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Review summary

Created with AI, based on recent reviews

Considering 70 reviews, reviewers had a great experience with this company. Customers are really happy with the product and its quality, often describing the hair color as stunning, natural-looking, and providing excellent coverage, especially for grey hair. Many people appreciate that their hair feels soft, shiny, and nourished after using the product, and they find the service fantastic and the staff knowledgeable. However, some customers also noted issues with the price, finding it expensive compared to other options, and a few experienced problems with the color outcome, reporting that it didn't match their expectations or resulted in undesirable shades like neon pink, muddy blonde, or even black. There were also occasional concerns about the product not adhering to grey hair effectively or drying out hair.

What people talk about most

Product

Users describe positive interactions with product. Many reviewers praise the custom color matching, with some... See more

Quality

Customers had positive experiences with quality. Many reviewers praise the excellent mixing of color, which... See more

Price

Reviewers highlight ambiguous aspects of price. While some consumers find the price reasonable, citing offers... See more

Staff

Clients share ambiguous opinions on staff. Many reviewers praise the staff for being lovely, attentive, and... See more

Service

Customers consistently note positive experiences with service. Reviewers praise the attentive and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beau... See more

Rated 5 out of 5 stars

I have been with Esalon for over 5 years consistently- went back to salons in between and was always disappointed ! All the Esalon colourists listen to what you want taking into consideration current... See more

Rated 5 out of 5 stars

Incredible product and I’ve been using this now for eight years if you take the time to follow the instructions don’t mix it on delicate carpet (what fool would!) , you get gradually more skilful and... See more

Rated 5 out of 5 stars

I have asked for my colour to be adjusted a couple of times now and my colourist has tweaked my colour in a very subtle way, so that my re-growth now is not very noticeable (apart from the greys) and... See more


Company details

  1. Beauty & Well-being

Written by the company

At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.


Contact info

  • 1910 E. Maple Avenue, 90245, El Segundo, United States

  • esalon.co.uk

4.0

Great

TrustScore 4 out of 5

778 reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 2 out of 5 stars

Too expensive and faded

Way way way too expensive for what it is- faded after 10 days!! Very disappointing

August 13, 2024
eSalon logo

Reply from eSalon

Hi Charlotte! We are sorry to hear your color faded. Please email us at help@esalon.com so we can help you further.

Rated 5 out of 5 stars

So glad I decided to give eSalon a try!

I have wrote a lot of grey coming through and i get 'hot toys' with box dye. eSalon tailored my colour so I get a beautifully natural result. The colour is also a much better colour with fewer purpley undertones. It has depth and dimension rather than just being a flat colour. The instructions are brilliantly easy to follow and the little extras are a lovely touch.

August 12, 2024
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Reply from eSalon

Stephanie Thompson - Thank you so much for your feedback! We are so happy to hear that you love your custom hair colour. Nothing makes us happier than hearing we were able to make your Hair Goals a reality. Please feel free to contact us at help@esalon.com if you have any questions. Happy Colouring!

Rated 5 out of 5 stars

Just coloured my hair with my second…

Just coloured my hair with my second months application. Really pleased with the results. Great grey coverage. Love the correspondence when my next monthly delivery is due. Thankyou for all you do

August 17, 2024
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Reply from eSalon

Hi Traci! Thank you so much, that means a lot! We’re always happy to help, and thanks for being awesome.

Rated 1 out of 5 stars

Blond to black.

I though I'd order a product I'd seen all over the Internet and in beauty magazines. Im a mum of 3 so buying a personalised premium product is a treat. My hair was light blond and I wanted to go to medium blond. I though I was safe as I get to speak to a colouring expert if there's any problems. The questionnaire was easy and so was ordering. I got an email from an expert with my colouring plan and they said to use a gold tint first. My order came beautafly packaged it was so easy to use but 15 minutes later my hair is black. I was distraught all I got on the phone was a refund and told at least its only demi permanent and it will wash out with no explanation of how it happened. I got no further by email. Basically told I'd have my refund there's nothing more esalon are willing to do. I'm now left with my disgusting black hair and have to go to a real professional and pay out for that.

August 22, 2024
Unprompted review
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Reply from eSalon

Hi Samantha! We are so sorry to hear about your personal experience. If you still need help, we'll be happy to assist you at help@esalon.com.

Rated 4 out of 5 stars

Beatiful colour,adjust like I asked to

Beatiful colour,adjust like I asked to. Easy to make changes and contact. Hovewer the colour didn't hold to my hair longer than 10 days,easy washes off which is not worth £27 :((

August 15, 2024
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Reply from eSalon

Hello Marta,

Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars

Just brilliant service

Just brilliant service, really take notice of my comments to improve a good result for me

August 14, 2024
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Reply from eSalon

Hello Sarah,

Thank you for your feedback, and we are so happy to hear that you are enjoying your eSalon color and experience! We love being able to help our clients’ achieve beautiful, salon-quality results at home. We look forward to blending your next color soon!

Rated 2 out of 5 stars

Really wanted to love this

Really wanted to love this as it gets such great reviews. But no.
I have been dying my hair for 24 years with salon & box colour & have never had one fade so quickly. In 2/3 washes!
E salon tweaked my colour & resent it FOC. But again it has faded.
More so than a semi-perm gloss colour my hairdresser used to use. I use colour protect, don’t use v. hot water, haven’t been swimming-all the things they said not to do, I don’t anyway. So I’m disappointed but glad I tried it & it’s just not for me & I have seen others say it fades quickly too. It also has too much red undertones for my liking.
As with lots of things, this doesn’t suit everyone. I won’t be repurchasing & will go back to my trusty box colour.

August 1, 2024
Unprompted review
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Reply from eSalon

Natasha Miller - Thank you for your feedback. We are truly sorry that you are disappointed by your hair colour. Your satisfaction is very important to us, we want to work with you to find a resolution, and have your hair looking its very best. Please contact us at help@esalon.com we'll be happy to help you in any way we can.

Rated 5 out of 5 stars

Perfect arrangement to get the colour…

Perfect arrangement to get the colour you want catered directly for you delivered to your door

July 26, 2024
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Reply from eSalon

Hello GL,

Thanks so much for your feedback!

We love being able to help our clients’ achieve beautiful, salon-quality results at home. We appreciate you sharing, and Happy Coloring!

Rated 5 out of 5 stars

Good service

Listen to what we want for our hair

July 19, 2024
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Reply from eSalon

Hello Rafia,

Thanks so much for your feedback!

We love being able to help our clients’ achieve beautiful, salon-quality results at home. We appreciate you sharing, and Happy Coloring!

Rated 3 out of 5 stars

Really loved the colour I purchased

Really loved the colour I purchased, Mahogany Blonde but it faded after 2 or 3 washers, probably would have continued using it to see if the colour got better when using it regularly but is too expensive, if it was £12 - £15 wouldn't mind paying that but when it's over £20 it's too much, charge less esalon then you would keep more customers.

July 31, 2024
Unprompted review
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Reply from eSalon

Hello Lisa,

Thank you for your feedback!

Nothing makes us happier than hearing our clients are pleased with their experience, and our colorists love creating the perfect shade for our clients. Please feel free to reach out to help@esalon.com if you need any assistance in the future. Happy Coloring!

Rated 5 out of 5 stars

No Going Back

I have used eSalon for 3 months now and I will never use any other Hair dye, it covers all my grey really well, the coverage is amazing, and I am in love with my colour. thank you eSalon

July 23, 2024
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Reply from eSalon

Thank you so much, that means a lot! We’re always happy to help, and thanks for being awesome.

Rated 5 out of 5 stars

Good quality and very convenient.

I was happy with my colour and also other products that I bought (shampoo and conditioner )
The communication was good when I needed to change my order

July 15, 2024
eSalon logo

Reply from eSalon

Hello Rosemary,

Thank you for your feedback!

Nothing makes us happier than hearing our clients are pleased with their experience, and our colorists love creating the perfect shade for our clients. Please feel free to reach out to help@esalon.com if you need any assistance in the future. Happy Coloring!

Rated 5 out of 5 stars

good quality product

good quality product, excellent customer service and follow up support

July 8, 2024
eSalon logo

Reply from eSalon

Linda - Thanks so much for your feedback!

We are so very happy to hear that you are loving your customized eSalon color, your customized instructions, and your smooth results! We appreciate you sharing, and Happy Coloring!

Rated 5 out of 5 stars

Really easy service and super helpful…

Really easy service and super helpful if I need to postpone a delivery

July 15, 2024
eSalon logo

Reply from eSalon

Hi Nat! We are glad to hear you are happy. Please email us at help@esalon.com to update your upcoming order.

Rated 5 out of 5 stars

Great service

Excellent customised solution for gentle hair colouring.
Great customer support.

July 2, 2024
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Reply from eSalon

Hi Elly! Thank you so much, that means a lot! We’re always happy to help, and thanks for being awesome.

Rated 5 out of 5 stars

Excellent 👌

Great , long lasting colour, fast delivery , excellent customer service, strongly recommended

July 8, 2024
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Reply from eSalon

Hi Magda! Thank you so much, that means a lot! We’re always happy to help, and thanks for being awesome.

Rated 5 out of 5 stars

I'm very happy with eSalon

I'm very happy with eSalon

June 27, 2024
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Reply from eSalon

Hi Alina! Yayy!! Thank you so much! You’re awesome and we appreciate every kind word. Let us know if you need anything at all. We’re happy to help.

Rated 5 out of 5 stars

Excellent product adapted to your…

Excellent product adapted to your personal preference

June 24, 2024
eSalon logo

Reply from eSalon

Hello Mrs,

Thanks so much for your feedback!

We love being able to help our clients’ achieve beautiful, salon-quality results at home. We appreciate you sharing, and Happy Coloring!

Rated 5 out of 5 stars

Fantastic hair dye and products

Fantastic hair dye and products - very easy process on site for expressing and gaining for colour shade & tones wanted ( even send a picture of hair now saying what you don’t want and what is to be achieved )

This hair dye has been the best I’ve ever used - virtually no fade at all and has I’ve the colour I actually wanted. The ingredients must be of excellent quality as my hair is in the best conditioner ever ( I’m about to receive my 4th order ) my hair is so silky soft and shiny now. The shampoo and conditioner it comes with is so lovely … I never put reviews but eSalon deserve this …

June 24, 2024
eSalon logo

Reply from eSalon

Hi Andrea!  Wow, you are the best! We’re over the moon that you’re loving your color. If you need anything, just let us know. ;)

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