FiftyUp Reviews 1,029

TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and extensive knowledge, making interactions pleasant and informative. The customer service is frequently highlighted as exceptional, with many people appreciating the clear explanations and personalized approach. People also found the overall service to be excellent, noting the efficiency and ease of the process, often leading to quick approvals. Reviewers were particularly impressed with the affordable pricing and the smooth user experience. However, some customers also noted that they felt rushed or that agents were primarily focused on making a sale, and a few reviewers mentioned feeling pressured to commit to a purchase when they were only seeking a quote.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers highlighted the helpfulness and... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the helpfulness and... See more

User experience

Users describe positive interactions with the overall experience. Many customers found the process easy,... See more

Price

Clients share positive opinions on price. Many reviewers highlight the good pricing, great rates, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

When we called we did not have a long wait time which was really good. We found the salesperson was very helpful in answering all our questions and helped us choose the right policy to fit our needs... See more

Company replied

Rated 5 out of 5 stars

Hello 😄 The agent that called me was Sherry (Mahdiye). She was extremely patient, explained things clearly, knew the services Fiftyup offers and had a nice bedside manner. Often, agents are either un... See more

Company replied

Rated 5 out of 5 stars

My experience was made great by the person who reached out to me after I filled out the form online. She was very personable and I felt good to be talking to her. She was very knowledgable and for the... See more

Company replied

Rated 5 out of 5 stars

Daashiel was absolutely amazing. She was so helpful, so patient just amazing. I would highly recommend anyone getting insurance with her andherdefinitely dashile. As the person who does it over the p... See more

Company replied


Company details

  1. #6 of 6 best companies in Life Insurance Agency
  2. #2 of 2 best companies in Funeral Insurance Company
  3. #4 of 7 best companies in Insurance Company

About FiftyUp

Written by the company

At FiftyUp, we’re proud to support Canadians over 50 with life insurance and final expenses insurance, designed to reduce financial stress and help protect your legacy.

We understand that planning for the future isn’t always easy, but it’s important. That’s why our insurance solutions are simple, affordable, and tailored specifically for the over 50 community. Our policies are designed to help cover everyday living costs, unexpected medical bills, mortgage repayments and end-of-life costs such as funeral expenses, and other financial obligations, allowing your loved ones to focus on what matters most.

Our customers are supported by Canadian-based, licensed insurance advisors who provide clear and compassionate guidance throughout the process. With straightforward options and no unnecessary complexity, we make it easier for Canadians over 50 to understand their coverage and make confident decisions about their financial future.

All FiftyUp policies are backed by Teachers Life, a federally regulated Canadian insurer with over 85 years of experience protecting Canadian families. As part of Canada’s over 50 community, we’re committed to offering trusted insurance coverage with respect, transparency, and care.

Contact info

FiftyUp Life & Final Expenses Insurance

Simple life and final expenses insurance for Canadians over 50.

4.8

Excellent

TrustScore 5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

When we called we did not have a long…

When we called we did not have a long wait time which was really good. We found the salesperson was very helpful in answering all our questions and helped us choose the right policy to fit our needs.
When we received the confirmation letter we saw there was a misunderstanding with the beneficiaries and needed to make a change. We called back immediately and spoke with another clerk who immediately made the change which we appreciated. Everything was done in good time and we received the new amended document right away to our email address. After reading all the info sent to us we were very happy with the Fifty up policy.

April 13, 2026
FiftyUp logo

Reply from FiftyUp

Dear Dale! Thank you for sharing your positive experience—we’re thrilled the short wait times, helpful guidance, and quick beneficiary update made everything seamless. We appreciate your feedback on the Fifty Up policy and are glad it fits your needs perfectly!
Please don’t hesitate to reach out if you need further assistance.

Rated 5 out of 5 stars

Great experience

As a 78 year old, I appreciated the easiness of the process of singing up. The rep spoke well and straight forward.

April 8, 2026
FiftyUp logo

Reply from FiftyUp

Dear Margaret! We appreciate you taking the time out of your day to provide us with this lovely review.

Rated 5 out of 5 stars

The agent was awesome

The agent was awesome
Explained everything so I understood it all.

April 16, 2026
FiftyUp logo

Reply from FiftyUp

Hello Sara! We are extremely happy to hear about the hassle-free application process.

Rated 3 out of 5 stars

Good comucation

He was good ok

April 15, 2026
FiftyUp logo

Reply from FiftyUp

Hi Phil! Great to hear about your experience with us here at FiftyUp Insurance.

Rated 5 out of 5 stars

Everything was great

Everything was great, well explained

April 15, 2026
FiftyUp logo

Reply from FiftyUp

Hello Cheryl! Thank you for taking the time to leave us with feedback.

Rated 4 out of 5 stars

Staffer I spoke to

Staffer I spoke to
Price
Ease of the process

April 15, 2026
FiftyUp logo

Reply from FiftyUp

Thank you for taking the time to leave feedback, Julie. I'm glad to hear the service you were provided with was clear with a strong customer focus.

Rated 5 out of 5 stars

Shanice was amazing and lots of fun to…

Shanice was amazing and lots of fun to talk to. She knows her stuff. I do hope this isn’t a scam or anything. I’ve had enough scammers to last a life time. Looking forward to receiving my package in the mail.

April 15, 2026
FiftyUp logo

Reply from FiftyUp

Dear Claire! Thank you for the kind words about Shanice — we’re glad she made the experience enjoyable and informative. We understand your concern and hope your package arrives safely and on time.

Rated 5 out of 5 stars

Clear questions

Clear questions. No nonsense efficient service

April 9, 2026
FiftyUp logo

Reply from FiftyUp

Thanks for the lovely feedback, Glenn. We always enjoy receiving positive feedback.

Rated 5 out of 5 stars

The person seemed very knowledgeable…

The person seemed very knowledgeable about the product and explained it carefully so I would understand. She was very pleasant.

April 14, 2026
FiftyUp logo

Reply from FiftyUp

Great news, Tom! We are delighted to receive positive feedback and very happy that we could offer you outstanding service.

Rated 5 out of 5 stars

Very understanding

Very understanding. Listened to my needs. Very understanding and didn't have a heavy accent that I couldn't understand.

April 14, 2026
FiftyUp logo

Reply from FiftyUp

Hello Rai-Anne! We really appreciate you taking the time out to share your experience with us.

Rated 5 out of 5 stars

Insurance policy

The girl i spoke with today explained herself very well about my insurance policy& she was very pleasant & knowledgeable.

April 14, 2026
FiftyUp logo

Reply from FiftyUp

Hi Kevin! Thank you for taking the time to leave feedback. I'm glad to hear the service you were provided with was aligned with a strong customer focus.

Rated 5 out of 5 stars

Courteous

Courteous, personable and knowledgeable representative.

April 14, 2026
FiftyUp logo

Reply from FiftyUp

Thanks for the positive feedback, Barry! We appreciate you sharing your experience with us.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look