Delivery team Paul and Numan were great but have to wait yet again for a “technician” (from another firm) to come (some time!) and fix the 2 elevator kits to these over priced and not as comfortable... See more
Location
Switch locationAmsterdam Way, NR6 6EP Norwich, GB
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See what reviewers are saying
The service by Michelle was exemplary - could not have been better. We had time and space to try chairs; ask questions; clarify; great tea and biscuits!! The process was clear, open and honest. We ca... See more
Hayley and the gentleman that came with her couldn't have been more friendly or helpful! They made every step of the process so easy. I purchased the chair they showed me that afternoon from rhe Norwi... See more
We were welcomed at the HSL store in Norwich and immediately put at our ease. The assistant listened to what we had come in to see and directed us to it but suggested it was possibly not the best choi... See more
Company details
- Furniture Store
- also in
- Disability Equipment Supplier
- Furniture Manufacturer
- Mobility Equipment Supplier
About HSL Chairs - Norwich
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
Amsterdam Way, NR6 6EP, Norwich, United Kingdom
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We bought a recliner chair for our 88…
We bought a recliner chair for our 88 year old mother in December the company sent 2 people from the Norwich company we paid extra for arm chair covers and care kit we are now in April and we are still waiting for the items we have phoned every week since the purchase asking where are they we get the same response they are on their way the chair remote control for the chair has not worked every time this chair is supposed to be bran new it cost over £2,500 engineers came out to repair the chair replaced the control button and complete engine we have asked to speak to someone higher up in the company was told he would call in the next 24 hours but we never did hear from him despite constant phone calls and still waiting for customer service to sort this for a big company they feel nothing for their customer this is very stressful as they have already taken our money it’s very very sad when the family scraps together to buy this for her well being

Reply from HSL Chairs - Norwich
The comfort specialist Hayley and Liam…
The comfort specialist Hayley and Liam from HV Norfolk were very helpful and charming people who listened tio what was needed and reshowed us a couple of chairs that would suit our requirements. They were both friendly and helpful and we didn't feel under pressure to make a decision. However we decided on one of the chairs and they went through all decisions that I had to make. Highly recommended and would go to them again.
Great service in our home
Great service in our home, good team performance so good we ordered suite there and then.
Very good demonstration in our own…
Very good demonstration in our own home. We both tried both specification of chair and found we both needed different sizes. They worked very well as a team and were able to answer all our questions so we ordered a suite there & then. Very happy with HSL so far.
A worthwhile visit
Michele gave us a very friendly welcome, and advised on the best type of recliner to suit my wife, taking into account my wife’s health issues. My wife tried several chairs being guided by Michele’s extensive knowledge before deciding which one was the most comfortable for her. We were then given coffee and biscuits to give us time to make sure my wife was happy, and to review our purchase. It was a very pleasurable expirience visiting HSL Norwich.
Excellent advice & service
Excellent advice & service . I visited the Norwich Store on three occasions to make sure I was making the right choices & always found the ladies very helpful & friendly
I had a home visit to order my chair
I had a home visit to order my chair , fantastic service , lovely friendly people, nothing was too much trouble , l would 100% recommend HSL for the choice of chairs and non pressured service
HSL Norwich
We visited the HSL store in Norwich on 15th February 2026 and were warmly welcomed by Jane who demonstrated various rise & recliner chairs. She was very helpful throughout our purchase.
Both Gordon and Graham were very polite…
Both Gordon and Graham were very polite and efficient and answered any questions confidently. I would recommend HSL.
Perfect chair
Very knowledgeable sales advisor, Michelle at the Norwich store, chair arrived just as seen in store very comfortable and perfect fit.
Ian & Paul, delivery team, were so helpful and friendly they even helped my Mum & Dad move the old chair
All in all a very good service
very good service in all aspects…
very good service in all aspects involving making an
appointment for a home visit at a convenient time.
Discussions took place at a leisurely pace with no buying pressure and they were so helpful in answering any questions we raised.

Reply from HSL Chairs - Norwich
Jane and Liam from Norwich gave my…
Jane and Liam from Norwich gave my husband and I a home visit and we felt very comfortable with them. They were very knowledgeable and patient and not at all pushy. Their main concern was that we found the right furniture for our comfort and that that we felt that we were making the right choices for us. Thank you so much for your thoughtfulness. We would definitely recommend a home visit with Jane and Liam.
Perfect from A 2 Z
Very welcoming when went to view at store. Given plenty of time to size and try. Ergonomics explained, tea and biscuits provided. Ordering easy and efficient, phone call to remind us of balance date.
HSL rang to ask if it was convenient to delivery ahead of schedule and delivery men, Carl and Damion were polite, helpful, assembled furniture and placed in situ. Hope the furniture wears as good as the service.
The staff were very helpful llnd polite…
The staff were very helpful and polite and made my dog and myself very welcome. Ian and Paul were friendly and explained everything at the delivery
Friendly helpful staff
The whole experience of buying the chair was great. The staff in the store were so helpful and knowledgeable and the delivery guys Ian and Paul were efficient and friendly.
Furniture sale and delivery
Service from beginning to end was excellent.
Really really impressed
Really, really impressed from beginning to end. A huge thank you to Hayley and Liam in the Norfolk team who were diligent and friendly and made the whole chair choosing experience for my 89 year old friend a lovely experience. Highly recommend! Xxx
I’m very pleased that I went to the…
I’m very pleased that I went to the Norwich HSL store. I now have the right chair for me. Thank you to Michelle, Nicole, Linda, Ian and Paul. Very good service and product all round.
Just had a second visit from Hayley &…
Just had a second visit from Hayley & Liam ( HV Norwich) and on both occasions found them very knowledgeable/ pleasant and helpful.
Ordered two riser chairs & settee, so if they arrive as planned we will recommend HSL Norwich to our friends.
Brilliant service from start to finish
Brilliant service from start to finish. Staff at Norwich showroom were great. Delivered by Carl and Lee today, who were able to deliver a day earlier than planned. Friendly fast and efficient. Delivered without a hitch. Chair is beautifully finished and comfortable. Will recommend to others. Thank you
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