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Rated 5 out of 5 stars

Gino Guitars is a very rare specialist offering fair price, quick reactivity, professional setting for first class guitars. No blah blah, but an efficient service which brought my dream at home…I wa... See more

Rated 5 out of 5 stars

Super happy with my purchase and experience with Gino Guitars. I ordered a Les Paul Custom Gibson Made to Measure and they guided me through the entire process. Once the guitar was ready (wh... See more

Rated 1 out of 5 stars

Quite bad online customer experience. Just asked for photos of an expensive Custom shop Fender in more natural light, and potentially a sound samples or video of playing the item. Responses were first... See more

Company replied

Rated 5 out of 5 stars

Ordered 50s Original Tele from Gino guitars. Everything from ordering to shipping was perfect. packing was excellent as was the setup. Staff were very helpful as my bank stopped the transfare of the... See more

Company details

  1. Musical Instrument Store

Written by the company

Gino Guitars esiste dal 1967 ed il punto di riferimento dei chitarristi di tutto il mondo alla ricerca di qualità, assortimento e competenza. Rivenditore ufficiale pluripremiato dei marchi più prestigiosi al mondo tra cui Gibson, Fender, Martin, Taylor, Paul Reed Smith, Charvel, Guild, Josè Ramirez e molti altri ancora. Il punto cardine del nostro operare è l'attenzione al dettaglio e la passione con cui trattiamo gli strumenti. Ogni strumento che arriva a casa tua è stato custodito e preparato come se fosse per noi stessi. Il nostro personale è costantemente formato per dare sempre risposte pronte ed esaustive.


Contact info

4.2

Great

TrustScore 4 out of 5

102 reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

Gino Guitars is a very rare specialist…

Gino Guitars is a very rare specialist offering fair price, quick reactivity, professional setting for first class guitars. No blah blah, but an efficient service which brought my dream at home…I was able to follow my Gibson during the trip from Milano and it arrived in due time …and in outstanding condition… and sounding so well.
Thanks a lot.

October 17, 2025
Unprompted review
Rated 5 out of 5 stars

Very happy of Gino's Guitar

Very happy of Gino's Guitar. The guitar was very well packed and setup (even if I have to play more so that the setup stabilize after the transport and the detuned strings).
The team responds to all the questions and I really appreciated.
Moreover, the web site shows real photos of the guitars.

February 26, 2025
Unprompted review
Rated 5 out of 5 stars

Everyone should do like you !

What can I say about this shop ... I really hope you stay in business for a long time and that you continue selling amazing guitars and above all great service ! truly ! second high end guitar I bought and your team is just top !

January 29, 2025
Unprompted review
Rated 1 out of 5 stars

Bad online customer experience

Quite bad online customer experience. Just asked for photos of an expensive Custom shop Fender in more natural light, and potentially a sound samples or video of playing the item. Responses were first that they don’t do that, and then wanted to charge 10euros for photos and 15 euros for a video. I have never experienced that from any other vendors online. Besides they were quite expéditive and arrogant in their responses. Would absolutely not recommend. These folks clearly do not need the job.

December 12, 2024
Unprompted review
Gino Guitars logo

Reply from Gino Guitars

A person who does not understand sarcasm and irony has a poor intellect.

We currently have on our website 12.495 pictures of products available.

Every year we take an average of 30.000 pictures.

Do you want more pictures?

If you hadn't understood, it wasn't a request for payment, but a provocation to a useless request.

What do you think you can hear from a video taken through a phone and listened through another phone? Be serious com'on.

From your response it's clear that you have no intention of making a purchase, but just making loose time to people working.

Imagine, despite how arrogant you find us we are one of most important Gibson sellers in the world.

Guess why?

Rated 5 out of 5 stars

Amazing European dealer

Excellent service! I'm very happy with my purchase and the instrument was setup perfectly as I received it.

The extensive selection of quality instruments and detailed pictures make it easy to find what you're looking for.

+ Super fast and secure delivery too!

I will happily shop again at Gino Guitars =)

October 24, 2024
Unprompted review
Rated 5 out of 5 stars

Top dealer in Milan Italy

Top dealer in Milan Italy , Gino Guitar the best place to buy a guitar , nice , clean store with a great array of guitars and knowledgeable staff .

BRAVO GIANLUCA ! see ya for the next guitar !

October 6, 2024
Unprompted review
Rated 5 out of 5 stars

I have ordered a guitar online

I have ordered a guitar online. The whole buying process went smoothly.
I had a question a week after my purchase and Gino Guitars provided a good customer service.
I recommend this shop.

October 2, 2024
Unprompted review
Rated 5 out of 5 stars

Super happy with my purchase and…

Super happy with my purchase and experience with Gino Guitars.

I ordered a Les Paul Custom Gibson Made to Measure and they guided me through the entire process.

Once the guitar was ready (which was ahead of schedule) they delivered my order in a double box with lots and lots of packaging. They took fantastic care of my purchase.

So much so, I'm considering ordering another guitar from them.

I highly recommend Gino Guitars.

September 20, 2024
Unprompted review
Rated 5 out of 5 stars

000-15SM

Great service, fast delivery, online photos which represent the actual instrument, and great response to my questions.
As good as the online shopping experience can be.

February 7, 2024
Unprompted review
Rated 5 out of 5 stars

Fender Tele - order

Gianluca at Gino Guitars was always available and very responsive. The package arrived in perfect conditions.
Excellent !
As to the guitar, it was up to Fender - and it was amazing too!
It was not my first order with Gino’s and will likely not be the last!

October 10, 2023
Unprompted review
Rated 5 out of 5 stars

This review relates to their customer…

This review relates to their customer services. My experience with them has been excellent they really try to help you especially as we now have to navigate the post Brexit situation affecting imports from Italy to the UK. Give them a try they are really helpful.

August 29, 2023
Unprompted review
Rated 1 out of 5 stars

Terrible experience with this store!

Terrible experience with this store!
I bought a FenderCustom shop Nocaster.
Really bad customer service.
Never again! ! !

February 17, 2023
Unprompted review
Gino Guitars logo

Reply from Gino Guitars

Fender Custom Shop instruments are widely known the best instruments in the market.

Gino Guitars is one of the biggest Fender Custom Shop dealer in Europe. We have 56 years of experience and we inspect every guitar that we get from suppliers and that we ship to our customers.

We perfectly know the guitars we ship have no issues.

The only problem is that you don't listen to people.

You just needed to adjust the Truss Rod, as we said in our "bad customer service" conversation.

Instead you come up on all the web making a drama about us and bring the guitar to an unreliable luthier who said the fretboard is a complete disaster.

Good luck with it.

Rated 1 out of 5 stars

Very very bad...

For simplicity.

With the customer : Mean, contemptuous and arrogant. (if they respond, you'll notice)

Price quality :

-Excessive price, well above the average price observed.
-Poor control and adjustment performance, useless.

Transport :

- Unsecured shipping.

I strongly advise against, fortunately I did not need the after-sales service.

****ANSWER***
AND THE DISCOLORATION POINT ON THE HEAD, WHERE IS YOUR QUALITY CONTROL?

I keep the guitar because the top is beautiful, but your quality control and poor, and packaging with ripple and wet, it's shameful, just an inflatable ball of protection, mediocre ...

January 3, 2023
Unprompted review
Gino Guitars logo

Reply from Gino Guitars

Sebastien Cattier is pretty funny guy.

He is so unsatisfied with the guitar that didn't ask to return it. =)

The reality is the guitar is fantastic.

And it came with an amazing flame top! Why?

Because thanks to our service you didn't buy "closed box" like you would do at Thomann.

Gino Guitars show each guitar we sell in our Guitar Gallery, in every detail.

The price was horrible? Why did you buy it then? =)

About setup: our quality control department is headed by a professional certified Cremona Academy luthier, with more than 30 years of experience and all our guys have more than 20 years of experience in the business.

Finally the shipping. Did the guitar arrive broken? NO. Because the packaging worked perfectly.

We ship in the original supplier box (the same that brings the gutiar from Nashville to Milano) and we include additional padding with AIR COLUMN inflatable material.

And...furthermore every shipping is fully insured with GENERALI ASSICURAZIONI insurance.

What else should I add? =)

Rated 5 out of 5 stars

Martin OM-28

The best online music shop, I’ve ever dealt with. Good service, the guitar was set up as I asked. Very fast shipping and delivery. I will be back soon for an electric guitar too.

August 23, 2022
Unprompted review

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