Glowforitshop Reviews 

984
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 210 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, particularly the lash, brow, and hair serums, for delivering noticeable growth and making their lashes, brows, and hair look healthy and full. Many people also highlight the excellent customer service, describing the staff as helpful, friendly, and quick to resolve issues, often going above and beyond to ensure satisfaction. The quality and effectiveness of the products are frequently mentioned, with reviewers expressing confidence in their natural appearance and appreciating the value for money. However, some customers were dissatisfied, reporting that certain products like the lash serum did not work for them or caused adverse reactions such as eye irritation and swelling. A few others also felt that the customer service was unhelpful or unresponsive when issues arose, and some experienced problems with product delivery or faulty items.

What people talk about most

Product

Customers had positive experiences with product, with many expressing satisfaction with the results of lash,... See more

Customer service

Reviewers mention positive feedback about customer service, frequently highlighting the team's helpfulness,... See more

Quality

Reviewers highlight positive aspects of quality, with many expressing satisfaction with the results of... See more

User experience

Users describe positive interactions with user experience, with many finding the overall shopping experience... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more

Company replied

Rated 5 out of 5 stars

I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more

Company replied

Rated 5 out of 5 stars

Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive u... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more

Company replied


Company details

  1. Beauty Product Supplier
  2. Beauty Products Wholesaler
  3. Beauty Supply Store
  4. Cosmetics Industry
  5. Cosmetics Store

Written by the company

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

984 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(984)

203 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

This product is absolutely incredible!

This product is absolutely incredible!! I have seen results in as little as 5 weeks and so have others I have had comments on how fresh my face look and someone asked me if I had bottox but it’s just my lashes that have changed. I stopped getting my lash extensions at the beginning of December due to them ruining my lashes and also the expense. This has been so worth it.

January 15, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Jamie,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and their results.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Parcel issue resolved!

So I ordered from tiktok their lash serum and my parcel went missing on delivery! The team were brilliant and have sent me out another one without hesitation! I just want to thank them because I have been going through a lot and this was something I bought myself as a treat and was gutted when it wasnt here and was clearly stolen! Brilliant customer service and I will write another review once I get the new one and give an update on my lash progress! Thank you again guys!

January 12, 2026
Unprompted review
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Reply from Glowforitshop

Hi Lindsay,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our customer service team. We hope you love your lash serum, and can't wait to hear how you get on.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Absolutely LOVE this brand

Absolutely LOVE this brand

I have had a fantastic experience with every product I have used from Glow For It from the Lash & Brow Serums to the Lip Oils & Cleansing balm. As somebody with super sensitive skin I have to be cautious and aware of ingredients etc but everything is very clearly labelled on the outer packaging and any questions I had the customer service team were quick, friendly and efficient with communication.

The results are exactly as I would've hoped, with consistent use my lashes and brows are more gorgeous and strong than ever (currently loving the lash recharge)

Would highly recommend!

January 9, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi there,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products and customer service team. We are so glad you love your products.
Thank you for your support, and for being such an amazing part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

this company has truly changed my life…

this company has truly changed my life in august i had basically no lashes and felt not like my self until i found this company i started using nightly and now i have the longest thickest lashes i could wish for thank u glow for it xx

January 7, 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi there,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products.
Thank you for your support and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

My first order as I have heard good…

My first order as I have heard good reviews the product was damaged during delivery as was sent from tik tok shop. Customer service was very friendly helpful and rectified the issue straight away hassle free. 5 star service would defo recommend. Glow for it box packaging is lush and love the white glow for it box it comes with.

December 8, 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi there,
Thank you so much for your review. It truly means the world to us when we hear our community's positive experiences with our products, packaging and customer service team.
Thank you for your support, and for being a part of our journey.
Best wishes,
Team Glow For It x

Rated 1 out of 5 stars

Bought a lash serum and brown mascara…

Bought a lash serum and brown mascara set of TikTok shop at a reduced price for the set. Firstly, the package arrived without the lash serum. The lash serum was the main reason I was making the purchase, bought the set as was reduced price and thought it would be a good time to try the mascara too as they claimed the mascara also helped lash growth. When I contacted the customer service, informing them about the missing lash serum they responded “ we assure you we did pack both the serum and the mascara”. Sounded like they were accusing me of lying that a didn’t receive the serum. The delivered box had no damage or signs of being opened. They eventually sent it a replacement serum.

The mascara was awful. It was very dry and didn’t deposit any bulk on to the lashes. It went straight in the bin. It must have been a very old production batch of the mascara that they got rid of by selling it as a duo with the lash serum at reduced price.

The lash serum actually worked and my lashes had some visible growth, eventually. But to keep lashes at that growth I’d have to use this serum non stop. Once I stopped using the lash serum, after about 2/3 months, possibly a bit longer, my lashes look like they did originally. So the growth results are only temporary, or as long as you’re using the lash serum.

March 1, 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi there,

We’re so sorry to hear this and completely understand your disappointment. We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.

All the best,
GFI Team x

Rated 5 out of 5 stars

AMAZING!

AMAZING!! i have genetically thin and weak lashes and this has completely transformed them.

December 7, 2025
Unprompted review
Rated 5 out of 5 stars

Customer service was absolutely…

Customer service was absolutely brilliant. I ordered the brow serum off Tiktok shop and had a slight issue with the product. I contacted customer services and they sorted the issue straight away. 10/10 for their customer services!

December 4, 2025
Unprompted review
Rated 5 out of 5 stars

Real long natural lashes

Okay, where to begin… normally I have decent lashes however, since applying false lashes and the damage caused, I thought never again. It had taken nearly a year of research and reading reviews that I decided to purchase this lash serum and ….it works. My lashes have grown a great deal since purchasing 4 weeks ago. I see the difference each new week, it’s great and I look so much better with my own natural lashes. I purchased the mascara to work on the lashes throughout the day. I love it and my lashes have returned! Thank you. A product that actually works! Sorry no pictures. It’s not who
I am.

November 3, 2025
Unprompted review
Rated 2 out of 5 stars

When something seems too good to be true... it probably is.

So I'd seen all these positive reviews on Tiktok and thought I'd give it a go.

2 for £18 seemed like a bargain!

First off, it stated it would be here in 2 days, fast forward 2 weeks it eventually turned up after chasing for an update.

I've applied it as stated on the box for the past 3 weeks and rather than growth I've lost patches of eyelashes. Literally brushing with a spooley and they're coming out.
I've never had eyelash extensions so I know it isn't from previous damage.

Safe to say the serum is being binned and never ordering again

November 27, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent

Excellent customer service! Speedy delivery service! And products so far have been great - I can’t wait to see my results!
Also shoutout to the girls @ customer service, I had a missing parcel And the girls sorted it out for me 💖

November 27, 2025
Unprompted review
Rated 1 out of 5 stars

Ordered the 2 for 1 deal for Black…

Ordered the 2 for 1 deal for Black Friday and only received one item. I tried to contact the team but I was only able to speak to a bot.

I was a fan but the customer service has been abysmal. Won’t be buying again.

November 20, 2025
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Hiba,
We're so sorry to hear you haven't been able to get in touch with us. Please send us an email to hello@glowforitshop.com so we can improve your experience as we would never want someone to feel they aren't heard with any issues,
GFI Team x

Rated 5 out of 5 stars

Noo customer service

Noo was so great such a lovely person and lovely to chat to. Amazing customer service and very fast reply.

November 22, 2025
Unprompted review
Rated 5 out of 5 stars

Very efficient team!

Can’t say much about the product itself at the moment but what I can say is I had a problem with the lash serum I received. I made contact with the company who apologised and resolved this quickly and efficiently and sent me out a new serum! The team were very helpful

November 18, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing results with Lash Recharge

I've been using Lash Recharge alongside my Lash Growth Serum for the last few weeks and have seen such a difference in not only the length of my lashes but the thickness. My lash line is looking a lot fuller now in comparison to a few weeks ago which I am really happy about. You do need to be consistent to see results so I've been trying hard to use this every evening before I go to bed, I purposely put this next to my toothbrush so I don't forget.

November 18, 2025
Unprompted review
Rated 5 out of 5 stars

I love the lash serum

I love the lash serum ! I’ve not been fussed to try any other products but the serum alone has saved my natural lashes 😩 my before and after pictures are unbelievable, just like the ones I see advertised which I never thought would happen as I always believed they were edited ! I would very much so recommend been using it for just about a year now x

November 16, 2025
Unprompted review
Rated 5 out of 5 stars

Great Customer Service

I had a bit of an issue with an order I made. Had no confirmation it had gone through. Contacted the business and they resolved it straight away. Also did it in a really friendly way. Thanks to Noo for all their help. Really pleased with the experience

November 13, 2025
Unprompted review

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