My wife & I were very impressed with Sam who helped us choose & try various chairs that we wanted to purchase. Sam was empathic, listened carefully & gave sensible advice accordingly. Sam was new & w... See more
Location
Switch locationUnit 2, Port West Retail Park, Brierley Hill, DY5 1AJ Dudley, GB
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Was greeted by a lady called wendy very welcoming. No pressure to buy we selected our settee and chair Wendy was very helpful talked throu our options gave us some good advice which lead us to our p... See more
We had a warm and friendly welcome from Hannah as soon as we entered the store and she patiently showed us around and discussed with us our requirements. Her male colleague was equally pleasant and he... See more
I had a very warm welcome off Beverley. She was pleasant and very knowledgeable in helping me to choose the right chair for my needs. I shall look forward to receiving my Aysgarth reclining chair wit... See more
Company details
About HSL Chairs - Brierley Hill
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
Unit 2, Port West Retail Park, Brierley Hill, DY5 1AJ, Dudley, United Kingdom
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Birthday treat
Staff rushed to open the door when they saw me struggling. The chair was for my disabled husband who was given lots of time to settle into a chair with tea and biscofee biscuits. No hard sell.
Greated warmly by Emma
Greated warmly by Emma who showed us to the right size of chairs that we were looking for, made us comfortable and provided us with drinks and biscuits,store was warm and relaxing and we were given all the information that enabled us to purchase to chairs with ease,a very pleasant experience.
Such a lovely team at Brierley Hill
We visited the Brierley Hill store to try the various types of chairs for my dad.
Hannah and Emma were incredibly helpful, so patient and kind while talking to my dad who has difficulty with his hearing and balance.
They moved chairs around and brought one across to us from the front of the store to reduce the walking around, making the experience so much easier.
Dad was able to choose the right chair and sofa for him and is now looking forward to receiving his new furniture in the near future.
Thank you to all the team there this morning.
Great CX
From start to finish, great CX. 👍 to Brierley Hill showroom and delivery guys Craig & Damo.
Ray and qualty beds got our urder
Ray Walker greetedt my wife and I at the Brierley Hill branch, very quickly realising Ray was very knowledgable. We were taken to the bedroom department where all of the beds construction and available options were explained in great detail. Our planed to visit two different store but thanks to Ray and HSL product range we placed an order. Thank you Ray.
Brierley Hill, Beverley & Hannah
The ladies (Beverley & Hannah) at Brierley Hill store were very helpful, but not constantly pestering. Very knowledgeable about the products, came up with ideas & possible issues we hadn't thought of.
Only drawback was the noise coming from the dance studio next door - of which they have NO control over!
Excellent guidance on making right choice.
Greeted by Beverly. I was looking for a riser/recliner to help with health and mobility issues. Advice was knowledgable and helpful. I didn't realise how much is involved in getting it right. Range of sizes, choice of fabrics is wide. I wasn’t pushed into a decision. I said I wanted to discuss with my son and this was encouraged.
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Visited with my cousin who had physical…
Visited with my cousin who had physical and learning difficulties. Really appreciated the open honest and kind support from Bev and Ray at Brierley Hill showroom. A really relaxed and no pressure guide of all options that met her individual needs. Their informative intervention today will help the continued ambition of independent living
Can’t thank them enough

Reply from HSL Chairs - Brierley Hill
Friendly and helpful experience
Friendly and helpful experience at the Brierley Hill store - thanks to Ray and Bev for their reassurance and help.
We were greeted at the door by Beverly…
We were greeted at the door by Beverly and she was knowledgeable on the product ranges we were interested in. She left us to make our minds up and made us coffee whilst we deliberated and we placed our order in a smooth process
Happy Customers
We had a sofa and 2 chairs last year and they have been great so back for another sofa for another room,super showroom and Hannah and her colleague sorted us out very well, looking forward to delivery
We had a great experience visiting the…
We had a great experience visiting the Brierley Hill store today. Ray was extremely helpful and showed my parents a variety of different chairs and sofas. He was knowledgeable and friendly and Ray helped a great deal to match the right chair to my mom’s needs. Thank you Hannah for the drinks too
Good customer service very helpful with…
Good customer service very helpful with everything explained.
Excellent chair and service
The staff at the HSL were very friendly and knowledgeable and made the whole buying experience enjoyable and easy.
Delivery was fast (2 weeks) and the delivery team Lee and Carl F phoned 20 minutes before they arrived. They were both friendly and positioned the chair exactly as I wanted.
The chair itself is very comfortable. I have spinal problems and the high back gives me great support. The higher seating position is very comfortable and makes getting out of the chair easy. It is firm but supporting and comfortable. The quality seems excellent, I would recommend hem to anyone.
Arrived on time in good condition.
I ordered a chair from HSL 5 weeks ago it arrived today along with footstool that I ordered 4 weeks ago.The delivery team were Carl F and Lee R who arrived on time placed the chair and stool in the position I requested. They were friendly and helpful.
A lovely experience at HSL
We arrived at the Brierley Hill store (West Midlands) to a warm welcome from Jill (a trainee) and then Humaira. A nice cup of tea and coffee and biscuits were offered straight away. Both were very pleasant, friendly and knowledgeable about the rise and recline chairs we were looking for. We did purchase two of them and now we are looking forward to them being delivered. Upon leaving they even held the doors open for us. A great shopping experience.
Outstanding customer care & beautiful suites
My Mom purchased a suite from Brierley Hill. Beverley the sales assistant was superb, very knowledgeable, listened to specific & different health needs we needed for both Moms arthritis & Dads mobility following a stroke & advised on the suite she thought would work. She was absolutely right. Mom was joyous sat in the shop in complete comfort with her feet up. Bev was so friendly & hospitable. Tragically Mom passed suddenly before delivery & in really sad circumstances I had to speak with Bev & customer services to modify the order after purchase to remove 1 armchair that we felt would be a painful reminder to Dad. I feared we might struggle to do this as the cooling off period had passed, but everyone involved were so empathetic, understanding & helpful, they made a really sad phone-call easy & were truly lovely to deal with. Wonderful customer service that eased Dads stress & I couldn’t be more thankful for it. In a bitter sweet moment the suite was delivered today, it is absolutely beautiful, so comfortable, lovely fabric & clearly a quality build. Having been in hospital previously it was the 1st time Dad saw it & he is so pleased with it - currently snoozing on the recliner! Sadly Mom won’t be able to enjoy it, but she made a fabulous choice & I know would’ve been delighted with it. Enormous thanks to Bev at Brierley Hill & Isabelle in customer services who’s understanding & empathy made such an impact on a grieving family - they have no idea how appreciated that was. Customer service is often lacking nowadays, HSL really stood out for theirs in such a positive way. Would recommend them in a heartbeat.
Outstanding quality and customer service
The staff in the showroom were really welcoming and most helpful when making a choice. The quality of the chair delivered is excellent. It is extremely comfortable and meets my needs exactly. The delivery was at the time expected and Carl F and Lee R were really efficient and courteous.
The team were punctual
The team were punctual, polite, friendly, helpful and knowledgeable. Top marks.
Carl and Lee R delivered my chair…
Carl and Lee R delivered my chair today. They were polite, friendly and efficient, good ambassadors for HSL
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