So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more
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Company details
- #1 of 11 best companies in Cosmetics Store
- #1 of 3 best companies in Cosmetics Industry
Written by the company
We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.
Contact info
v8b0z3, Squamish, Canada
- contact@ifeelbeautiful.ca
- ifeelbeautiful.ca
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Ordering from Australia
Ordering from Australia, the experience was great. The website was easy to use, the products were available and the delivery service was very fast from Canada. Everything arrived securely wrapped and boxed. No damage at all. Thank you!

Reply from I FEEL BEAUTIFUL
Shipping was long
I am giving my experience three stars because I received my order fourteen days later after purchase I was hoping to receive it sooner. However the packaging was well done.

Reply from I FEEL BEAUTIFUL
Best purchasing experience from indie brands ❤️ 1000% recommend!
I couldn’t be happier about my experiences with I feel beautiful! To have such an incredible place that curates amazing brands right in Canada is just so exciting! The service I’ve had every time I ordered so far has been impeccable. The items are packaged in the most protected way and shipped so fast, I feel beautiful I’ve become my preferred method to order indie makeup. I recommend them 1000%! The be talked about it to people around me and will gladly keep purchasing from them in the future!

Reply from I FEEL BEAUTIFUL
So thankful…
So thankful to have a Canadian retailer supplying us with so many amazing indie brands!!!! Shipping was so fast and my eyeshadows were packaged up so safely and securely. Everything arrived in perfect condition.
I definitely will be making more purchases in the future.

Reply from I FEEL BEAUTIFUL
Will shop here again!
The service was great and shipping very quick. Everything was packaged nice and safe! I broke my resolution for no more makeup so I could buy from a Canadian indie distributor.

Reply from I FEEL BEAUTIFUL
Great experience, authentic site!!
Purchase experience was really smooth. The package came with multiple items all secure and perfect. Very responsive customer care and they are expanding their range. I'm definitely a regular now!!

Reply from I FEEL BEAUTIFUL

Reply from I FEEL BEAUTIFUL
Highly recommend!
As always, fast shipping and delivery, beautiful products and fantastic customer service. Highly recommend!

Reply from I FEEL BEAUTIFUL
Quick shipping, secure packaging
Order was shipped quickly (same day or next if I remember correctly). The eyeshadow palette was very well packaged and everything was intact. Would order from them again!

Reply from I FEEL BEAUTIFUL
Great experience!
Packaged well, shipped quickly and everything arrived beautifully in tact. So nice to not have to wait weeks and weeks, and then pay extra to import from the US!

Reply from I FEEL BEAUTIFUL
Amazing definitely recommend
Great brands, great pricing and great shipping. Such a great company for anyone who wants indie brands in Canada without the duties and shipping costs. Definitely buying more from them. Would 1000% recommend to anyone!!

Reply from I FEEL BEAUTIFUL
More than I could have hoped for
Everything was perfect! I got the package with the eyeshadow palette and lip products I ordered within a few days of placing the order. It was securely packaged and all items arrived intact. This company has helped to bridge the gap for Canadians accessing indie makeup brands who deserve and need additional backing. Super happy with my purchase and 10/10 would buy from again!

Reply from I FEEL BEAUTIFUL
amazing customer service
I contacted you ask about coupon codes for new customers and they made one for me and I was able to get two palettes from different companies that I'd never heard of before. I love this inclusivity and cheaper shipping option and lovely customer service, fast shipping, products were packed well and undamaged :)

Reply from I FEEL BEAUTIFUL
Fast Shipping and Overall Fantastic Experience
I placed my first order and within a few hours it was already shipped out! I would have received it next business day had I not entered my address incorrectly at checkout. Since the carrier was UPS I was able to contact them easily and they quickly updated the address so I received the package within 2 business days. I am super impressed at the speed of order processing and the owner is also very responsive via social media. I will absolutely continue to support this company as they expand out to other brands.

Reply from I FEEL BEAUTIFUL
Great site and an amazing idea
Great site and an amazing idea. I'm always wanting to try new indie brands but with shipping and duties, it just makes it so expensive for something you're not even sure you're going to love. I ordered a palette and received it in less then a week in perfect condition. I will be ordering again and hope to see more brands in the future.

Reply from I FEEL BEAUTIFUL
Defective product
I received a defective product. It was a significant manufacturing defect but it could not be seen until the product is opened. I advised I Feel Beautiful and the day after we had a resolution that was fair to me. The customer service was EXCELLENT and I felt like I was a valued customer. Will repurchase from this company again.

Reply from I FEEL BEAUTIFUL
I’m So Happy I Found This Shop!
“I Feel Beautiful” had the palette I was looking for that was out of stock in other places. They are Canadian and located in the same province as me, so the shipping was very fast, and my order was packaged so carefully. The prices are in CAD and comparable to the USD pricing without exchange. I’d highly recommend this shop if you’re looking for high quality indie makeup at an affordable price.

Reply from I FEEL BEAUTIFUL
I cant believe how fast I got my order
I cant believe how fast I got my order! Only 6 business days (not counting weekends, I ordered on a holiday) for it to reach rural Nova Scotia! It came in immaculate condition and I didn't have to be waiting at the door with a credit card to pay duty! How awesome is that?

Reply from I FEEL BEAUTIFUL
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