GAIL's BakeryReviews 

1,018
TrustScore 2.5 out of 5

2.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 259 reviews, most reviewers were unhappy with their experience overall. Many customers expressed dissatisfaction with the service, citing issues like unfriendly, inattentive, or unhelpful staff, and a general lack of engagement in maintaining cleanliness. People frequently encountered problems with product quality, including bland or tasteless food, items with inedible fat, or products that seemed stale or burnt. Several reviewers also noted concerns about hygiene, such as dirty tables or issues with food preparation and service areas. Some customers reported issues with lukewarm drinks and the use of paper cups for dining in, which they found disappointing for a higher-end establishment. Conversely, a small portion of people felt satisfied with the staff, describing them as polite, helpful, and attentive, particularly at certain locations. These customers also praised the quality of the coffee, pastries, and other food items, finding them delicious and consistently good.

What people talk about most

Staff

Reviewers highlight ambiguous aspects of staff, with many customers praising the staff for being kind,... See more

Product

Consumers find product quality to be ambiguous, with some reviewers expressing extreme dissatisfaction,... See more

Quality

Customers consistently note ambiguous experiences with quality, with some reviewers expressing satisfaction... See more

Service

Reviewers mention ambiguous feedback about service, with some customers consistently reporting positive... See more

Location

Clients share ambiguous opinions on location, with many reviewers expressing disappointment with specific... See more

Reviews shaping this summary

Rated 2 out of 5 stars

(Tunbridge Wells) Food and drink were fine (as usual at a Gail’s) but although the café was quiet the unoccupied tables (and in one case the benches) were covered in crumbs/sticky mess/spilt liqui... See more

Company replied

Rated 2 out of 5 stars

Staff attentive but coffee overpriced £4.30 for a (very) small flat white.The main bug bear is the other customers, one person taking up a double table with a laptop and one empty coffee cup. All tabl... See more

Rated 3 out of 5 stars

As a tourist i love this place foodwise and seatingplaces wise. There is choice in healthy food and pastries, coffee is good, personel friendly, BUT apparently cleaning does not have a priority. I hav... See more

Rated 1 out of 5 stars

The pastrami sandwich was the worst i have ever had. The meat has great lumps of inedible fat, while the dressing tasted chemical. I was so horrrified I asked for the ingredient list. And no wonder! H... See more

Company replied


Company details

  1. Bakery
  2. Brunch Restaurant
  3. Cafe
  4. Caterer
  5. Coffee Shop
  6. Meal Delivery

Written by the company

Dedicated to the craft of baking. Available to buy in-bakery, online at https://order.gailsbread.co.uk and on Waitrose, Ocado, Deliveroo, Gorillas and Amazon Fresh.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 45% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.3

All reviews

(1,018)

253 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Poor customer service

I visited Gail’s on Saturday afternoon. The man behind the counter clearly was dis engaged. I asked if they did pup cups for dogs and his response No. And no again when I explained what it was. Didn’t want to be there. Served me a burnt muffin and skinny cap. Very disappointing when you have other options. Pret’s, Starbucks etc. I won’t be visiting again.

November 1, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Ange, thank you for taking the time to review our bakery. We are sorry to learn we missed the mark during your visit, please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss this further. 

Rated 1 out of 5 stars

Gail's is ghastly

Everyone knows this. And it's true

November 1, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Eileen, thank you for the rating. We'd like to learn more about your feedback: please get in touch with our team via https://gails.com/pages/contact [https://gails.com/pages/contact] if you are keen.

Rated 2 out of 5 stars

Not worth it

No facilities to heat food. So the cheese, leak and potato pie didn't feel particularly nice.
The smallest cup of chocolate I have ever had. No handle on the cup The blueberry and custard brioche was tough to eat. Wouldn't go there again.

October 29, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Sheila, thank you for taking the time to review our bakery. We are sorry you didn't enjoy your visit: please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,]  quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss your feedback further. 

Rated 1 out of 5 stars

Hygiene

Staff need to be reminded about hygiene, not all staff put on fresh, clean gloves to pick up the bread and slice it, as I witness today.

October 29, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello CJ, thank you for taking the time to review our bakery. We are sorry to learn we missed the mark during your visit, please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss this further. 

Rated 1 out of 5 stars

Olive bread inedible

Gails had the best Olive sourdough bread. I bought it every(!) day. Unfortunately this has changed for the last few weeks. It became inedible now. How can this be??

October 24, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello NJ, thank you for taking the time to review our bakery. We are sorry you haven't enjoyed the mixed olive sourdough lately. Please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review, so that we can identify your feedback: we'd appreciate the opportunity to discuss your feedback further. 
https://gailsbread.co.uk/order/

Rated 5 out of 5 stars

Macclesfield GAIL’s!

Lovely and smiley staff! Great coffee and bread

October 25, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Amelie, thank you for the positive feedback, the team will be thrilled. We are happy to hear you enjoyed your visit and hope to see you again soon. 
https://gailsbread.co.uk/order/

Rated 2 out of 5 stars

Well, very poor customer service.

Well! Yet again one of the staff members was rude and unhelpful. I asked for a particular croissant from the counter display. The assistant was going to the tray behind and really didn't want to take the one I wanted from the display. She rudely told me they were all the same but some looked burnt. I've had to return them for that reason in the past.
She reluctantly took the one I requested but made it obvious she want happy.
Very poor customer service. It really puts us off going back. They all seem grumpy and rarely smile.

October 25, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello there, thank you for taking the time to review our bakery. We are sorry to learn we missed the mark during your visit, please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss this further. 

Rated 5 out of 5 stars

They make my day 👍🏻

The 2 Romanian girls make my day today.
Good vibe , friendly , and the coffee was special .

October 25, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Richard, thank you for the positive feedback, the team will be thrilled. We are happy to hear you enjoyed your visit and hope to see you again soon. 

Rated 1 out of 5 stars

Staff at Euston branch are consistently rude.

Staff at Euston are consistently rude.
Last time no food left.
Today ordered a scone.
Women put it in bag. I said i want to est in.
No plates was the answer.
You need a knife to cut the scone and butter. It quite basic.
I hate the Euston branch.

October 23, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Helen, thank you for taking the time to review our bakery. We are sorry to learn we missed the mark during your visit, please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss this further. 

Rated 3 out of 5 stars

Gail's Beckenham

I am writing to provide feedback on my recent visit to your new Beckenham location.

I visited with a friend, and we both planned to use the new customer voucher from the Gail's app, which offers a free coffee or loaf of bread with any purchase. I chose to receive a free loaf of bread and purchase a coffee. When I asked the assistant which bread was included in the offer, I was told "any loaf." I then inquired about the types of loaves available (wholemeal, rye, white, etc.), but the assistant seemed to lack knowledge about the bread selection.

I eventually chose the Bruern Farms Sourdough. However, at the till, after scanning my voucher, I was informed that the coffee was the free item, not the bread. Furthermore, I was then told that the Bruern Farms Sourdough was not included in the offer, contradicting the previous information that "any loaf" was eligible.

After this confusion, I was allowed to select another loaf and chose the seeded sourdough. When attempting to pay, the assistant asked me to scan my voucher again, but it had disappeared from my app after the initial scanning attempt. This led to further confusion, and a colleague had to be called to assist.

Eventually, the transaction was completed, and I received my decaf oat latte and seeded sourdough. I must say, the coffee was excellent, and the bread was delicious. However, I believe that additional staff training on offer details and product knowledge would greatly improve the customer experience.

October 22, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello there, thank you for reviewing our bakery. We are glad to hear you enjoyed the drink and the loaf, and we'd like to apologise for any challenges while placing your order. This will be followed up with the team so additional training can be provided. We appreciate your honest feedback and we hope to see you again soon for a more positive experience.

Rated 2 out of 5 stars

Very overpriced croissants at £4.30

Very overpriced croissants at £4.30 , rather ridiculous- I won't be going back there any time soon

October 19, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Noah, thank you for taking the time to share your feedback. We always try to price our food and coffee fairly, with accordance to the high-quality ingredients we use and the craftmanship of our bakers and baristas. If of interest, you can find a little more about us here: https://youtu.be/6OoB6x4u_JI?si=N3oHd4TB9LVC6nye [https://youtu.be/6OoB6x4u_JI?si=N3oHd4TB9LVC6nye]. We hope this gives you some insight into what we are trying to do here at GAIL’s. 

Rated 1 out of 5 stars

Not good place

Ive been few times at Long Acre shop, its always the same problems such as cold coffee despite you had requested extra hot, staffs and the manager don't care. I gave up to Gail's.

October 22, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Fer, thank you for taking the time to review our bakery. We are sorry you didn't enjoy your drinks: please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,]  quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss your feedback further. 

Rated 2 out of 5 stars

Baked goods are usually stale

Baked goods are usually stale, crust of their bread was so hard it cracked my back tooth must be extracted. Matcha served warm. Staff all seem like they just started same day, make a racket, overpriced, 1 bathroom.

October 14, 2025
Unprompted review
Rated 5 out of 5 stars

A little lift

At Liverpool st station - enticing display of delicious looking items. Also has small coffees to go. Hate wasting the generic larger sizes that other chains provide. I was a tired , getting on a bit lady fumbling for payment. The female assistant who served me was beyond kind and I won't forget your smile.
The coffee and scone were delicious. I have tried to make these scones from the recipe book but never match the lightness of texture.

October 15, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Lorraine, thank you for the positive feedback, the team will be thrilled. We are happy to hear you had a great experience and hope to see you again soon. 
https://gailsbread.co.uk/order/

Rated 4 out of 5 stars

Bigger glasses for iced lattes.

I love Gails, the food is tasty and the coffee is lovely. However you have lost a point because when I ordered an Iced Latte to have in, I was disappointed it was served in such a small glass. Compared to the coffee to go this was gone in a few sips where as the takeaway one takes me ages to drink. Please please can you change the size of the glass so this can be enjoyed properly. Thank you.

October 15, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Joanne, thank you for contacting us. We are glad to hear you enjoyed your visit and we appreciate your note around the iced latte; this will be reviewed internally.

We look forward to seeing you again soon.
https://gailsbread.co.uk/order/

Rated 2 out of 5 stars

Quality is down. Size is down. Price is up.

Size of the sourdough loaves have decreased by about 20% and the quality of the sourdough has also gotten worse, with the brown sourdough ‘flatter’ and with much smaller air holes in the dough than it was about 8 months ago. Something has happened to the recipe or the quality of the starter, it barely passes as proper bakery quality sourdough bread lately. It’s super disappointing as I used to love their bread, but now with the combined smaller size, poor quality and increase in price (£5.40 for what is now a small loaf) it’s gotten a bit ridiculous. This is a problem across all bakeries and in supermarkets that stock Gail’s bread - the issue is the same no matter where I buy the bread. Such a shame.

October 14, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Nathalie, thank you for taking the time to review our bakery. We are sorry you haven't enjoyed the bread much, lately. Please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review, so that we can identify your feedback. We'd appreciate the opportunity to discuss it further. 

Rated 1 out of 5 stars

No disability friendly not accepting cash.

We Placed an order and then told that they don’t accept cash. My son who is disabled cannot use payment cards due to his disability’s understanding contactless and unable to read the amount charged. He can only use cash. He wanted to treat me to afternoon tea. We ended up going to Costa’s.

October 9, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello there, thank you for reviewing our bakery. Our decision to go cashless was made to streamline our operations and enhance safety for both customers and team. It's also in line with our sustainability efforts, as we no longer have to transport cash (by car) from our 100+ locations. We appreciate the inconvenience and hope you can understand we are doing this for what we believe are the right reasons. If you would like to discuss this further, please get in touch with our central Customer Experience team via gails.com/pages/contact quoting this review.
https://gailsbread.co.uk/order/

Rated 5 out of 5 stars

Congrats to Megan who is running the…

Congrats to Megan who is running the shop in a very efficient way, always smiling, always helpful ! great service and great food.

October 13, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Anne-Lise, thank you for the positive feedback, the team will be thrilled. We are happy to hear you enjoy visiting us and we look forward to seeing you again soon. 

Rated 1 out of 5 stars

Gail’s Billericay the worst branch I…

Gail’s Billericay the worst branch I have ever been in. Floors, tables and toilets dirty. The staff are idle and the seating area freezing cold, Air Con on continually with the door open!! It’s October and they seem oblivious. I won’t be going there again.

October 10, 2025
Unprompted review
GAIL's Bakery logo

Reply from GAIL's Bakery

Hello Annie, thank you for taking the time to review our bakery. We are sorry to learn we missed the mark during your visit, please get in touch with our central Customer Experience Team via https://gails.com/pages/contact [https://gails.com/pages/contact,] quoting this review so that we can identify your feedback. We'd appreciate the opportunity to discuss this further. 
https://gailsbread.co.uk/order/

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look