Homewise Reviews 

262
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 102 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the highly supportive staff members for being extremely helpful, polite, and patient throughout the entire guidance process. Many active consumers warmly appreciate the clear, transparent explanations and professional advice provided by the advisors, which successfully puts their minds at ease. Some people were dissatisfied with unexpected service charges, hidden fees, and serious concerns regarding the long-term financial soundness of the agreements. Additionally, a few reviewers pointed out that property transactions could occasionally be much slower, more complicated, or present unexpected hurdles during the entire purchasing journey.

What people talk about most

Staff

Customers report extremely positive experiences with staff, highlighting their professionalism, patience, and... See more

Customer service

Clients share positive opinions on customer service, highlighting first-class support and thorough... See more

Service

People report positive experiences with service, consistently highlighting a professional and helpful... See more

User experience

Reviewers mention positive feedback about user experience, highlighting first-class service and helpful staff... See more

Price

Users describe disappointment and negative interactions regarding property pricing and financial agreements.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I made an enquiry as to how this scheme works to get it clear in both mine, and my wife’s head. I spoke to a delightful young lady called Mikki. She walked me through the whole process from start to f... See more

Rated 5 out of 5 stars

The whole Team from the start have been very professional, polite and friendly. The team give regular updates and professional help throughout, especially a nice gent, Manager Sam Stevens who h... See more

Rated 5 out of 5 stars

I found that Barney from Homewise extremely easy to talk to, he immediately put me at ease whilst explaining in a clear and concise way about what Homewise could offer me. At no time did I feel pressu... See more

Rated 5 out of 5 stars

So far so good. We are at the start of our Homewise journey and have been very impressed. Both Becci and Rhonda have been brilliant. They are empathetic, understanding, very well informed. All our que... See more


Company details

  1. Real Estate Consultant
  2. Real Estate Agents

Written by the company

Homewise is a family-run business that has been helping people find and secure the right home for their retirement for over 50 years. If you’re aged 60 or over and thinking about moving in England or Wales, Homewise can help. With a Home for Life Plan you could secure the home of your dreams for thousands less than the market value, and enjoy living there rent-free, mortgage-free and without any repayments for your lifetime. We’re not an estate agent, we don’t have a stock of property, and we don't own the properties you see on Rightmove or Zoopla, but we do have unique relationships with estate agents, homebuilders, and retirement specialists across the country, to be able to help customers aged 60+ find their ideal home. If you are aged 60 or over, visit our website and contact us to find out how we can help you find the perfect home, and be free of financial burdens in your retirement.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

262 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(262)

101 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Pleasure to deal with

Homewise have been excellent in guiding us through the stages so far with purchasing of a new home. Right from the beginning everything has been thoroughly explained to us by very knowledgeable and extremely experienced staff. Grateful for their guidance and a pleasure to deal with.

June 30, 2026
Unprompted review
Rated 5 out of 5 stars

Reassuring and calm presence in the whole process so far

Very reassuring when things don’t go according to plan, efficient at picking up my emails and dealing promptly with problems. Very attentive to detail and good clear explanations of each stage we are at in the house purchase process. At a difficult and sometimes stressful time in the house sale and purchase rollercoaster ride, Homewise are like calamine lotion on a sunburned skin

June 29, 2026
Unprompted review
Rated 5 out of 5 stars

Kiera was very helpful

Kiera was very helpful and informative everything was explained fully, and keeps in touch always ready to answer any questions.

June 8, 2026
Unprompted review
Rated 5 out of 5 stars

Your agent Gary Moore is very well…

Your agent Gary Moore is very well informed and was both polite and courteous when dealing with my recent telephone enquiry.He confirmed to me that certain estate agents in my area(including 'Wards') are marketing "Homewise' properties erroneously insofar as them not meeting the minimum 'Homewise' lease requirement of 90 years duration.

June 9, 2026
Unprompted review
Rated 5 out of 5 stars

I would recommend Homewise to anyone…

I would recommend Homewise to anyone buying property (aged 60 & over) Rhonda and Simi went above and beyond in helping me find and secure my first ever home for life.
They made it stress free all I had to was view the properties I liked, and they did the rest for me.
I will be forever grateful for their help and homewise.
Thank you.

June 8, 2026
Unprompted review
Rated 2 out of 5 stars

We missed this in the small print.

We purchased a home through Homewise not a great experience. Now my husband health is declining, lf things change l could not afford to live in two bed detached house on my own, l would need to move to a one bed flat or similar in a different area, as the house price in my current location are above average.
But did l some research to ask online if the difference in price of a another property possibly around a hundred thousand , would l be entitled to the difference left from the move, no you would not , l don’t know how ? but can that be possible where does it go 🤔. If you’re thinking of buying make sure it going to be your last because you have to pay all the usual costs involved in moving.

May 4, 2026
Unprompted review
Homewise logo

Reply from Homewise

Thank you for sharing feedback, although I’m sorry to see your husband has health concerns and that you may now be concerned for the future.

We worked closely with you to secure the best home for your needs at the time of purchase and for the future — but circumstances do change and if you want to move to a smaller home, your plan can move with you. The Home for Life Plan is designed to protect you for the long term —and that wouldn’t change.

There’d be standard moving costs to consider, as with any move, but if the new property has a lower value than your current home, you may be entitled to a share of the difference in value. This will be reflective of the percentage you chose at the start of your plan and will be detailed in your Declaration of Trust.

Every situation is different, so it’s always best to speak with our Customer Care team directly to get a clear picture. They are there to talk through your circumstances, review figures, and answer any questions you have about moving with a Home for Life Plan.

Please don't hesitate to reach out, we remain here to help at any time.

Best regards, Jess (on behalf of Homewise)

Rated 5 out of 5 stars

Homewise information

Helpful with questions offered to help with other ones I have because I am new to all this and need a lot of information regarding the HomeWise process.

June 2, 2026
Unprompted review
Rated 2 out of 5 stars

"Hom-NOTSO- Wise"

I initially got in touch with "Homewise" on behalf of my mother. Her being a widow and 69, shes needing to downgrade the size of the house as its to much to manage allone. I did some research as usual on Trustpilot and Feefo just to diversify my sources of info. However I trust and use Trust Pilot more. What concerned me was instead of mentioning more about the process adn the fact they are almost similar to a compare the market firm who sell on your data, the website has heavy sections teaching you how to leave google reviews and trust pilot reviews. I now understadn why their rating is so high yet the services are slightly ambiguos. Spoke to lovely sales agent on phone, but again. I find it hard withso much misformation nowadays. They get 2 stars from em as i dont think anyone over 60 would research as much as i have, so in my eyes misleading, and profit motivated more than actaully aiding people like Mummy. Thanks again Trust pilot for keeping your reviews pure! Sorry Homewise, but its Wise for me to use another company :(

June 1, 2026
Unprompted review
Homewise logo

Reply from Homewise

Thank you for your feedback. It's always best to research your options and it's great to hear you had a good call with our team.

We pride ourselves on being open and honest in every conversation, and are always happy to answer any questions you may have. The website offers an introduction but, as every Home for Life Plan is tailored to the individual, it's always best to chat through how it can work for you and your mum specifically.

The plan helps people secure a better home for thousands less than the full market price, with no rent, mortgage or interest to pay. This can be a real relief and our customers (who are typically in their 70s) often ask us how they can leave feedback for the help they received. So we have guides to help them navigate the review sites. Every review is genuine and independent, whether left by the customer or their family.

We're a family-run business, not a comparison site, financial lending service or government scheme. We support customers through every step of their move at no cost, and every property is subject to our criteria and approval process.

It won't be right for everyone, but it can be life-changing for those we do help.

If you still have questions, or ever want to explore the Home for Life saving again, we'll be at the end of the phone anytime. We hope your mum finds the perfect home for her needs.

Best regards, Jess (on behalf of Homewise)

Rated 5 out of 5 stars

Buying a house

I think the lady's name is Gemma she very helpful and polite and went though everything with me and sent me the relevant details I needed

May 19, 2026
Unprompted review
Rated 5 out of 5 stars

Spoke to a person at homewise was very good

Spoke to a person at homewise was very pleased with the conversation all my questions were answered and was reassured that there would be no obligation to continue unless I was really certain it would be right looking forward to hearing about the next step

May 18, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service throughout

The whole Team from the start have been very professional, polite and friendly.
The team give regular updates and professional help throughout, especially a nice gent, Manager Sam Stevens who has been absolutely wonderful and a pleasure to deal with.
We have already highly recommended Homewise to family, friends and colleagues and will continue to do so.

Very Best wishes

Dee & Steve Morris

May 6, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look