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Company details

  1. Musical Instrument Store

Written by the company

Gino strumenti musicali was born in 1967 from the passion of his founder Gino Della Porta for guitars and music: after more than 15 years spent working with the most influent artists of the 50's Gino decides to move his passion for music from the activity of professionist jazz guitarist to musical instrument retailer. Since its opening in 1967 Gino strumenti musicali has become more and more specialized on guitars and nowadays, known as Gino Guitars, is a reference point for guitarists and musicians. Nowadays Gino Guitars is the leading italian guitar boutique. We carry all the most prestigious brand and our website GinoGuitars.com is specialized on high-end guitars. Each instrument listed on the website is really in stock and individually photographed in our studio. Buying on GinoGuitars.com means professionalism and safety. Professionalsm has characterized our activity in all these years: a depth knowledge of the procuts, direct contacts with producers and our care to market's evolution bring in our shop a wide selection of products and all the brand new and limited edition products, not easily avialable at normal dealers. Safety, instead, because we are official dealer for the brands we offer, and all our products are original and with a 2 years warranty. Besides our assistance before and after purchase make your choice the best choice.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

23 reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

SUPERB

My second guitar from Gino, Fender original 50s Tele and this Gibson ES335. Both guitars arrived very well packed. Setup, and their customer service is second to none.Thank you Lucas.

November 12, 2025
Unprompted review
Rated 5 out of 5 stars

Great business London to Milan - Milan to London

WTF!!! I do not have 10 stars to give to them, but they deserve all of 10. I bought my Gibson SG Custom from London. Gianluca help me all the way from A to Z even with the Tax return. Alex came to pick me up to the bus stop, included a nice pizza and then when the business was closed they took me back to the bus stop!!!! Amazing 10 stars**********

October 4, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service

This is my second purchase from Gino’s Guitars. My experience dealing with Gianluca on both occasions was excellent. The first guitar I purchased was a Fender Custom Shop Telecaster and the second was a Gibson Les Paul SG.

On both occasions I have found that the guitars were more securely packed than I have ever previously experienced. They arrived in mint condition and exactly on schedule. The customer service provided was first class and Gianluca was a pleasure to deal with.

I would highly recommend Gino’s Guitars and will be back for future purchases.

October 14, 2024
Unprompted review
Rated 5 out of 5 stars

Gino Guitars DELIVERS! Excellent International Quality of Service

Gino Guitars is a high class guitar store located in Milan(o), Italy. I came across them online after visiting the Gibson Garage in Nashville, TN. At the Garage, I tested several guitars and had the experience of a lifetime testing out a Gibson Custom Guitars & Neck (as well as some Gibson USA Models). Due to being on the road, travelling with family, I didn't feel safe to make a purchase back, yet I always remembered that the 57/58 feared ''baseball bat neck'' is the one that's perfectly suitable for me according to the neck models on the store. Always had in mind to purchase a 57' or 58 Gibson Les Paul Standard in the future since owning was supposed to be my dream lifetime guitar. I have several guitars similar to it, but a Gibson Les Paul from the Custom Shop is something else.

After I returned from my trip in April, I came upon Gino Guitars by Google Searching for 1958 LP Standard when I came upon a Kindred Burst 1958 LP Standard with Black Custombuckers giving me exact Slash vibes. One of the guys whose guitar playing I like the most. Gino Guitars offer several methods of payments like credit cards and wire transfers. Due to my current financial situation, I opted to make the payment via wire transfer. Prior to this, I did contact the store via email and via WhatsApp. They always answered and responded in a good manner of time. I had to go via the fraud prevention system from my US Bank and it took several days for Gino Guitars to receive my payment. Upon receipt of payment, they prepared the guitar for shipping and shipped it away.
The guys at the U.S. Customs opened my package and demanded information from the seller and myself via the shipping carrier FedEx. The guitar store owner in compliance filled out his paperwork as well as the Lacey Act Information for guitars coming into the U.S. I did my part as well.

It took around 3 weeks for my guitar to arrive thanks to the U.S. Customs, but my guitar arrived in perfectly good condition and playable. To my understand they did perform a setup, and I'm currently playing it at the time of writing.
The reason that I write this review is because this store, Gino Guitars DELIVERS!
Me being limited to writing English & Spanish only wasn't a limitation for business. We made business in English language and I wrote him at all times and hours. I deeply apologize for writing early in the morning. He still respectfully delivered all the time, before, during the purchase, during the shipping process, until my guitar came home. I'm truly highly grateful for this.

I know that sometimes in the US we may limit ourselves to our own stores for ''reason(s)'', but Gino Guitars has an excellently professional and good taste selection that with all due respect may not be able to be found on an US Store, Local or Big Chain.
Buying here is worthwhile. They do deliver. Buy safe!

I'll buy again in the future! Best wishes for you and taking for ordering this beautiful M2M Guitar that I now own.

July 18, 2024
Unprompted review
Rated 5 out of 5 stars

Fender Custom Shop

Great service and great Fender Custom Shop guitar. Ordered from USA and shipped safe, secure and fast from Italy to me. 5 days total.

Answered all my follow up questions after the fact via Whatsapp.

Great experience. Would order from again..

July 9, 2024
Unprompted review
Rated 5 out of 5 stars

Most shops can learn from Gino

Super happy with this shop! Responsive, professional, quick and the amazing guitar arrived flawlessly set up, and even earlier than estimated (to Denmark, no less).

Also wouldn't even be able to find this guitar elsewhere, so I'm beyond grateful.

I can't recommend Gino enough, and will surely take all my future purchases there.

December 4, 2022
Unprompted review
Rated 5 out of 5 stars

Gino Guitars - Gibson Les Paul Standard 50s

Gino Guitars is one of the best guitar shops I ever saw and met :)
Guitar has arrived without any issue - perfect as it is described.
Great feedback (especially during the weekend :)), perfect web page with all details (not many guitar shops have a real images of the guitars and weight!) and really complete user friendly experience was perfect!
Best recommendations!
Davor

October 6, 2022
Unprompted review
Rated 5 out of 5 stars

Five star 🌟 shop

I was suspicious and I was really having second thoughts should I do business with Ginoguitars.com.,
but after first contact on WhatsApp everything went so smoothly, from order to delivery to quality of guitar one word Super! Highly recommended!

June 14, 2022
Unprompted review
Rated 5 out of 5 stars

Gibons Les Paul Standard TO

Gibons Les Paul Standard TO
This place is heaven. I've order my dream guitar there. It came in 2 days to Switzerland in perfect condition, well packed and everything. Gianluca helped me nicely throughout my journey. This guy is THE man. 100% would order again, totally trusted.
Léonard

May 2, 2022
Unprompted review
Rated 5 out of 5 stars

Great communication with Gino guitars

Great communication with Gino guitars. Had a guitar shipped to Belgium and it arrived as promised: it was described as a mint 2015 guitar and it was absolutely mint! Great packaging also. 1 happy customer, big thanks!

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

Brilliant experience and beautiful guitar.

Absolutely brilliant experience from start to finish. I was slightly nervous purchasing an expensive guitar online and from abroad but I needn’t have been.

Ginos is excellent with communication - answered all my questions promptly and it was just a great purchase overall.

I received the guitar in pristine condition and it was setup as requested.

Not a bad word to say really. Would recommend without hesitation.

January 7, 2022
Unprompted review
Rated 5 out of 5 stars

I do recommend to work with them…

I do recommend to work with them wherever is your residence. Very high satisfaction for the international service. I contacted Gianluca via Gino’s email service. He took care about my order and, after payment, quickly the goods were sent to my place with UPS. It took only 6 day for the guitar to arrive in the country. I received the guitar 4 days later , the guitar was well protected and all was ok.
For sure next time I need some gears I will contact Gino again.

December 7, 2021
Unprompted review
Show reviews in all languages. (23 reviews)

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