Glowforitshop Reviews 

984
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 210 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, particularly the lash, brow, and hair serums, for delivering noticeable growth and making their lashes, brows, and hair look healthy and full. Many people also highlight the excellent customer service, describing the staff as helpful, friendly, and quick to resolve issues, often going above and beyond to ensure satisfaction. The quality and effectiveness of the products are frequently mentioned, with reviewers expressing confidence in their natural appearance and appreciating the value for money. However, some customers were dissatisfied, reporting that certain products like the lash serum did not work for them or caused adverse reactions such as eye irritation and swelling. A few others also felt that the customer service was unhelpful or unresponsive when issues arose, and some experienced problems with product delivery or faulty items.

What people talk about most

Product

Customers had positive experiences with product, with many expressing satisfaction with the results of lash,... See more

Customer service

Reviewers mention positive feedback about customer service, frequently highlighting the team's helpfulness,... See more

Quality

Reviewers highlight positive aspects of quality, with many expressing satisfaction with the results of... See more

User experience

Users describe positive interactions with user experience, with many finding the overall shopping experience... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more

Company replied

Rated 5 out of 5 stars

I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more

Company replied

Rated 5 out of 5 stars

Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive u... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more

Company replied


Company details

  1. Beauty Product Supplier
  2. Beauty Products Wholesaler
  3. Beauty Supply Store
  4. Cosmetics Industry
  5. Cosmetics Store

Written by the company

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

984 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(984)

203 reviews in the last 12 months

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Rated 5 out of 5 stars

Couldn’t fault customer service

Couldn’t fault customer service, Noo was absolutely amazing with helping me with my situation!
I’ve been using glow for it products for some time now and it’s helped grow my lashes and my hair. I can’t believe the growth of my hair in a year! I had a bob and now it’s right by my shoulder blades. It’s definitely helped make my hair healthy. I have also recently tried some new products and added some makeup bits. They are also amazing! Couldn’t fault this brand! 100% will continue to use them!

November 11, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid at all cost !!

Avoid at all cost !!
The serum made all my eyelashes fall.
Four weeks after stopped using it, my eyelashes are still very short and stumpy. I have used other eyelash serums and I never had problem like this with other brands.

September 2, 2025
Glowforitshop logo

Reply from Glowforitshop

Hi Zara,
We hope you're well!
We've just popped you an email to chat more about this as we would love to give you a better Glow For It experience.
All the best,
GFI Team x

Rated 5 out of 5 stars

Absolutely amazing customer service…

Absolutely amazing customer service from noo today. Glow for it really do look after their customers. Fast delivery, received my order within 24 hours. Only been using the lash serum for a short time but I’m excited for my lash growth journey.

November 6, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing Stuff!

I have switched from lash extensions to lash lifts and have bought the serum to grow my lashes and I can’t believe the difference in just five weeks!

Highly recommend!

November 4, 2025
Unprompted review
Rated 4 out of 5 stars

amazing staff

I ordered a lash serum it’s came faulty but I think it was just a batch problem,I soon spoke to the staff and they sent me a replacement right away. Very cooperative staff the women I spoke to was very kind and understanding of the fault !

November 1, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing customer service, as well as superb products!

A purchase I made was delivered literally the next day - amazing! I did have a little misunderstanding with another purchase which was sorted straight away by the lovely customer service team who solved the issue the same day! Thank you glow for it. Will update again once I’ve tried the serum and mascara.

October 29, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing company and products

I emailed to ask some questions and was so impressed with the response I got! They took the time to explain things to me and offer me tips on things to try it was so nice to feel they was bothered about my journey and not just selling products! Amazing company!

October 27, 2025
Unprompted review
Rated 5 out of 5 stars

GLOW FOR IT LASH SERUM 🔥🔥🔥

Amazing delivery from start to finsh,I did not realise Glow for it lash serum was a viral product, that is untill ive tried it out for myself. It is amazing I've used it consistently over the course of about 2wks, each night before I head to bed. Ive noticed my eyelashes dont droop now and are noticeable on the eye even without mascara too. Thanks Glow For It 💯🌟😍❤️

October 18, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic products

Fantastic products, that actually work! I have used a few lash serums but I come back to Glow For It every time. And the customer service is excellent. Highly recommend!

October 25, 2025
Unprompted review
Rated 5 out of 5 stars

most amazing lash serum ever

most amazing lash serum ever, i struggled a lot with my lashes after extensions and always pulling out my lashes from stress ect, but this lash serum has helped my lashes grow back so quickly so much stronger and healthier, the team is so lovely and kind as well, can’t believe how many amazing products the have created

October 20, 2025
Unprompted review
Rated 5 out of 5 stars

10/10 ✨💗

They were brilliant. I put my old address by accident and they re sent my order hassle free. Wonderful ladies and beautiful business. Products are amazing I get compliments all the time!!
100% recommend girlies! 💗💗

Happy shopping 🥰

October 10, 2025
Unprompted review
Rated 5 out of 5 stars

After suffering complete hair loss from…

After suffering complete hair loss from chemotherapy in 2024 my confidence was at rock bottom. Using products with natural safe ingredients was key to me, glow for it delivered on this! The lash and hair serum have been my savours and have helped grow my hair back aswell as my confidence. I will never not rave about these products x

January 1, 2025
Unprompted review
Rated 5 out of 5 stars

Quick help and amazing job

I was in direct contact with Noo from the team because I had problems with my address.
I'm so thankful because I got help really quick and they were really nice!
We solved everything together and now I'm excited to be using the products 🥹

October 9, 2025
Unprompted review
Rated 5 out of 5 stars

I have been absolutely loving glow for…

I have been absolutely loving glow for it for a while now! I have every single item they sell and every single piece is designed with so much thought and very detailed. The customer service team are very lovely and got back to me with my enquiry very quickly.

October 9, 2025
Unprompted review
Rated 5 out of 5 stars

Noo from the customer support team was…

Noo from the customer support team was very helpful with great communication, she’s responded quickly having the issue resolved within a matter of hours and dealt with my query efficiently, she’s an asset to the CS team! This company has one of the best customer service teams, they really value your custom and are happy to assist no matter the query. I’m also obsessed with the lash growth mascara, no clumps, no flaking/smudging throughout the day and it’s buildable day to night 💖

October 1, 2025
Unprompted review

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