I FEEL BEAUTIFUL Reviews 

309
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 102 reviews, reviewers overwhelmingly had a great experience with this company. Customers are consistently happy with their purchases and the overall service provided, often recommending the company to others. Many appreciate the accessibility of indie makeup brands in Canada, avoiding extra fees and tariffs. People frequently highlight the incredibly fast shipping and efficient order processing, with many receiving their items much sooner than expected. Reviewers are particularly impressed with the exceptional care taken in packaging, ensuring delicate products arrive safely and in perfect condition. The quality of the products, especially the makeup, is consistently praised for being beautiful, high-end, and performing well.

What people talk about most

Product

Reviewers highlight positive aspects of product, particularly the quality and careful packaging of items.... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising the exceptionally fast shipping... See more

Quality

Reviewers mention positive feedback about quality, highlighting the exceptional care taken in packaging... See more

Order

Consumers find the ordering process to be a positive experience, frequently highlighting the ease of placing... See more

Service

People report positive experiences with service, with many reviewers highlighting the amazing and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more

Rated 5 out of 5 stars

Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s... See more

Rated 5 out of 5 stars

Great at getting makeup from indie companies in the US that are too expensive due to tariffs and other taxes. Delivery was quick and easy. Customer service responds quickly and can be accommodating wh... See more

Rated 5 out of 5 stars

I got my two deliveries, two business days from ordering. They were packed very well and arrived safely. I didn’t have to worry about extra fees from tariffs or waiting forever for cross border shipp... See more


Company details

  1. #1 of 11 best companies in Cosmetics Store
  2. #1 of 3 best companies in Cosmetics Industry

Written by the company

We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.


Contact info

4.9

Excellent

TrustScore 5 out of 5

309 reviews

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4.9

All reviews

(309)

96 reviews in the last 12 months

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Rated 5 out of 5 stars

Ordering from Australia

Ordering from Australia, the experience was great. The website was easy to use, the products were available and the delivery service was very fast from Canada. Everything arrived securely wrapped and boxed. No damage at all. Thank you!

July 4, 2024
I FEEL BEAUTIFUL logo

Reply from I FEEL BEAUTIFUL

Thank you for the review! We are pleased to hear your order arrived safely and hope you are enjoying your new makeup ❤️

Rated 3 out of 5 stars

Shipping was long

I am giving my experience three stars because I received my order fourteen days later after purchase I was hoping to receive it sooner. However the packaging was well done.

June 28, 2024
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Reply from I FEEL BEAUTIFUL

We are so sorry to hear your package took that long to arrive! We shipped it the next business day after the order was placed, but unfortunately, according to tracking details, UPS had a sortation hiccup and sent it to the wrong province before finally delivering it to the correct address. We pride ourselves on shipping orders in 1-2 business days, but unfortunately, shipping companies' timelines are out of our hands. We hope you still enjoyed your new makeup.

Rated 5 out of 5 stars

Best purchasing experience from indie brands ❤️ 1000% recommend!

I couldn’t be happier about my experiences with I feel beautiful! To have such an incredible place that curates amazing brands right in Canada is just so exciting! The service I’ve had every time I ordered so far has been impeccable. The items are packaged in the most protected way and shipped so fast, I feel beautiful I’ve become my preferred method to order indie makeup. I recommend them 1000%! The be talked about it to people around me and will gladly keep purchasing from them in the future!

June 28, 2024
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Reply from I FEEL BEAUTIFUL

Thank you so much for such kind feedback 🥰 We are humbled and over the moon to read it and hope to keep bringing you the best experience of indie makeup shopping ❤️ We hope all your purchases bring you as much joy as possible and even as impossible ❤️

Rated 5 out of 5 stars

So thankful…

So thankful to have a Canadian retailer supplying us with so many amazing indie brands!!!! Shipping was so fast and my eyeshadows were packaged up so safely and securely. Everything arrived in perfect condition.
I definitely will be making more purchases in the future.

July 1, 2024
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Reply from I FEEL BEAUTIFUL

So happy to hear your purchase arrived safely, and we hope you will have lots of fun with it! Thank you for the review! ❤️

Rated 5 out of 5 stars

Will shop here again!

The service was great and shipping very quick. Everything was packaged nice and safe! I broke my resolution for no more makeup so I could buy from a Canadian indie distributor.

June 30, 2024
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Reply from I FEEL BEAUTIFUL

Thank you so much for the purchase and the feedback! We are happy to hear your package arrived safely and hope the joy your new makeup brings you is ten times worth the resolution break ❤️

Rated 5 out of 5 stars

Great experience, authentic site!!

Purchase experience was really smooth. The package came with multiple items all secure and perfect. Very responsive customer care and they are expanding their range. I'm definitely a regular now!!

May 15, 2024
Unprompted review
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Reply from I FEEL BEAUTIFUL

Thank you so much for the feedback! We are working on bringing more beautiful indie brands and hope you will enjoy them ❤️

Rated 5 out of 5 stars

Highly recommend!

As always, fast shipping and delivery, beautiful products and fantastic customer service. Highly recommend!

May 31, 2024
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Reply from I FEEL BEAUTIFUL

Thank you! 🥰🥰🥰

Rated 5 out of 5 stars

Quick shipping, secure packaging

Order was shipped quickly (same day or next if I remember correctly). The eyeshadow palette was very well packaged and everything was intact. Would order from them again!

May 31, 2024
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Reply from I FEEL BEAUTIFUL

We are glad your order arrived safely and hope you enjoy it! Thank you for the review ❤️

Rated 5 out of 5 stars

Great experience!

Packaged well, shipped quickly and everything arrived beautifully in tact. So nice to not have to wait weeks and weeks, and then pay extra to import from the US!

May 31, 2024
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Reply from I FEEL BEAUTIFUL

Thank you for the feedback! We are happy to hear your order arrived safely and hope you'll have so much fun with it ❤️

Rated 5 out of 5 stars

Amazing definitely recommend

Great brands, great pricing and great shipping. Such a great company for anyone who wants indie brands in Canada without the duties and shipping costs. Definitely buying more from them. Would 1000% recommend to anyone!!

May 17, 2024
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Reply from I FEEL BEAUTIFUL

Thank you so much for the review! We're humbled to hear such a fantastic feedback ❤️

Rated 5 out of 5 stars

More than I could have hoped for

Everything was perfect! I got the package with the eyeshadow palette and lip products I ordered within a few days of placing the order. It was securely packaged and all items arrived intact. This company has helped to bridge the gap for Canadians accessing indie makeup brands who deserve and need additional backing. Super happy with my purchase and 10/10 would buy from again!

May 3, 2024
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Reply from I FEEL BEAUTIFUL

Thank you so much for the review! We are thrilled your order arrived safely and always happy to see you back ❤️

Rated 5 out of 5 stars

amazing customer service

I contacted you ask about coupon codes for new customers and they made one for me and I was able to get two palettes from different companies that I'd never heard of before. I love this inclusivity and cheaper shipping option and lovely customer service, fast shipping, products were packed well and undamaged :)

May 1, 2024
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Reply from I FEEL BEAUTIFUL

Thank you for the review! We are happy to hear you liked your experience and looking forward to seeing you back ❤️

Rated 5 out of 5 stars

Fast Shipping and Overall Fantastic Experience

I placed my first order and within a few hours it was already shipped out! I would have received it next business day had I not entered my address incorrectly at checkout. Since the carrier was UPS I was able to contact them easily and they quickly updated the address so I received the package within 2 business days. I am super impressed at the speed of order processing and the owner is also very responsive via social media. I will absolutely continue to support this company as they expand out to other brands.

May 10, 2024
Unprompted review
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Reply from I FEEL BEAUTIFUL

Thank you so much for the feedback! We are happy to hear your order found its way to you and arrived safely. We hope you have lots of fun with it! We have some new brands coming to us very soon, and we hope to see you back ❤️

Rated 5 out of 5 stars

Great site and an amazing idea

Great site and an amazing idea. I'm always wanting to try new indie brands but with shipping and duties, it just makes it so expensive for something you're not even sure you're going to love. I ordered a palette and received it in less then a week in perfect condition. I will be ordering again and hope to see more brands in the future.

May 3, 2024
Unprompted review
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Reply from I FEEL BEAUTIFUL

Thank you so much for the review! We hope you like the palette you received. We are working on bringing more indie brands to Canada and hope you will enjoy our soon-to-come additions ❤️

Rated 5 out of 5 stars

Defective product

I received a defective product. It was a significant manufacturing defect but it could not be seen until the product is opened. I advised I Feel Beautiful and the day after we had a resolution that was fair to me. The customer service was EXCELLENT and I felt like I was a valued customer. Will repurchase from this company again.

March 9, 2024
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Reply from I FEEL BEAUTIFUL

Thank you for the feedback! Manufacturing defects can happen even with the best brands, and unfortunately, they're not always visible until the customer opens the product. But we're happy we could resolve this case to your satisfaction. We value our customers above all, and we look forward to seeing you back!

Rated 5 out of 5 stars

I’m So Happy I Found This Shop!

“I Feel Beautiful” had the palette I was looking for that was out of stock in other places. They are Canadian and located in the same province as me, so the shipping was very fast, and my order was packaged so carefully. The prices are in CAD and comparable to the USD pricing without exchange. I’d highly recommend this shop if you’re looking for high quality indie makeup at an affordable price.

March 20, 2024
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Reply from I FEEL BEAUTIFUL

Thank you so much for the feedback! We're glad we could get you the palette you wanted, and it arrived safely. We hope you have lots of fun with it ❤️

Rated 5 out of 5 stars

I cant believe how fast I got my order

I cant believe how fast I got my order! Only 6 business days (not counting weekends, I ordered on a holiday) for it to reach rural Nova Scotia! It came in immaculate condition and I didn't have to be waiting at the door with a credit card to pay duty! How awesome is that?

April 1, 2024
I FEEL BEAUTIFUL logo

Reply from I FEEL BEAUTIFUL

Thank you for the review! We are happy to hear you enjoyed your experience and hope you will have lots of fun with your new makeup ❤️

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