We recently ordered another car from Forces Cars Direct, having also used them seven years ago. Once again, we dealt with Lewis, who was just as helpful and professional as we remembered. There was... See more
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We are committed to giving the best new car discounts and service to the military community. So whether you currently serve, or are retired from, the British Army, RAF, Navy, Marines, are a Reservist/TA, a Diplomat, MoD civilian, or Defence Discount Service (DDS) card holder, we have exclusive discounts and offers for you. A full range of car brands available, including BMW, Audi, Volkswagen, Kia, Ford, Toyota and many more. All available to browse on our website. UK mainland delivery available too!
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Building 2, Alumina Court, Tritton Road, LN6 7QY, Lincoln, United Kingdom
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Simple and friendly service at a great price.

Reply from Forces Cars Direct
Great Service but needed to chase up a request of comparison between the best option for me, PCP or Leasing.

Reply from Forces Cars Direct
Everything seamless so far. Lewis did a great job from start to finish, there was no pushy sales garb and he walked me through everything and awsisted me when I required it. All in all a great experience.

Reply from Forces Cars Direct
From initially making contact, to liaising with the sales advisor, to the car being ordered, everything was seamless. Being deployed at the time, the time difference made things a little challenging but they were all accommodating and made things as easy as possible. Would definitely recommend. Now to wait for the car to be delivered...

Reply from Forces Cars Direct
I recently purchased a new car through Forcescarsdirect in collaboration with Speedwell Kia Exeter in September 2023. Overall, my experience with Forcescarsdirect was positive, and I appreciate the effort they put into facilitating the purchase. However, there was one area where I believe improvement could be made.
The main issue I encountered was that Speedwell Kia Exeter failed to register my car in my name and did not send me the V5C document for me to complete the registration myself. Forcescarsdirect promptly identified this error and addressed it with Speedwell Kia Exeter in an email sent in September 2023. The email clearly instructed Speedwell Kia to rectify the mistake by updating the registration details with the DVLA and ensured the vehicle was registered in my name, not Forcescarsdirect.
Forcescarsdirect did their part by highlighting the error and providing clear instructions to Speedwell Kia Exeter. However, nearly a year later, I had still not received the V5C, and Speedwell Kia only took action after contacting me in August 2024 to inquire about the missing document.
The only aspect where Forcescarsdirect could have improved their service was by involving me, the customer, in the initial communication when this issue was first raised. Including me in the email chain would have provided transparency and clarity, ensuring that I was fully informed of the situation from the beginning. This would have allowed me to be more proactive in following up with Speedwell Kia Exeter, potentially avoiding the extended delay and confusion.
That said, I want to emphasise that my experience with Forcescarsdirect was generally positive. Their prompt identification of the registration error and their efforts to resolve the issue were commendable. I believe that with a small adjustment in their communication process—specifically involving the customer in situations like this—they can further enhance the quality of their service.
Overall, I would recommend Forcescarsdirect to others, especially those in the armed forces, as they strive to provide good service and support to their customers. With a little more transparency in communication, they can ensure that situations like mine are handled even more effectively in the future.

Reply from Forces Cars Direct
Great experience buying my new car from Forces Cars Direct. The process was easy, the team was friendly and helpful, and I got a great price. I'm very happy with their service and highly recommend them.

Reply from Forces Cars Direct
Couldn't be easier. I had a chat with the team back in Mar/Apr and have finally decided to buy. Very simple process at a price that cannot be beaten. Order placed and am confident the team will keep in touch throughout the process.

Reply from Forces Cars Direct
Friendly staff who are not at all pushy and go all-in to find the best deal possible. Julian was very patient with all my requests and has sourced me a car to my exact specification and at a price that could not be equalled.

Reply from Forces Cars Direct
Very friendly staff and always happy to help you through the process

Reply from Forces Cars Direct
Really easy process! Prices and lead times were emailed pretty much immediately and the booking process was simple.

Reply from Forces Cars Direct
Exceptional customer service and thoroughly professional in every respect. Highly recommended to all those who are eligible to utilise the company services.

Reply from Forces Cars Direct
Quick thorough service, with fantastic communication throughout

Reply from Forces Cars Direct
I have just picked up my new Audi Q3 from Forces Car Direct and I have to say that throughout the whole process the level of Service provided by the Team was first class. From my engagement with Lewis, Stephen and Jessica, they provided a level of Service that was professional, very friendly, and highly efficient. Noticeable, whilst providing best value for money advice, they never pursued a hard sales pinch, even when I ignored Lewis’s sound advice (My mistake!). They also bought my existing car in a process that turned out to be extremely easy to follow, making the whole process of buying a new car whilst selling your old car with same company, very simple, and I will be using this company when I come to replace this new model. In conclusion I cannot recommend this company highly enough.

Reply from Forces Cars Direct
Forces car direct were transparent with the costs, very effective in communication answering my multiple queries in a timely manner.

Reply from Forces Cars Direct
Guided well throughout our purchase, with knowledgeable advisors on hand. Looking forward to picking up our new car.

Reply from Forces Cars Direct

Reply from Forces Cars Direct
Easy to communicate with answering all my questions making sure I had what I wanted in and on car
Effort less

Reply from Forces Cars Direct
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