Equafleece Ltd  Reviews 295

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 65 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their excellent quality, durability, and perfect fit, often highlighting how well they keep pets warm and clean. Many people appreciate the wide range of sizes available and the effectiveness of the items even for uniquely shaped dogs. The customer service is frequently described as outstanding, with consumers noting the helpfulness, speed, and personalized advice received, especially regarding sizing and alterations. The ordering process is generally seen as easy, and the delivery is often surprisingly fast. However, some customers experienced difficulties with sizing, finding that certain products were uncomfortable for their dogs despite following guidelines. A few reviewers also mentioned that initial customer service responses regarding these sizing issues were not always satisfactory, suggesting they purchase another size rather than offering alternative solutions for the ill-fitting item.

What people talk about most

Product

Reviewers express high satisfaction with the product, consistently praising its quality, fit, and... See more

Quality

Reviewers highlight positive aspects of quality, with many praising the excellent quality of the products,... See more

Customer service

Consumers consistently report highly positive experiences with customer service. Many reviewers praise the... See more

Order

Customers had positive experiences with order. Many reviewers praised the speed of delivery, with orders... See more

Service

Users describe positive interactions with service, consistently praising the exceptional level of support... See more

Reviews shaping this summary

Rated 5 out of 5 stars

What an absolute game changer. I've seen these for a while but with the extreme weather conditions we have had lately I've been washing my dog after every walk. Having followed the instructions the pr... See more

Company replied

Rated 5 out of 5 stars

Brilliant experience with Equafleece. Sizing advice was answered in under an hour, orders arrived the next day, and even a backorder came quicker than expected. I have a very large dog and the fit is... See more

Company replied

Rated 5 out of 5 stars

Just got my gorgeous dog jumper and we absolutely love it! My very slim Whippet girls didn't match any of their sizes when I input them on the system so I emailed their CS. Lightening fast respons... See more

Company replied

Rated 5 out of 5 stars

Excellent service, I emailed an enquiry as I wasn't sure which size dog coat to order for my two dogs. I received an answer the same day, placed my order and received my coats exceedingly promptly - a... See more

Company replied


Company details

  1. Pet Store

Written by the company

100% rainproof, breathable, warm and washable, but also incredibly comfortable – as attested by the animals themselves. More and more people realise that dogs, especially young, elderly or thin coated dogs, feel the cold and hate the rain as much as us. Our fleece dog garments are warm, lightweight, easy to wear, machine washable and 100% water repellent when worn close to the body. We make them from the same Polartec® high performance polyester fleece you’ll find in advanced technical mountaineering wear. Our summer suits, t-shirts and shorts offer protection and cooling for your dog in warmer weather.


Contact info

4.8

Excellent

TrustScore 5 out of 5

295 reviews

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Replied to 100% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

The customer service from Equafleece…

The customer service from Equafleece was exemplary, my enquiry regarding sizing answered quickly and my subsequent order arrived 24 hours later. Amazing service and the coat I ordered for my French bulldog fits perfectly and is both waterproof and warm.
Thank you ☺️

September 2, 2025
Unprompted review
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Reply from Equafleece Ltd

Thank you so much Claire for your super feedback, it is so kind of you to take the time to write a review. We are so pleased your frenchie has a good fitting coat.

Rated 5 out of 5 stars

We saw these guys at a country show

We saw these guys at a country show, very helpful and knowledgeable,
Our MT is one very happy girl with her red jumper,
The team knew that MTs (Manchester-Terriers) 'normally' have a small waist and large chest and need lots of ability to run at full speed So they recommend their Jumper and not the full suit,
It is perfect, well made with great material

May 26, 2025
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Reply from Equafleece Ltd

Thank you for the super feedback.

Rated 5 out of 5 stars

This company is great

This company is great. I bought two sun T-shirts for my Chinese Crested. They came extremely quickly and when I was worried about sizing, they responded almost immediately. I did not need to return them, as they did in fact, fit very well. The garments are well made, good material and a fair price. They come in lovely colours too. I’d definitely recommend.

May 22, 2025
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Reply from Equafleece Ltd

Thank you Maureen for the amazing feedback.

Rated 5 out of 5 stars

Great customer service

I called Equafleece to get some advice on sizing before ordering my dog his first jumper. I spoke to Abbey, who was amazing and was able to assist me straight away. Abbey showed me how to navigate the website easily and made ordering very simple. great customer service !!

May 13, 2025
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Reply from Equafleece Ltd

Thank you so much Kellie for your super feedback.

Rated 5 out of 5 stars

Outstanding repair service

Emailed equafleece on how to repair a badly ripped 4 legged coat and they gave me advice that I could just stitch it, or they would send me a patch or for (only) £5 they would repair it for me. I duly sent the coat for repair and it arrived back expertly repaired. I cannot fault the customer service from equafleece and must commend them on their repair service.

April 25, 2025
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Reply from Equafleece Ltd

Thank you so much Margaret for your super feedback.

Rated 5 out of 5 stars

Been buying from Equafleece for a…

Been buying from Equafleece for a number of years. Never been disappointed. Most helpful staff too.
My latest purchase has been no different. Our new boy is a rescue and an unusual shape. Once again the lady was lovely.
Two days later the coat arrived with a great pull toy made from the same material as the coat.
Thank you again Equafleece!

April 18, 2025
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Reply from Equafleece Ltd

Thank you Deborah for your lovely review.

Rated 1 out of 5 stars

Disappointing - would not order again.

I followed the website's instructions on measuring my dog. The result was that the size could not be calculated and to send an email or telephone for advice. I did phone, talked through the measurements and re-checked some. I was then advised what size to buy. The 'Tankie' arrived and was too short but baggy around his middle. I phoned again as the delivery note advised to be told I could return the item for an alteration (cost £6 + my return p&p) or swap for a different size. I said I was not happy with having to pay return postage as I had followed the advice of the member of staff to no avail. I decided to return the item for a refund of £35 and had to pay £3.75 postage. The website gives the impression that their items are made to fit your individual dog - this isn't so and so I am out of pocket and have no 'coat' for my dog. It's a shame as I have seen their products on other dogs and they are lovely

March 24, 2025
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Reply from Equafleece Ltd

I am sorry Coral your dogs tankie didn't fit. We do advise as best we can with the measurements given, by talking through a dogs shape with customers and our extensive experience. If a size doesn't quite fit, we are always super happy to issue a refund or exchange a garment.
With regards postage, we offer free outbound second class post to all customers within the UK. However, we do ask customers to pay for the postage to return garments to us rather than charge an outbound postage fee -with the returns rate being lower than 10%, this results in the majority of people bearing no postal costs - a huge plus in this economic climate.
If you would like to email myself, can have a look at the measurements for you and advise why the size would have been advised for you and assist further. My personal email address is sammi@equafleece.co.uk.

Rated 5 out of 5 stars

Summer suit

Just invested in a summer suit. I queried the size prior to purchase on Tues, email reply almost immediately and the suit arrived on Friday. The summer suit is very stretchy and so easy to put on, lovely quality .
Very impressed overall

April 4, 2025
Unprompted review
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Reply from Equafleece Ltd

Thank you Mary for wonderful feedback.

Rated 1 out of 5 stars

You Get FLEECED alright

I am beyond frustrated with this company—this is the final straw. For the second time now, I contacted them *before* placing an order, specifically asking for advice on what size to purchase. Despite their recommendations, the item arrived and was far too big. While that alone is frustrating, it’s their complete lack of ownership or accountability when I attempt to return the product that’s utterly unacceptable. Instead, they make me pay the return shipping fees, all because their staff or company don’t even understand the sizing of their own products. This is absurd, and I will never be purchasing anything from them again.

**Update- in response to the reply below:

It’s utterly unacceptable that you charge for returns, especially given that we’ve already purchased another item in what was supposed to be the 'correct' size. Your representative specifically advised us on what to buy, so the responsibility for this mistake lies squarely with you. It is your obligation to cover the return costs when your guidance fails so spectacularly.

The fact that you’re now asking for measurements—after demonstrating a complete inability to handle sizing properly—is both laughable and insulting. Your response amounts to nothing more than empty excuses designed to justify appalling service. This experience has left me thoroughly disgusted.

Update: Sammi D reached out to me! Unfortunately, it was just to ramble on about her measurements guide and how her drones supposedly interpret it. She still went on to defend the abysmal service and had the audacity to reiterate the return fees. Honestly, you couldn’t make it up! 🤣

Update 4/4/25:
Sammi D continues to email defending her stance, offering a free return but with no apology or acknowledgment of the issue. This company cannot be trusted—whether it's their sizes, their advice, or their overall approach. Their customer service is appalling

April 1, 2025
Unprompted review
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Reply from Equafleece Ltd

I am sorry to read you are not happy. Please be assured all the customer service team are very well trained for several months before giving sizing advice and are always working from a sizing grid to ensure the most accurate size is provided for the five measurements given to them.
With regards postage, all outbound post in the UK has the option for a free 48 tracked delivery service . However, we do ask the customers to pay this as mentioned in our initial sizing advice via email, and under the returns details on the website. This tends to be about £3 using a second class service with Royal Mail.
If you would like to email my personal email sammi@equafleece.co.uk with the five measurements you have and I can assist further.
Kind regards
Samantha Downing

Rated 5 out of 5 stars

I highly recommend this company

I highly recommend this company. The staff are extremely helpful and friendly. I purchased an Equafleece for my dog last year, unfortunately she developed arthritis in one of her front paws and it was painful when I tried to put the fleece on/take it off her. I telephoned to ask if I could have a zip inserted and was assured I could. From phone call, to sending off the Equafleece, to me receiving it back, was less than a week. Excellent service, thank you.

February 21, 2025
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Reply from Equafleece Ltd

Thank you Jacki for the super feedback.

Rated 5 out of 5 stars

You will not regret a purchase from…

You will not regret a purchase from this company. Firstly the staff are amazing, kind and patient. Will ensure you have all the help you need to get a correct fit. The quality is fabulous. I have washed and tumble dried the dog jumpers and come up like new every time. I have used this company more than 10 x treated perfectly every time. I made a sizing error. Not an issue refunded immediately. I know times are difficult but worth every penny.

March 7, 2025
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Reply from Equafleece Ltd

Thank you so much for your super feedback.

Rated 1 out of 5 stars

Disappointing Quality & Poor Customer Service

I had high hopes for the Equafleece coat for my Golden Retriever, especially after paying over £50 for it. Unfortunately, it tore on just the third wear—not what you’d expect from a product marketed as durable. Maybe it’s fine for dogs that don’t move much, but if you have an active, bouncy puppy like we do, look elsewhere.

To make matters worse, the customer service was frustrating. We had to send four sets of pictures just to prove the tear, only to be told we wouldn’t get a replacement. Instead, they offered a repair—but with fabric in a different colour! How is that an acceptable solution for a brand that prides itself on quality?

For the price, I expected much better durability and service. Steer clear if you have a playful or energetic dog!

February 23, 2025
Unprompted review
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Reply from Equafleece Ltd

You bought a fleece suit that looked in your photo as if it was a good fit, hence why i ask for pictures. It had clearly caught on something sharp, given the large rectangular rip on a back sleeve. I explained this was not a manufacturing fault, but that we would be more than happy to do a free repair and replacing the ripped sleeve for you if you’d like to return it.
At no point did I say it would be in a different colour, I’m sorry you have misinterpreted “there may be a slight variation in shade of colour” in my email. As we make all our fleece products in Devon, all repairs are expertly and as professionally stitched as all our garments.

Rated 5 out of 5 stars

The best dog coats

The best dog coats. Comfy, warm, and last for ever. I bought 2 about 10 years ago and they are still good. Sadly the dogs they were for are long gone, but their Equafleeces live on.

February 28, 2025
Unprompted review
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Reply from Equafleece Ltd

Thank you for your lovely review and much love from all the Equafleece family.

Rated 5 out of 5 stars

Must fleece for winter walkies

I got an Equafleece for Borris, my miniature schnauzer, and I’m so impressed! It’s super warm, soft, and fits him really well—snug but stretchy enough for him to move comfortably. The water-repellent fabric is great for drizzly walks, though I haven’t tested it in heavy rain yet. I only got it yesterday, so I haven’t washed it yet, but the quality is fantastic. You can tell it’s made from proper, long-lasting material, not something that will fall apart after a few washes. The price absolutely reflects the quality, and I can see this lasting for years to come. Worth every penny!

February 21, 2025
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Reply from Equafleece Ltd

Thank you so much for the super feedback.

Rated 5 out of 5 stars

Consistently excellent quality products and customer service.

I ordered a dog coat online which arrived 2 days later. Unfortunately slightly too big so returned for exchange. The replacement arrived equally promptly but it was apparent that a zip needed to be added. I spoke to a very helpful lady at Equafleece who suggested that to avoid delay they would modify a third coat from stock so I could just return the second for refund. I was surprised and very pleased to receive a modified coat 2 days later. This is my fourth purchase from this company and I have found their coats easy to put on/remove from my dogs, waterproof, warm but lightweight and not restrictive, easily laundered and very durable.

January 15, 2025
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Reply from Equafleece Ltd

Thank you Lyn for the wonderful feedback.

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service. Spoke via email on the Friday to check best size for my dog. Placed the order late afternoon Friday and received the next day.
Love the dog suit!! Keeps my dog dry even after running through wet fields and puddles. Would recommend 😁

January 31, 2025
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Reply from Equafleece Ltd

Your amazing feedback means the world to us, thank you Tricia.

Rated 5 out of 5 stars

Thank Goodness

I write reviews for only 2 reasons...Awful or Excellent...and regrettably the latter is far more scarce...so thank goodness for Equafleece!
I ordered 2 Dog Suits for my Cavapoos...one didn't fit, but that probably had just as much to do with my measuring.
The speed with which they replaced it was awesome, helped by prompt and personal communication.
Great quality items, with excellent attention to detail when it comes to customer service. Get those 2 things right equals a happy customer.

January 27, 2025
Unprompted review
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Reply from Equafleece Ltd

Thank you John for taking the time to leave such brilliant feedback. We are so pleased you have two perfect fitting dogsuits.

Rated 5 out of 5 stars

Just a quick review to say thank you…

Just a quick review to say thank you for the fabulous service we have just received. I placed an order for a dog suit with a zip as our boy has had hind leg surgery and finds it difficult to bend. Whilst on the phone the very lovely lady who I spoke with also mentioned that you offer a repair service for a small fee. I returned the original suit we bought a few years ago as the hind leg was split and requested a zip to be put in. The order was completed and returned within a matter of days!! Both suits are fabulous and we are very grateful for the speed and quality of the suits. We find it much easier to get our boy Charlie into his suit now and the fit is perfect. 🐶💙

February 2, 2025
Unprompted review
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Reply from Equafleece Ltd

Your wonderful feedback means so much to us. Thank you Derren.

Rated 5 out of 5 stars

Equafleece is the only product of doggie wear I will ever useproducts are the very best…

Equafleece products are the very best on the market world wide. My pups have a selection of tankies and other coats .I would never consider any other product, ever, they are outstanding. The quality is superb, hardwearing, soft, they wash beautifully and last a lifetime. I regularly meet other dog walkers who ask about my dogs Equafleece's. I always highly recommend them, they are worth every cent, Thank you Equafleece for keeping my two beautiful rescue doggos warm and dry

January 29, 2025
Unprompted review
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Reply from Equafleece Ltd

Thank you Kathleen for the super feedback.

Rated 5 out of 5 stars

The best thing I ever bought our dog

I have had our equafleece for a few years now and i just wanted to say it is as good as ever. It had its toughest test with a 5 mile walk in torrential rain at times: our own high quality coats leaked, but our cavalier's body was completely dry when I removed her suit . Really phenomenal and how it keeps the mud off too. What a clever material as the rain couldn't have been heavier . Thank you for an amazing product.

January 29, 2025
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Reply from Equafleece Ltd

Thank you for your amazing feedback, it means the world for you to take the time to leave a review.

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