Huggies Reviews 116

TrustScore 1 out of 5

1.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Many people were dissatisfied with the product, noting a significant decline in quality. Customers frequently mentioned that the items are now thinner, drier, and often come out of the packaging in clumps, making them difficult to use. This change has led to a perception of poor value for money, with many feeling they are getting less for a higher price. Some people were dissatisfied with the ordering process, experiencing issues with order fulfillment. Reviewers also reported that the product now causes skin irritation and has an unpleasant smell, which was not the case with previous versions.

What people talk about most

Product

People report ambiguous experiences with the product. Many customers express disappointment, noting that the... See more

Quality

Users describe negative interactions with quality, consistently expressing disappointment. Many reviewers... See more

Price

Customers consistently express disappointment with pricing, often linking it to a perceived decrease in... See more

Value for money

Reviewers express strong dissatisfaction with the value for money. Customers report significant... See more

Order

Consumers express dissatisfaction with their orders. For example, one customer reported ordering a weighted... See more

Based on these reviews

Rated 1 out of 5 stars

Presume it’s for cost cutting reasons but the new wipes are awful! I’ve used Huggies pure for years as they had no odour and were a robust wipe. Now they are flimsy like pampers, come out of the packe... See more

Rated 1 out of 5 stars

As usual - a "New improved design" means you get less for more. They are thinner and don't unfold when you pull them out of the packet which is exactly what you don't need when you have a child wriggl... See more

Rated 1 out of 5 stars

Been using Huggies wipes for ages. Until now. They've changed utterly: much, much thinner, virtually dry, almost impossible to get out of the packet, tear easily. What a major disappointment, seriousl... See more


Company details


Contact info

1.2

Bad

TrustScore 1 out of 5

116 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Disappointing

I can not believe that a Company like Huggies that had a very good product in the baby wipes, so good that I stopped buying Pampers wipes,decided " I have a brilliant idea, let's change the product and ruined it because the costumers are happy,they buying them and we give Pampers a run for their money."
The new Huggies wipes smell terrible, they are drier and honest to god every time you pull one wipe out half a packet comes oout. I am back with Pampers now and for Huggies good luck.

December 18, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely horrible they make them…

Absolutely horrible they make them smaller than use to be,and is really hard to get them out of the package,guys you should do better than that, I use haggis for around 7 years until now,what you did I just ruin them and I will never buy them again if they stay as they are disappointed.

December 16, 2025
Unprompted review
Rated 1 out of 5 stars

Huggies Pure baby wipes.

Huggies Pure baby wipes.
I'm entirely in agreement with every other 1-star reviewer on here. Whomever decided to change the design of the wipes, needs firing for gross misconduct. They've gone from great wipes to useless ones overnight. As though any normal person has the time or patience to try and pick the pathetic flimsy things out of the packet. I feel sorry for mothers of newborns trying to do this.
Just so everybody's aware: there is a guarantee on them. I am currently trying to utilise that guarantee in order to get refunds. Unfortunately, that brings Kimberley-Clarke customer services into the equation - utter STUPIDITY is the only apt way to describe it. Three times now, they've sent me a request for photos and receipts (which I have) from a no-reply email address. Yes that's right.....no way to send those photos and receipts. You inform them of that, and they send you the same request again from a no-reply email again.
I won't give up, because I'm now infuriated by these unprofessional, irresponsible rip-off merchants.

December 1, 2025
Unprompted review
Rated 1 out of 5 stars

What's happened to Huggies wipes

What's happened to Huggies wipes? Been buying them for over 10 years but won't be buying them anymore!
Pack sizes getting smaller all the time, used to be 64 in a pack now 48! Smaller, thinner and totally useless! They're actually now transparent, won't be wasting my money on them again sadly!

December 12, 2025
Unprompted review
Rated 1 out of 5 stars

Maybe Huggies thought the drastic…

Maybe Huggies thought the drastic change in the pure wipes product would eventually subside when new inexperienced parents buy them. As for this long standing customer, I've found and switched to what was the prior closest wipe, Pampers aqua.

November 1, 2025
Unprompted review
Rated 1 out of 5 stars

Huggies weighted soft toy

Ordered a weighted soft toy from this company, they say they have delivered it through the letterbox today, but all that came was an empty package, there’s no way the weighted toy could have been pushed through the letterbox,
Have no way of contacting the company which looks like it’s based in China !

December 6, 2025
Unprompted review
Rated 1 out of 5 stars

Not going to use much longer.

Used Huggies for nearly 10 years (wiped), and their recent changes basically render them unusable at times.

Often using 1 hand to keep a mess from developing further, need to be able to use the other hand to dispense the wipes. Now I have to plan in advance and use both hands to get wipes out.

Why? Because the way the wipes are packaged no longer has an interfolded design. Previous wipes would slightly unfold the next wipe when drawing a wipe, these ones remain folded. Also, the wipe edge finishes at the edge of the stack, rather than at centre, making acquiring the next wipe all the more difficult.

December 6, 2025
Unprompted review
Rated 1 out of 5 stars

Used to be great but now absolute rubbish

I have previously used huggies wipes for years and loved them. Since their change in material and formula they are absolute rubbish. They cause soreness and burning and don't remove anything. Do not waste your money.

December 1, 2025
Unprompted review
Rated 1 out of 5 stars

The worst.

The worst. I'm with all the other consumers. Been using Huggies pure for years they were the best now the worst. Smaller, drier, thinner and harder to get out of the pack. Bought my last pack.

November 18, 2025
Unprompted review
Rated 1 out of 5 stars

Disastrous quality change

Very disappointed with the “upgraded” new product. What used to be the best baby nappies on the market now is the worst product: synthetic, thin, non-absorbent. If Huggies, after demonstrating such disrespect to their customers hopes that we will continue to buy such inferior product , they are wrong.

November 15, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely devastated about Huggies…

Absolutely devastated about Huggies changing their baby wipes to a massively inferior product. Used their wipes for years and they now have changed them to extremely poor quality wipes that are flimsy and sting and hurt my child when used on skin. Not sure what they have done to change them but now they are the worst baby wipes on the market.

November 25, 2025
Unprompted review
Rated 1 out of 5 stars

I think I’m basically same as everyone…

I think I’m basically same as everyone else. The biggest problem now is trying to get one out of the packet. At least 5 come out together. Meaning you use the pack 5 times quicker than you normally would. Is this your plan. Another costumer lost I’m afraid. Do better.

November 20, 2025
Unprompted review
Rated 1 out of 5 stars

Rubbish

Too thin, too small, don't pick up any dust, bad for make up removal, just rubbish! Bring back the original ones.

November 16, 2025
Unprompted review
Rated 1 out of 5 stars

Make Huggies great again !

I’ve been buying in bulk for years but now The recent change in the quality and texture is one of the biggest disappointments of my adult life. They went from 10 to minus 2 and awoken the Karen in me enough to leave my first ever Trustpilot review urging everyone not to buy. Make Huggies great again! 👎🏽

November 3, 2025
Unprompted review
Rated 1 out of 5 stars

Huggies Pure wipes - changed for the worse.

I've used Huggies Pure wipes for years as I found them to be the best baby wipes for removing makeup. I have just opened a packet of a new design, and was extremely disappointed by the quality of the wipes. Not only are they smaller, but there is now a rough texture and they are quite dry. I have trouble removing even the tiniest bit of makeup and they caused my skin to redden. There is now also an awful smell to them, whereas previously there was no scent. It's also now difficult to get just one wipe out of the packet at once. Time to look for another brand to make my regular.

November 14, 2025
Unprompted review
Rated 1 out of 5 stars

Worst wipes

If you want easy to access wiped that are worth you money, these are not the one. If you have a situation in which you need wipes quickly then you are in for a frustrating time. Not only are the packets awkward to open but the wipes are practically glued together so they are difficult to grab but when you do finally grab something 10 wipes come out. There is no such thing as just grabbing one at a time and expect to be buying lots of packs due to the waste. And good luck if you only have one hand free, you know like most parents juggling kids. putting the wipes back in the pack doesn't make it any better either.
I'm sure it's done on purpose to maximise profit because each time the change them it gets worse.

November 11, 2025
Unprompted review
Rated 1 out of 5 stars

Used Huggies for many years on my son…

Used Huggies for many years on my son no issues. I’ve used them for 6yrs to remove my make up with some water and now they are causing redness and soreness Like sun burn. I dread to think what they’re doing to babies bottoms. They’re not worth buying now. I have emailed to find out what chemical they added to cause this irritation on my face and I hope there is no lasting damage! Ruined a perfectly good wet wipe! Looking for an alternative asap!

November 10, 2025
Unprompted review
Rated 1 out of 5 stars

I would like to score you 0 points

I would like to score you 0 points, no such options. What did you do with wipes???😡😡😡😡 It's fully synthetic now and my baby has problems with skin. Your management team should be fired after this decision and disaster 👎👎👎👎👎👎

November 3, 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look