I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more
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As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!
1 Lyric Square, W30NB, London, United Kingdom
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Replied to 77% of negative reviews
Typically replies within 1 week
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Couldn’t fault customer service, Noo was absolutely amazing with helping me with my situation!
I’ve been using glow for it products for some time now and it’s helped grow my lashes and my hair. I can’t believe the growth of my hair in a year! I had a bob and now it’s right by my shoulder blades. It’s definitely helped make my hair healthy. I have also recently tried some new products and added some makeup bits. They are also amazing! Couldn’t fault this brand! 100% will continue to use them!
Avoid at all cost !!
The serum made all my eyelashes fall.
Four weeks after stopped using it, my eyelashes are still very short and stumpy. I have used other eyelash serums and I never had problem like this with other brands.

Reply from Glowforitshop
Absolutely amazing customer service from noo today. Glow for it really do look after their customers. Fast delivery, received my order within 24 hours. Only been using the lash serum for a short time but I’m excited for my lash growth journey.
I have switched from lash extensions to lash lifts and have bought the serum to grow my lashes and I can’t believe the difference in just five weeks!
Highly recommend!
I ordered a lash serum it’s came faulty but I think it was just a batch problem,I soon spoke to the staff and they sent me a replacement right away. Very cooperative staff the women I spoke to was very kind and understanding of the fault !
A purchase I made was delivered literally the next day - amazing! I did have a little misunderstanding with another purchase which was sorted straight away by the lovely customer service team who solved the issue the same day! Thank you glow for it. Will update again once I’ve tried the serum and mascara.
I emailed to ask some questions and was so impressed with the response I got! They took the time to explain things to me and offer me tips on things to try it was so nice to feel they was bothered about my journey and not just selling products! Amazing company!
Amazing delivery from start to finsh,I did not realise Glow for it lash serum was a viral product, that is untill ive tried it out for myself. It is amazing I've used it consistently over the course of about 2wks, each night before I head to bed. Ive noticed my eyelashes dont droop now and are noticeable on the eye even without mascara too. Thanks Glow For It 💯🌟😍❤️
Amazing customer service. Would highly recommend
Fantastic products, that actually work! I have used a few lash serums but I come back to Glow For It every time. And the customer service is excellent. Highly recommend!
most amazing lash serum ever, i struggled a lot with my lashes after extensions and always pulling out my lashes from stress ect, but this lash serum has helped my lashes grow back so quickly so much stronger and healthier, the team is so lovely and kind as well, can’t believe how many amazing products the have created
Had a issue with a product and I must say, customer service went above and beyond to resolve it for me. I couldnt be more appreciative, thank you.
Great customer service , fast response. Noo was very helpful indeed.
They were brilliant. I put my old address by accident and they re sent my order hassle free. Wonderful ladies and beautiful business. Products are amazing I get compliments all the time!!
100% recommend girlies! 💗💗
Happy shopping 🥰
After suffering complete hair loss from chemotherapy in 2024 my confidence was at rock bottom. Using products with natural safe ingredients was key to me, glow for it delivered on this! The lash and hair serum have been my savours and have helped grow my hair back aswell as my confidence. I will never not rave about these products x
I was in direct contact with Noo from the team because I had problems with my address.
I'm so thankful because I got help really quick and they were really nice!
We solved everything together and now I'm excited to be using the products 🥹
I have been absolutely loving glow for it for a while now! I have every single item they sell and every single piece is designed with so much thought and very detailed. The customer service team are very lovely and got back to me with my enquiry very quickly.
Noo from the customer support team was very helpful with great communication, she’s responded quickly having the issue resolved within a matter of hours and dealt with my query efficiently, she’s an asset to the CS team! This company has one of the best customer service teams, they really value your custom and are happy to assist no matter the query. I’m also obsessed with the lash growth mascara, no clumps, no flaking/smudging throughout the day and it’s buildable day to night 💖
Amazing customer service and the products are just amazing! 🩷
Excellent customer service, really quick to respond and very friendly. I felt very much valued as a customer and I highly recommend.
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