Embark Reviews 512

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and detailed explanations, making complex processes feel manageable. Many people found the service to be excellent, appreciating the smooth onboarding and user-friendly platform for tracking savings. However, some customers were dissatisfied with the customer service, citing issues with delayed transfers, unaddressed inquiries, and difficulties reaching a live person for assistance. A few other people also felt that communication was poor, with some experiencing problems updating their account information or accessing their online accounts.

What people talk about most

Staff

Users describe positive interactions with staff. Many customers praise the professionalism, knowledge, and... See more

Customer service

Clients share ambiguous opinions on customer service. While some customers praise helpful and patient agents... See more

Service

Customers had positive experiences with service. Many reviewers praised the helpfulness and support of the... See more

User experience

Consumers find the user experience to be positive, highlighting the ease of navigating online accounts and... See more

Customer communications

Reviewers highlight significant dissatisfaction with contact methods. Many customers report difficulties... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The agent Amin, who reached out to me regarding the offer was great, he was persistent and patient during the calls. Brahim Titafi is a great adviser, he gave great advise and also paid attention to... See more

Company replied

Rated 4 out of 5 stars

"Ruman Manchanda" our consulat from Embark explained and guided from beginning to end in the process of applying RESP for our kids. Her knowledge helped us a lot through the process. I would definitel... See more

Company replied

Rated 5 out of 5 stars

I don’t typically call, but Jenina was absolutely amazing. She was attentive, patient, and truly listened to everything I had to say. She addressed each of my requests one by one and ensured they wer... See more

Company replied

Rated 5 out of 5 stars

Great first experience thanks to Brahim Just got started with Embark today, and I have to say — Brahim made the process way easier than I expected. Super friendly, clear, and genuinely cared about... See more

Company replied


Company details

  1. #1 of 1 best companies in Financial Planner

Written by the company

Embark is Canada’s education savings and planning company. We aim to empower families and students, giving them the tools, technology and advice they need to navigate their post-secondary journey and build a registered education savings plan that's right for them. With over $6.4 billion in assets under management, the company manages over 600,000 RESPs for Canadians nationwide and is expected to help approximately 116,000 students through post-secondary school this year.


Contact info

3.9

Great

TrustScore 4 out of 5

512 reviews

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Rated 5 out of 5 stars

Supportive and Friendly Experience

Brahim Titafi was very social and patient. He supported me throughout the process by making sure I understood everything clearly. He also helped me discover another grant I didn’t know I was eligible for and guided me in filling out the form properly. His friendly attitude made the meeting feel more comfortable and welcoming.

June 5, 2025
Unprompted review
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Reply from Embark

We are glad Brahim was able to answer all your questions and support you through your education savings journey!

Rated 2 out of 5 stars

i tried to review my statement

i tried to review my statement. i cant log in!!
the phone representative wasn't help full!!

May 22, 2025
Unprompted review
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Reply from Embark

Hello Zalmen Askal, thank you for your feedback. We completely understand your frustration. However, even if you are not able to access your statement of account. You may contact us either by phone, email or chat to request a copy of the most recent statement or get information on your account(s). We are more than happy to provide you with the information you seek, and it appears as though a solution as been reached with regards to your issue.

Rated 1 out of 5 stars

This company may be doing ok but we wouldn’t know as there is NO customer service. Be cautious.

This company may be doing ok but we would not really know. Our experience was that we signed up as they distributed to the hospital when we had our children. We have three with them. Since becoming embark (formerly heritage) they don’t return emails. They don’t check in they haven’t let us know what is happening for our three plans since 2017.
We have emailed and called them and they don’t return anything. I have no idea how we are doing as I can’t log in to anything. They are not worried about how we feel and as another review said, we have not had any customer service for 8 years.
We have no idea who our rep is. We have tried to contact them. I would not recommend. This should be easy for parents and not a struggle. They don’t have service as part of their model or they would have checked in and made sure. We got one call a year ago from someone saying embark and I called and left messages and got nothing back. They take the money out easy month but that’s about it. So be cautious, they may be doing well but again how would we know. Super frustrated. I think you can do better with someone else who cares about the experience. What will happen when we try to use what we have put in if we can’t contact them. We have some time yet but we should not have to worry about these things.

June 4, 2025
Unprompted review
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Reply from Embark

Hello D Dawson, thank you for your feedback. We are sorry to hear that you have not had a wonderful experience with our company. Our model has changed slightly to allow customers to have easier access to the information about their investments. We understand that a personal Sales Representative is no longer available, however, we have a team of licensed specialists who are available between 9am to 5pm Monday to Friday ready to discuss your plan(s), should you have any questions or concerns. Our new online portal allows you to see the fluctuation of your investment, as well as the rate of return on a monthly basis or every 3 months. Once you've registered online, you will have access to quarterly statement, instead of the annual statements that were available in the past. If you have any questions about your plan, then feel free to give us a call and we can set up an appointment with a specialist.

Rated 5 out of 5 stars

Amazing 🤩 company that stays true to…

Amazing 🤩 company that stays true to its word. If you are looking for an education plan for your child, this is the way to go. Embark has the best customer service team who go above and beyond. I am extremely pleased with their service. 😊👌

June 4, 2025
Unprompted review
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Reply from Embark

Thank you for leaving a review. We are proud of our incredible service team - we appreciate you sharing your experience!

Rated 5 out of 5 stars

Milad provided outstanding service

Milad provided outstanding service. I called to inquire about the RESP plan, and the first representative I spoke with gave a clear and detailed explanation, which convinced me to open an account over the phone. She then transferred me to Milad, who guided me through each step of the account setup process. He also explained which plan would be most suitable if I wanted to include additional family members. Overall, he was extremely helpful and supportive. I would gladly recommend Embark to my friends and family

May 30, 2025
Unprompted review
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Reply from Embark

We are so happy you describe your experience as outstanding - thank you for sharing!

Rated 5 out of 5 stars

Experience was amazing

Experience was amazing, Milad really took the time to talk with my partner and I to explain everything. He was straightforward and efficient with us while also being caring and understanding while we dealt with some technical difficulties and our newborn.
I hope to work with him again in the future!

May 30, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you for taking the time to leave a review! Congratulations on your newborn, we are so glad Milad was able to assist you in planning for their future.

Rated 4 out of 5 stars

Trusted RESP Provider

Was having some tech problems getting setup, but then Brahim (the embark rep) called me and assisted the setup of the resp for my grandbabies from start to finish.

May 26, 2025
Unprompted review
Embark logo

Reply from Embark

We are so glad Brahim was able to help get you setup. Congratulations on saving for your grandbabies!

Rated 5 out of 5 stars

Friendly

Friendly, quick and efficient service. Knowledgeable. Flexible with time.

May 24, 2025
Unprompted review
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Reply from Embark

Appreciate your review!

Rated 5 out of 5 stars

Brahim Titafi ,person to trust.

Brahim Titafi, was absolutely amazing.
His impeccable performance has customer service were very good.
He explained everything in detail in little time,I was in the rush but he understood my situation.
He give me the right advice that fits ether my situation.
Brahim Titafi is your person, you won’t regret it.

May 24, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you for leaving a review - we are so happy that Brahim was able to advise you!

Rated 1 out of 5 stars

Nothing but problems

I have had a plan with this company (formally Heritage and then Knowledge First) since 2011. My former representative with KFF, Paula, was amazing. Ever since it became Embark it has been nothing but the worst stress. I cannot login, I cannot get an answer via email. I cannot access anyone on the phone. I have 4 children and a plan for each, and thousands upon thousands of money in RESPs invested so far. Not even being able to access my login makes me sick with worry. The minute I am able to reach a human I will withdraw and try to set up with our bank. My oldest enters high school this September and we’re supposed to be buckling down on saving for the next 4 years and this has been a nightmare to say the least. Im starting to believe that they are no longer a company worth trusting.

January 1, 2025
Unprompted review
Embark logo

Reply from Embark

Hello Paige, We would love to assist you with any inquiries on your plans. If you would like to provide your contact details, then we can have someone from our customer care department get in touch with you.

Rated 5 out of 5 stars

Easy and comfortable experience

Very easy to setup and I felt very comfortable with the advisor Milad. It just so happened that when I got the call to finish my signup process my daughter had a blow out and I was also trying to find her SIN. We were laughing just about the whole time lol and was easy to call back after once we were all settled!

May 15, 2025
Unprompted review
Embark logo

Reply from Embark

Thank you for sharing! Life gets busy with little ones - we are so happy Milad was able to work with your schedule and you had a positive experience.

Rated 5 out of 5 stars

Milad is so good

Milad is so good! He patiently helped me set up my account. Thank you!

May 13, 2025
Unprompted review
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Reply from Embark

We appreciate the review - thanks for sharing your experience with Milad!

Rated 5 out of 5 stars

Milad was very friendly and…

Milad was very friendly and knowledgeable. He was very thorough without being pushy. Thanks for the positive experience. I would strongly refer Milad for all of your RESP needs.

May 12, 2025
Unprompted review
Embark logo

Reply from Embark

Fantastic! Thanks for the review, we appreciate you taking the time.

Rated 1 out of 5 stars

Been nothing but trouble since they…

Been nothing but trouble since they took over the original company I wanted my child’s RESP for. There is no benefit to large companies taking over. Customer service becomes garbage and they quit caring about their clients. They’re pushy, and unhelpful. Now they want me to “activate” an online account but I already HAD an online account and they won’t accept the ID I have and I can’t log in to my old online account to update my phone number. This is the third time they have done this. Nothing but a hassle I am closing my account and I will recommend every parent and friend I know stick to RESP through their bank and not this scam of a company.

May 10, 2025
Unprompted review
Embark logo

Reply from Embark

Hello April Roy, thank you for your feedback. We apologize for the experience that you had had with our company. We made an attempt to reach out to you but were were not successful. If you require assistance, please call us at 1 800 363 7377. We are open Monday to Thursday 9am to 8pm EST, Friday 9am to 6pm.

Rated 1 out of 5 stars

No REAL Customer Service

I'm extremely disappointed with the customer service experience. Or should I say, the lack of service. I've tried multiple times to get help with a simple issue, but it's been an exercise in futility.

Website runaround: The website is no better. It's a labyrinth of FAQs and help articles that don't address my specific problem. There's no clear way to submit a direct inquiry or chat with a live agent.

No email response: I even tried sending an email, and it's been days with no response. It's like my message vanished into a black hole. When finally got response, it was an automatic email replay including useless instructions that did not resolve my issue.

It's incredibly frustrating to be a customer with a legitimate issue and not be able to get any human assistance. This company clearly prioritizes cost-cutting over customer satisfaction. I'm seriously considering taking my business elsewhere. If you value your time and sanity, think twice before dealing with a company that makes it this difficult to get support.

May 8, 2025
Unprompted review
Embark logo

Reply from Embark

Hello Adriana Rocchetta,

Thank you for expressing your concerns. Embark Student Corp takes customer satisfaction seriously and we are glad to hear from you.

First, we would like to apologize for the frustration you have been experiencing and want you to know that we appreciate your feedback. It will allow us to resolve any problems that occur and help us to improve our services. We value our customers' opinions and would like to thank you for bringing this to our attention.

We made an attempt to reach out to you, but we have not heard anything back.

If you require assistance, please call us at 1 800 363 7377. We are open Monday to Thursday 9am to 8pm EST, Friday 9am to 6pmEST.

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