I joined Gold Avenue in early January 2026 and have been using their vault storage ever since. I recently purchased a gold bar and silver coins, and the experience was as smooth as always. I was also... See more
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See what reviewers are saying
Another straight forward purchase from GA. After many years dealing with a very well known bullion dealer in England, I’ve now put my faith in GA. Top company.
Company replied
Extremely frustrated with Gold Avenue. My account shows as fully verified, yet every time I try to place an order, the system tells me I need to verify my account first. I have reached out via live ch... See more
Company replied
I encountered a tracking problem via UPS. and needed instant help from GOLDAVENUE team. I was totally puzzled and in a panic mood. the GOLDAVENUE representative confident mood and pleasant attitu... See more
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Company details
Written by the company
GOLD AVENUE is an independent company based in Geneva, Switzerland. GOLD AVENUE is the easiest and most trusted place to buy, sell, and store your precious metals. Proudly supported by industry leaders, GOLD AVENUE only offers products coming from the most reputable mints. At GOLD AVENUE, we are committed to providing a trustworthy and accessible service to all of our customers. We are on a mission to provide affordable precious metals to all, yet never at the expense of quality.
GOLD AVENUE - Savings made simple
Written by the company
- An MKS PAMP GROUP company
- GOLDAVENUE SA is the retail arm of MKS PAMP SA. This leading integrated precious metals group comprises five major brands: MKS, PAMP, MMTC-PAMP, MTB, and GOLDAVENUE employing over 700 people. The group has a local presence in key precious metal markets, through 2 refineries and mints and 15 offices.
Free storage and 0% commission on buy-back
Free insured storage up to CHF10,000, CHF8/month above
GOLD AVENUE offers free insured, allocated, and segregated storage for your precious metals up to CHF10,000 and provides the best storage offer on the market.
Contact info
Case postale, 1204, Geneva, Switzerland
- +41 22 518 92 11
- info@goldavenue.com
- goldavenue.com
4.5
Excellent
6K reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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Reply from GOLD AVENUE
Hello,
We are happy to hear that you appreciate the ease of use of Gold Avenue. Thank you!
Excellent place for people who are not expert in the field
I'm not an expert in precious metals trading, so I came here 6 years ago and opened an account. It's super easy to buy items, keep them stored, see why they're priced in one way, lots of education tools, never had an issue.
February 24, 2026
Reply from GOLD AVENUE
Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.
Exemplary as usual!
February 20, 2026
Reply from GOLD AVENUE
Thanks a million for your review! We're so glad to know that you had a great experience.
The user experience is jurassic
The user experience is jurassic, i want to see my assets in storage, the value changes and the unrealized gains or losses like you see on any modern trading crypto exchange. Make it sleek and engaging. Otherwise Goldavenue is very good when it comes to its products and its storage.
February 23, 2026
Reply from GOLD AVENUE
Thank you for your constructive feedback. We always strive to improve our platform and enhance the experience for our customers.
At present, in the Wallet section, it is possible to see the performance of the purchased products indicated in parentheses. The performance indicator also takes into account the production costs incurred by the customer at the time of purchase.
We greatly appreciate your input and will continue to explore ways to make the platform more sleek and engaging.
Very good service and a trustworthy…
Very good service and a trustworthy platform for purchasing gold bars. I highly recommend it.
February 23, 2026
Unprompted review
Reply from GOLD AVENUE
Thank you for sharing your experience! We’re grateful for your support and appreciate your feedback
I want to trade and I send it to my…
I want to trade and I send it to my business patine
February 1, 2026
Unprompted review
Reply from GOLD AVENUE
We truly appreciate your feedback! Thank you for sharing your experience with us.
Good Service
With Gold Avenue SA, I have had a very positive experience with the procedure of purchasing precious metals. Communication flawless and accurate. Customer service, very helpfull. Thank you Mr. Fisher.
February 18, 2026
Reply from GOLD AVENUE
We are grateful for your review. Your feedback helps us to continue providing the best possible service!
Rigid, not customer-oriented service
If I make an order, but change it so that I will keep the gold in yoir facilities instead of delivery and insurance cost, you require me to make payment also for those.
I paid the gold purchase after cancelling delivery, but this was not ok for them. First the answer was that they will cancel the transaction, and I need to make new purchase, probably because the price of the gold was already increased. I needed separately to pay delivery and request refund to confirm my purchase.
They think this flexible and excellent customer service.
Let me predict that they will reply that they have precise instructions and if I don't follow them, it's always my fault and it's not their job to be flexible to fix the situation
February 8, 2026
Reply from GOLD AVENUE
Dear Kimmo,
We pride ourselves in being transparent about our price policy, and by clicking on the price of each product, we provide a transparent breakdown of the total price (Metal price + Premium + VAT).
Premium costs, which are charged by all precious metals retailers, are also explained as covering our production and operational costs as well as our margin.
When placing your order, you are free to choose either storage (without VAT and delivery insurance) or delivery (paying delivery-associated fees).
Make sure you do the right choice when placing the order.
After your contact and discussion with our customer service, as requested, your delivery was exceptionnally cancelled and products stored.
Regards.
A Trusted and Easy Way to Invest in Gold
The platform is simple, transparent, and easy to use, even for beginners.
Buying gold is quick, prices are clear, and I feel confident knowing my gold is stored safely
February 15, 2026
Reply from GOLD AVENUE
Thank you for your thoughtful review! We're so happy you enjoyed your experience with us.
I joined Gold Avenue in 2021
I joined Gold Avenue in 2021, best decision ever! My investments portfolio has improved, great customer service. The best way to purchase is to top-up cash on personal account then proceed to buy it. On the website there is a great selection of range price of metals, and it gives the opportunities to everyone to invest! Highly recommend Gold Avenue🌟🌟🌟🌟🌟
February 13, 2026
Reply from GOLD AVENUE
Thanks a million for your review! We're so glad to know that you had a great experience.
Delivered as promised
Their website is nice and polished and they delivered as advertised. But the way they calculate their premiums % is misleading (as a % of total value instead of base value). At least they also show the absolute amounts, which allows you to calculate the real premiums. But I will buy there again.
January 30, 2026
Reply from GOLD AVENUE
Hello,
Thank you for your feedback.
Your point about showing absolute amounts is important, and we’re happy it helped you understand the real premiums. We will work on making the % cost clearer too.
Best regards,
Gold Avenue Team
didnt make me aware of the premium and…
didnt make me aware of the premium and the fact they would only buy back at spot price
February 7, 2026
Reply from GOLD AVENUE
We pride ourselves in being transparent about our price policy, and by clicking on the price of each product, we provide a transparent breakdown of the total price (Metal price + Premium + VAT).
Premium costs, which are charged by all precious metals retailers, are also explained as covering our production and operational costs as well as our margin.
A third-party official statement needed
Their confirmation that our bought asset is placed in their Vault in Switzerland is very important, but it should be accompanied by a statement from a third-party official state authority.
January 14, 2026
Reply from GOLD AVENUE
Thank Sir, for your feedback and time.
We can provide any audits or insurance documents if needed.
Excellent service and follow up post…
Excellent service and follow up post purchase.
February 7, 2026
Reply from GOLD AVENUE
Thank you for your kind feedback! We’re glad to hear you’re satisfied with our service and post-purchase support.
I have constant problems with sign in…
I have constant problems with sign in to my account.
Most of the time I get:
"[HTTP 403] 60410 : Unable to create record The destination phone number has been temporarily blocked by Twilio due to fraudulent activities. xxxxxxxxx prefix is blocked for the SMS channel"
February 7, 2026
Unprompted review
Reply from GOLD AVENUE
Seems on the message you have shared here that your phone number is blocked. Please contact our customer service by chat in order to unblock the access.
DESPERATE: Locked out for 45+ days. Is this another JWR/China Gold Scandal?
I am writing this out of absolute desperation and fear. I have been a customer of Gold Avenue for some time, but since December 20, 2025, I have been completely locked out of my account. I cannot access the website ("Access Forbidden") or the mobile app.
For over six weeks, I have been trapped in an endless loop with their support team.
First, they told me it was a "temporary security flag" (Dec 23).
Then, they denied that flag ever existed (Jan 15).
They blamed my location, so I traveled to tried from another country to log in—still blocked.
They asked for screenshots, videos, new devices, and different browsers. I provided ALL of them.
The last communication I received was on January 29, 2026, promising an update from IT. Since then? Silence.
I am terrified because this silence feels exactly like the recent JWR (Jieworui) scandal in China, where a trading platform collapsed, and users were left unable to redeem billions in funds. I have cash and precious metals sitting in my wallet that I cannot touch.
Gold Avenue, are you insolvent? Do you actually have my gold? Why are you blocking a verified user for 45 days and refusing to give a straight answer?
This is not just a "technical issue" anymore; it feels like a liquidity trap. If you are a legitimate company, UNBLOCK my account immediately.
February 5, 2026
Unprompted review
Reply from GOLD AVENUE
Dear Ahmed,
The account is not blocked as indicated.
Your restrictive location, as indicated on our last exchanges, seems to be the reason you cannot log in into our Swiss app/site.
Our team is still working on that.
Please accept our apologies.
Savings experience
User friendly purchase. Was worried at first,but looks good.only time will twll
February 5, 2026
Reply from GOLD AVENUE
We are grateful for your review. Your feedback helps us to continue providing the best possible service!
Clear and easy shopping
Bought some gold and silver during the dip. The webpage is clear and easy to use. The vault option is great and very reasonably priced. Overall, a great purchasing experience.
February 3, 2026
Reply from GOLD AVENUE
Thanks a million for your review! We're so glad to know that you had a great experience.
It has so high fee but its secure and…
It has so high fee but its secure and reliable and easy to use
February 3, 2026
Reply from GOLD AVENUE
Thank you for your honest feedback! We understand your point, and we truly appreciate you pointing that out. We’re glad to hear that you find the platform secure, reliable, and easy to use.
Good site
Good site. Probably the best prices to buy. But to sell back to them is very expensive
January 30, 2026
Reply from GOLD AVENUE
Hello,
Thank you for your feedback and for highlighting our competitive purchase prices.
We would like to clarify that selling back to Gold Avenue is without fees and without commissions, and there are no conditions attached to our buyback service. The price offered is based on real-time market conditions and reflects the full value we are able to propose at the time of resale.
Please do not hesitate to contact our Customer Service team should you require any further information regarding our buyback prices or process. We will be happy to assist you.
Kind regards,
Gold Avenue Customer Service Team
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