Heriots Reviews 28

TrustScore 2 out of 5

2.2

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Rated 1 out of 5 stars

Terrible on communication. Never received a confirmation of order. Enquired several times by email and never got a reply. Cake might be good but the stress of not knowing if I was going to get a cake... See more

Rated 1 out of 5 stars

In February 2026, I placed an order for my son’s milestone birthday, but unfortunately received the wrong cake — and it was completely unsuitable for the occasion. I contacted customer servic... See more

Rated 1 out of 5 stars

If I could give 0 I would. Ordered a cake 10 days ago, money taken and order confirmed. On day of delivery (Xmas Eve), get an email at 10am saying the cake is not available offering either... See more

Rated 5 out of 5 stars

I ordered a birthday cake for my daughter to be delivered to her school so that she could share it with her classmates and teachers. The delivery person was very professional and ensured the cake arri... See more

Company details

  1. Cake Shop
  2. Bakery
  3. Cupcake Shop
  4. Dessert Shop
  5. Pastry Shop
  6. Patisserie

Written by the company

Heriots has a long, proud history of creating desirable products that are chosen to take centre stage at our customers' most cherished moments. While our cakes and patisserie continue to evolve with our customers’ tastes and trends, our commitment to delivering the exceptional never changes.


Contact info

2.2

Poor

TrustScore 2 out of 5

28 reviews

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1-star

Replied to 37% of negative reviews

Typically replies within 2 weeks

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Rated 1 out of 5 stars

Terrible on communication

Terrible on communication. Never received a confirmation of order. Enquired several times by email and never got a reply. Cake might be good but the stress of not knowing if I was going to get a cake delivered or not is not worth it. I would not recommend.

April 5, 2026
Unprompted review
Rated 1 out of 5 stars

In February 2026

In February 2026, I placed an order for my son’s milestone birthday, but unfortunately received the wrong cake — and it was completely unsuitable for the occasion.

I contacted customer service and spoke with the manager, Deena, who acknowledged the mistake and promised a replacement cake in time for Easter. I was told this would be confirmed via email. However, I have received no email, text, or follow-up communication whatsoever.

Since then, I have made several attempts to chase this up, only to be repeatedly told that someone would call me back — which has not happened.

This is extremely disappointing, especially as I have been a loyal customer and have placed many orders with them in the past. To not resolve a clear mistake or honour a simple promise is unacceptable.

Sadly, based on this experience, I will not be ordering from them again.

February 23, 2026
Unprompted review
Rated 1 out of 5 stars

Poor cake, poor experience, no customer service.

I placed an order for a £45 cake on 06/02/25 which was to be collected at the Harrow branch on 07/02/25. I waited all day on 07/02 for a conformation to say that it was ready but it never came. I tried to call Heriots several times on 01753 983125 but again no answer.

My partner then drove to Harrow at 5pm with our two young children to be told that they had no idea about the order and did not have it.

The staff gave us the smaller display one which we were told was freshly made. However on cutting & eating the cake early the next day, we found it to be extremely dry and disappointing .

I’m not sure how long the cakes on display but the one we received must have been at least a few days old.

Email sent 7 days ago but again no response.

Poor cakes, poor customer service, poor experience.

February 7, 2026
Unprompted review
Rated 1 out of 5 stars

No longer what they were

They called me two days before the party to tell me the cake was out of stock. I ordered the cake well in advance and this experience is just not acceptable. Honestly, I’ve been ordering cakes from them for the past five years and they’ve just gone down hill. I won’t be ordering again.

January 15, 2026
Unprompted review
Rated 1 out of 5 stars

Zero star. Deeply disappointing and unreliable service

Not even one star if that were possible.

Heriots Patisserie has been one of the most frustrating customer experiences encountered.

A cake was ordered for a partner’s birthday in January 2025. The wrong-sized cake was delivered, and it was not sufficient for the number of guests. A complaint was raised, and a voucher was issued with an expiry of January 2026.

That voucher then became a source of repeated stress rather than compensation.

The voucher was first used for a mother’s birthday. The order was placed well in advance to avoid any issues. Despite this, a cancellation email was received the day before the birthday, forcing a last-minute scramble to find an alternative cake.

The voucher was then used again for a wife’s birthday in January 2026, once more with sufficient notice given between the order being placed and the required date. Yet again, a cancellation email arrived the day before the event, resulting in another rushed and stressful search for a last-minute replacement.

As a result, three important family occasions were disrupted. No cake was ever successfully delivered, and the voucher ultimately expired unused. The original mistake was never properly rectified, and the so-called compensation proved completely meaningless.

There appears to be no accountability or learning from previous errors, only repeated failures passed directly on to customers. Issuing vouchers that never result in a cake being delivered, rather than properly resolving the issue, is meaningless when orders are routinely cancelled at the last minute.

This business has shown a consistent pattern of unreliability, poor communication, and a complete disregard for the importance of time-sensitive orders. Birthday cakes are not casual purchases. Cancelling the day before, repeatedly, is unacceptable.

Not even one star if that were possible. If orders cannot be fulfilled reliably, they should not be taken in the first place. A premium price is charged, but the service delivered is anything but professional.

Strongly advised to avoid, especially for any occasion that actually matters.

December 31, 2025
Unprompted review
Rated 1 out of 5 stars

If I could give 0 I would

If I could give 0 I would.

Ordered a cake 10 days ago, money taken and order confirmed. On day of delivery (Xmas Eve), get an email at 10am saying the cake is not available offering either another cake or a refund.

Thats poor customer service and puts people in a difficult position. No communication earlier so no cake available especially as stores are out of stock and its Xmas tomorrow.

A refund or replacement isnt going to help.

Looking at reviews this seems to now be common and I should have not given them the benefit of the doubt.

Clearly no respect for its customers and treat them as if the business is doing a favour. Meanwhile they take our money for over 2 weeks so we are providing free loans.

December 24, 2025
Unprompted review
Rated 1 out of 5 stars

Do not use, very disappointing customer service

Unfortunately customer service is very poor - despite placing the online order 48 hours prior, at the end of the designated delivery day, a cancellation notice came through that they did not have the capacity to deliver to my area. Deeply disappointing as my child's birthday is the following morning.

I will not be using this cake company again.

December 18, 2025
Unprompted review
Heriots logo

Reply from Heriots

Thank you for your feedback. We understand how disappointing it was to have your order cancelled and the impact this had on your plans. We take all feedback seriously and would like to review what happened so we can address it appropriately. Please contact us directly at cs@heriots.co.uk with your order details so we can assist you further.

Rated 1 out of 5 stars

I wish I had read these reviews

I wish I had read these reviews. I have previously bought Heriots cakes and they have been good. I ordered for a weekend delivery (quite expensively) well ahead of the date . On the confirmation email, it had no delivery date on it so it was impossible to check if they had the right information as the date approached.

The cake did finally turn up very close to 5pm (a 9am - 5pm window is really very unhelpful without some on the day narrowing of the window). Fine - some communication over the course of the day would have been helpful but fine. However, the cake arrived badly damaged and could not be used for my daughter's 18th birthday the following day ... and at 5pm on a Sunday, it is pretty difficult to find a decent replacement cake.

I wrote several emails to Customer Service - no contact all day Monday. In the end I had to ring them and they promised to write back to me within 5 minutes with a refund. Nothing. I called them 15 minutes later and they said 'we are writing the email now'. 15 minutes later, nothing.

Their cakes are nice when they arrive in one piece but the stress is just not worth it. Cakes, by definition are always for a special occasion. Don't risk yours being ruined by using Heriots.

December 14, 2025
Unprompted review
Heriots logo

Reply from Heriots

Thank you for sharing your feedback. We understand how stressful it must have been to have your order arrive damaged, especially for such an important occasion. We take all feedback seriously and want to review what happened so we can address it appropriately.
Please contact us directly at cs@heriots.co.uk with your order details so we can resolve this and ensure it doesn’t happen again.
The Heriot’s Team

Rated 1 out of 5 stars

Ordered a red velvet cake for my wife’s…

Ordered a red velvet cake for my wife’s birthday and the cake was old and rock hard. Paid £55.40 for it. They think they can get rid of the old cake for the business, but they don’t look further ahead for loosing their income. The sad thing is, it happened to us twice. No wonder they continuing shutting down branches. There products are terrible

December 6, 2025
Unprompted review
Heriots logo

Reply from Heriots

Thank you for your feedback. We’re concerned to hear about your experience with the Red Velvet cake and that it did not meet your expectations. We take all feedback seriously and would like to review what happened.
Please feel free to contact us directly at cs@heriots.co.uk with your order details so we can investigate and address this appropriately.

The Heriot’s Team

Rated 1 out of 5 stars

DO NOT ORDER FROM HERIOTS

DO NOT ORDER FROM HERIOTS. I placed an order for my baby shower cake a month in advance to ensure everything was perfect.
​On the day of the delivery, I abruptly received an email stating that the order had been cancelled, with absolutely no explanation as to why. I tried every available channel to contact Heriots, but I could not reach anyone.
​I finally managed to get through to someone at the Harrow branch, who explained that my address (in Buckinghamshire) was too far for delivery. If this was the case, why was I allowed to book and pay for delivery to this address a month ago?
​As a desperate, last-minute fix—and since I couldn't find anyone else to bake a cake—I had to agree to collect it from an address in Pinner/Harrow. This resulted in me having to travel 50 minutes during a busy day. The inconvenience this caused was massive and completely unacceptable.
​To make matters worse, the cake I collected looked nothing like the image advertised on the website, and the taste was incredibly disappointing, resembling a standard 'Cake Box' cake.
​I immediately contacted Customer Services to raise this issue and request a refund for the inconvenience and the subpar product. I have heard nothing back, and absolutely no refund has been processed.
​Thank you for the stress and for utterly ruining what should have been a beautiful highlight of my baby shower. This is the worst customer service and product quality I have ever experienced.

November 14, 2025
Unprompted review
Rated 1 out of 5 stars

A Masterclass in Ruining Milestones – AVOID AT ALL COSTS!


I ordered a custom 40th birthday cake plus a box of six mini cakes for a once-in-a-lifetime celebration. Delivery day arrived and at 11:00 a.m., I got a cold, one-line email: “Your order has been canceled" with a list of refunded items.

No explanation. No apology. No heads-up.

That “full refund” was supposed to make everything okay? Try scrambling for a replacement the same day in a panic. The birthday went cake-less, the mood was crushed, and the milestone felt wasted.

I fired off an email venting my frustration and finally received a response after nearly THREE WEEKS.

This isn’t just bad service—it’s contempt for customers who trusted them with a special moment. Save your money, your nerves, and your celebrations: order literally anywhere else.

One star is generous.

October 22, 2025
Unprompted review
Rated 5 out of 5 stars

A hidden gem

We went to the new branch in Slough for brunch. We had delicious coffee and a strawberry and cream filled croissant. The service was friendly and the coffee and danish offer, a very good price. Lovely cafe all round.

November 8, 2025
Unprompted review
Rated 5 out of 5 stars

I ordered a birthday cake for my…

I ordered a birthday cake for my daughter to be delivered to her school so that she could share it with her classmates and teachers. The delivery person was very professional and ensured the cake arrived on time. The cake was a great success — everyone in the House, all 88 people, loved it! I truly appreciate your excellent service and would highly recommend your cakes.

October 11, 2025
Unprompted review
Rated 1 out of 5 stars

Ordered my 70th Birthday chocolate cake…

Ordered my 70th Birthday chocolate cake on 20/09/25 booked to collect a week later 28th @ 12 noon. First was advised they do not do any larger than 8". Fine. Went to collect @ 2:30 pm cake not ready. they picked one up from the display cabinet & took it to the kitchen to decorate the wordings. Excuse could not fit in words. now if they had my mobile number & email adress they could have got in touch. I just hope it is fresh. JUST DONT BOTHER VISITING OR ORDERING AT HERIOTS - Proof:Invoice: 1195
dated 20th Sept to collect on 28th

September 28, 2025
Unprompted review
Rated 5 out of 5 stars

They pulled out all the stops.

This review could of gone the other way. However boy did they pull out all the stops. After little or no contact since the initial pre order for a cake to celebrate our daughters 21st Birthday. Our concerns only aided by the poor reviews on here began to build.

We tried contacting via email and telephone but were initially met with no responses, perhaps a glitch on their end. So a trip to there local store in Harrow St George shopping centre met by their staff member Sana, who listened to our concerns, calming me down and contacting customer service on our behalf. All the stops were pulled out and we were reassured our cake would be delivered between 12 and 5pm today.

The cake arrived in all the splendour we had hoped for and now I can only imagine the beautiful smile that will be on our daughters face this coming Monday.

Thankyou so much for making sure this part of the dream Birthday has come true. A Huge thankyou to Sana for all your help today.

September 20, 2025
Unprompted review
Heriots logo

Reply from Heriots

Hi there,

Thank you so much for taking the time to share your experience with us. We’re truly sorry for the initial worries you had, but we’re so pleased to hear that everything came together beautifully in the end for your daughter’s 21st birthday. It’s wonderful to know that the cake arrived just as you had hoped, and that we could play a part in making the celebration special.

A huge thank you as well for recognising Sana – we’ll be sure to pass along your kind words. We’re grateful for your trust and patience, and we look forward to baking for you again in the future.

Rated 1 out of 5 stars

Very disappointing

Very disappointing. I have received a cake from them before. The carrot cake was delicious so when my husband turned 70 I decided to order one to be delivered to the friends we were staying with for a surprise birthday party. Well it certainly was that. It started with them phoning at 10am say the cake hadn’t come in ( although pre ordered) and would I like to pick another. My husband was standing next to me so the surprise was gone! They didn’t think to say ‘Are you ok to talk it’s Heriots phoning’! My husband doesn’t like CHOCOLATE and the fruit based cakes on offer were not to his taste so they offered to send 12 cup cakes or macaroons to our destination at Poole for the party of 6 couples attending. I then had emails saying they would be with us by 5pm. At 5.10 I phoned to be told they have had delivery problems but were sorting something out. Twenty minutes later a van turned up with 1/2 dozen nearly dead roses and a CHOCOLATE cake for 1!! I actually went into Waitrose. This cake cost £7! Not the £42 I had paid and it was CHOCOLATE FOR ONE PERSON! Appalling service. Terribly let down. Didn’t even offer to send the cake ordered at a later date! I do now have my money back but a very disappointing experience. Lesson learnt. Having recommended them before never again. If you want to take a chance on it turning up on the right day good luck, you will need it!!!

August 27, 2025
Unprompted review
Heriots logo

Reply from Heriots

Dear Customer,

We are truly sorry to hear about your recent experience with us. We completely understand how disappointing it must have been to not receive the cake you ordered, especially for such a special occasion like your husband’s birthday. We sincerely apologize that the substitute cake did not meet your expectations and that this impacted your celebration.

This is far below the standard of service we aim to provide, and we are taking your feedback very seriously. We will be reviewing what went wrong in the ordering and delivery process to ensure this does not happen again.

Rated 1 out of 5 stars

Their cakes do not arrive - avoid.

Cake for my Dads 70th Birthday did not arrive. Could not get in touch with Heriots. Their web chat is appalling, they just said contact DPD who said it wouldn't arrive.

Edit: They gave me a £55 voucher for a cake because the cake did not arrive. I booked to use this on 31st October. On the day the cake is meant to arrive (i.e. the one I had ordered with the voucher that was meant to be compensation for the issues I experienced) they cancelled it AGAIN. On the day it was meant to arrive. What sort of service is this!!

August 22, 2025
Unprompted review
Heriots logo

Reply from Heriots

We are truly sorry to hear about your experience with us. We completely understand how disappointing it must have been when the service and communication fell short, especially for such a special occasion like your father’s 70th birthday.

This is not the standard we aim to uphold, and we sincerely apologize for the frustration and disappointment caused. Please know that your feedback has been taken seriously, and we are reviewing our processes to ensure better communication and service in the future.
Once again, we apologize for the distress this caused and thank you for bringing it to our attention.

Rated 5 out of 5 stars

Simply delicious !

August 16, 2025
Unprompted review
Heriots logo

Reply from Heriots

Thanks so much for your wonderful five star review! We’re delighted you enjoyed our simply delicious cakes and truly appreciate your support.

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