I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more
Company replied
Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive u... See more
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I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more
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Company details
- Beauty Product Supplier
- Beauty Products Wholesaler
- Beauty Supply Store
- Cosmetics Industry
- Cosmetics Store
Written by the company
As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!
Contact info
1 Lyric Square, W30NB, London, United Kingdom
- hello@glowforitshop.com
- glowforitshop.com
4.5
Excellent
984 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 77% of negative reviews
Typically replies within 1 week
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See how their reviews and ratings are sourced, scored, and moderated.
If you want constant pain and styes, this is the serum for you
I started using this product 7th January, since then I have had 3 styes and a blocked tear duct. Save yourself the pain and do not use this, after looking into this more after customer service were unwilling to help, I have found there are 100s of TikTok videos of people with the same issue and also saying that since they’ve changed the formula, it doesn’t work.
February 22, 2026
Unprompted review
Reply from Glowforitshop
Hi there,
We’re so sorry to hear this and completely understand your disappointment. We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can resolve this for you.
All the best,
Team GFI x
My brows are the best they’ve ever…
My brows are the best they’ve ever looked. So glad I started using the brow serum alongside all my other Glow For It products.
February 18, 2026
Unprompted review
Reply from Glowforitshop
Hi Megan,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
AMAZING !!
AMAZING !!! Used so many different lash serums and this is by FAR the best one. Free of damaging ingredients and great results.
January 1, 2026
Unprompted review
Reply from Glowforitshop
Hi Millie,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
10/10 every time
I absolutely LOVE my glow for it products. I use the lash serum at night and the recharge during the day and I’m so pleased with the continued growth I’m seeing. I also have the glow stick which is my fave! I use it as a highlighter and eyeshadow and it also smells lush which is an added bonus. Would 100% recommend!
February 16, 2026
Unprompted review
Reply from Glowforitshop
Hi Heather,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Best growth serums on the market
Every product I have tried, I absolutely love!!! The lash and brow serums are unreal xxx
February 16, 2026
Unprompted review
Reply from Glowforitshop
Hi Molly,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
I bought this product for my girlfriend…
I bought this product for my girlfriend and she absolutely LOVED the products!! She saw amazing results and even with her sensitive skin never had any issues.
January 30, 2026
Unprompted review
Reply from Glowforitshop
Hi Calum,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Amazing customer service…my item came…
Amazing customer service…my item came damaged in transit and they did not hesitate to send another one 🥰
February 16, 2026
Unprompted review
Reply from Glowforitshop
Hi Jamie,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
When I say you will be OBSESSED…
When I say you will be OBSESSED with these products I am not joking! They really do work. My eyelashes have been the bane of my life for such a long time. Not anymore thanks to Glow For It! Big shout out to Cathy in the customer service team also 🙂
February 6, 2026
Unprompted review
Reply from Glowforitshop
Hi Lynzi,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
A fantastic brand! ✨
An absolute fantastic brand, both in the quality of products as well as the excellent customer service. I’ve used many of their products over the last couple of years and they never disappoint! Excellent value considering the quality and the visible results - I always recommend this brand to everyone! Thanks to the Glow for It team ✨✨
February 12, 2026
Unprompted review
Reply from Glowforitshop
Hi Emily,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Lovely products!
Lovely products. The lash serum has made a big difference to the length and thickness of my eyelashes, and I love the mascara too. Really easy to use and I love the packaging.
February 11, 2026
Unprompted review
Reply from Glowforitshop
Hi there,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Fantastic products
Amazing store. Nothing has worked for me as well as these products have. 100% recommend!
February 12, 2026
Unprompted review
Reply from Glowforitshop
Hi Char,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Best Company
I ordered 3 lash serums off the tik tok shop whilst watching Georgia present on their live! She was very engaging and answered my questions even during a busy live. She helped me choose which product was best for what I needed and also any deals there were!
I ended up getting 2 extra items with my order and it came the next day.
Couldn’t recommend glow for it enough!
January 26, 2026
Unprompted review
Reply from Glowforitshop
Hi Jack,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and our team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Amazing products
Amazing products. My brows are SO thick, lashes feeling and looking so healthy and I am OBSESSED with the Lash Growth Mascara in Brown, I use it every day!!!
February 10, 2026
Unprompted review
Reply from Glowforitshop
Hi Gee,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Love their products
Love their products. The lip oil is amazing and smells great, my lashes are growing and my brows are much thicker. I have sensitive skin and have been reacting to other brand but no reaction at all to this one
February 9, 2026
Unprompted review
Reply from Glowforitshop
Hi Zuzana,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
I have had such a great experience with Cathy
I have had such a great experience with glow for it. I love the products and when one was lost (through no fault of their own!) they very kindly arranged for a replacement. I would recommend to everyone! Special thank you to Cathy, for being such a pleasure to deal with and so helpful.
February 3, 2026
Unprompted review
Reply from Glowforitshop
Hi Charlotte,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Fantastic products
Absolutely fantastic customer service, the team at glow for it really understood my needs as a cancer patient, the products are amazing and I can see my lashes finally starting to grow back. They feel healthy and I cannot recommend this company and there products enough. For someone to lose their hair, brows and lashes due to chemotherapy you lose your identity these products have helped me to get this back.
January 29, 2026
Unprompted review
Reply from Glowforitshop
Hi Gemma,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and their results, especially after chemotherapy.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
Reply from Glowforitshop
Hi Lydia,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
The lash serum is amazing has made my…
The lash serum is amazing has made my lashes so much thicker and longer. Also the customer service is 10/10.
January 19, 2026
Unprompted review
Reply from Glowforitshop
Hi Nora,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and their results.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
So I ordered their new lash recharge…
So I ordered their new lash recharge and the brush was dry, so I contacted them with photos and videos of the products, the team then got back to me with apologies and sent me out new ones ! I use the hair, brow & lash serum they are amazing just in a matter of weeks I’ve notice new growth I’m so happy as I lost so much hair due to calorie deficit and weight loss had to have a big chop ! Thank you so so much guys for all your amazing help and also with your amazing serums ! Yeayyyyyy ❤️
December 25, 2025
Unprompted review
Reply from Glowforitshop
Hi Lisa,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x
They are thieves
They are thieves, please do not buy from them. I never received the product, I don't even know where they ship from, and they don't give refunds.
January 4, 2026
Unprompted review
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