The agent Amin, who reached out to me regarding the offer was great, he was persistent and patient during the calls. Brahim Titafi is a great adviser, he gave great advise and also paid attention to... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
"Ruman Manchanda" our consulat from Embark explained and guided from beginning to end in the process of applying RESP for our kids. Her knowledge helped us a lot through the process. I would definitel... See more
Company replied
I don’t typically call, but Jenina was absolutely amazing. She was attentive, patient, and truly listened to everything I had to say. She addressed each of my requests one by one and ensured they wer... See more
Company replied
Great first experience thanks to Brahim Just got started with Embark today, and I have to say — Brahim made the process way easier than I expected. Super friendly, clear, and genuinely cared about... See more
Company replied
Company details
- #1 of 1 best companies in Financial Planner
Written by the company
Embark is Canada’s education savings and planning company. We aim to empower families and students, giving them the tools, technology and advice they need to navigate their post-secondary journey and build a registered education savings plan that's right for them. With over $6.4 billion in assets under management, the company manages over 600,000 RESPs for Canadians nationwide and is expected to help approximately 116,000 students through post-secondary school this year.
Contact info
50 Burnhamthorpe Road West, Suite 1000, L5B 4A5, Mississauga, Canada
- 1-800-363-7377
- contact@embark.ca
- embark.ca
3.9
Great
512 reviews
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Great experience
India was a wealth of knowledge and incredibly kind! She made the experience so easy and enjoyable. I learnt so much in the hour we spent on zoom with eachother. It was so nice to have a face to face interaction and she was so patient with me while I dealt with my little.
October 23, 2025
Unprompted review
Reply from Embark
Thank you for sharing - we are so glad India was able to spend some time with you and assist with your post secondary education savings goals!
great service...
I had an excellent experience with Ruman Manchanda. she was incredibly helpful and patient while helping me set up an RESP account for my daughter. she explained everything clearly, answered all my questions, and made the whole process smooth and stress-free. I really appreciate her professionalism and friendly attitude — highly recommend.
October 19, 2025
Unprompted review
Reply from Embark
We are so happy Ruman was able to guide you through setting up your RESP - thank you for taking the team to share your experience!
Stella was very helpful
Stella was very helpful, explained me everything an easy way.
Very interesting for kids and parents i recommand
October 23, 2025
Unprompted review
Reply from Embark
Thank you for leaving a review - we are so glad you had a positive experience with Stella!
I would like to give a big thank to…
I would like to give a big thank to Stella Zhang, She was very helpful and nice to guide me through this process. Would highly recommend her!
October 20, 2025
Unprompted review
Reply from Embark
Thank you for sharing - we are so glad Stella was able to assist you!
Scam company
When Embark acquired knowledge First Financial, we decided to transfer our daughters RESP to our bank. We started this process about 10 months ago. Embark keep using delay tactics, wrong documents, ignoring calls to prevent the transfer.
I have been in contact with your organization so has my bank but we just get stalled. Can you give me a contact to call?
October 8, 2025
Unprompted review
Reply from Embark
Hello David. Thank you for reaching out. We completely understand your frustration regarding the delay, and we truly apologize for any inconvenience caused. Please note that our standard processing time for transfer-out requests is 45 business days, provided that we receive all required forms completed accurately. However, if any of the submitted forms are incomplete or incorrect, it may cause delays, as we must wait for the correct documentation before proceeding. If you would like to provide your contact details, then we can have someone get in touch with you to help assist you more efficiently,
Reply from Embark
That's great - thanks for sharing your experience!
I huge thank you to Brahim Titafi for…
I huge thank you to Brahim Titafi for helping me with my child’s RESP. He was really knowledgeable and I was satisfied with his work
October 7, 2025
Unprompted review
Reply from Embark
Thank you for sharing! We are so glad that Brahim was able to provide you with guidance and assist with your child's RESP.
Brahim was very friendly
Brahim was very friendly, helped me with everything I needed and answered all of my questions accordingly. He was great to work with!
October 3, 2025
Unprompted review
Reply from Embark
Thank you so much for your kind words! I’m really glad Brahim was able to help and make your experience a great one. We’ll be sure to pass on your feedback. If you need anything else, feel free to reach out!
Reply from Embark
Thank you so much for your kind words! We're so glad our team's focus, experience, and knowledge made a difference. We're always here to help you on your education journey! 🎓
Use yourown bank
Use yourown bank. They take fees for everything. When I requested to transfer out, I was told it takes 45 business days to transfer funds. Holding the funds hostage essentially. Nothing in the world take 45 days to transfer.
September 23, 2025
Unprompted review
Reply from Embark
Hello Allan Murphy, thank you for your feedback. We have always been transparent about the fees associated with a plan. They are mentioned in the prospectus at the time of sale and on our website. The 45 business days is to ensure that all outstanding funds are applied to the plan before transfer, i.e. grants, income earned, and depending on the plan rebate earned for that period. The time frame also gives time for the receiving company, if there are any errors, to correct and resubmit so that the transfer out can be completed in a timely manner. If you have any further questions then please let us know and we will be happy to assist you.
I don't like that they need a photo ID…
I don't like that they need a photo ID to be able to activate your account on line
September 22, 2025
Reply from Embark
Hello RC, thank you for your feedback! Please be advised that our system requires an ID scan as part of the activation process for security purposes. This step is in place to ensure that the account is being activated by the rightful owner, helping to prevent unauthorized access and protect against fraud. The process is fully compliant with our privacy policies and applicable data protection laws, and your information is handled with the highest level of security and confidentiality.
Excellent Customer Service
Milad was very helpful in setting up my son's plan. He made sure that I understood everything I was doing.
September 12, 2025
Unprompted review
Reply from Embark
Thank you for the kind words! 😊 We're so glad Milad was able to support you and ensure everything was clear along the way. Welcome to the Embark family — we’re excited to be part of your son’s future! 💙
Milad Yusufzay Was great he answered my…
Milad Yusufzay Was great he answered my all questions and help me to set up the account and everything.
September 10, 2025
Unprompted review
Reply from Embark
We're so glad to hear that Milad Yusufzay was able to assist you! 😊 It's great to know he answered all your questions and helped set everything up smoothly. Thank you for sharing your experience with us! If you need anything else, don't hesitate to reach out.
Erika was very professional and…
Erika was very professional and explanatory with every detail in regards to opening my RESP.
September 5, 2025
Unprompted review
Reply from Embark
Thank you so much for your kind words! We're thrilled to hear that Erika provided such a helpful and professional experience while setting up your RESP. We'll be sure to pass along your feedback to her — it's always great to see our team making a positive impact! If you have any other questions along the way, we're here to help!
I had a misfortune of becoming…
I had a misfortune of becoming (unbeknownst to me) an Embark customer. It will be finally over soon, if I manage to extract the last bit of my own money from them. Yet, I'll never get back the endless hours of submitting/resubmitting information to Embark because all records related to my 3 RESP accounts were thoroughly confused. Embark's main concern seem to be to sell more services to stressed our parents. Watch out, for unnecessary fees and products you don't want - like more life insurance. Customer support people have been always very nice but mostly powerless to resolve actual customer's issues. In the end, the financial returns on the funds "managed" by Embark were low, and not at all what was conveyed when we signed up with the original company, Allianz.
September 1, 2025
Unprompted review
Reply from Embark
Hello VL, thank you for your feedback. We are sorry to hear that you are not happy with the return on your investment. The estimated amount that you were told at the time of purchase was based on past performance and was not a guarantee of future results. Since the projection was at a point in time and assumed many factors which were beyond our control and contained hypothetical data, as well as was based on a number of assumptions that could not be predicted, then the information provided on the Illustration could not be used to predict future outcomes.
Horrible All-Round
Horrible, all around.
This company has been switched numerous times, most recently Knowledge First Financial. During the merge, my accounts were split into 5 accounts (from 4). My initial request this week was to condense this into one, under a family plan. Customer service = useless. All they do is arrange a callback. Well, when you arrange a callback between 5pm and 8pm, it doesn't happen as the senior folks only work until 5pm. After multiple calls in one week, 2 follow ups not being done during the requested hours, I now want to know how to move funds out of Embark. But, guess what, only senior folks can do that and you can't talk to them anyways. Patrner this will a very low rate of return on investment (less than half the average year, plus a couple years it lost money) equals a recipe for disaster. DON"T DO IT!
September 2, 2025
Unprompted review
Reply from Embark
We’re very sorry to hear about your experience and truly appreciate you taking the time to share this feedback. It helps us identify areas where we can improve the support we provide to our customers.
We regret to hear that you’ve decided to leave us and would love the opportunity to connect with you directly to resolve the issues you’ve encountered. Unfortunately, we’re unable to investigate further based on your username alone.
You may file a formal complaint through our We're Here to Listen - Make a Complaint with Embark, or you can contact us during our regular business hours and request to speak with our Customer Care Department.
Thank you again for your feedback.
Since October last year
Since October last year, I have been trying to contact this company just to update my address and mobile number because I couldn’t log into my account. I’ve tried emailing and calling, spending a lot of time with no response. It wasn’t until last Friday, August 22, that someone finally contacted me, informing me that my account had been deactivated without any prior notice. They promised a response by Monday, but as of now, August 25 evening, I still haven’t received any updates, and I’m still unable to log into my account. Be cautious of this company—potential scammers.
August 22, 2025
Unprompted review
Reply from Embark
Dear Eva, thank you for your feedback and our sincere apologies for the inconvenience. You should receive an email shortly regarding your issue so we can assist you the best.
Milad is very knowledgeable
Milad is very knowledgeable, he explained everything clearly and professionally. He is very pleasant to talk to. Thank you Milad
August 25, 2025
Unprompted review
Reply from Embark
Thank you for sharing your kind words about Milad. We’re glad to hear he was able to provide clear and professional support. We’ll be sure to pass along your appreciation.
Milad Yusukzay was a pleasure to talk to. He was extremely helpful and walked me through step-by-step! He explained everything to me.
Milad Yusukzay was a pleasure to talk to. He was extremely helpful and walked me through step by step! He explained everything to me.
August 22, 2025
Unprompted review
Reply from Embark
✨ Thank you so much for sharing your experience! We’re thrilled to hear that Milad Yusukzay provided such helpful, step-by-step support and made everything clear for you. 🌟 We’re lucky to have team members like Milad who go above and beyond for our customers. 💙
Reply from Embark
“Glad to hear that! 😊 Thanks for reaching out — we’re always here if you have more questions.”
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