I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Both our fussy young rescue and our nine year old MS are loving Herbie Wilde. They are not keen on having to listen to us telling them how good it is for their health and wellbeing though, they'd just... See more
Company replied
This food has transformed my previously very poorly dog, who had been hospitalised with severe digestive problems. We tried other vet prescribed and plant based foods, but Herbie Wilde seems to be... See more
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I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel... See more
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Company details
Written by the company
Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.
Contact info
London, United Kingdom
- +44 (0)7435464009
- hello@herbiewilde.co.uk
- herbiewilde.co.uk
4.8
Excellent
214 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 month
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The best dog food
Great ethos, great food. Customer service is in a league above the rest. You know that the effort to source the right ingredients at the very best quality has been taken and my dog really enjoys this and it helps with his skin/ allergies. Thanks again
March 31, 2024
Allergies not triggered
Dog likes it.
I like it because, so far, her allergies have not been triggered.
This product has peas, (very small).
March 29, 2024
Fab plant based dog food
Great delivery service and my 3 dogs love the food. Will be back to order more for sure and have already told other dog owners.
March 15, 2024
Tinkerbell could not be happier
Our Tinkerbell loves this food. She has a lot of food allergies and it is so nice to find a food we know is safe for her; even better they are a family owned and run UK company. Their attention to detail and customer service is impeccable. I highly recommend this food and this company.
March 25, 2024
Unprompted review
Super Helpful
My dog is a fussy eater but will eat Herbie Wild kibble. Super helpful customer service desk.
March 12, 2024
I'm really happy with this food.
I'm really happy with this food. The ingredients are top quality and my dog absolutely loves it. Great communication and delivery time. This is certainly not a cheap option but having done my research, I feel it is worth paying for. I feed Millie half this food and half wet vegan/vegetarian food and she licks the bowl clean every meal.
March 9, 2024
Great addition to a raw diet
My dogs are completely raw fed, but I was looking for a mixer type biscuit ( that wasn’t wheat laden ) to add to their food on occasions. Plus I don’t always feed a pre made raw and was concerned they may be missing some nutrients sometimes.
Also I always give them something natural for a bedtime snack.
Herbie Wilde seemed to be what I was looking for. I got some free samples for my dogs and they loved it. So I bought a bigger bag.
I have to say they absolutely love the food , which I was amazed at considering they have only ever eaten raw meat.
March 2, 2024
Unprompted review
Amazing Brand
So happy that I have found Herbie Wilde, my little dog Alfie had been having a lot of allergies and itchy skin. Vet recommended changing to plant based diet and came across Herbie Wilde. Alfie loves it and allergies are improving everyday !!
February 29, 2024
Unprompted review
Ordered the free sample to try and my…
Ordered the free sample to try and my dog loves it. She has very itchy skin and a grain allergy. Will be weaning over to this.....really believe plant protein is better for her.
January 22, 2024
Unprompted review
Healthy & loved by all my dogs
Herbie & Wilde go above and beyond to help, and even gave me a discount code after their promotion ended. I’m so happy my doggos tried their food, as one of them is a very fussy eater and is on a plant based diet due to health issues, and it hasn’t been easy finding something she likes. Lucky for us she LOVES H&W and will even eat it when it isn’t mixed with meat, something that hasn’t happened with any other dry food. My other dog also loves it. Thank you.
November 18, 2023
Unprompted review
Reply from Herbie Wilde
Kristina it was very heartwarming to read your lovely feedback! We pride ourselves on great customer service, so we are pleased you felt you were well looked after by the team. How wonderful to hear that despite one of your dogs being quite a fussy eater, they love and enjoy Herbie Wilde which will keep them happy and healthy! Thank you for being part of our HW family and don't hesitate to get in touch if we can ever help in the future.
Very pleased
I used to feed my dogs raw food but one of my dogs liver levels had gone up and switching to butternut box plant based halved them in 3 weeks so I switched to that along with their salmon version as I was worried about the taurine not being supplemented. So pleased to have found Herbie & Wilde which do include taurine. My dogs love it and being a vegan I’m pleased to not be contributing towards that industry. Lovely touch with the note to thank me too. :)
November 1, 2023
Unprompted review
Reply from Herbie Wilde
Thank you so much for your lovely review Olivia. It really means so much to hear that the dogs love their Herbie Wilde and that the plant-based diet has helped the liver levels too (amazing news). Sounds like the dogs are incredibly lucky to have such a knowledgeable Mum! Also totally agree about not supporting a pretty grim industry and having happier healthier dogs too! Do stay in touch Olivia :)
Our dog loves it!
I ordered a free sample and my dog is really enjoying it. I feed my him a plant based kibble in between usual wet meals so he can snack when he's hungry, and so I can reduce his carbon pawprint. He seems to like Herbie and Wild even more than his usual brand.
October 24, 2023
Unprompted review
Reply from Herbie Wilde
Thank you so much Joanna! It's so lovely to hear that Kuba is enjoying his delicious plant based food as part of his very sustainable flexi-diet! He and you are doing your bit for our planet and Kuba's health! Thank you for letting us know how much he is enjoying it. It really means the world to us!
My dog has enjoyed this every day
My dog has enjoyed this every day (and equally as much as the best meat dry food). It has lasted about 10 weeks (a 3kg bag). Very pleased with this (bought from a stall at a dog day event). Previously, I was adding bits of vegetables to his food bowl and he was able to quickly fling them all out.
(It's super value - also, at the moment at least, if you write down your code and give it to someone else you both get 50% off!)
October 17, 2023
Unprompted review
Reply from Herbie Wilde
Thank you so much for this lovely review Michelle. It is always so lovely to hear our Herbie Wilde dogs loving their food so much.
Also love to hear that you are spreading the HW love and telling your friends about us. We are a small business and your kind words mean the world to us!
This food is so good I could eat it myself!
This has everything you want In a dog food. it was great to try out the sample packs first as my dogs tend to snub their nose at meat free products.I mixed it with a meatier food first and am slowly weaning them onto a mostly vegan diet, they will still get meaty treats but its great to know that they are not the blood thirsty carnivores I originally thought!
September 14, 2023
Unprompted review
Reply from Herbie Wilde
Thanks so much Amanda. It is amazing to hear that the dogs are loving the food so much. It means the world to us to hear that they are enjoying it so much that they are even weaning off the meatier mixer!
It sounds like they have the perfect balance! It's amazing to see the health benefits and improvements in our dogs and seeing that a plant-based diet is so great for them!
P.S the ingredients are amazing - we agree! From our amazing farms and into the bowls. Delicious for our dogs - but we'd recommend not trying it - we did and think we might leave it to the dogs as they love it so much! ;-p
Peggy loved free sample so ordered 3kg bag
I ordered a free sample of the superfood and my Corgipom Romanian rescue absolutely loved it. Have ordered a 3kg bag today.
August 31, 2023
Unprompted review
Reply from Herbie Wilde
Thanks so much Ali. It's so great to hear that Peggy is loving her food so much.
So glad that the free samples help our amazing dog parents to try before you buy!
Very happy to have you guys in the Herbie Wilde family!
Amazing people and so friendly
Amazing people and so friendly. They are very kind and helpful. Very quick delivery too. We tried a sample and my dog loves it, he will get a bag as soon he's finished he original food.
July 27, 2023
Unprompted review
Reply from Herbie Wilde
Hello Hannah, thank you so much for this lovely review. Your emails brought us so much joy. We are so glad that Loki loved the food so much. We are so lucky to have such amazing dog parents making up our wonderful Herbie Wilde family.
Loved by my cocker!
My working cocker loved his sample of Herbie Wilde!! Thank you so much - I’m off to check out your website now I have the ‘seal of approval’!
July 19, 2023
Unprompted review
Reply from Herbie Wilde
Ah thank you Sophie! That is so kind of you! We are so happy that Reggie loved his sample and the seal of approval has been given! We are so happy to welcome you both to the Herbie Wilde family. 💚🐾🌱
Great postage and dog likes it 👍
Came quickly
Dog likes it and makes a good treat in her games as well
March 23, 2023
Reply from Herbie Wilde
Thank you so much for your review Pippa. It is great to hear that your dog is enjoying her food and we love that you guys are using it for treats with her food - we do the same with ours and they will do anything for it! We really appreciate the kind words and support!
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