Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive u... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Based on reviews, created with AI
As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!
1 Lyric Square, W6 0NB, London, United Kingdom
Replied to 77% of negative reviews
Typically replies within 1 month
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Excellent products particularly the lash and brow serum and excellent customer service. I would highly recommend

Reply from Glow For It
I can’t go without my glow for it lash serum or their face balm. I absolutely love glow for its products - my lashes have never been longer and my skin has never been clearer. Thank you GFI ❤️❤️❤️❤️

Reply from Glow For It
THE BEST MASCARA ON THE MARKET!! Glow For It has the most amazing brown mascara, with even just a few swipes my lashes had more dimension and lift than I'd had with any other product, believe me I've tried everything. My friend even asked me if I'd had my lashes done!! Comes in other colours as well girls don't get it twisted! Incredible, all I can say is THANK YOU Glow For It 💗💗💗💗💗💗💗

Reply from Glow For It
Always watch the Tiktok lives and the team are super friendly.
I use the Lash Focus Growth Mascara in brown. I am OBSESSED. The brown is a perfect colour doesn't have that orange tinge so it is perfect. It doesn't crumble and easy to remove in the evenings.
The applicator is the perfect length and shape to be able to use on the bottom lashes as well as the top.
Excited to try other products!

Reply from Glow For It
The brown mascara is absolutely brilliant! Honestly such an essential! Obsessed.

Reply from Glow For It
Amazing 10/10 customer service, had a slight issue with my order but they responded extremely fast and with no hassle at all sorted out the problem!
Very friendly and very understanding!
Super excited to try the products, thank you ☺️

Reply from Glow For It
I just LOVE the hair serum! It's water based so isn't harsh and sticky. So good for sensory issues. The smell isn't over powering or false either. I have definitely noticed more growth since using it and shine ! One of my favourite products alongside the lash serum and peach oil ! I will never not try products from this range ! And the kindest sweetest staff- Meg♡

Reply from Glow For It
I can’t recommend ALL glow for it products enough! They all do exactly what they say do, although I do have to say that consistency is KEY, and some results may differ for different people, me and my sister in law both use the lash serum every night, and I did seem to have faster results than she did, (her results are still amazing!) My mum also uses the lash & brow serum and she’s absolutely over the moon she has eyebrows again after years of only having a few hairs!
I use the lip oil all day everyday, I get so many compliments when I have it on, i fear im addicted to how it leaves my lips feeling… it isn’t sticky at all which i find most lip oils can be. And the SMELL. Wow as soon as I put it on people in the same room are asking what that gorgeous smell is. (watermelon is my fave)
The hair serum… Well that’s a underrated miracle, I started to loose my hair in small patches (it didn’t look like much to other people, but I was very self conscious) I started using gfi serum and the results in just weeks were fantastic! I also suffer with dry scalp and to my surprise the hair serum actually helped with that too!
The lash focus mascara - is by far the best mascara I’ve ever used, it’s also good for your lashes along side the lash serum - I’m on to a winner and I have healthy, long and thicker lashes! Thanks to the lash queen Daisy (GFI founder)
I’ve never had any issues with delivery or products when they’ve arrived so I can’t comment on that, but I have communicated with the GFI team via social media’s and they’ve responded quickly.

Reply from Glow For It
I really love your products . Packaging is so good . Texture is so good & melt on the face . I highly recommend to my family & friends.

Reply from Glow For It
I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very healthy and well maintained.
The lip oil is also fantastic — it keeps my lips hydrated and soft, even during my ski trips when they usually get very dry.
And the mascara is honestly the best mascara I’ve ever used. I absolutely love their products and highly recommend them! ✨

Reply from Glow For It
CHANGE MY LASHES 😍 i went from being reliant on lash extensions for 6 years , to basically no lashes - a year later my lashes are longer than they’ve ever been and I’m now a lash lift girllll xox

Reply from Glow For It
MY FAVOURITE LASH SERM EVER. no under eye dark circles from it at all which is so hard to find

Reply from Glow For It
I could not find enough words to explain how real, down to earth and genuine this company is. Every single product from GFI is made with so much thought and love for the customer, and that’s always at the heart of what they create. Customer service is always top notch, and the bottom line of it all is the products actually work!! I would definitely recommend to everyone, I love supporting such a fantastic brand ❤️

Reply from Glow For It
Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive used GFI for over a year now and it’s the best thing i did for my lashes and confidence. I 100% recommend their products !! In the year of using their products not only did i unlock so much confidence due to my results i also found such a friendly community to be apart of ✨

Reply from Glow For It
Where can I start with glow for it.. GFI sell the most amazing natural ingredient products, for such good value for money!!! I love how their product are suitable for everyone, but I particularly love the results from their products, which I can only describe in one word- INSANE!!! I’ve been using their products since October 2024, and the brand has made me particularly confident in my natural, mascara free lashes, provided me with the glowiest skin and so much more! The team there are soo lovely and incredible, in both customer service and person, when I met them at a popup event! If you have considered purchasing from this brand, I would recommend them 101%, because I know you won’t regret it!

Reply from Glow For It
I’ve tried so many lash serums over the years, but GlowForIt is the first one that genuinely made me stop and stare at my own lashes in the mirror. The Lash Serum is such a dream to use – no irritation, no heaviness, just this lightweight formula that somehow works magic. Within a few weeks my lashes looked longer, healthier, and way fuller. People actually started asking what mascara I was wearing… and half the time I wasn’t wearing any!
And when I am wearing mascara? The Growth Mascara is unreal. It gives that lifted, fluttery look without clumping, and it layers beautifully. It’s become my everyday go‑to because it makes my lashes look like extensions but still soft and natural. I love that it actually supports lash growth while you wear it – it feels like skincare for your lashes.
What I adore most about GlowForIt as a brand is how thoughtful and consistent they are. Everything feels high‑quality, from the packaging to the formulas, and you can tell they genuinely care about results, not just trends. It’s one of those brands you try once and instantly trust.
I’m already excited to see what they launch next because if it’s anything like their other products, I’m ready. GlowForIt has officially become a staple in my routine – and honestly, I can’t imagine going back.

Reply from Glow For It
I naturally had really short sparse lashes. Since using the glow for it lash serum, my lashes have completely been transformed, to being both long and full! I couldn’t recommend GFI lash serum more and will continue to use this!⭐️
I’ve also tried some other GFI products, love the hair oil, lip oil and glow stick! Can’t wait to try the blush💖

Reply from Glow For It
Love the products! My go-tos are the glow sticks and lash recharge. These are products that I can use on a regular day to day basis. Love the brand and the packaging

Reply from Glow For It
This company is fantastic
The products are amazing, reasonably priced and WORK!
Their customer service is also the best, I had a slight issue with a product and had a new one sent out immediately!
Iv used their lash serum off and on for years and can say nothing compares!

Reply from Glow For It
Amazing products. The serums are the best I’ve ever used for sure. Love everything about this brand

Reply from Glow For It
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.