Roota logo
Visit website

Roota Reviews 222

•
TrustScore 3 out of 5

3.2

Write a reviewVisit website
Write a review

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 150 reviews, most reviewers were somewhat happy with their experience overall. Many customers are excited to try the product, with some already seeing positive results like new hair growth and reduced shedding. The ordering process is often described as easy and secure, and some find the product's price reasonable. Several people appreciate the natural ingredients and the product's ability to address specific hair issues without side effects. However, a significant number of customers express dissatisfaction with the pricing and payment process, often being charged more than expected or advertised. Many also dislike the user experience, particularly the numerous screens pushing additional products after an order is placed, and some report issues with order confirmation and delivery. There are also concerns about unclear offers, double charges, and a lack of clarity regarding the final price before payment.

What people talk about most

Product

Users describe ambiguous interactions with the product, with some expressing excitement to try it and hoping... See more

Order

People report ambiguous experiences with order, with many expressing frustration over unexpected charges and... See more

Price

Customers consistently note negative experiences with price, often reporting that the final charge was... See more

Payment

Reviewers highlight negative aspects of payment, with many reporting unexpected charges and discrepancies... See more

User experience

Clients share ambiguous opinions on user experience, with some finding the ordering process fast, easy, and... See more

Reviews shaping this summary

Rated 3 out of 5 stars

What you are told you will be paying are different from what you are charged. This seems to be the reviews of many. This company misleads you in thinking you are paying the discount price and then you... See more

Company replied

Rated 3 out of 5 stars

Website confusing charged more than I thought. Like twice as much. Too many pop ups after and wanted reassurance this wasn’t a recurring subscription

Company replied

Rated 3 out of 5 stars

The ordered product has not arrived yet. I cannot judge its quality and promised results.It is not clear on the website what exactly we are paying for in relation to the purchase.

Company replied

Rated 3 out of 5 stars

The pricing was quite confusing and I did not appreciate having all the extra products being included. Price was quite reasonable but I have not tried the product yet to see its effectiveness.

Company replied

Company details

Written by the company

Roota is a science-inspired hair care solution designed to help restore fuller, stronger-looking hair by supporting the scalp where growth begins. Its easy-to-use roll-on serum delivers a blend of plant-powered actives like rosemary oil, caffeine, biotin, and advanced peptide complexes directly to the roots to help reduce shedding, reactivate dormant follicles, and support thicker, healthier strands over time. The lightweight, non-greasy formula is suitable for all hair types and fits easily into a daily routine — giving your scalp the targeted care it needs for stronger, denser hair growth.

Contact info

3.2

Average

TrustScore 3 out of 5

222 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 83% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 3 out of 5 stars

I honestly can't rate this product

I honestly can't rate this product , just ordered it so with that being said the pricing is misleading because it wanted to order buy 2 get 1 free well it must not be 19.95 ea. Cause it not enough funds when I had enough so I didn't like that on top of no total at the end etc.

April 10, 2026
Unprompted review
Rated 3 out of 5 stars

Misleading price

Misleading price. The total was not shown until the order was completed. As another reviewer wrote: imagine my surprise when thinking my total was going to be $50 & it was $100!
This product better work or I’m getting my $100 back.

April 10, 2026
Unprompted review
Rated 3 out of 5 stars

I liked the ease making my order.

I liked the ease making my order.
I didn't like going through screens of products I am not interested in.
I think after my order and before paying you ask if I wanted to view your other products.

April 8, 2026
Unprompted review
Rated 2 out of 5 stars

A lot of steps

A lot of steps. Excited to check out the product. Multiple deal options to start trying the product. Have to read reviews to ensure won't be charged or getting into a subscription. Haven't actually tried the products. Giving a review about check out.

April 6, 2026
Unprompted review
Rated 3 out of 5 stars

Stop the additional screens trying to upsell me

When I order a product, I do not want to have to go through 4 and 5 screens of other products that I didn’t ask for and don’t need. Once my order is finished it should go straight to the screen give me a confirmation of my order. Asking me if I want more to reduce rate does not help because I have not used your product yet and I don’t know if it will help.

April 5, 2026
Unprompted review
Rated 3 out of 5 stars

Buyer beware

Extremely excited to try this top quality-rated product,
I chose the buy 3 get 3 free. The ordering process was simple, quick and easy. Was a bit concerned when I did not see the subtotal price before placing the order.
The discount information indicated $15.95 per bottle.
So, I figured $50.+ for my order. Shipping was free. That's great.
Imagine my surprise when my total came to $95.70!!!
I was actually charged $15.95 for each of my "free" bottles!! Shame on you for not disclosing the complete price before placing the order. Your website was quite misleading. Buyer beware.

April 4, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look