While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Competitive pricing. A little slow on communication but all wines have so far arrived in my chosen bond.

Rated 4 out of 5 stars

The website is a little confusing stating that my order was "Completed" 10 minutes after creating it. This meant there was no way to track the order status. However the response to my query on this wa... See more

Rated 4 out of 5 stars

I had a mixed experience with Ideal Wine Company. While I managed to find a rare Burgundy at a good price and the overall process was smooth, the delivery timeline fell short of expectations, taking s... See more

Rated 1 out of 5 stars

Zero contact post purchase so I had to contact the company to ask where the order was after 4 weeks. (Delivery date was quoted as 2-4 weeks) They didn't reply to my email so I had to then telep... See more

Company details

  1. Wine Wholesaler and Importer

Written by the company

Since 2011, Ideal Wine Company have been providing industry-leading fine wine collecting services to clients from all across the globe. As a family-run business we endeavour to make each and every one of our clients feel part of our close-knit community of fine wine experts and enthusiasts. We pride ourselves on the level of customer service that we provide and believe in nurturing long lasting relationships with our clients built on transparency and trust. Our team members are all qualified to an industry standard and our dedicated portfolio managers will always look to educate and inform their clients about market strategies and portfolio objectives.


Contact info

3.8

Great

TrustScore 4 out of 5

61 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Good customer relations

Received my bottles after a bit of a delay but was favourably impressed by how customer relations dealt with the issue

May 1, 2025
Rated 2 out of 5 stars

Very poor communication

Very poor communication, very slow to fulfil order. Not pro-active in customer service. A long process. Made good in the end, nice staff on the phone.

April 10, 2025
Rated 5 out of 5 stars

Vintage Port for 60th Birthday

Recommended this company from a friend and great to find a supplier that ships to the Channel Islands. They proactively dealt with any shipping/ import administration. 10/10 communication and transparency, couldn't recommend enough. Tasked them with a finding a vintage port for a friend's 60th, they sourced and shipped it to ensure it arrived on time.

January 10, 2025
Rated 4 out of 5 stars

I had a mixed experience with Ideal…

I had a mixed experience with Ideal Wine Company. While I managed to find a rare Burgundy at a good price and the overall process was smooth, the delivery timeline fell short of expectations, taking significantly longer than the 2-4 weeks stated. Communication could also be improved, as tracking updates were unclear and follow-ups were needed. That said, the responses to my inquiries were helpful and prompt, and the team was knowledgeable and polite. Overall, a reliable company with room for improvement. Four stars.

January 24, 2025
Unprompted review
Rated 4 out of 5 stars

The website is a little confusing…

The website is a little confusing stating that my order was "Completed" 10 minutes after creating it. This meant there was no way to track the order status. However the response to my query on this was fast and informative. It took 6 weeks rather than 2-4 weeks as suggested, so don't depend upon the estimate. Otherwise the experience was fine.

August 6, 2024
Rated 1 out of 5 stars

Terrible post purchase contact and delivery organisation.

Zero contact post purchase so I had to contact the company to ask where the order was after 4 weeks. (Delivery date was quoted as 2-4 weeks) They didn't reply to my email so I had to then telephone them when they were nice enough on the phone.

I was informed that the order would arrive at them in two days for delivery, so I then requested a delivery date of 11 days past this, which was plenty of time to do this.

Nothing arrived so I had to contact them again to ask where the order was.
Ordered then arrived that day, allegedly delivered by a director, who looked like he wanted to be anywhere but delivering something to me.

Not the type of service I would expect for the purchase I undertook.

June 16, 2024
Rated 5 out of 5 stars

Good service

Dealt with a nice guy called Damian
Told me everything about the wine sales explained everything to me before purchasing was a no hassle

June 18, 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look