Selkie Hair Reviews 

121
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 66 reviews, reviewers overwhelmingly had a great experience with this company. Customers love how the natural shampoo and conditioner leave their hair feeling soft, shiny, and deeply cleaned without harsh chemicals. People frequently mention that the eco-friendly, water-free powder formula reduces plastic waste while delivering fantastic results for various hair types. Furthermore, consumers appreciate the helpful customer service and the convenience of the subscription process. Some reviewers were not happy with the product, noting that it made their hair feel sticky, heavy, or difficult to brush through. A few consumers also mentioned that the lack of traditional lather required them to use a large amount of product to feel clean.

What people talk about most

Product

Clients share satisfaction with the product, noting that it leaves hair soft, shiny, and manageable.... See more

Quality

People report positive experiences with quality, noting that the shampoo and conditioner leave hair feeling... See more

User experience

Customers consistently note ambiguous experiences with user experience, highlighting both convenience and a... See more

Customer service

Users describe positive interactions with customer service, highlighting warm, friendly, and excellent... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Excellent customer service. Product really works! Less washes per week(less greasy for longer) and thicker hair noticed by my hairdresser and multiple friends after around 6 months. Have recommende... See more

Rated 4 out of 5 stars

I had a problem with my subscription. I some how had two accounts. I problem was soon sorted. I was told when my next delivery would be.

Rated 4 out of 5 stars

Absolutely love the product itself, I find the shampoo so cleansing yet nourishing! I just wish it went a little further - as sharing between two of us, I tend to run out within 1.5 weeks or so and am... See more

Rated 4 out of 5 stars

My honest review after using for 3 months (fine, straight hair). I didn't like it at first but grown to love it. It just took some time for my hair to get used to the formula. Now that it has, my ha... See more


Company details

  1. Hair Product Store

Written by the company

Next-generation sustainable and refillable haircare. Innovative powder-to-liquid shampoo and conditioner with over 98% natural ingredients.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

121 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 48 hours

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4.4

All reviews

(121)

56 reviews in the last 12 months

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Rated 5 out of 5 stars

Definitely give this a whirl! Healthy, sleek hair!

I was initially interested by the concept since I try to make sustainable choices when it comes to products I regularly rebuy. I've never got on with shampoo bars, so this idea looked excellent! I thought the price was reasonable considering salon products are much more expensive, the delivery was good, packaging excellent, and it was easy to put together. Full transparency, when I used the product for the first time I thought I had made a mistake because it didn't lather how I was used to shampoo lathering, so I didn't feel my hair was getting a clean. But once I dried it, my hair had never felt so clean, healthy, sleek and soft. I had a baby 9 months ago, and have suffered with postpartum hair loss and frizzy regrowth, and today, after using Selkie, I felt confident in my hair for the first time in months!

October 4, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service and top…

Excellent customer service and top product. Took a while to get used to the amounts etc, but multiple people have commented on how much thicker my hair is, including my hair dresser!

September 29, 2025
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Reply from Selkie Hair

That’s so lovely to hear 💛 thank you for sharing! We’re thrilled you’re seeing such great results (and that even your hairdresser has noticed too! 👏)

Rated 5 out of 5 stars

If you're on the fence, it's 100% worth trying

Selkie is hands down the best natural beauty product I've tried. A lot of products I've used don't live up to what they promise, so I reluctantly revert back to mainstream brands. But Selkie has been so good for my hair, it lasts a long time, and the subscription process makes it so easy (plus the founder seems like a babe!!). 100% worth changing your habits for.

September 26, 2025
Unprompted review
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Reply from Selkie Hair

This makes us so happy to read 🥹💛 thank you for trusting Selkie and sharing your journey - we’re over the moon it’s working so well for you!

Rated 5 out of 5 stars

The products are brilliant and the…

The products are brilliant and the brand ethos is great, with sustainability at its core. Customer service was also helpful. I have now recommended to couple people, all with positive results

April 3, 2025
Unprompted review
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Reply from Selkie Hair

That means the world to us 💛 thank you for spreading the word and for recognising our sustainability mission - we’re so happy you and your friends are loving Selkie! 🌿

Rated 5 out of 5 stars

Love this product and will be sticking…

Love this product and will be sticking with it forever!

I have wavy/curly hair and have been looking for hair products that don’t leave my hair frizzy or damage it with chemicals, and I’ve finally found it! Their shampoo is one of the only ones I’ve used that I can brush my hair straight after using so don’t have to do it after conditioner. Found the best lather happened when I put a bit of water straight onto the product on my head. Also always ring my hair out before adding the conditioner and comes out great.

Hair feels clean for multiple days and always so shiny. If I leave it natural my curls always look amazing and no frizz! Would definitely recommend!!

September 22, 2025
Unprompted review
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Reply from Selkie Hair

Wow, thank you for such a thoughtful review 💛 we’re so happy Selkie has been a game-changer for your curls and routine - shiny, frizz-free hair is exactly what we love to hear ✨🌿

Rated 5 out of 5 stars

Trying to detoxify my life! thanks Selkie for detoxifying my hair!

I'm trying to remove chemicals / micro-plastics from all products (makeup, cleaning etc) - this is my first time trying a sustainable shampoo / conditioner and I'm obsessed! It feels a bit different at first since it doesn’t lather like regular shampoos - but it's crazy to think that effect is only because of all the chemicals.

So glad I've finally found a natural ingredient, toxic-free shampoo that makes my hair feel great too. Just if you have fine hair like me, make sure to give it an extra rinse.

Love what Selkie is doing and can't wait to see what sustainable haircare products are brought out next

September 12, 2025
Unprompted review
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Reply from Selkie Hair

This makes us so happy to read – thank you for sharing! 💛 You’re absolutely right, our >98% natural, toxin-free formulas skip the sulfates, silicones and microplastics, so the feel is a little different but so much better for long-term hair health 🌿 We’re thrilled you’re loving the results and can’t wait to share more sustainable goodies with you soon! ✨

Rated 2 out of 5 stars

I wanted to love this

I wanted to love this, however each time I used the shampoo & conditioner the condition of my hair became progressively worse, really dry, no shine at all & increasingly itchy scalp , so thank but no thanks as it is a great idea but the quality of the products will depend on the water!

September 18, 2025
Unprompted review
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Reply from Selkie Hair

Thank you for giving us a try and for sharing your experience 💛 We’re so sorry to hear it didn’t work out for you. Our products are carefully formulated to work with all water types, and our gentle >98% natural formulas are designed to focus on long-term hair health and nourishment. They’re free from sulfates, silicones, microplastics and more – which can sometimes create the illusion of ‘slip’ or shine, when really hair is just being coated.

We can see you haven’t been using it for very long, and we really wish our team could have helped with tailored advice directly, as everyone’s transition can look a little different. Our team are always here if you’d like support 🌿

Rated 5 out of 5 stars

I have now subscribed!!

I have been so impressed with Selkie that I have now subscribed so that I can receive my Shampoo & Conditioner every 6 weeks. Not only is this convenient, but I know I am helping the planet in a small way by reducing my use of single use plastic. Best of all my hair is looking AMAZING!! Love it.

September 9, 2025
Unprompted review
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Reply from Selkie Hair

That’s amazing to hear – thank you so much for subscribing! 💛 We’re thrilled you’re loving the results and helping reduce single-use plastic at the same time 🌍✨

Rated 3 out of 5 stars

A little disappointed

I really wanted to love this product because the concept aligns so well with my values. I was excited to try it as soon as it arrived, and the mixing process was simple and straightforward, which I liked.

Unfortunately, it didn’t meet my expectations. I have long, straight hair, and it took four washes before my hair finally felt somewhat close to clean. Even then, my hair felt heavy, sticky, and not truly clean. The shampoo doesn’t foam much, so I needed to use a lot of product to cover all my hair. It was also quite difficult to rinse out and required a lot of water - which, ironically, felt wasteful. The conditioner was even more disappointing. It didn’t provide any moisture, and brushing my hair afterward was such a struggle.

I truly wanted this to work for me because I love the idea behind it, but sadly, the results just weren’t there.

September 5, 2025
Unprompted review
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Reply from Selkie Hair

Thank you so much for giving us a try and for sharing such thoughtful feedback 💛 We’re really sorry to hear the products didn’t meet your expectations. Everyone’s hair can respond differently when switching to a natural, >98% plant-based formula, and sometimes it takes a little adjusting to get the balance right. Our shampoo is low-foaming by design (to keep things gentle and avoid harsh sulfates), but we understand that can feel quite different if you’re used to traditional shampoos.

Our team are always on hand to provide support and make sure you’re satisfied, and we wish you had got in touch with us directly so we could have helped troubleshoot together. We’ll also pass your comments on to our product team as we’re always looking to improve. Thanks again for supporting the concept 🌿

Rated 5 out of 5 stars

Makes my hair softer and manages my frizz

I really struggle to find something that looks after my dry, curly, menopause hair but Selkie nails it. Selkie has the best price and best products I’ve used (among many including Wow, Coco & Eve, Olaplex, Canti, Boucleme, Flora & Coil etc) and it’s sustainably green. Love it! I love that it’s water-free and low packaging. It’s understated and the bottles are distinctly average but don’t be put off - the pumps work work well to deliver their amazing products!
My hair feels and looks softer and frizz is now controlled.
I use the conditioner and shampoo and will use these exclusively.
Easy to use - no complex routines - for softer, well nourished hair. What’s not to love!? It’s truly good stuff and should be shouted about.
It might sound like I’ve been paid to say this because I’m gushing about it so much, but I promise, I’m not and I have no links. I just LOVE this stuff.

July 1, 2025
Unprompted review
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Reply from Selkie Hair

WOW! This is such a wonderful review to read – thank you so much 💛 We’re so happy to hear Selkie is working wonders for your curls and helping with frizz and dryness. It really does mean to world to us that you love what we're doing. Thank you for being a part of the Selkie community!

Rated 5 out of 5 stars

These hair products are lovely for my…

These hair products are lovely for my curly hair. It definitely helps my hair feel cleaner for longer and less frizzy.
I also had a problem with my subscription, I emailed and it was sorted right away. Would definitely recommend

August 31, 2025
Unprompted review
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Reply from Selkie Hair

So glad to hear your curls are loving Selkie, Nesmah 💛and that we could get your subscription sorted quickly - we're always here to help! Thank you so much for recommending us, and joining us on our mission 🌊✨

Rated 5 out of 5 stars

Love it and so simply sustainable

Love it and so simply sustainable

August 18, 2025
Unprompted review
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Reply from Selkie Hair

So glad you’re loving it, Kirsty 💛 we’ve worked hard to make things as simple and sustainable as possible! Here's to more products in the future ✨

Rated 5 out of 5 stars

Fab product would 100% recommend

My hair is super thick and continuously malting, I have over the years every time I was my hair been pulling handfuls out at a time. Also the amount of shampoo I had to use to even get my hair clean was costing a fortune and the plastic throw away was so excessive! I have been using selkie for approximately 4 weeks now and my hair is cleaner for longer and I have less hair loss, I am also having people comment on my hair when out and about aswell.
I love selkie!

July 25, 2025
Unprompted review
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Reply from Selkie Hair

This makes us so happy to read, Holly 💛 thank you so much for sharing your Selkie journey! We’re thrilled you’re already seeing (and hearing!) such brilliant results ✨

Rated 3 out of 5 stars

Hi there

Hi there! I’m a new Selkie Hair user. It’s been about two weeks now. Has anyone else noticed their hair being more knotty than normal and their scalp becoming very tender?
My hair is fuller than usual, which is great. I’m not experiencing any stickiness that others have mentioned but there’s some uncomfortableness with my usually normal skin and my hair doesn’t feel smooth, although it is thicker.
I like the ethos of the product.
Should I keep going with my perseverance?

August 17, 2025
Unprompted review
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Reply from Selkie Hair

Hi there,

Thank you so much for sharing your experience and for giving Selkie a try 💛 We’re really glad to hear you’re enjoying the fullness, but we completely understand your concerns about tangling and scalp tenderness.

As this isn’t a chat forum, we’d love to give you a proper, thorough response tailored to your routine. Our customer care team are always on hand and would be delighted to look into this with you in more detail - please do reach out to us directly at hello@getselkie.com so we can support you fully.

Best Wishes,
The Selkie Team 💛

Rated 5 out of 5 stars

Can't believe the results!!!

Can't believe the results!!!

I have always had a dry and flaky scalp and tried many different shampoos and conditioners to try and fix the issue. As soon as I tried Selkie for the first time I knew I had finally found a fix. My hair feels amazing and my dry scalp has gone away. The story of the business as well is amazing, I would massively recommend this product/brand to anyone.

August 1, 2025
Unprompted review
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Reply from Selkie Hair

Hi there,

Wow - what a joy to read your review! 💛 We’re absolutely thrilled to hear that Selkie has helped with your scalp and left your hair feeling amazing. Knowing that our story resonates with you too really means the world to us.

Thank you so much for recommending us, it truly makes all the difference to our purpose driven brand!

Best Wishes,
The Selkie Team 💛

Rated 5 out of 5 stars

Sustainable haircare products that have worked for me

Kinder shampoo and conditioner that really work. The Selkie products have helped my long parched frizzy hair become healthier, hydrated and easier to style. The shampoo leaves the hair with a feeling of being deep cleaned allowing the conditioner to moisturise giving defined curls back to my hair that had become frizzy with product build up. My hair is left feeling soft, looking healthy and smelling clean and fresh. Selkie has managed to deliver a natural product that has worked for me.

August 16, 2025
Unprompted review
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Reply from Selkie Hair

Hi there,

Thank you so much for your wonderful review 💛 We’re over the moon to hear that Selkie has helped bring back hydration, softness, and definition to your curls, while still giving that deep-clean feeling. It’s amazing to know your hair is feeling healthier and easier to style with our products.

We’re so grateful for your kind words and support, it means the world to us!

Best Wishes,
The Selkie Team 💛

Rated 5 out of 5 stars

Try Selkie! Your hair will thank you!

Selkie’s shampoo and conditioner is working wonders for my wavy/curly hair so far (it’s been a month). I’m particular about the products I use due to harmful synthetics and environmental impact. Selkie meets my criteria- the only thing I’d love more is a shampoo bar that has the quality that matches (or is superior to) their current shampoo.
I’ve had a great customer service experience and will continue to recommend Selkie to others 💜💛

August 16, 2025
Unprompted review
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Reply from Selkie Hair

Hi Shan,

What a joy to read your review 💛 We’re so happy to hear Selkie is working wonders for your waves and curls, and that our ingredients and ethos align with what you look for in haircare. It’s lovely to know you’ve also had such a positive experience with our customer care team.

We've definitely noted the feedback/request on a bar format! Thank you so much for recommending us 💜💛

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