Good Wash Day Reviews 89

TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

Fantastic quality for my wavy-curly hair. Gorgeous material, very large size is perfect for whatever technique your hair prefers (plopping, micro-plopping, etc.). Great selection of prints and very... See more

Company replied

Rated 5 out of 5 stars

I saw this on @saradaviescc instagram, it looked a good idea so I ordered one. I washed it out a few times before use as instructed, as it's a gorgeous rich teal which although my favourite colour I d... See more

Company replied

Rated 5 out of 5 stars

The towels are fabulous! Wouldn’t go back to a normal towel. Squeeze out excess water then wrap up. These are comfy and lightweight which them ideal for gym or holiday. I often use mine to wrap up... See more

Company replied

Rated 5 out of 5 stars

Like many others I'm sure, I purchased the good wash day towel after seeing Carla on Dragon's Den. I'm sooo glad I caught this episode because I LOVE this towel! My hair feels so much softer and car... See more

Company replied

Company details

  1. Hair Product Store

Written by the company

Organic jersey cotton hair towels (aka T-Shirt towels) for improved hair health, and reduced damage, friction and frizz. Trichologist approved. Ethically sourced fabric and packaging. Made in the UK.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

89 reviews

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No history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

BEST HAIR TOWEL EVER!

Great, speedy delivery.
The Good Wash Day is the best hair towel I've ever used. Dries my soaking hair quickly and helps reduce frizz dramatically. I have 7 myself and have purchased a couple for my sister in Greece. We love the designs and colours. The organic fabric is so soft, you just know your hair isn't going to be damaged in any way. My real favourite was the white ditsy, sadly that is no longer. Overall the best hair towel ever, thanks Good Wash Day.

April 24, 2025
Unprompted review
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Reply from Good Wash Day

Thank you so much Nikki. I'm thrilled that you love your GWD hair towels!

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

I love my hair towel planned to buy…

I love my hair towel planned to buy more
as I would not go back to using an ordinary towel.
My hair feels in better condition they come in lovely colours and delivery was
very quick

April 2, 2025
Unprompted review
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Reply from Good Wash Day

Thanks so much for your review and for supporting my small business Linda!

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Great product and service

Great product! Discovered that I have lovely curls and no longer need to straighten my hair every day to leave the house.
My hair is easier to style after using this towel and hair looks much healthier, shiny and less frizz.
Service and product brilliant!

April 2, 2025
Unprompted review
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Reply from Good Wash Day

Thank you so much for your review Angela! So pleased to be part of your haircare routine.

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Personal touch

Such a personal touch and so efficient. I have already ordered a couple of hair towels and I am now looking forward to the face cloths (when they are back in stock). Thank you Carla - you are great!

May 2, 2025
Unprompted review
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Reply from Good Wash Day

Thank you so much for your lovely review Anne. I'm so pleased that you love your towels. Face cloths will be back soon.

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

It works!

Well , I was super sceptical about whether this would work and thought was pricey. However , if good enough for Sara Davies worth a try. I have short, thick wavy dyed hair which I straighten. Just used for the first time and am amazed at the result. Left towel on for 20 minutes to find drying was much quicker and I hardly had to use my straighteners at all! My hair was much smoother and shinier than usual .No idea really how it works but it does 🤷‍♀️

April 27, 2025
Unprompted review
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Reply from Good Wash Day

Yay! So pleased for you and your hair Christine. Thank you for taking a moment to write a review.

Carla - Founder, Good Wash Day

Rated 2 out of 5 stars

Having enjoyed Carla’s pitch on…

Having enjoyed Carla’s pitch on Dragon’s Den I ordered a hair towel. I like the rainbow design but I think £30 is expensive for what it is. I have short hair and whilst the towel absorbs a lot of moisture it also leaves my hair very flat and soft. I much prefer my microfibre towel which is more effective for my hair. I like to be ‘green’ but some products don’t live up to the hype.

April 11, 2025
Unprompted review
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Reply from Good Wash Day

Thanks for your review Jane. The price is dictated by the quality of the organic fabric and the ethics of the business (everyone in my supply chain earning a fair wage, non-toxic dyes, UK manufacturing). The trouble with microfibre is that it's made from microplastics, usually on the other side of the world. I'm pleased you have something that works for you, though.

Rated 5 out of 5 stars

Amazing! Worth every penny!!

I bought three hair towels after watching Dragon’s Den, the first time I have bought any item after watching the show. The towels do exactly what they say in description. Myself and two daughters have exceptionally thick hair and the water retained from the towels is remarkable. The product was beyond my expectations, worth every penny in my opinion. My teenage daughter is most impressed and nothing much impresses her! A brilliant product, I am so glad I took a punt an ordered x3. I’ll never go back to towel or micro towel again. This product is truly amazing!

April 10, 2025
Unprompted review
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Reply from Good Wash Day

Thank you so much Jen! I so appreciate you writing such a comprehensive review. I'm chuffed to bits that you all love your towels!

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Good wash day hair towel ..

I have ordered up the lovely good wash day hair towels and just received them, Great Customer Service all the way too especially from Carla herself, great fast delivery and I must say I was pleasantly surprised my hair dried lovely, soft, curly and no frizz neither beautiful what a wonderful towel, its organic jersey cotton feels all soft and caring, Nice size to cover my hair, I am so glad I ordered my hair towels, I saw the lovely lady Carla selling it on Dragons Den and she seemed a sincere lady and the towel was sold to me, brilliant ,,

April 8, 2025
Unprompted review
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Reply from Good Wash Day

THank you so much for your review Susan. I'm so pleased you love your Good Wash Day hair towel!

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Such a brilliant product

Such a brilliant product - my hair is forever thankful. It's wonderful to support a small, ambitious business too.

April 2, 2025
Unprompted review
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Reply from Good Wash Day

Thank you so much Lynne! I have big ambitions for Good Wash Day.

Rated 5 out of 5 stars

Excellent Product and Customer Service

Saw on Dragons Den and loved Carla and her products! Asked my children to club together to get me one for Mothers Day. Unfortunately there was an issue with the address so it got returned to sender. When contacting Carla, she saved the day and sent a replacement out next day which arrived in time for Mothers Day. 😊Would recommend to anyone considering and will definitely use Good Wash Day again in future.

March 30, 2025
Unprompted review
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Reply from Good Wash Day

It was a pleasure to help Hannah, and I'm so pleased you received it in time. So many hair towels were being opened on Mothering Sunday!

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Fabulous for hair - love it

Saw this on Dragon's Den and thought - let's give it a try. Absolutely brilliant - put it on wet hair like a turban, no need to rub dry, and when you ready take it off, hair ready to comb and style. I love it !

March 19, 2025
Unprompted review
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Reply from Good Wash Day

I love that you love it! Thank you for your review.

Rated 5 out of 5 stars

The Perfect Hair Towel

I saw this hair towel on Dragons Den and thought it was a terrific idea. Normal towels are too big for drying hair and don't stay in place. This does. Just the right size, wraps the hair tight, you can move around without it falling off and no excess towel hanging down the back. Washes and dries quickly. It's lightweight and comfortable. Absolutely perfect. Will buy a couple more for holidays.

March 14, 2025
Unprompted review
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Reply from Good Wash Day

Thank you so much Kathy. Do let me know where yours go! So many customers never leave home without theirs.

Rated 3 out of 5 stars

Probably not worth the cost

Having purchased this piece of fabric after watching Dragon’s Den I am rather bemused. Yes, it’s a pretty fabric, yes it’s probably organic, it’s made in the UK. although the fabric apparently is from Turkey, which is great but it doesn’t appear to have any magical properties. I suffer with static which I hoped this might help to reduce. The first wash I didn’t use conditioner, my hair was full of static. The second time I used conditioner and thankfully it’s not as bad. What is this rectangle of hemmed cotton meant to do that a towel doesn’t? I really don’t understand why it cost £30? I can buy a metre of organic cotton jersey on Etsy for £7.95 and then hem it all round. I wonder now if they have any sort of references available for the claims made for this product?

March 18, 2025
Unprompted review
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Reply from Good Wash Day

Thanks for your review, Susan. I’m really grateful to have the opportunity to address my pricing in detail. I pride myself on my ethics, and transparency is a part of that. Please allow me to take your points one by one:

- the UK can't grow cotton, so yes, the fabric is grown in Turkey.

- please rest assured that there's a step during the Dragons' Den process called 'Due Diligence' (say those words to anyone who has ever applied to the show and they will *shudder*!). I have a Google folder stuffed with about 70 pieces of evidence backing up everything I've said; it's so complex I even have a spreadsheet referencing all of the evidence. It’s come in handy for my B Corp application which is currently in progress. You don't get to go on the Den if you haven't passed Due Diligence. And if you get investment there's a whole other round of due diligence to do for your dragon, too. If you'd like me to send you some of my due diligence documentation please email hello@goodwashday.com and I can do that.

- pricing: I'll break that down a little because I do understand it seems a lot if you’ve never run an ethical, product-based business.

As you watched the episode you'll know that my towels cost £7.50 to make (fabric and UK manufacturing). SOME of the other costs from that £30 include:

- VAT at 20% = £5 (small businesses pay the same amount as huge corps which drives me mad!)

-
- Shipping; I know these days people expect free shipping, but I cannot afford to offer that (I don’t make any profit on P&P). I’d have to hide the cost it in the product price, which is what companies who offer ‘free shipping’ usually do (the customer always pays somewhere!).

- Corporation tax = was 19%, going up to 25%

- I can’t yet afford employees to share the load so no employer NI, yet.

- Import duty, because of Brexit = £1 per towel

- Amazon & Etsy fees = around 25% / Shopify fees (my favourite!) = 3%

- All the other apps I need to run my business = around £400 per month

- Marketing budget = small, and only possible because I've not paid myself a penny from the business in the four years it’s been running (thankfully now I can, and that feels amazing (imagine packing orders for 12 hours straight and not being paid!))

- External expertise for tasks that I don’t have time to learn and execute (accountancy, photography, models, SEO, for example).

- Charitable contributions (I gift towels every month to people in the cancer community)

There are lots more costs, but I hope this is helpful. I’ve tried to write it in an informative rather than a preachy way and I hope it comes across like that.

Businesses who sell products for super low prices also have these costs by the way, which begs the question, are the employees across the entire supply chain working in safe conditions, voluntarily, and earning a fair wage?

To folks reading this review, I was never going to make the cheapest hair towels. I appreciate that they are an investment. If you don't want to or can't justify the cost of buying a Good Wash Day towel please try using a T-shirt on your hair. That alone will make a huge difference!

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Bought one after watching Dragons Den

Bought one after watching Dragons Den. It’s fabulous! I love the look and feel of it and use it after swimming too! Will be buying more for me and for gifts. Customer service is beyond 100% by the way. Go buy one, you won’t regret it.

March 11, 2025
Unprompted review
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Reply from Good Wash Day

Thank you so much for that vote of confidence Claire! So many people use them post-swimming!

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Fabulous product

Like many others I'm sure, I purchased the good wash day towel after seeing Carla on Dragon's Den. I'm sooo glad I caught this episode because I LOVE this towel! My hair feels so much softer and cared for and I'm loving my natural waves whereas before I really didn't. It also looks great, I got the pink leopard print one...The packaging was also lovely.
I also can't fault the customer service including an email from Carla explaining why there may be a delay due to being inundated with orders!
I'm super happy and would recommend without hesitation

March 18, 2025
Unprompted review
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Reply from Good Wash Day

This is so lovely to read Emily; thank you! It's been a wild few weeks. I appreciate all the love and support my brand is getting.

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Absolutely love everything about this!

Absolutely love everything about this product and the company!
Organic, British made and incredible at what it does! I have very thick but fine hair which takes forever to dry! But with the Good Wash Day towel, it’s gently dries it quicker! Plus you don’t have the bulk nor weight of usual towels!

March 11, 2025
Unprompted review
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Reply from Good Wash Day

Thank you so much Lyn. I'm so pleased that you love it!

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Exceeded expectations!

I ordered one of these towels after seeing in dragons den. The towel is such good quality and soft, but I couldn’t believe that simply using a different towel would make much difference- I was amazed after first use my wavy hair was much softer, smoother and more manageable.I love it and will be ordering another couple for my daughters.

March 18, 2025
Unprompted review
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Reply from Good Wash Day

You'll never go back to a regular terry towel or a microfibre towel now Allison! Thanks for your review.

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Happy hair towel

Came quickly in eco friendly packaging.
Great to wrap up wet hair and stays in place unlike ordinary towels which unravel!

March 17, 2025
Unprompted review
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Reply from Good Wash Day

So pleased you love it Pam. Thank you so much for your review!

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Beautiful Product my wavy hair now has…

Beautiful Product my wavy hair now has full curls when I remove the towel, bouncy and soft. Great customer service, I have never been chased by a company to check I have actually received an order before.

March 7, 2025
Unprompted review
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Reply from Good Wash Day

Thank you Emma! So pleased that you and your hair love it!

Carla - Founder, Good Wash Day

Rated 5 out of 5 stars

Excellent!

So pleased with my good wash day towel! Excellent quality, dries my hair really quickly with less frizz and makes my hair feel so soft. Mine was delivered really quickly after I saw it on Dragons Den. If you have to wait for delivery due to high demand just be patient, it will be worth the wait.

March 17, 2025
Unprompted review
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Reply from Good Wash Day

Thank you for review! It's been a wild couple of weeks and I'm finally on top of orders, with some packing help for the first time in four years!

Carla - Founder, Good Wash Day

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