General Accident Reviews 4,729

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 701 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the ease of the user experience, particularly praising the straightforward process for obtaining quotes and purchasing car insurance online. Many people found the website easy to navigate, making the entire process quick and simple. The pricing is consistently noted as competitive, with many consumers appreciating the excellent value for money and significant savings compared to other providers. However, some customers also noted occasional difficulties with the online process, such as issues with passcodes or discrepancies between initial quotes and final prices. A few people mentioned that the basic insurance might be sparse, requiring additional costs for benefits like breakdown cover, which they found misleading.

What people talk about most

User experience

Reviewers highlight positive aspects of user experience, consistently praising the ease of use and... See more

Price

Clients share positive opinions on price, with many finding it competitive and affordable, often saving... See more

Website

Consumers generally express satisfaction with the website, finding it straightforward, easy to navigate, and... See more

Service

People report positive experiences with service. Customers found the process to obtain car insurance easy and... See more

Value for money

Customers had positive experiences with value for money. Many reviewers praise the competitive premiums, with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really easy to complete the necessary details and choose the level of cover required. General Accident came up as one of the cheapest on Confused.Com and was about £150 cheaper than my current insure... See more

Company replied

Rated 5 out of 5 stars

The access to GA was via Go Compare which was very straight forward and easy to fill in details. The Ga additional information to complete the quote was a bit tedious but if taken slowly was quite eas... See more

Company replied

Rated 5 out of 5 stars

After trailing for a while on looking at various companies to make a change from Admiral I opted for GA on both price and reputation. The process then became simple and straight forward with clear cos... See more

Company replied

Rated 5 out of 5 stars

Unfortunately, for various reasons. I allowed my policy to expire. GA could not re-instate the existing policy and I had to apply for and accept a new quote. Whilst the on-line application was both ex... See more

Company replied


Company details


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

5K reviews

5-star
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Rated 5 out of 5 stars

simple and easy-to-use platform

A simple and easy-to-use platform

March 1, 2026
General Accident logo

Reply from General Accident

This is great to hear Rossi - thanks for sharing your positive experience with us & thank you for choosing GA this year! 😊

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Easy

Easy, quick and a good price

February 28, 2026
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Reply from General Accident

Hi Sue,
We love hearing that! ⚡👍 Quick process, easy steps, and a solid price — that’s exactly what we aim for. Thanks for sharing your experience!

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Good value policy

Easy to navigate website. Clear instructions and good value policy.

February 28, 2026
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Reply from General Accident

That’s fantastic to hear, Michael! 🙌 We love that you found the website easy to navigate and the policy great value. Thanks so much for taking the time to share your experience — really appreciate it!

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com
General Accident Social Team

Rated 5 out of 5 stars

Really easy to use good price car insurance

Really easy to use good price

February 28, 2026
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Reply from General Accident

Hi Keith,

Great to see you chose us!

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Car Insurance easy

All information already entered. Made the experience so much faster and easier.

February 27, 2026
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Reply from General Accident

We love a time‑saving win ⏱️✨ Glad the pre‑filled details made things speedy for you. Thanks for the awesome review, Shiralee! 😄🚗

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com
General Accident Social Team

Rated 5 out of 5 stars

everything was easy

February 27, 2026
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Reply from General Accident

Hi Peter,
Music to our ears! 🎶😄
Thanks so much, keeping things easy is our favourite thing to do! 💛

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com General Accident Social Team

Rated 5 out of 5 stars

easy to set up and a lot cheaper than…

easy to set up and a lot cheaper than previous insurers quote

February 27, 2026
General Accident logo

Reply from General Accident

Hi Don,
Love to hear it! 🎉 Setting up shouldn’t be a headache, and saving money is always a bonus. So glad we came in cheaper and easier than your last insurer! 💸

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com General Accident Social Team

Rated 5 out of 5 stars

So straight forward no hiccups read…

So straight forward no hiccups read through my extras so easy. Only took a few minutes.

February 27, 2026
General Accident logo

Reply from General Accident

Thanks so much for the glowing review! ⭐ We're thrilled everything went well for you.

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Quick and easy to setup.

February 27, 2026
General Accident logo

Reply from General Accident

Thank you for sharing this! 😄⭐ We're really pleased to hear you had such a positive experience.

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 3 out of 5 stars

I obtained an online quote from u…

I obtained an online quote from u switch which showed General Accident as very competitive.
When i tried to buy the insurance I was met by a phone number requesting further information.
Rang this many times but if they are busy they just cut off the call.
Tried in morning when they open and so far been on hold for 12 minutes being told it will be a 45 minute minimum wait.
They are cheaper than current insurer but not sure its worth the poor customer service I have been met with.
One day later after one hour got through to a very helpful lady, the glitch is apparently common as quote was obtained through comparison site,data then travels between large panel of insurers and apparently sometimes this happens.
Thank you for the reply, I dont often complain but one hour is a long wait, as I said previously the lady I eventually spoke to was really helpful and explained what you have mentioned in your reply

February 26, 2026
Unprompted review
General Accident logo

Reply from General Accident

Hi Paul,

Thank you for sharing your experience. We’re really sorry for the difficulty you had trying to get through to us after receiving your quote. We understand how frustrating it is to be met with long waits or dropped calls, especially when you’re simply trying to complete a purchase.

Furthermore, we’re glad to hear you were eventually able to speak with one of our team and that they were helpful in explaining what happened. Occasionally quotes from comparison sites need extra checks as the data moves between providers, but you should still be able to reach us without this level of inconvenience.

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars
General Accident logo

Reply from General Accident

Thanks for the brilliant rating! ⭐⭐⭐⭐⭐ We're thrilled everything went smoothly for you. If you ever need anything, we're always here to help. 😊

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 4 out of 5 stars

Easy enough to fill in

Easy enough to fill in. Less complicated than other sites. But as the saying goes "taste is in the pudding". How the service / customer service is down the line, will determine how good this organisation is.
Hopefully, I will not need to call them out.

February 26, 2026
General Accident logo

Reply from General Accident

We’re delighted with your feedback, thank you so much! 🌟💛 Your kind words keep us motivated.
If ever you need us, we'll be just a message away!

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

The lady giving me help on the…

The lady giving me help on the telephone was really patient and very good.

February 26, 2026
General Accident logo

Reply from General Accident

We truly value your review, thank you for the 5 stars! ⭐😊 We're glad our team could be there for you 🤝

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 1 out of 5 stars

If I could write no star I would

If I could write no star I would don’t trust the other fake bot accounts on this app this is genuine and real review the company is shocking and disgusting the people on the phone sound like zombies and are half asleep they would rather be anywhere but help you. They will just mess you about and treat you like a complete mug I have recorded my phone call with them and will be going to TikTok making sure it goes viral and hopefully help others to not make the same mistake I made which was waisting so much time on this shit scam of a company.

February 26, 2026
Unprompted review
General Accident logo

Reply from General Accident

Thank you for taking the time to share your feedback Mohammed.

We’re really concerned to hear that your recent experience has left you feeling this way. The level of service you’ve described isn’t what we expect for our customers.
We take all feedback seriously — positive and negative — and your comments will be shared with the right teams, so we can continue improving the service we provide.

If you wish to share further details of this experience please reach out to the details below.

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Recommended

Fast, efficient service with a very competitive premium. Recommend!

February 25, 2026
General Accident logo

Reply from General Accident

What a fantastic review, thank you! ✨😊
We’re so glad everything went smoothly for you. Your support means so much to us, and we’re always just a message away if you need help again. 💛📩

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

very good and easy website

you can not go wrong with Aviva and very good an easy website for General Accident by Aviva Insurance

February 25, 2026
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Reply from General Accident

We’re so grateful for your 5‑star rating! 🌟 Thanks for choosing us and sharing your positive experience. It really means a lot. 🙏

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Booklet is easy to read. Policy wording very good

Very easy to buy. Very good level of cover. Very fair policy ie. They list everything covered clearly. Very good.

February 25, 2026
General Accident logo

Reply from General Accident

We’re delighted by your feedback — thanks for sharing it! 🙌✨ Your positivity is appreciated.

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

very clear instructions

very clear instructions

February 25, 2026
General Accident logo

Reply from General Accident

Thank you for sharing your experience ⭐

It’s great to hear that the instructions felt very clear for you. When every step makes sense, it takes the pressure off and helps the whole process feel smooth and easy to follow. It’s lovely to know it all worked just the way you needed it to. 🤝

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Simple easy to follow steps to set up…

Simple easy to follow steps to set up insurance online, very good prices

February 25, 2026
General Accident logo

Reply from General Accident

What a great review, thank you! 🌟🙌 We're so pleased you’re satisfied with our service. Reach out whenever you need us! 💙

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

That was easy.

That was easy, and a 25% saving on renewal quote.

February 24, 2026
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Reply from General Accident

Thanks so much for your amazing review! ⭐✨ Your support truly motivates us. If there's anything else you need, just let us know!

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

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