Excellent, careful, eye test for which the prescription has proved to be spot on. Very good advice about lenses. Willing to use my existing frames without charging a fee. Overall, a high-quality servi... See more
Icontheopticians
Thanks for visiting Trustpilot. Unfortunately, it’s not possible to leave a review here anymore because the company’s website has closed. Feel free to contact us if you have any questions.
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Visited Icon for the first time in many years. Very pleased I did so because I received exceptional service and found them not only very professional but also very personable. They truly believe in Cu... See more
A thoroughly nasty experience dealing with the proprietor of Icon. Instead of apologising for damaging my frames, he accepted no responsibility, changed his story every time we spoke and did nothing t... See more
I ordered a replacement glasses which took so long to arrive. I think covid has affected their business and especially staff availablity. You can never get to speak to someone over the phone.
Company details
Written by the company
About Us We are a Leading Northwest London Opticians. Private, Professional, Friendly and Independent Opticians & Optometrists. Our ethos is one of service and professional values. The ambience we create is one of comfort and style. Our goal is to provide you with the most up-to-date optical knowledge and best eye care possible. We want to ensure that you have clear and comfortable vision. We look forward to seeing you. We offer appointments during the week and on Saturdays.
Contact info
23 South End Road, , NW3 2PT, London, United Kingdom
- 02074355888
- info@icontheopticians.co.uk
- icontheopticians.co.uk
Rude and unprofessional
Rude, unprofessional. Unable to take responsibility for their own failure of communication.
Just recommend not having anything to do with them.
A thoroughly nasty experience
A thoroughly nasty experience dealing with the proprietor of Icon. Instead of apologising for damaging my frames, he accepted no responsibility, changed his story every time we spoke and did nothing to help resolve the problem. An upsetting and costly mistake going to Icon.
Ruth took very good care of me during…
Ruth took very good care of me during my examination. She is very attentive, kind and really wants to help. I would highly recommend her services to anyone.
Stylish and innovative eyewear in Hampstead
For innovation, style and professionalism
Good neighborhood optician
Good, friendly, and personal service. The appointment was efficient and my contact order was completed quickly and smoothly.
Initial pair were made with the wrong…
Initial pair were made with the wrong prescription. Frames were not, as claimed, the same as my previous glasses.
Friendly company but with total professionalism
Excellent and friendly helpful service with total professionalism
I have been going to Icon for nearly 14…
I have been going to Icon for nearly 14 years and always receive wonderful service.
Great service and expert and friendly…
Great service and expert and friendly team. Good choice of quality frames. Highly recommended
Great care
Great care, friendly staff, very professional approach! Thank you for having looked after me so well over the years!!
Daniela
Visited Icon for the first time in many years
Visited Icon for the first time in many years. Very pleased I did so because I received exceptional service and found them not only very professional but also very personable. They truly believe in Customer Delight. Very well done people - you deserve every success. Carry on with the excellent work. I shall recommend all my family to change from their previous opticians and visit you.
Excellent all round
Excellent, careful, eye test for which the prescription has proved to be spot on. Very good advice about lenses. Willing to use my existing frames without charging a fee. Overall, a high-quality service at a reasonable price, and I am very pleased with both my varifocal glasses and my distance glasses. I'll certainly choose Icon when I next need an eye test.
Very helpful and constructive approach
Highly recommend
Thoughtful and personal approach. Our young son was really comfortable being seen by the optometrist and choosing his glasses. Great range of products. Couldn’t recommend highly enough.
Highly recommended
I have always found Icon to be most helpful, finding the best solution for me at the right price. It's also a reassurance that their eye testing equipment seems to be of the best. I wouldn't hesitate to recommend them.
I ordered a replacement glasses which…
I ordered a replacement glasses which took so long to arrive. I think covid has affected their business and especially staff availablity. You can never get to speak to someone over the phone.

Reply from Icontheopticians

Reply from Icontheopticians
An excellent local optician
An excellent local optician. I have been coming here for almost 15 years and the service is impeccable!

Reply from Icontheopticians
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







