Ema and BooReviews 

209
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 40 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the beautiful products, often highlighting the thoughtful curation and high quality of items, especially for baby and new mum gifts. The service is frequently described as excellent, with many appreciating the prompt and smooth delivery, as well as the beautifully wrapped packaging that adds to the gift's special feel. Reviewers also commend the ease of ordering and the personalized service, even for international customers, making it simple to send gifts across continents. However, some customers experienced minor issues such as delayed delivery, which was attributed to the postal service, or a broken item upon receipt. A few other people also felt that the international tracking link did not work, leading to a lack of visibility on delivery status.

What people talk about most

Product

Customers consistently note positive experiences with product, praising the beautiful presentation and high... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising the speed and efficiency of... See more

Quality

Reviewers highlight positive aspects of quality, noting that products are beautifully packaged and show great... See more

Service

Reviewers mention positive feedback about service, highlighting it as great, brilliant, and even "awesomest."... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My twin sister is expecting her first baby and when I came across this beautiful hamper, I knew she would love it. I am based abroad so wasn’t easy for me to come across to the U.K. and shop for... See more

Rated 5 out of 5 stars

Honestly so gorgeous! The hamper is beautiful, from the presentation of the box to the quality of every single product, it feels incredibly luxe and thoughtful. If you’re looking for a gift for an... See more

Rated 4 out of 5 stars

The products and client service from Ema and Boo was really good. When I had an issue, the response was prompt, polite and very helpful. The delivery was meant to be on Friday but was only the followi... See more


Company details

  1. Gift Basket Store
  2. Baby Store

Written by the company

Ema and Boo is a baby gift shop based in London, UK. We have great range of handpicked quality and unique baby gift hampers, personalised baby gifts and gift sets. We have adorable pre-packed baby gift hampers and a large selection of items that you can use to fill your own gift hamper perfect for welcoming a new baby into the world or celebrating baby shower with the expecting parents.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

209 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(209)

39 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great experience with Ema and Boo.

I had a great experience with Ema and Boo. The delivery was on time, the packaging was beautiful and very thoughtful, and the communication throughout the process was excellent. It made the gift feel even more special. I would definitely recommend them and will order again in the future.

February 27, 2026
Rated 1 out of 5 stars

i didn’t reacvie my parcel

i didn’t reacvie my parcel

February 7, 2026
Ema and Boo logo

Reply from Ema and Boo

We have checked the tracking for your order placed on 9th February. The parcel was sent via Royal Mail Signed For service and, according to Royal Mail’s tracking, it was delivered and signed for at the delivery address on 11th February.

Royal Mail has confirmed successful delivery of this parcel.

If you would like to discuss this further, please contact us directly.

Kind regards,
Ema and Boo Team

Rated 3 out of 5 stars

Tracking number didn't work for me (international)

After receiving the company’s response, I understand that the order may indeed have been delivered correctly and on time. The main issue from my side was that the tracking link did not work for me when accessed from abroad, so I had no visibility on the delivery status and could not confirm receipt (especially since this was a gift and I couldn’t reach the recipient).

This seems to be more of an international tracking/access issue rather than a problem with their dispatch process. If you are ordering from another country, you may want to consider this potential limitation when relying on tracking.

January 5, 2026
Ema and Boo logo

Reply from Ema and Boo

Hi,
We’d like to clarify that the tracking link provided is working correctly and, when accessed, clearly shows that the order was delivered on 8th January, the day after it was placed on 7th January. This is next-day delivery and fully in line with our service.
We understand that the order was sent as a gift and that you were unable to contact the recipient, however this is unfortunately outside of our control. The parcel was delivered successfully according to the courier’s tracking.
If you had contacted us directly, we would have been more than happy to go through the tracking with you and assist where possible. A 2-star review based solely on difficulty reaching the recipient does not reflect the delivery or service provided.
We do hope you’ll consider updating your review, as the order was dispatched promptly and delivered the very next day.
Kind regards,
Ema and Boo

Rated 5 out of 5 stars

Luxury present!

Honestly so gorgeous! The hamper is beautiful, from the presentation of the box to the quality of every single product, it feels incredibly luxe and thoughtful.

If you’re looking for a gift for an expecting mum, definitely check them out. This is exactly the kind of gift you’d love to receive

December 17, 2025
Unprompted review
Rated 5 out of 5 stars

Easy and efficient…

Dealing with your company from abroad I found it very straight forward purchasing and the parcel was delivered very promptly. The hamper was great quality and everything I wanted in a gift.

August 14, 2025

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