Embark Reviews 522

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 174 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and detailed explanations, making complex financial tasks feel manageable. Many people highlight the exceptional customer service, noting the personalized care and professionalism received. The user experience, especially during onboarding and account setup, is frequently described as smooth and easy, with many appreciating the clear guidance and user-friendly website. However, some customers also noted significant issues with customer service, experiencing very slow response times, with some inquiries taking 48 hours or more. A few other people also noted prolonged delays in account transfers that extended for months, far beyond typical expectations.

What people talk about most

Staff

Consumers generally report positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Customer service

People report positive experiences with customer service, highlighting helpful, knowledgeable, and patient... See more

Service

Customers consistently note ambiguous experiences with service, with many expressing frustration over... See more

User experience

Users describe positive interactions with user experience, often highlighting the ease of navigating digital... See more

Response time

Customers had ambiguous experiences with response times, with some reporting positive interactions where... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The agent Amin, who reached out to me regarding the offer was great, he was persistent and patient during the calls. Brahim Titafi is a great adviser, he gave great advise and also paid attention to... See more

Company replied

Rated 4 out of 5 stars

"Ruman Manchanda" our consulat from Embark explained and guided from beginning to end in the process of applying RESP for our kids. Her knowledge helped us a lot through the process. I would definitel... See more

Company replied

Rated 5 out of 5 stars

I don’t typically call, but Jenina was absolutely amazing. She was attentive, patient, and truly listened to everything I had to say. She addressed each of my requests one by one and ensured they wer... See more

Company replied

Rated 5 out of 5 stars

Great first experience thanks to Brahim Just got started with Embark today, and I have to say — Brahim made the process way easier than I expected. Super friendly, clear, and genuinely cared about... See more

Company replied


Company details

  1. #1 of 1 best companies in Financial Planner

Written by the company

Embark is Canada’s education savings and planning company. We aim to empower families and students, giving them the tools, technology and advice they need to navigate their post-secondary journey and build a registered education savings plan that's right for them. With over $6.4 billion in assets under management, the company manages over 600,000 RESPs for Canadians nationwide and is expected to help approximately 116,000 students through post-secondary school this year.


Contact info

3.9

Great

TrustScore 4 out of 5

522 reviews

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Rated 5 out of 5 stars

They help people

I like Embark

April 21, 2026
Embark logo

Reply from Embark

Hello Lisa, Thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 1 out of 5 stars

Waste of time - don't do it.

My son has an resp, he is 21. We just found out that my son a university student owes over 4000 from CRA.We called Embark - on hold for over 30 mins - no answer - tried online - the person i was chatting with said he couldn't speak to my son with his questions because he was already talking to me - (?) But he couldn't give me answers.. Because he could only talk to my son ?!!I said hes here - let him answer your questions and let him ask his please. He has never had access to his account - he refused and ended the call. That was it after a hlaf an hour on hold and 15 mins of ridiculous back and forth nonsense. Not the service we were given when we bought in . I have two other children in need of an resp and this company will get none of it.

April 21, 2026
Unprompted review
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Reply from Embark

Hello Canadian Mom, , we would like to apologize for the frustration you have been experiencing and want you to know that we appreciate your feedback. It will allow us to resolve any problems that occur and help us to improve our services. We would love to help you resolve the issue, however, we are not able to locate you in our system using the name tag "Canadian Mom". We have requested more information so that we may be able to assist you further.

Rated 5 out of 5 stars

The customer services agent was very…

The customer services agent was very knowledgeable and helpful and my question was resolved by the end of the call.

April 20, 2026
Embark logo

Reply from Embark

Hello Tammy Beals, Thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 5 out of 5 stars

Good customer service

Good customer service, clear, patient and professional

April 20, 2026
Embark logo

Reply from Embark

Hello Aube, Thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 5 out of 5 stars

Good experience

I had many concerns regarding embark products.
Erika help me out to make the best decision and answer all my doubts. I am excited to see my kids grow and focus on their studies.

April 16, 2026
Unprompted review
Embark logo

Reply from Embark

Hello Josue, thank you for your positive feedback. We are happy to know that you had a good experience with Erika and that she was able to assist with your inquiries.

Rated 5 out of 5 stars

Communication is great

Communication is great. Got notified when my bonus offer was in my account. Great promo!

March 27, 2026
Unprompted review
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Reply from Embark

Hello KT, thank you for your positive feedback, and we are glad to know that you are satisfied with our services. Happy saving !

Rated 1 out of 5 stars

Hours of attempting to follow the…

Hours of attempting to follow the instructions to access our child's education account; 2 calls to customer service, and 3 escalation emails to the company. I don't provide bad reviews, but when the 3rd escalation response did not address my question, and provided a stock answer on an unrelated process, I felt compelled to write this review. 18 years of monthly contributions, and I cannot get a live person to help me set up the digital access and that is the only way I can access the account. A far cry from the in-person visit when they were selling me the plan.

April 14, 2026
Unprompted review
Embark logo

Reply from Embark

Hello Lee-Ann, thank you for your feedback, and we sincerely apologize for your experience. A member of our team will be reaching out to you by email to schedule a call and assist you further with your online activation. We appreciate your patience as we work to resolve this issue.

Rated 5 out of 5 stars

Amazing Customer Service Rep

The person I was on the phone with was so nice and helpful, very sweet girl, she did an amazing job.

April 10, 2026
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Reply from Embark

Hello Tahim Tanis, Thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our Customer Success Representative.

Rated 1 out of 5 stars

Zero attention to detail. 😔🙄

My opinion of Embark is that they might be involved in some sort of fraud. Maybe not, but, maybe also.
But, my opinion is based on recent dealing with this company.
The following is my reason.
I invested some money with the company a while ago for my daughter's education. At that time my ex-wife was the co-account holder, and I was the one putting money in. No biggie. I gave them my ex-wife's parents address so that my daughter can receive her resp down the road. I split up with my then wife. Recently, I found the papers from Embark. I called them and explained the whole situation. Theresa took my call. She said my funds were paid out on request. I never requested/received anything. Theresa said she would send me a pdf statement of my account. I said thank you.
Then, I received an email from Embark in March with the statement of paid out funds. The funny thing is that it was password protected. The password was my ex-wife's SIN. I haven't seen her in 20 years. I sincerely don't know her SIN. I emailed Embark back. That was 2 months ago. No response.
So, that's leading me to believe that some employees of Embark might be committing fraud. I called them. I emailed them. My daughter never received anything.
I hope someone reaches out to me from Embark to sort this out and assure me and general public that they are not party to an actual or implied, or them without knowing involved in some sort of fraud.
God Bless!

March 31, 2026
Unprompted review
Embark logo

Reply from Embark

Hello Tejinder Jawandha, thank you for your patience while we investigated this matter further. We have sent an email to your provided address with a detailed explanation outlining the reasons the funds were forfeited. We have also resent the requested documentation, along with additional materials to help clarify the situation. If you require any further assistance, please do not hesitate to contact us, we would be happy to assist you.

Rated 5 out of 5 stars

Erika Quiroz is Great

I had a meeting with Erika and she was amazing! She explained everything thoroughly, and was super great and patient

April 7, 2026
Unprompted review
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Reply from Embark

Hello Maddison Monkman, Thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with Erika Quiroz.

Rated 4 out of 5 stars

Excilent


Experience was good

April 7, 2026
Embark logo

Reply from Embark

Hello Arpinder, thank you so much for your positive feedback, we are glad to know that your experience with us was good.

Rated 5 out of 5 stars

Lady walked me through the process of…

Lady walked me through the process of registering my kids online so that we were able to access their tax documents

April 6, 2026
Embark logo

Reply from Embark

Hello Craig, thank you for your feedback. We’re pleased to hear that our team was able to assist you with your inquiries.

Rated 5 out of 5 stars

Very good company

Very good company. I believe they are doing very good job and it’s worth it for the family with the kids. I suggest to do it for the future of your kids.
Thank you Embark

March 22, 2026
Embark logo

Reply from Embark

Hello Gulshod Khaitova, hank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our company.

Rated 5 out of 5 stars

Customer Service

the two agents I spoke with today, Charmaine and Eeshaan were both very helpful and pleasant to deal with.

March 20, 2026
Embark logo

Reply from Embark

Hello Rosa Ciccarello, thank you so much for your feedback! It is truly appreciated, and we are so glad to hear that you had such a positive experience with our Customer Success Representatives.

Rated 1 out of 5 stars

They take your money and don't help when you need it,

Edit: a representative finally contacted me to offer their apologies. She was friendly, but there wasn't anything further they could do.

As long as you don't need anything, they are great to deal with. I went to change my number for MFA and it has taken 25 days so far and it still isn't resolved. I've waited on hold for 30 minutes twice and still can't get it resolved. They completely ignore requests and when they do respond, it has nothing to do with my issue, just them trying to get me to refer people. I would never refer anybody to them. I signed up with a company Embark purchased, I wish I would have left when that happened. They are terrible.

January 31, 2026
Unprompted review
Embark logo

Reply from Embark

Hello Bob Klapaucius, Thank you for expressing your concerns. Embark Student Corp takes customer satisfaction seriously and we are glad to hear from you. Unfortunately we are not able to locate you in our database using the name in this message. please send your complaint to contact@embark.ca so that we can assist you further and locate your file. Thank you.

Rated 3 out of 5 stars

all i wanted to do was change my…

all i wanted to do was change my contact cell number - you log in and then they send you a text - how the hell can i get the text if your company doesn't have my new number - answer the phone - i can wait 10 min's, even 20 if your not bullshitting me and saying 40 minutes but it is 2 hours

March 18, 2026
Embark logo

Reply from Embark

Hello Michael A Van Boekel, Thank you for taking the time to speak with us today. Our apologies for the experience you have had with our company. We are experiencing higher than normal call volumes due to tax season. At Embark Student Corp, we strive to provide professional and efficient service to all our customers and take all feedback very seriously. Your issue has been resolved. If you have any further issues, then please let us know so that we can assist you further.

Rated 1 out of 5 stars

Avoid this company by all costs.

Avoid this company by all costs.
I request to withdrawal my money and it is been a month and still not processed. What a joke of this company is.

March 13, 2026
Unprompted review
Embark logo

Reply from Embark

Hello Steve, we would like to apologize for the frustration you have been experiencing and want you to know that we appreciate your feedback. It will allow us to resolve any problems that occur and help us to improve our services. We were not able to locate you in your system using the name above. You may send an email to contact@embark.ca with details so that we may assist you further and reach a resolution.

Rated 1 out of 5 stars

Don't expect money anytime soon

I received a letter from the company stating the policy I had terminated (13yrs ago) wasn't fully refunded and to contact them for refund or they would donate the money. I contacted on Jan 30/26 and was told what I needed to do to get the rest of my money. Feb 5/26, I phoned because I received an email they couldn't find my account. The man I spoke to had me send the documents again, after he found the account, he reviewed all the documents, gave me a new case# and told me I should receive a refund in 10 days. Feb 27/26, I phoned back to find out what was wrong, The agent tried contacting accounts but there was no response. March 4/26 I phoned again! After being in queue for an hour the agent kept giving false excuses and stalling for time while he made his tea, told me it would be another 30 days before I received my refund, then hung up on me. Today is March 12/26 and I still do not have my refund! This is unacceptable and unprofessional.

March 12, 2026
Unprompted review
Embark logo

Reply from Embark

Hello Kellan W, we understand your frustration with the experience you had with our referral program. We value your feedback and will use it to improve our customer service processes. We have sent a request to get more information so that we may assist you in resolving this matter.

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