I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Both our fussy young rescue and our nine year old MS are loving Herbie Wilde. They are not keen on having to listen to us telling them how good it is for their health and wellbeing though, they'd just... See more
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This food has transformed my previously very poorly dog, who had been hospitalised with severe digestive problems. We tried other vet prescribed and plant based foods, but Herbie Wilde seems to be... See more
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I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel... See more
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Company details
Written by the company
Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.
Contact info
London, United Kingdom
- +44 (0)7435464009
- hello@herbiewilde.co.uk
- herbiewilde.co.uk
4.8
Excellent
214 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 month
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This is brilliant dog and planet…
This is brilliant dog and planet friendly food and my dogs love it!
May 5, 2024
Reply from Herbie Wilde
Thank you for your fantastic review! We're thrilled to hear that your dogs love Herbie Wilde and that you appreciate its dog- and planet-friendly benefits. Your support means so much to us—thank you!
A Perfect Fit for My Dog's Special Dietary Needs
I recently tried this brand of dog food for my dog, Quique, who is allergic to animal protein. After experimenting with several alternatives, I'm thrilled to say that this one has been a great fit. Quique accepted it very well and seems to really enjoy it. The quality of the food is evident, and it’s comforting to know I’m giving my dog something that’s good for him.
The delivery was impressively fast, and the packaging was lovely. It even came with a beautiful letter, adding a personal touch that made the experience even better.
We are still in the trial phase to see how Quique tolerates it long-term, but so far, everything is a 10. Thank you!
Quique & Kiwi
May 9, 2024
Reply from Herbie Wilde
Thank you so much for your wonderful review, Vanessa (and Quique & Kiwi)! We’re delighted to hear that Herbie Wilde has been a great fit for Quique and that he’s enjoying the food—it’s so rewarding to know it’s helping with his allergy to animal protein. We’re thrilled you appreciated the fast delivery, lovely packaging, and personal touch with the letter—it means so much to us to make each experience special. Wishing Quique continued success with the food, and we’re here if you need anything along the way. Thank you for your kind words!
The product is good and delivery efficient
It is important to feel confident when buying on line that the product is as advertised, arrives on time and in good order. Herbie Wilde achieved that criteria
April 11, 2024
Reply from Herbie Wilde
Thank you for your feedback, Jane! We’re so pleased to hear that Herbie Wilde met your expectations and gave you confidence in your online purchase. Ensuring our product arrives as advertised, on time, and in perfect condition is very important to us. Thank you for your support!
Reply from Herbie Wilde
Thank you for your kind review! We’re so glad to hear you dog enjoys the food and even using it as treats—is such a great idea. Your support means a lot to us—thank you!
Completely perfect!
Customer service is perfect, product is perfect. Just placed my second 12kg order and have two labradoodles that are full of beans 🥰 Not much to say apart from order some 😁
March 25, 2024
Reply from Herbie Wilde
Thank you so much for your amazing review Jane! We're thrilled to hear that your labradoodles are full of beans and loving Herbie Wilde 🥰. It’s fantastic to know you’re happy with both the product and our customer service. Your recommendation means the world to us—thank you for your continued support!
Healthy ,shiny coat & bags of energy
My dog was a rescue ,and quite thin when he first moved in with us. I ordered Herbie Wilde from the beginning, as I am vegan myself, and wanted him on plant based food. Now he has a beautiful, shiny coat, has filled out appropriately & has bags of energy. I mix it with raw veg or fruit to change it up a little. People often comment on his beautiful coat.
March 24, 2024
Reply from Herbie Wilde
Thank you for sharing your lovely story Yvonne - we loved hearing how well Apolo has been doing on the food! It’s been heartwarming to hear how much Apolo has thrived on Herbie Wilde—his shiny coat, healthy weight, and energy levels are a true testament to the benefits of plant-based nutrition. Adding raw fruits and veggies is a fantastic idea to keep things interesting for him! We’re so happy to be part of his journey to a healthy and happy life. Thank you for your support!
The kibble is a 5 star (the dogs and I…
The kibble is a 5 star (the dogs and I did a taste test) but the price is too high for me to change my dogs from their present vegan dog food to Herbie Wilde :(
April 21, 2024
Reply from Herbie Wilde
Thank you so much for your thoughtful review Joyce! We're thrilled to hear that both you and your dogs enjoyed the taste test—5 stars from you means a lot! We understand that pricing can be a challenge, and we truly appreciate you giving Herbie Wilde a try. If circumstances change or you’d like to explore ways to make it work, we’re always here to help. Thank you for your feedback and support!
Love the ethos of the company.
Love the ethos of the company.
All the ingredients sound good. The most of any product i have looked at
Mixing with wet food, small amount.
Great product
April 19, 2024
Reply from Herbie Wilde
Thank you for your kind review Richard! We're so glad to hear you love the ethos of our company and appreciate the quality of our ingredients—it means so much to us. Mixing it with a small amount of wet food is a great idea! Thank you for your support and for choosing Herbie Wilde!
Definitely recommend
My dogs ate this food (free trial pack) as a treat. I’ll definitely be buying a pack. All healthy stuff too.
April 19, 2024
Reply from Herbie Wilde
Thanks so much Theresa! It's amazing to hear that the dogs loved their free sample pack. We have spent so long formulating the best possible ingredients all with health benefits, to really make the best possible food for our dogs. We're so glad to hear that we will be welcoming you and the dogs into the Herbie Wilde family soon!
My dog enjoyed this food
My dog, a Springier Spaniel, gobbled down this new food and seemed to love it. We currently have a big bag of meaty dry food to get through. After this I will consider making the switch and seeing how we get on. The financial price is quite high for me. However, I can understand why given the quality ingredients and the commitment to environmental issues / animal welfare.
April 19, 2024
Unprompted review
Reply from Herbie Wilde
We are so glad to hear that Otto loved his food sample! We are so happy to hear that you will be joining the Herbie Wilde family soon.
We do completely understand that the price is in line with the premium dog foods out there. As you mentioned Kirsty, we have taken so much time to find the highest quality ingredients possible for Herbie Wilde. We wanted the best possible food for our own dogs - so we have put everything into the food we possibly can.
So happy to hear we will welcome you into the Herbie Wilde family soon. Always here if you have any questions. Ella & the team
Our dog loves this food.
March 21, 2024
Reply from Herbie Wilde
Thanks so much guys! We are so glad that Riley love the food so much. It really does mean the world to us to get these great reviews. Thank you
The owner was very responsive and…
The owner was very responsive and helpful to my initial query when I was considering whether to switch my pet cavachon, 7 years old, to Herbie. We quickly received a free sample, which our dog took to right away. We ordered a 6kg bag, which actually comes in two convenient easy close bags. Our dog absolutely loves her new food and does not miss her old kibble a little bit!
April 14, 2024
Reply from Herbie Wilde
Sanjay - thanks so much for this lovely review! We are so glad to hear that Lola loves her food. It was great to chat to you before and thank you so much for your support and very kind review. so happy to have you guys in the Herbie Wilde family!
The ingredients list is amazing
The ingredients list is amazing. I feel happy that my dogs are getting a real good natural mix of nutrients and all vegan. They love it so I’m happy too.
March 20, 2024
Reply from Herbie Wilde
Thanks so much Gemma! So happy to hear that they dogs are doing so well on their Herbie Wilde food and that you love the ingredients! Years of work feel worthwhile when we hear these compliments! We completely agree that seeing them love their food is the best feeling.
Lovely website everything well…
Lovely website everything well explained 👍 my little one likes the food so will be ordering soon
April 17, 2024
Reply from Herbie Wilde
Thank you so much Deborah! So glad to hear that Kylie loved the food sample and so glad the website was well received! We are so glad to be welcoming you into the Herbie Wilde family soon! If you have any questions at all we are always here! Thanks Deborah!
Betty loves her new diet from Herbie…
Betty loves her new diet from Herbie Wilde. So good to find a healthy ethical alternative. Now we are all vegan!!
April 26, 2024
Unprompted review
Reply from Herbie Wilde
Hannah - this is so lovely to hear! All the family on a healthy lovely vegan diet! Thank you so much Hannah - we really love to hear this - it means so much!
Dogs are happy
Food is vegan, has healthy ingredients, no unhealthy additives and dogs love it.
March 17, 2024
Reply from Herbie Wilde
Thanks so much Mark. We are so glad Oscar and Dexter love their Herbie Wilde! We really have put the absolute best in there - as we wanted this for our own dogs too! Thank you so much for your review!
Great Product and Service
Great customer service (helpful and replied quickly, even though it was over the weekend). Arrived quickly and well packaged and my dog loves it!
April 11, 2024
Reply from Herbie Wilde
Thanks so much Dina! So glad to hear that Reggie loves the food. Really grateful for your lovely review and so happy to have you guys in the Herbie Wilde family!
Can't recommend highly enough!!
Firstly, my dog loves Herbie Wilde!! Secondly, their customer service is second to none - friendly and helpful!
April 10, 2024
Feel the crunch
My dog enjoyed the biscuits, they sounded nice and crunchy with no waste.
March 7, 2024
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