I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more
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As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!
1 Lyric Square, W30NB, London, United Kingdom
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Replied to 77% of negative reviews
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As a lot of people are I was to very sceptical with it comes to any kind of growth serum and I was on the hunt for somthing to not only grow my lashes but really nourish and look after them …. And omg the glow for it lash serum exceeded every expectation I had… my lashes have completely transformed in a short space of time it’s a huge huge difference there super long and thick i physically can’t live without this now, I would simply pass away if this ever discontinues!!! ❤️❤️
Glow for It have such great products. I have been using their Mascara & Lash Serum for a few years now & I'm really pleased with them. The product range is made for the care of it's customers with good ingredients, great packaging & products that actually work. Their customer care is also very good. Long may they continue providing such great things for us all !!!
Really good customer service. I had a problem with something and it was dealt with straight away.
absolutely love the serum, especially the fact it’s water based and it dries instead of leaving an oily residue. i did have a problem; where when i ordered my first bottle and half was empty and it had leaked but i sent a message on their tiktok and Cathy had responded and sent me replacement which was so lovely of her to do! 🫶🏻🫶🏻
Honestly the best customer service I’ve ever had. They were so helpful and so quick, 10/10
Outstanding customer service from start to finish, especially from Noo.
I had a missing parcel and the team resolved this for me quickly and professionally, communication was excellent and the service was immaculate - couldn’t be happier 💖💖
Absolutely love glow for it. I had an experience which was my fault but glow for it sorted this straight away for me. I would recommend them to anyone as they are amazing products and brilliant customer service :)
I had the best experience using glow for it eyelash serum! I had the worst eyelash damage but only using the serum in a matter of weeks i began to see amazing results. And even better there was no nasty side effects!
haven’t used it properly yet but I’ve swatched it on my hand and it smells lovely and looks beautiful, blends in perfectly ! 💕
Such amazing products and customer service
Amazing results and also quick to reply with any issues
Love this lash serum but unfortunately I had an allergic reaction to it! But I reached out to customer service and the lovely Noo was super helpful and sorted out my issue quickly! I was getting good results too until my allergy 😭 but I do have funny skin so probably that
Customer service was amazing when there was an issue with delivery. Very fast reply and couldn’t have asked for better. Lash serum is the best!
Terrible, I ordered one once and absolutely zero results. The next month the money came out my account again, but I didn’t even order another product! I contacted customer service and they weren’t helpful at all and now not responding to my emails.

Reply from Glowforitshop
Glow for it has changed my life! I used them for a year until I lost all my hair due to chemotherapy, since I’ve been cancer free and stopped treatment the products has once again worked a miracle. These products are life changing, I could not be without them now. The team are always so friendly and willing to help with anything!
I’ve tried the eyebrow serum which is amazing. I’ve ordered my second one and also a lash serum.
The BEST products. I’ve used the lash serum for a long time and my lashes are SO thick, long, full and healthy now. I decided to buy the brow and hair serum along with the mascara and lip gloss.. I honestly can’t recommend them enough!!
Worked AMAZING!!! It is not a joke, my eyelashes look crazy long! I don’t even usually leave reviews but it’s 10/10
Wow wow ! What can I say. Even after a short time I’ve noticed a difference. These products really work! Thank you Glow for it!
I started using glow for it lash serum a couple of months ago and within just 2 weeks I noticed a huge difference in my lashes. From getting lash extensions, my natural lashes were ruined and this helped to keep them healthy whilst bringing back the length. Now I have a lash lift and everybody compliments how long my lashes are and I will always tell people about what I’ve used. I cannot recommend it enough.
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