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Holborn Assets Reviews 2,594

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 186 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and professional approach, often highlighting specific individuals for their exceptional service and dedication. The overall service is frequently described as excellent, with many people appreciating the clear explanations and personalized advice received. However, some people were dissatisfied with the contact and response times, mentioning instances where they struggled to get a reply or felt their inquiries were not adequately addressed. A few other people also felt that the company's recommendations could have been more thoroughly considered.

What people talk about most

Staff

Consumers generally express high satisfaction with the staff, highlighting their professionalism,... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the professional,... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the helpfulness and... See more

Customer communications

People report ambiguous experiences with contact. Some customers praise proactive communication and quick... See more

Response time

Customers had ambiguous experiences with response times. While some reviewers praised prompt responses, quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

While most of my investment experince has been positive it was during a negative experiance that Henry Kent supported me. Henry took full control of a negative sitaution, came up with an alternativ... See more

Company replied

Rated 5 out of 5 stars

Having Anben as an advisor has been really refreshing—especially compared to others I’ve encountered in Dubai. What stood out most is his honesty and integrity. He doesn’t overpromise or tell y... See more

Company replied

Rated 5 out of 5 stars

We’ve worked with several financial advisors over the years, but Michelle and her team at Holborn Assets have truly stood out as exceptional. They are clear, transparent, and take the time to expl... See more

Company replied

Rated 5 out of 5 stars

Amanda Steyn has been nothing but exemplary. I have referred her clients which she has taken in her stride and acted with absolute professionalism. She handles queries with care. Has a knack for... See more

Company replied


Company details

  1. Investment Service
  2. Financial Consultant
  3. Financial Institution
  4. Financial Planner
  5. Pension Fund
  6. Tax Advisor

Written by the company

Holborn Assets is an independently owned, global financial advisory group established in 1998 and headquartered in Dubai. The company caters primarily to British expats with the objective of helping clients invest the right money in the right place at the right time. A holistic financial services provider, the group specialises in personal and corporate wealth management and manages over $2billion in assets under management. Key service offerings include -- Citizenship & Residency Programmes, Investments, Wills and Estate Planning, Education Planning, Pensions, Insurance, Long Term Care and SME services. The company has offices in the Middle East, UK, Europe, Africa and South Asia and currently supports a cadre of over 2200 UK and US qualified independent financial advisers.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 35% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Thank you very much Holborn Assets

Thank you very much Holborn Assets. Anben Mooneegadoo is providing me with excellent support and guidance, I appreciate very much his support and value add.

September 25, 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your kind words and for taking the time to share your experience, Wael. We’re delighted to hear that Anben has been providing you with excellent support and guidance. Your appreciation means a lot to us, and we’ll be sure to share your feedback with him. We look forward to continuing to support you.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Investment made easy

Investment made easy.

That make investing accessible

September 18, 2025
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Reply from Holborn Assets

Thank you for sharing your feedback, Thelmar! We are glad to hear that you found the investment process easy and accessible — that is exactly what we aim for. Your experience means a lot to us, and we are here to continue making investing simple and straightforward for you.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

WORST experience of my life

WORST experience of my life. It took 2YEARS to move our money to another company and they made it so difficult. DO NOT put your money here.

Previously while I had someone to look after my money it went ‘ok’ then my financial advisor left the company, I had no one contact me, no one help or review my stuff so found another financial advisor elsewhere. Then we issues moving it and they made things so difficult for our new advisor and awkward. Finally 2 yrs later we got our money back and our new advisor has finally got it and is now making us some money!!

September 21, 2025
Unprompted review
Rated 1 out of 5 stars

If you are thinking of investing with…

If you are thinking of investing with this platform, think again unless you are happy to see your money disappear.

We were advised by one of their consultants to invest in a UK property with the promise that it would fetch monthly rental income. In reality, the property sat vacant for months. We eventually had to reduce the rent just to find a tenant. That tenant only stayed for a year and the property was then vacant again.

At the same time, we were also advised to invest in Godwin Capital, a decision that now haunts us. Years later, Godwin Capital is under administration and that investment is now a complete loss.

What's worse, they have been completely unresponsive. I have sent multiple emails and received no reply. There's no follow up and certainly no support. Their advice is unreliable and when things go wrong, they disappear.

Honestly, we should have dropped all our money into Quorentseven. We'd be in a better spot now. They actually pay us every time we request it with no issues ensuing.

September 17, 2025
Unprompted review
Rated 5 out of 5 stars

Easy!

Easy!! Easy!! Easy!! EASY!!

September 16, 2025
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Reply from Holborn Assets

Thanks for the amazing feedback, THI — we’re so glad the investment process was that easy for you!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

I had a great experience with Holborn…

I had a great experience with Holborn Assets. They really helped me with my pension so I am now aware that my retirement is in safe hands. Thank you for the great advice! 100% would recommend!

August 9, 2025
Unprompted review
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Reply from Holborn Assets

Hi Sarah, thank you so much for your kind words and recommendation! We are delighted to hear that you had a great experience with Holborn Assets and that our team was able to support you with your pension planning. Knowing you feel confident about your retirement means a lot to us. We truly appreciate your trust!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Excellent service

The Holborn team M (Mark McAllister's team) has given me excellent service for the past 6 years. Good portfolio construction, very good quarterly reviews and risk assessment sessions.

September 12, 2025
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Reply from Holborn Assets

Hi Genco, thank you for your continued trust over the past 6 years. We are so pleased to hear that Mark McAllister’s team has been able to provide you with excellent service, thoughtful portfolio construction, and regular reviews. Your feedback means a lot, and we look forward to supporting you for many more years to come.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

100% untrustworthy

If only they spent as much time looking after customers as they do removing 1 star ratings. Why was my negative review removed? Holborn has asked me for comment and this is my response. Coomer wqs nor removed

September 13, 2025
Unprompted review
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Reply from Holborn Assets

Hi Robert, thank you for sharing your feedback. We want to clarify that your review posted on the 2nd of September has not been removed and remains visible. We value all feedback, as it helps us improve. Please send enquiry to our client services team at clientservices@holbornassets.com, and a member of our team will be on hand to assist you.

Vincent @ Holborn Assets Trustpilot Team

Rated 4 out of 5 stars

Holborn Assets

While most of my investment experince has been positive it was during a negative experiance that Henry Kent supported me.
Henry took full control of a negative sitaution, came up with an alternative plan and drove it on.
My new circumstances are moew positive now.
Great to know that you have somebody in your corner who will defend your best interests.

May 20, 2025
Unprompted review
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Reply from Holborn Assets

Hi Stuart, thank you for sharing your experience. We are glad to hear that Henry Kent was able to step in during a challenging time and provide the support and solutions you needed. It is wonderful to know your circumstances are now more positive, and we will continue to be here to protect and support your best interests.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

I couldn’t be happier

My experience with the Holborn team has been exemplary! Jonathan Ralph, Rodgie Yosores and Matthew have been instrumental in making a complicated system reachable and understandable by those of us not steeped in the profession. I appreciate their patience, understanding and at no time was there a rush to finish, even when I had a lot of questions. They recognized that I was trusting them with my life savings and they treated it as if it were theirs as well and helped ensure that we had examined all the relevant information and options to ensure the best outcome for my family. Not what is best for their corporate position. Customer service and support was first and foremost on their mind.

September 8, 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your wonderful feedback, Kendall! We are delighted to hear that Jonathan, and the team were able to make the process clear and approachable, and that you felt supported every step of the way. At Holborn, we truly value the trust our clients place in us, and it’s great to know our team’s patience, care and commitment made such a difference for you and your family.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Warm and Personable

My initial inquiries about the Golden Visa were met with warm and personable assistance. My associate has been helpful in addressing every concern. I look forward to working with Holborn.

September 5, 2025
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Reply from Holborn Assets

Thank you for your kind words, Catherine! We are delighted to hear that your initial experience with our team has been warm and supportive. Providing clear guidance and addressing every concern is something we take pride in. We look forward to assisting you further on your Golden Visa journey.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

10/10 Advice

Holborn Assets create really great videos and webinars that are thoroughly informative with great advice and guidance on Golden Visas and other opportunities. I have been watching Jason's content who is very knowledgeable. I have found this to be incredibly helpful for my decision making.

September 4, 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your wonderful feedback, Jennifer! We are delighted to hear that you have found our videos and webinars informative and valuable. Jason and the team put a lot of effort into sharing knowledge and guidance on Golden Visas and other opportunities, so it is great to know this has been helpful in your decision-making process. We truly appreciate your support!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Website

A really nice website, in my opinion intuituve, which make it easier to use.

September 4, 2025
Unprompted review
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Reply from Holborn Assets

Thank you for your kind words, Aleksandra! We are glad you find our website intuitive and easy to use — we are always working to make the experience as smooth as possible. Your feedback means a lot to us!

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Great professionalism

I've had an excellent experience with this company. Impeccable customer service, informative and explanatory webinars and well-made YouTube videos. Would highly recommend.

August 21, 2025
Unprompted review
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Reply from Holborn Assets

Thank you so much for your kind words and recommendation, Natasa! We are thrilled to hear that you have had an excellent experience with us. Our team works hard to provide great customer service and create informative content, and it is wonderful to know it is making a difference.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

Responsive and proffessional

I was truly impressed by Goeff and Amanda’s prompt responses and excellent follow-up. I also really appreciated the friendly and firm proffessional approach and helping us (as novices) to understand insurance and investing better, which made the whole experience smooth and reassuring.

Amanda was a star! She went out of her way to help me (a brand new client) short-notice with an insurance claim that ended up being approved in full.

August 27, 2025
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Reply from Holborn Assets

Thank you so much for your kind words! We’re delighted to hear that Geoff and Amanda were able to make your experience smooth and reassuring. Our team always strives to provide clear guidance and support, especially for clients who are new to insurance and investing. We look forward to continuing to support you on your financial journey!

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Investment lost and Holborn silent

We invested a substantial sum on the advice of our advisor at Holborn. We were told it was protected should anything go wrong. An email out of the blue informed us the scheme (Godwin Capital No 8 Limited) in which we were advised to invest was going into administration. Since then we have been told in fact the investment was not protected and we stand now to lose all of our investment.

Our advisor reacted by telling us he was 'in a bad place over this' but not to worry as we would get it all back. No apology and nothing from Holborn and no understanding of our and our families devastation. Not a word from Holborn.

Incidentally I understand Holborn do not call their staff 'Financial advisors' but 'introducers'.

Please be careful of these people. Invest at your peril.

June 25, 2025
Unprompted review
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Reply from Holborn Assets

Hi Paul. Thank you for your feedback. We’re sorry to hear of your concerns. A member of our team will be in touch directly. Holborn works with over 20,000 clients globally and takes all feedback seriously.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

Stay away…

Holborn had me invest in several unregulated products without calling my attention on the true risk involved with such products. They actually downplayed the risk by showing glossy brochures pretending the investments were secured against physical properties, etc.
Now, all companies they had me invest into via « secured » loan notes went into administration and the Administrator reports are clearly stating that investors like me and thousands of others were actually not secured against anything. Money flew from one SPV to another without any control, in spite of the trustee supposed control.
All the money invested is now lost and Holborn just keep silent. No support at all to their customers. They just let us figure things out while it’s now obvious that they has us invest in scams and Ponzi kind of products.
This company, really, cannot call themselves wealth advisors. Stay away.

August 26, 2025
Unprompted review
Rated 5 out of 5 stars

Transparent and Clear Information

I have found Holborn Assets to provide transparent and clear information, prompt responses and up to the minute guidance. I can highly recommend them.

August 22, 2025
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Reply from Holborn Assets

Thank you so much for your kind words and recommendation. We are delighted to hear that you found our guidance clear, transparent and timely. Providing clients with accurate information and responsive support is always our priority, and your feedback means a lot to us.

Vincent @ Holborn Assets Trustpilot Team

Rated 5 out of 5 stars

On time

On time, prepared with good and complete information.
Attentive and open to answer questions or comments.
Typically Team M at Holborn answer my questions or requests within minutes and it has never been more than an hour.
I have absolutely no hesitation in using them.

August 20, 2025
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Reply from Holborn Assets

Thank you for your thoughtful feedback, Stephen. We are so pleased to hear that Team M has been able to support you promptly and with the information you need. Providing attentive service and clear guidance is very important to us, and it is wonderful to know you feel confident in working with Holborn.

Vincent @ Holborn Assets Trustpilot Team

Rated 1 out of 5 stars

I have lost all the money I invested on…

I have lost all the money I invested on the advice of Holborn Assets.

I initially made contact with a Wealth Manager from Holborn Assets in Spain for investment advice. After all the usual onboarding and questions to establish my objectives and risk tolerance, they made an investment recommendation but I did not invest.

3 months later their Wealth Manager contacted me with details of the Godwin Capital No.8 property bond. I quote from their email:
"2-year fixed income investment opportunity – a corporate bond"
"Secured with a debenture and a first legal charge – equal to a bank’s security"
"Fully FCA Authorized Bluewater Capital act as security trustee for clients"
"There is no other opportunity in the market where you can get these kinds of returns, without the risk of being exposed to the stock markets."

I am not a legal or financial expert and honestly I have no idea what a debenture is, but I (foolishly) trusted the advice of their Wealth Manager. He knew my financial situation and risk profile as I had already completed all the questionnaires. He assured me that this was a low risk investment, 100% asset backed meaning that the money was going into buying physical property which could be used to repay investors if things went wrong.

It turns out this was a complete lie. It was in fact a very high risk investment which should never have been recommended or sold to me, or many of the other people who have also lost their money. I would never have put a penny into it had I known the truth.

Godwin Capital No.8, along with several other Godwin Capital companies, went into administration in June 2025. The administrators are still investigating but have discovered that the investments were not secured as we were promised, Godwin Capital No.8 has no assets of any real value and there is about £160M owed to creditors. There seems very little chance that investors will get any of their money back.

Holborn Capital have failed to do their due diligence on how this investment was really structured before selling it to their clients. They have mis-sold this very high risk investment to unsuitable clients, telling them it was secure and low risk. I deeply regret I ever made contact with Holborn Assets.

June 20, 2025
Unprompted review

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