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Review summary

Created with AI, based on recent reviews

Considering 70 reviews, reviewers had a great experience with this company. Customers are really happy with the product and its quality, often describing the hair color as stunning, natural-looking, and providing excellent coverage, especially for grey hair. Many people appreciate that their hair feels soft, shiny, and nourished after using the product, and they find the service fantastic and the staff knowledgeable. However, some customers also noted issues with the price, finding it expensive compared to other options, and a few experienced problems with the color outcome, reporting that it didn't match their expectations or resulted in undesirable shades like neon pink, muddy blonde, or even black. There were also occasional concerns about the product not adhering to grey hair effectively or drying out hair.

What people talk about most

Product

Users describe positive interactions with product. Many reviewers praise the custom color matching, with some... See more

Quality

Customers had positive experiences with quality. Many reviewers praise the excellent mixing of color, which... See more

Price

Reviewers highlight ambiguous aspects of price. While some consumers find the price reasonable, citing offers... See more

Staff

Clients share ambiguous opinions on staff. Many reviewers praise the staff for being lovely, attentive, and... See more

Service

Customers consistently note positive experiences with service. Reviewers praise the attentive and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stunning hair colour. Leaves hair soft and beautiful. It’s arrived on time every 6 weeks has all accessories included right down to a sticker to hang instructions. They think of everything. It is beau... See more

Rated 5 out of 5 stars

I have been with Esalon for over 5 years consistently- went back to salons in between and was always disappointed ! All the Esalon colourists listen to what you want taking into consideration current... See more

Rated 5 out of 5 stars

Incredible product and I’ve been using this now for eight years if you take the time to follow the instructions don’t mix it on delicate carpet (what fool would!) , you get gradually more skilful and... See more

Rated 5 out of 5 stars

I have asked for my colour to be adjusted a couple of times now and my colourist has tweaked my colour in a very subtle way, so that my re-growth now is not very noticeable (apart from the greys) and... See more


Company details

  1. Beauty & Well-being

Written by the company

At eSalon, we believe that you should never have to fit in a box—so we made a box that fits you. Led by a team of real-life colourists at our Los Angeles Headquarters and UK facility, our award-winning custom hair colour takes into account your unique needs to create your colour, your way. Similar to the salon experience, each bottle of hair colour starts with a consultation. By taking our quiz, our licensed colourists get to know you and your colour goals before crafting a completely customised hair dye, made-to-order just for you. From the name on the bottle to the personalised instructions, we’re revolutionising at-home hair colour and taking things to the next level by giving you access to a personal colourist at every step along your colour journey. Whether you want to adjust your shade (our patented customisation technology can adjust your hair colour down to a ¼ of a shade) or want to learn how to get the best grey hair coverage, our professional colourists are here to help. It’s this attention to detail that has allowed us to win seven Allure Best of Beauty Awards and three Readers' Choice Awards to date. Over our 10 years of experience, we’ve also been able to craft 310,000+ unique, salon-quality hair colours and shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. In addition to our custom Colour Set, we offer professional-grade hair care (like shampoos, conditioners, stylers, and hair masks), salon-inspired tools (like application brushes and capes), and innovative colour care (like toning treatments and at-home highlighting kits). Connect with a colourist today and start crafting your unique shade.


Contact info

  • 1910 E. Maple Avenue, 90245, El Segundo, United States

  • esalon.co.uk

4.0

Great

TrustScore 4 out of 5

778 reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

Really impressed

I've been really impressed with esalon. The kit is brilliant they have thought of everything. I had a slight issue that for some reason the dye lightened my roots (I have extremely dark brown hair) although the rest of the colour was gorgeous. I emailed them and straight away they sent me a dye just for my roots. They think there was too much of a certain tone in the root dye which caused it to lighten. Anyway I was impressed with how quickly they sorted this and the kit itself.

September 18, 2024
Unprompted review
eSalon logo

Reply from eSalon

customer - Thank you so much for sharing your experience with us! We're so happy to hear that you are pleased with our products and service. We look forward to continuing to provide hair colour for you in the future. Please feel free to reach out to help@esalon.com if you have any questions. Happy Colouring!

Rated 5 out of 5 stars

Esalon never gave up and we worked…

Esalon never gave up and we worked together to adjust my colour, so now it's perfect, thankyou.

September 2, 2024
eSalon logo

Reply from eSalon

Hi Joanne! You are too sweet, thank you! We love what we do and couldn’t do any of this without you.

Rated 1 out of 5 stars

Expensive for what you get vs hairdresser

Expensive, not enough colour to cover long hair. Left me with 2tone colour. Colour left very quickly & seemed to turn my hair very red.

September 9, 2024
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Reply from eSalon

Hi Melanie! We are sorry to hear your order hasn't met your expectations. Please email us at help@esalon.com, so we can help you further.

Rated 1 out of 5 stars

Wrong colour

I asked for red. I got very dark brown. Exactly what I didn't want.
Never again!

September 15, 2024
Unprompted review
eSalon logo

Reply from eSalon

Thank you for taking the time to share your feedback with us.! We’re so sorry to hear that you felt the color was not the shade you expected and did not cover to the extent you needed it to. Our eSalon Color Happiness Guarantee is something we always stand behind, and we will work with you to meet your hair color goals. Please keep your eye out for an email from us for your next steps! We truly appreciate your feedback. Please contact us on the email address support@eSalon.com with your query and your order number so that we can help you further.

Rated 1 out of 5 stars

Hair loss and no money back

Aggressive advertising …all over Facebook.

Still suffering daily hair loss from dye.
Unknowingly signed up after £12 cheap trial.

Next box £27 -I didn’t want it so was told I could return it (at my own expense) and they would refund.

Surprise surprise they claim to have never received it.

AVOID!

Money back guarantee -yeh right!

August 1, 2024
Unprompted review
eSalon logo

Reply from eSalon

Kate Wright - Thank you so much for sharing your feedback. 

We are sorry about this poor experience with our color and customer service. This is absolutely not typical of our product or company, and we take your feedback seriously. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 3 out of 5 stars

It's okay and the permanent dye looks…

It's okay and the permanent dye looks nice when first done but after a while it has faded and gone a much warmer shade than the colour I chose and was matched to. I recommend if you want to regularlu colour your hair, but the reason I tried this out was to get my hair back to my natural colour. It hasn't matched my expectations for that unfortunately.

August 29, 2024
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Reply from eSalon

Hello Phili,

Thank you for your feedback. 

We are so incredibly sorry to hear that your experience was not all it should have been and that your color did not turn out as you had hoped. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 4 out of 5 stars
eSalon logo

Reply from eSalon

Justyna- Thank you for your feedback. 

We are very sorry to hear you have not received the colour you want. We are happy to work with you per our satisfaction guarantee. 

Please contact help@esalon.com for further assistance. We are always happy to help assist in any way we can

Rated 5 out of 5 stars

A great salon alternative

So much easier than getting an appointment and great interaction with the colourist. Highly recommend.

August 28, 2024
eSalon logo

Reply from eSalon

Sarah-Thank you for your feedback! We are so happy to hear that you are enjoying your eSalon color and experience! We love being able to help our clients’ achieve beautiful, salon-quality results at home. We look forward to blending your next color soon!

Rated 1 out of 5 stars

Not great coverage

Not great coverage. Very expensive. Wouldn’t reccomend

August 26, 2024
eSalon logo

Reply from eSalon

Janine- Thank you for your feedback. 

We are very sorry to hear that your experience was not all it should have been, and we are happy to work with you per our satisfaction guarantee. 

Please contact help@esalon.com for further assistance. We are always happy to help assist in any way we can

Rated 5 out of 5 stars

So worth buying this

So worth buying this. The attention to detail, the service, the communication; everything about this is perfect! The colour is just what I wanted, the little extras that you get in your box make the whole experience much easier! 5 ⭐️ product!

September 2, 2024
eSalon logo

Reply from eSalon

Hi Frankie! 

Thanks so much for your feedback!

We are so very happy to hear that you are loving your customized eSalon color, your customized instructions, and your smooth results! We appreciate you sharing, and Happy Coloring!

Rated 5 out of 5 stars

Got what I wanted!

Finally got to the colour I wanted, after having to colour correct a couple of times due to blue in my hair. It's great that you can talk to the expert about what you want and adjust the colour to you. Very happy with the results and the products make my hair so soft and smell delicious!!

September 2, 2024
eSalon logo

Reply from eSalon

Hi Zoe! Wow, you are the best! We’re over the moon that you’re loving your color. If you need anything, just let us know. ;)

Rated 2 out of 5 stars

Wrong colour and poor customer service

I was originally really pleased with esalon. The email from the colourist telling you that they are working on your colour, then the product arriving with your name and instructions on everything. It’s really personal and a nice touch seems hair colouring is a personal thing.

However my experience afterwards wasn’t so great. Prior to this I had completely un-dyed hair. It was completely nature and a dark brown that people mistake for black. The colour my hair was supposed to go was a medium brown with a copper hue. However my hair never lightened at all. To the point that nobody has even noticed that I have dyed my hair. Surly a dark hair to a medium hair would be noticeable.

I did everything requested, provided a photo with my natural hair colour for the hair colourist to work from and followed the instructions to the T.

I contacted esalon after my hair colouring and provided a photo as they say on there website if you aren’t happy with the results they will make it right or refund. Well what I received was several emails passing me off and telling me to let them know if I want the next colouring lighter. The next colouring is suppose to be just roots. The colour needs correction now to be the colour it was suppose to be and not just next time or I will have two toned hair. Anyway my issue is I selected a medium copper brown which I do not have. I also contacted the company as they said they will sort things, instead they didn’t give a rats ass.

It’s a shame as if the colour and customer care was there I would of carried on my subscription as like I stated at the beginning I like the personal touch. However I can’t support a company that won’t take action when there own policy states they do.

September 2, 2024
Unprompted review
eSalon logo

Reply from eSalon

Hello Emma,

Thank you so much for sharing your feedback. 

We are sorry about this poor experience with our color and customer service. This is absolutely not typical of our product or company, and we take your feedback seriously. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars

Great customer service and quality product

Although purely online, a relatively thorough consultation to determine best colour, eg ascertaining condition of hair - previously coloured, grey, etc; provision of photos; opportunity for chats.
Regular updates on order, offer of optional additional products without pressure.
As a customer, I feel valued - great service and good quality product.

August 21, 2024
eSalon logo

Reply from eSalon

Hello Judith,

Thank you for your feedback, and we are so happy to hear that you are enjoying your eSalon color and experience! We love being able to help our clients’ achieve beautiful, salon-quality results at home. We look forward to blending your next color soon!

Have a great day!

Rated 1 out of 5 stars

Let down by customer service

I ordered for the first time and was impressed with the steps to order.. however their customer service is really poor. After 6 days and no shipping notification I contacted them to be told it would ship that day. After 8 days and no notification I called and was told they don't know why it is delayed and that it "should" ship within a few days. There was no communication from eSalon and no attempt to rectify the issue. I am reasonable and was happy to wait if I could be told when to expect it. They say 1-3 days desptach time but at day 8 couldn't even confirm when it would be despatch. I cancelled my order and won't be trying them again.

September 5, 2024
Unprompted review
eSalon logo

Reply from eSalon

Hello Megan,

Thank you so much for sharing your feedback. 

We are sorry about this poor experience with our customer service. This is absolutely not typical of our company, and we take your feedback seriously. 

Please contact help@esalon.com for further assistance. We are always happy to help in any way we can.

Rated 5 out of 5 stars

Colour change

Recently I had an issue with the colour I received as the root and length didnt match, the stylist sent out another free or charge colour for colouring my whole head which now looks great.

August 20, 2024
eSalon logo

Reply from eSalon

Hi There! Yayy!! Thank you so much! You’re awesome and we appreciate every kind word. Let us know if you need anything at all. We’re happy to help.

Rated 5 out of 5 stars

I'm delighted

I ordered mine and I'm delighted. The customer service was wonderful; they even called me to explain how we were going to achieve my desired color based on my hair characteristics. Romina, such a lovely girl, assisted me—very kind and helpful. It's very easy to apply, doesn't leave stains, and comes in a large quantity (I have a lot of hair and usually need two bottles of regular pharmacy brands). I didn't experience any irritation (sometimes other brands cause me slight allergies), and my hair ended up soft with a wonderful color.

August 31, 2024
Unprompted review
eSalon logo

Reply from eSalon

Thank you so much, that means a lot! We’re always happy to help, and thanks for being awesome.

Rated 5 out of 5 stars

This was my first time using e-salon

This was my first time using e-salon. I like the colour which looks very natural. Ordering and choosing the colour was easy and the delivery was on time. The follow up to check the colour was good, before my next order was dispatched, was very reassuring. Again, the delivery was on time. Very pleased overall.

August 23, 2024
eSalon logo

Reply from eSalon

Thank you so much! You’re awesome and we appreciate every kind word. Let us know if you need anything at all. We’re happy to help.

Rated 5 out of 5 stars

Loving my new colour

Loving my new colour! Hoping the renewal is just as vibrant!

August 16, 2024
eSalon logo

Reply from eSalon

Hi Annon! Thank you so much, that means a lot! We’re always happy to help, and thanks for being awesome.

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