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interactive investor Reviews 28,202

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 2,002 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and efficiency, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting that queries are often resolved quickly and effectively, with a personalized and understanding approach. The overall service is frequently described as excellent, with consumers appreciating the seamless and stress-free experience. However, some people were dissatisfied with the response times, mentioning that it can take a long time to receive replies to secure messages and that communication can be slow. A few other people also felt that the contact process was not always efficient, with some experiencing difficulties in getting their issues addressed promptly.

What people talk about most

Staff

Consumers find staff to be positive. Many reviewers praise the professionalism, helpfulness, and friendliness... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers praise the professionalism,... See more

Service

Customers had positive experiences with service. Many reviewers praised the efficient, patient, and friendly... See more

Response time

People report ambiguous experiences with response times. Many customers praise quick replies, with some... See more

Customer communications

Clients share ambiguous opinions on contact. Some customers report positive experiences, highlighting quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve had a great experience with interactive investor lately and really wanted to give a shout-out to Ikenna. Ikenna was patient in walking me through my account charges and showed me exactly wh... See more

Company replied

Rated 5 out of 5 stars

Naomi was amazing at helping answer my questions on JISA and how to get that all sorted for me. She also ran through how to manage my account better. The overall experience was seamless and stress fre... See more

Company replied

Rated 5 out of 5 stars

I made a request about my subscriptions and was expecting to wait about 10 days for an answer (which I thought would probably be negative anyway). To my delight, I got an answer from Chloe C J in the... See more

Company replied

Rated 5 out of 5 stars

James M was very patient helping me to set up a trading account. He explained that it would not be chargeable until it was funded, but would still allow me to view what funds are available on ii with... See more

Company replied


Company details

  1. Investment Company
  2. Investment Service
  3. Non-Bank Financial Service
  4. Retirement Scheme Provider

About interactive investor

Written by the company

interactive investor

interactive investor (ii) has been helping people keep the money they make for over 30 years.

Low fees? Yes please - For a low, flat monthly fee, you get a secure home for your Stocks & Shares ISA, Personal Pension, and Trading Account, along with one of the widest ranges of investments on the market and a wealth of expert insight.

Excellent service - Join over 500,000 savvy investors who find our Boring Money award-winning customer service friendly, professional and supportive.

Award-winning products - As well as being both Which? Recommended and Boring Money award-winning for our SIPP, we’ve also been named a Boring Money Best Buy for our Stocks & Shares ISA.

Join today - It only takes 10 minutes, and our friendly and knowledgeable team are on hand to help you.

Happy investing.

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Contact info

4.5

Excellent

TrustScore 4.5 out of 5

28K reviews

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Rated 5 out of 5 stars

Top class service

Top class service
And prompt response to my Query

April 23, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

Thank you for your feedback. We’re pleased to hear you received a prompt response and experienced top-class service.
We appreciate you taking the time to share this.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Lewis Nash excellent.

Lewis Nash excellent.

The website on the other hand I find difficult to use: I spent hours trying to get to "documents" and could not have done so without Lewis Nash!

April 23, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

Thank you for your feedback. We’re sorry to hear that you found the website difficult to navigate, and we appreciate you highlighting this.

We’re pleased that Lewis was able to assist you in locating your documents, and we’ll be sure to share your comments with him. Your feedback on usability is important to us as we continue to improve the platform.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 4 out of 5 stars

On the positive side

On the positive side, ii might well be good for someone who has a large portfolio, a large number of shares or funds, and deals frequently.

I am none of those, and, due to my own neglect, found myself with an ii.co.uk account.

For people in similar situation to me, I'd suggest:
reading online articles on execution-only brokers,
with nominee accounts, and decide what sort of investor/trader you are.
Read your document section weekly, to see what is there, and not rely upon being notified,
Download and file all of them, even if you are on PAYE, as,you never know, one day you may find yourself thrown into Self-Assessment.
Do likewise with your monthly bank statements, as they too may give a clue what money went into and out of your stockbroking accounts.

I held two investment trusts (one 7-years' past and one near-present) in Jarvis Investment Managers execution-only service x-o.co.uk, which ceased trading in May 2025. The default transfer of business was to ii.co.uk though, to be fair, customers were offered the chance to use an alternative, and to have cost-free transfer of holdings.
Although my account was ticked to request email notification of corporate action, I didn't receive an email.
Also trading history and statements from x-o were not migrated to ii.co.uk This is likely to make me liable for a big chunk of CGT as I can't back up my claim of counter-balancing losses.
There is a £5.99 monthly charge, which is not good for someone holding only one share. It is taken from bank account too, mid-month in my case.
The website is overall cluttered and unpleasant to use, and the charts are not good at all.
That are the four things which , I didn't like about ii.co.uk
Added 24th April:
To be fair, it is partly that inactive investors such as myself need to be wary of dangers from our own lethargy when using a nominee stockbroker rather than certificated, because if it ceases trading HMRC may well find expect information from you which it in the past received from the stockbroker, and you then find that you are thrown onto self-assessment without a paper trail.

April 5, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Hey there Chris,

Thank you for taking the time to leave such a detailed and thoughtful review.
We appreciate you acknowledging that our service may suit some investors better than others, and we’re sorry to hear that your experience has not met your expectations.
We recognise that the transfer of accounts following the closure of Jarvis was a challenging time for some customers. While options were provided to move holdings elsewhere without cost, we understand how disruptive this process can feel, particularly for investors who trade infrequently.
We’re sorry for any frustration caused by the migration of historical documents and trading records, and we appreciate you highlighting the potential implications this can have when managing tax affairs.
Your comments regarding email notifications for corporate actions, website usability, charting tools, and our monthly fee structure are noted.
We understand that a fixed monthly charge may feel disproportionate for customers holding a small number of investments, and we recognise that different investors place different value on platform features and pricing models.

We also appreciate your added clarification around the responsibilities that can fall on investors using nominee accounts, particularly in the event of a broker exit, and your balanced reflection on the shared responsibility involved.

We would very much welcome the opportunity to look into the specific issues you’ve raised—especially around notifications and access to historical information—to see whether there is any further support we can offer.
If you’d be willing to contact our customer service team, they will be happy to assist.

Thank you again for your feedback. It helps us better understand where our service can improve.

Emily Burley
interactive investor Management Team

Rated 5 out of 5 stars

I wanted to do a relatively complex transaction

I wanted to do a relatively complex account transfer, and Angelica managed it seamlessly, explaining everything clearly and logically. 10 out of 10 for Angelica! Many thanks.

April 23, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

Thank you for your feedback. We’re delighted to hear that Angelika was able to support you through a more complex account transfer and provide clear, logical guidance throughout. We’ll be sure to share your kind comments with her!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Helpful phone support team

Muhammad K in the customer support team was very helpful in quickly tracking down some very old trade tickets from an account I’d closed 4 years earlier and resolving a tax reporting issue I faced.

April 23, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

Thank you for your feedback. We’re pleased to hear that Muhammad was able to assist in locating your historical trade tickets and help resolve your tax reporting query. We’ll be sure to share your comments with him!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Vaness D took my call and was…

Vaness D took my call and was brilliant. She helped me construct an audit trail for AML purposes for my daughter, who is buying her first flat. Some of my questions were quite technical, but that didn't faze. She simply put me on hold and got the answer from a more experienced colleague. I was so impressed.

April 23, 2026
Unprompted review
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Reply from interactive investor

Good morning,

Thank you for your feedback. We’re delighted to hear that Vanessa provided such helpful support and guided you through the audit trail requirements for your daughter’s purchase. We’ll be sure to share your kind comments with her!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Helpful responses to several questions…

Helpful responses to several questions from Mark

April 17, 2026
Unprompted review
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Reply from interactive investor

Good morning,

Thank you for your feedback. We’re pleased to hear that Mark was able to provide helpful responses to your questions!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Naomi was amazing at helping answer my…

Naomi was amazing at helping answer my questions on JISA and how to get that all sorted for me. She also ran through how to manage my account better. The overall experience was seamless and stress free even getting through on the phone was quick and efficent. Would highly recommmend ii for their amazing customer service.

April 23, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

Thank you for your feedback. We’re delighted to hear that Naomi was able to support you with your JISA questions and help you better understand how to manage your account. We appreciate your recommendation and will be sure to share your kind comments with Naomi and the wider team!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

I got a reply to my question from…

I got a reply to my question from Hayley. It was very informative and it met all my needs. It was also very prompt. So thank u very much Hayley. In broader terms the service I get from all the folks I interact with , has been excellent. No faults at all.

April 22, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

Thank you for your kind feedback! We’re pleased to hear that Hayley was able to provide a prompt and informative response that met your needs.

It’s also great to know that your wider experience with our team has been consistently positive. We’ll be sure to share your comments with everyone!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Rapid and effective security advice

After a bit of a fright about the security of my account, I received swift and effective advice and added additional security measures to my account with great help from Addie.

April 17, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

Thank you for your feedback! We’re glad to hear that your concerns were addressed quickly and that Addie was able to provide effective support in strengthening your account security.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 1 out of 5 stars

ii has utterly failed me

UPDATE: ii replied below to my original review unless they change it that “we do support some customers living overseas”, but in their terse and threatening communication to me they say “we don’t typically maintain accounts for non-UK residents”. It’s incompatible, weasel word statements like this which scare me about ii.

Trying to determine what the terms and conditions are, what rules apply, trying to get actual help rather than smooth PR responses like they posted, it’s maddening to have trusted my life savings to ii! The sooner they actually conclude my complaint (a complaint about them freezing my account! For goodness sakes it’s 7 weeks and counting on such a serious matter but in ii’s words they’re “busy”) the better because then the Ombudsman can investigate. Terms and Conditions need to be clear and informative, that’s all I needed to know, but ii don’t tell you about limitations on overseas non-UK upfront…they just advise the £5 non-UK fee that makes people think that ii will simply accept that business.

Good luck to other potential customers. I got the 1 star ii that nearly 10% of customers get based on Trustpilot. That’s really unacceptable. Come on ii, we deserve better!!!

=====

ii has utterly failed me! I retired overseas and they are threatening to close my account unless I can prove the source of all contributions to my accoount yet the contributions were made before I moved overseas. They stated "Our service is primarily for UK residents and we don’t typically maintain accounts for non-UK residents".

After bringing all my pensions over to ii I have been let down utterly! Not only that, I am overseas and must start trying to find a new SIPP provider.

It's disgraceful. They are managing to charge me an additional £5 a month fee for being an overseas customer though! So at some level they do take overseas business.

April 23, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

We’re sorry to hear about your experience and understand how frustrating and disruptive this situation must be, particularly after consolidating your pensions with us.

Our service is primarily designed for UK residents, and while we do support some customers living overseas, there are regulatory requirements that affect which accounts we’re able to maintain.

Certain jurisdictions are classified as higher risk, and in some cases, this means we’re unable to continue providing services in those locations, but our team will confirm if this applies to you. These requirements are not applied lightly, and we recognise the impact they can have.

We also appreciate your concerns regarding requests for proof of contributions and the increase in platform fees. These checks form part of our regulatory obligations to verify your identity, address, and sources of wealth, but we understand your point that you feel this process may feel disproportionate.

We’re sorry that this has led to such a disappointing experience. Your complaint has been raised but we’re sorry our investigation hasn’t been completed yet but we will keep you updated by secure message.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Great customer service - well done II!

Recently had an issue with account fees. Fully expected to get dismissed with a standard response, but my concerns were quickly and professionally resolved by Sebastian from the Customer Service team - and I was really pleased with the response. Such a breath of fresh air to deal with a company that is happy to communicate with customers and treat us fairly. Certainly made me think twice about switching my investments to another platform. Thank you Sebastian and II.

April 22, 2026
Unprompted review
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Reply from interactive investor

Good morning Alison,

We appreciate you bringing the account fee issue to our attention. We're happy to hear that the customer service team resolved your concerns professionally and efficiently. It's great to know you had a positive experience and we appreciate your feedback.

Kind regards,

Nadia Tindall
Customer Service Management Team

Rated 5 out of 5 stars

Being assisted by Jack Kay thru…

Being assisted by Jack Kay thru Interactive Investors secure message system was so well explained and basically talked thru the processes that i was required to follow. So helpful, Thank You Jack.

April 22, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Jason,

We appreciate your feedback. We're so glad to hear that you found the assistance you received via our secure message system helpful and well-explained. Thank you for taking the time to share your experience.

Kind regards,

Nadia Tindall
Customer Service Management Team

Rated 5 out of 5 stars

Stock Investment Response & Suggestion

I received instant response from Beulah regarding sending me a printed copy of CTC related to my investments stock-brokered by ii.co.uk. Furthermore, Waleed Al-Rabbani provides me with interesting & informative suggestion relating to my future investments with ii.co.uk.

April 22, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

We're happy to hear that you received a prompt response regarding your CTC document. We're also glad you found the investment suggestions helpful and informative. Thank you for your positive feedback.

Kind regards,

Nadia Tindall
Customer Service Management Team

Rated 5 out of 5 stars

Excellent customer service

Accurate and timely responses to my shares ISA transfer.
No BOTs just good customer service from Jake Croke in the transfers team.

April 21, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning Jasper,

We're happy to hear that you received accurate and timely responses regarding your shares ISA transfer. We appreciate your positive feedback about the customer service you received from our transfers team.

Kind regards,

Nadia Tindall
Customer Service Management Team

Rated 1 out of 5 stars

Avoid at all costs!

Transferred shares into an ISA and interactive investor were hopeless!

Uninterested, unhelpful and very slow to respond to anything.

Missed LOA’s and blamed everyone else for the lack of action.

The secure message system is worse than useless, takes so long to get a response.

Complaints not answered within the statutory timescales and then the complaint is just brushed over. Referred them to the Financial Services Ombudsman.

AVOID!

April 22, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

We’re sorry to hear about your experience and appreciate you taking the time to share your feedback.

This is not the level of service we aim to provide, particularly regarding communication, timeliness, and the handling of your transfer and complaint. We take concerns about missed documentation, response delays, and complaint handling very seriously.

I can see that your complaint has been recently closed so you should have received written communication from us by secure message. This will provide a full breakdown of the issues raised and our response. Once again, we’re sorry for the inconvenience caused.

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Lewis Nash was extremely helpful to me…

Lewis Nash was extremely helpful to me today, and as a pensioner, he showed excellent understanding of my concerns in managing my ISA account.
He is a credit to ii.

April 22, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re pleased to hear that Lewis provided such helpful and understanding support with your ISA account. We will ensure he is recognised for his excellent service.

Best regards,

Christian Lihou
Customer Service Management Team

Rated 5 out of 5 stars

spoke to a lady called beulah

spoke to a lady called beulah , who talked me through want I needed to do . one of the best people have talked to on a help line in a very long time . she was a delight to talk to .
thanks shaun.

April 21, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re delighted to hear that Beulah provided such clear guidance and a genuinely positive experience. It’s wonderful to know she made a strong impression, and we will ensure she is recognised for her excellent support.

Best regards,

Christian Lihou
Customer Service Management Team

Rated 1 out of 5 stars

0/10

Disgraceful service. My account was closed and zeroed out days ago, but the funds have not arrived in my international account. I am currently stranded abroad with no phone credit to call your support line and my portal access has been restricted. I have sent an urgent email requesting my UETR tracking code. I need a manager to call my registered phone number immediately to resolve this. Stop holding my money!

UPDATE: I have been told a manager would call me to fix their 'check' error with an emergency wire, but they have gone silent. I am stranded with 0,13 € and have now declared myself a Vulnerable Client in financial distress. Interactive Investor is ignoring my emergency. Still no money, no call, no UETR.

April 20, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for taking the time to share your feedback. We are very sorry to hear about the distressing situation you are experiencing and understand the urgency of your concerns regarding your outstanding funds and access.

Your case has already been escalated to our specialist team and is currently being actively reviewed as a priority to reach a satisfactory resolution as quickly as possible. We appreciate how concerning this matter is, particularly given the circumstances you have described.

We are committed to resolving this for you as swiftly as possible and apologise for the inconvenience and concern this situation has caused.

Best regards,

Christian Lihou
Customer Service Management Team

Rated 5 out of 5 stars

Sola was really nice and helpful.

Sola was really nice and helpful.

April 20, 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your feedback. We’re pleased to hear that Sola was helpful and provided a positive experience. We will ensure they are recognised for their support.

Best regards,

Christian Lihou
Customer Service Management Team

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