Well looked after by Jane. Not rushed but patiently discussed various sofas and chairs, also materials. Advice on best for our comfort. We haven't received our furniture yet so can't offer any inform... See more
Location
Switch locationAmsterdam Way, NR6 6EP Norwich, GB
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See what reviewers are saying
My Wife and I were greeted at the Norwich store entrance by a lovely lady Sales person who made us feel welcome with a genuine smile and welcoming voice. Throughout the process, which, by the way was... See more
a quick response to my first contact, and a visit a few days later. My lovely consultants brought lots of information, and spent time with me to help decisions. They brought 2 chairs for me to try, an... See more
We had a very pleasant visit to the Norwich HSL store. We were greeted at the door by Hayley who cheerfully and knowledgeably showed us around the types of chairs we were interested in, explaining al... See more
Company details
About HSL Chairs - Norwich
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
Amsterdam Way, NR6 6EP, Norwich, United Kingdom
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Impressed with HSL.
When choosing the sofa and chairs we were given the help we required but also left to our own devices. They made sure that the chairs etc fitted us as we are both tall. Also that they could be assembled on site narrow doors. Appreciated the beverages and biscuits.
We have both been impressed with the service that HSL has given. The removal of the old furniture went without a hitch. Arrived on time and finished dismantling within 20mins.
Had a call from HSL saying they could deliver the day before but no pressure - kept to the original day. Arrived spot on time - assembled the furniture with no problems. Would recommend and use HSL again.
Paul and Jon Explained clearly how…
Paul and Jon Explained clearly how everything works, polite friendly and professional took great care of surrounding and delivery items phoned in advance to confirm delivery time
The young lady was extremely helpful…
The young lady was extremely helpful explaining how everything worked didn’t rush us to choose gave us plenty of time to pick with material we wanted.
Have had to ring to chase up delivery was supposed to be end July now September 7th/21st would not have ordered if I’d have known it would be that long. If I cancel its £30O which I feel is unfair
Home Demo
Just had a home demo by Hayley and Liam from the Norwich branch. What a fantastic team!!! Rang to say when they would be arriving. Brought everything you could possibly ask for and answered every question with ease and honesty. Made sure that the chair they brought was the correct sizing so that my Dad would never have any discomfort or posture problems. Listened to my Dad and his stories. Nothing was too much trouble. Chair ordered and Dad is excited about it arriving in 6-8 weeks. BIG THANK YOU!😁
Excellent products and service.
Delivery was as planned. Products and service was excellent.
Lovely visit from Hayley and Liam
Lovely visit from Hayley and Liam. Very helpful and informative.
Our experience with HSL was excellent
Our experience with HSL was excellent, From entering the Norwich showroom we were met by Michele who gave all the help we could wish for. The delivery drivers Carl and Alex were very good they removed all waste and put the sofa in the exact position we asked for.
Absolutely excellent service from…
Absolutely excellent service from advice about buying chair(Hayley take a bow ) right through to delivery by( Carl and Alex take a bow) . You were all kind, patient and knowledgeable . My chair is well built functions well and looks good. Thank you.
Hayley and Liam from HSLChairs
The couple who came were charming, efficient and helpful,
A quality company to do business with.
A quality company to do business with.
The showroom was staffed with friendly, welcoming people who knew their stuff. No aggressive sales tactics and a relaxed atmosphere.
Quite a long time (10 weeks) before delivery but worth the wait. We chose a delivery date and time slot. Ian and Paul arrived on time and did a great job placing our new chairs just where we wanted them.
Expensive but top quality chairs from a very professional company.
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