Discovering my I.B.S diagnosis and the need to adopt a gluten-free lifestyle was unexpected, but your company truly came to the rescue. Now, I can enjoy bread and prepare meals that need flour without... See more
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I'm really disappointed that the thickness of the brown rice spaghetti has been changed – it makes a huge difference to the texture - and to how it cooks –it now breaks up into short bits - please br... See more
Company replied
I have always been very pleased with all items I have purchased from Freee Foods. I mainly by their porridge oats but have bought some lovely biscuits, biscuit mix and cake mix. I have also purchase... See more
Most of my order was fabulous for the gluten free pasta and breakfast cereal with no nasty additives. The Chocolate Chip Cookies are way over baked and so hard I couldn't bite into them and a struggle... See more
Company details
Written by the company
Freee offers a whole range of gluten free foods, from Flour to Baking Mixes, Breakfast Cereals to Pasta and much more. As Freee, we are still creating new products, each driven by our same original vision to make gluten free living simpler. Our aim is to not only share our gluten free expertise, but to bring back the joy and pleasures of home baking and cooking, and the freedom to have fun experimenting in the kitchen again - for anyone living gluten free. Freee is part of the Doves Farm Foods Ltd family established in 1978. Products can be purchased through many supermarkets, convenience shops or directly via the website.
Contact info
United Kingdom
- freee-foods.co.uk
4.1
Great
82 reviews
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Replied to 100% of negative reviews
Typically replies within 1 month
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Brown rice spaghetti now too skinny!!
I'm really disappointed that the thickness of the brown rice spaghetti has been changed – it makes a huge difference to the texture - and to how it cooks –it now breaks up into short bits - please bring back the nice thick spaghetti! It was the best gluten free I had found.
January 30, 2025
Unprompted review
Reply from Freee Foods
Dear Nicola,
Thank you for sharing your feedback. We’re sorry to hear that the recent change to our brown rice spaghetti has affected your experience. For many years, our gluten free pasta was made by a contractor in Italy, but we’ve recently acquired our own manufacturing facility there. This move allows us greater control over food quality and safety, which is vital for gluten free foods.
We would like to assure you that our new pastas have undergone rigorous testing to maintain the high standards we’re committed to. However, we have been made aware that the texture of certain batches of the Brown Rice Spaghetti have not met our expectations, and we’re currently in the process of making improvements to address this, and are hopeful that you will soon notice positive changes.
We kindly ask that you reach out to our customer service team via the contact form on our website, and a member of our team will be happy to assist you.
Kind Regards,
Freee Foods Team
Always check the flour for weevils before risking contaminating your cupboards
I gave the company 4 months to respond to my complaint before writing a review but they have ignored me. I purchased 3 different bags of flour, on different dates and from different supermarkets. They all contained a large amount of weevils. They blamed anything and everything but themselves, claiming none are ever found onsite and nobody else had this issue. This is clearly a lie looking at other reviews. They sent me 3 replacement bags, which came direct from their premises. I opened these at the front door just in case and all 3 were absolutely crawling with them. It was utterly disgusting. They still refuse to accept responsibility, accused me of not cleaning my kitchen that the flours never entered and haven't even replied to my email. I have never experienced this with any other flour brands. It is such a shame they treat customers this way, especially as I had bought their products for many years.
September 1, 2024
Unprompted review
Reply from Freee Foods
Dear Natalia,
Thank you so much for taking the time to share your feedback with us. We truly regret that your experience has led to disappointment, and we completely understand how frustrating this must be for you.
As we’ve previously mentioned, Psocids typically thrive in warm and humid conditions, which are not present in manufacturing environments. For this reason, research has found that they are not present in such settings. Additionally, we conduct thorough examinations of all our products at the end of their shelf life, and to date, we have not found any pests in any of our products. While we cannot speak to conditions outside of our facilities, our records indicate that no single batch of flour has been affected, making it unlikely that this issue originates within our production process.
We’re genuinely sorry however, if our earlier responses gave you the impression that we were dismissing your concerns or accusing you. That was never our intention, and we deeply regret if that’s how it came across. We’ve reached out again in hopes of resolving this matter to your satisfaction.
Once again, we sincerely apologise for any frustration this situation has caused. We take your feedback to heart and are committed to making improvements to ensure a better experience for all our customers moving forward.
Kind regards,
Freee Foods Team
The flour arrived in reasonable time in…
The flour arrived in reasonable time in spite of Christmas. It seemed a very complicated way to order though having to order from free because it seemed I couldn't from Doves Farm and then they had to send my order to Doves Farm before it was sent. Why. Quite unnecessary I would say.
December 23, 2024
Reply from Freee Foods
Dear John,
Thank you for your feedback! We’re glad to hear your flour arrived promptly despite the holiday season. We apologise however, for any confusion caused by the ordering process. To clarify, Freee and Doves Farm are separate websites to distinguish between the gluten free brand (Freee) and the non gluten free brand (Doves Farm) however, both brands are owned by Doves Farm Foods, so all orders are fulfilled directly by Doves Farm Foods. We understand that this may have caused some confusion, and we appreciate your patience as we continue to improve the customer experience. Thank you again for sharing your thoughts!
Kind Regards,
Freee Foods Team
They are good an recommend there…
They are good an recommend there products they Freee cook book is great to have thank you
January 2, 2025
Unprompted review
It’s not their fault!!!!
Bought a bag of GF self raising flour two weeks ago and decanted it into a sealed container. On opening the container two days ago I found that it had guests!! I contacted Doves and they basically said tough not our fault, it either happened in transport, the supermarket or your home. So not only have I paid through the nose (as being Coeliac is not a choice or cheap) but I have had to bin the lot. If it can happen in transport or the supermarket seal your bloody bags!!!! I don’t see why this should be my fault when I bought it and decanted it straight away.
December 18, 2024
Unprompted review
Reply from Freee Foods
Dear Rebecca,
Thank you for sharing your experience, and we sincerely understand your frustration. It’s particularly disappointing when you're paying a premium for a product due to dietary needs, only to find it compromised. I can imagine how upsetting this must be, especially as you took the care to decant the flour into a sealed container immediately.
We take hygiene and cleanliness very seriously and to minimise the risk of contamination during the supply chain, all our products are shrink-wrapped before dispatch. However, we understand that this shrink wrapping is typically removed in-store, which may affect the product’s protection once it reaches the shelf. The paper bags we use are standard within the industry and, while sealed, do not fully protect against pest ingress. Based on our inspections, we have not found any evidence of pests such as flour mites or weevils in our products, suggesting that any pests likely entered the flour after it left our facility.
We truly appreciate your feedback, and it will be taken into consideration as we continue to improve
our processes. Thank you again for bringing this matter to our attention.
Kind Regards,
Freee Foods Team
Great service
Early delivery, exactly what I ordered well packaged and good communication re delivery times etc.
November 23, 2024
Reply from Freee Foods
Thank you for your wonderful feedback! We're so glad to hear that your order arrived early, just as expected, and well-packaged. We take pride in providing great communication, and it's great to know it made a positive impact. We appreciate your support and look forward to serving you again soon!
Reply from Freee Foods
Thank you so much for your kind words! We're thrilled to hear that you're always pleased with the quality of our products. We truly appreciate your support and look forward to serving you again soon!
Freee foods aren't being transparent…
Freee foods aren't being transparent with their suppliers about batch issues.
We've used and loved freee foods for over two years. They have been a pretty much daily staple in our house. But they moved their manufacturing from a third party Italian company to their own and since then have utterly screwed it up. The customer service is great in terms of apologizing and sending replacements. But recently one of the replacements provided seems to be an affected batch, the spaghetti we just had from Ocado also now has the issue - it previously had been immune. Our family friend has just had the same - also buying from Ocado.
It's clear that Freee foods have not communicated with Ocado about the issue and Ocado have a vast stock of the same which is utterly inedible.
As such we despite the good will of sending pasta I'm simply not going to buy this brand anymore. I imagine others trying it for the first time via Ocado will go, ugh what is this and never buy it again. It's bad leadership from the top to not recall it and bad for their reputation
November 9, 2024
Unprompted review
Reply from Freee Foods
Dear Chris,
Thank you for sharing your feedback. We truly appreciate your loyalty to Freee Foods over the past two years, and we're genuinely sorry to hear about the issues you've experienced with our pasta since the change in manufacturing. We understand how frustrating this must be, especially when you've relied on our products for so long.
We want to assure you that our new pastas have undergone rigorous testing to maintain the high standards we’re committed to. However, we have been made aware that the texture of certain batches has not met our expectations, and we’ve since made improvements to address this. Unfortunately, because the textural issues have not affected whole batches, it would not be appropriate for us to issue a full recall.
While we regret that this experience has led you to reconsider purchasing from us, please know that we are continuously working to ensure that every product we send out meets the quality our customers expect. We sincerely hope that, in time, you'll see positive changes. If you have any further questions or concerns, please don’t hesitate to reach out to our customer service team.
Kind Regards,
Freee Foods Team
Poorly packed - damaged goods
The box was huge and poorly packed and one of the bags of flour had split and some of the flour had leaked out onto the bottom of the box. The few bits of paper that were presumably meant to have protected the products were nothing like enough to fill the empty space. To be honest a smaller box would have been a better plan.
September 25, 2024
Reply from Freee Foods
Dear Chris,
Thank you for taking the time to feedback to us about your experience, and I am sorry to hear your order was poorly packed and damaged as a result.
It is disappointing to hear that we have not met our usual high standards, and a large box was chosen for you order. I will pass this to our supply chain team and I have also reached out to you via email regarding the damaged item.
Thank you again for taking the time to feedback to us, and helping us improve our processes.
Kind Regards,
Freee Foods Team
Quick delivery turnaround
Quick delivery turnaround, easy to order and always great products
August 25, 2024
Reply from Freee Foods
So glad to hear you loved the gluten-free pasta and that the delivery was prompt!
Best Regards,
FREEE Foods Team
Quick delivery, and a handy on the go snack for allergy and autoimmune people
Very quick delivery, came sooner than expected. Packaged very well and a good price with the discount code that I had. A great snack for someone who is celiac and also has Crohn's disease, tasty and gentle on the tummy for digestion. Will buy again
July 31, 2024
Reply from Freee Foods
Thank you so much for your kind words. We're thrilled to hear that your delivery arrived quickly and that you enjoyed the oat bars your ordered. It's fantastic that it suits your dietary needs, too. We're glad to be part of your journey to finding tasty, tummy-friendly snacks. Looking forward to your next order! 😊
Cost 16kg bread flour bag is not…
Cost 16kg bread flour bag is not competitive.Buying 16 one kg bags from ASDA is cheaper. I would expect to pay less if buying in bulk. Ease of transaction and delivery smooth.
July 30, 2024
The gluten free seeded bread mix is the…
The gluten free seeded bread mix is the best there is. Easy to order and fast delivery.
July 25, 2024
Reply from Freee Foods
Thank you so much for your lovely review! We're thrilled to hear that you love our gluten free seeded bread mix. It's fantastic to know that the ordering process was easy and the delivery was quick. We appreciate your support and look forward to serving you again soon!
Best Regards,
FREEE Foods Team
Very good quality food
I have been using freee foods for quite a while now as I have a few food intolerance and I have found their products very tasty and good
July 16, 2024
Reply from Freee Foods
Thank you for the lovely review! We're delighted to hear that FREEE has been a great fit for your food intolerances and that you find our products tasty.
Best Regards,
FREEE Foods Team
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