you contact our Customer Service team via the app so that they may assist you accordingly.

Rated 5 out of 5 stars

Indulgent

Absolutely delicious and really good value for money. Will absolutely be buying more!

July 24, 2026
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Reply from DoughGirl

Thank you for your review! We are so pleased that you loved your order :)

Rated 5 out of 5 stars

Scrumptious!

DoughGirl has been a joyous discovery. I ordered a wonky box. My family got to try cookie pie slices. They were bigger than anticipated and my goodness - these tasted delicious! I will definitely be back for more.

August 5, 2026
DoughGirl logo

Reply from DoughGirl

That's got to be the sweetest review! We are elated to hear that you enjoyed your order and look forward to your return custom in the future!

Rated 5 out of 5 stars

Great service

Great service. Well packaged and delivered on time. Lovely cookie pies.

August 5, 2026
DoughGirl logo

Reply from DoughGirl

Thank you for your review! We are so pleased that you loved your order :)

Rated 5 out of 5 stars

Ordered cookie pies

Ordered cookie pies, arrived on the day I asked for and they are amazing, great taste and look fantastic

July 24, 2026
DoughGirl logo

Reply from DoughGirl

Thank you for your review! We are so pleased that you loved your order :)

Rated 3 out of 5 stars

Love the product but…..

Love the product and not my first order
Disappointed with delivery times though. Appreciate it’s preferred delivery date you are selecting, however having ordered well in advance it was disappointing that it came after the preferred date as it was for a birthday celebration
Can’t fault the product though it’s amazing!

August 5, 2026
DoughGirl logo

Reply from DoughGirl

Thank you for your review. We always appreciate your feedback and take any comments on board. If you need any assistance, please contact our customer service team

Rated 5 out of 5 stars

Just recently had my third order from…

Just recently had my third order from dough girl everything always perfect and great price only issue I have is it’s never delivered on the date you chose

August 5, 2026
DoughGirl logo

Reply from DoughGirl

Thank you so much for your sweet review! We look forward to your future custom again soon!

Rated 4 out of 5 stars
DoughGirl logo

Reply from DoughGirl

Thank you for your review. We always appreciate your feedback and take any comments on board. If you need any assistance, please contact our customer service team

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